Have you been deciding on developing an app and you are confused about what language you should use? You don’t need to fret anymore because python is at your service.
Python development businesses now have a plethora of options because of the technical, digital, and development environment. Python has offered developers a variety of employment beyond only designing apps as a staple.
Yet, other languages are abundant and it can be difficult for entrepreneurs to select the right one. According to a survey by stack overflow in 2020, python is the most used language for developing web and mobile applications. Let us look at some pros and cons and also the type of apps you can build using python.
If you are an industrialist and looking for the best python development company, it is necessary to know the basic framework of python. Frameworks are the modules and libraries in a programming language to write codes for developing applications. The python framework saves you from the mental anguish of protocols and thread management.
Frameworks make the developing process easier and more efficient by allowing the reuse of the code for the same HTTP operations. Some of the basic frameworks of python are Django, Flask, bottle; helping in creating scalable web applications.
PROS AND CONS
Like every other programming language, Python has some advantages and limitations. But if it has limitations then why use it? Because the advantages of python overpower the limitations, makes it the best choice available in the programming market.
Python is versatile, along with high readability and quick-to-use advantages. However, the execution speed of python is what limits its usage. Since python executes each line separately; it takes much longer to run a code. Yet, it is faster than modern languages and compatible with numerous operating systems.
Additionally, Python is open-source making it easier to find source code and develop apps hassle-free. With vast libraries and increased productivity makes it the most likeable coding language.
APPLICATIONS THAT CAN BE DEVELOPED USING PYTHON
Now that we have covered the concept of frameworks and skimmed over the pros and cons, we can acknowledge the types of applications that can be built using Python. Python with its design features and libraries is the most used language for developing applications.
Python offers a large library and game designing tools, reducing the efforts of the developers. Additionally, it allows real-time testing and the facility for providing rapid-game prototypes. Hence, gaming enthusiasts love and rely on it to create top-notch games.
Games like Battlefield 2, EVE Online, and SIMS 4 were all created using the python programming language. It was also utilised to construct the Panda 3D game engine, which serves as the foundation for Disney’s Pirates of the Caribbean game. Its track record of success makes it ideal for creating game applications.
Blockchain applications have recently developed a trend in the market. Entrepreneurs and manufacturers prefer it because of the protection it provides. If you’re interested in blockchain apps, look for a Python Development Company because it’s the ideal language for them.
The python frameworks like flask and bottle have made the work of developers easy. They can interact with their blockchain over the internet using HTTP requests. The blockchain may be generated in Python with only 50 lines of code, making the procedure quick. The straightforward syntax of python makes the development process a walk in the park.
MACHINE LEARNING APPLICATIONS
Applying artificial intelligence and machine learning in development can be quite tricky. The time taken for machine learning is a factor that leaves the developers bewildered. But, python is here to save the day. Numpy, Scikit, Scipy, Pandas are some of the libraries offered by python. These libraries have different roles to play and make the machine learning process faster and more efficient.
Python code is easily understood and can be used for some complex machine learning tasks. Python development companies use these libraries to create some complex machine learning applications in half the time with python.
With python, the developers can focus on creating efficient and effective machine learning applications. This helps in avoiding spending time on the technicalities of the programming language.
Console applications otherwise referred to as command-line applications are used from the text user interface. Typing the commands in the console or shell, the console applications are navigated. With its extensive library and flexibility, Python is used for creating console applications.
Python also offers a virtual environment successfully creating applications that require packages not included in the standard library.
The addition of UI/UX interfaces to command lines has changed the designing method of applications. These command lines are being used by some famous python development companies. Python modules allow the creation of interactive command-line interfaces and node applications.
Amidst the pandemic, the e-commerce market has flourished tremendously. The offers, discounts, try-on facilities at the comfort of your home have influenced the customers. People do not want to stand in long lines to buy groceries or pay bills.
With frameworks like Django, Flask, bottle; python can create e-commerce applications super-fast. To customise the e-commerce applications, Python is the best available option. Most business companies use Python to create their applications. Along with the packages and modules, python also offers access controls. These protect the data while granting access where necessary. Python is also a scalable language, meaning it can handle a huge volume of traffic without slowing down the application.
Python is a highly scalable and adaptive language that creates web applications easily and effectively. The developers do not have to brainstorm for creating source code since they are readily available. To flourish in their market, the companies should hire python development companies to design and develop the applications and websites.
Python’s rich library, visuals, and design principles enable users to create their bespoke applications. Python can always be relied on for profitable and efficient applications, no matter what industry your firm is in.
How to Use Product Synonyms to Build Use Case Awareness & Scale SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Let’s move back in time to your third grade English class — lesson of the day: synonyms.
Synonyms (not to be confused with cinnamon) are words that have a similar or the same meaning as another word.
But, you already know this. What you might not know is how synonyms help you build use case awareness.
It all comes down to talking about your product in multiple ways, all of which are useful to your target audience. By expanding the ways you talk about your product, you attract more users, which in return scales your SEO strategy by giving you more relevant keywords to rank for (ideally even with high purchase intent – yes please!)
In fact, by finding and targeting product synonyms, you can even tap into a new unique selling point for your target market.
Let’s find out product-led SEO with synonyms can slingshot your growth forward.
What is the value of synonyms for SEO?
First off, using synonyms is a common SEO best practice recommended by Google.
SEO guru and webmaster trend analyst, John Mueller, explains how synonyms work, particularly in connection with search intent and context:
“…especially when you’re looking at something like ‘edit video’ versus ‘video editor,’ the expectations from the user side are a little bit different. On the one hand you want to edit a video. On the other hand you might want to download a video editor. And it seems very similar but… the things that the users want there are slightly different.”
So, when it comes to using product synonyms to scale your SEO strategy, the key is to align user search intent with a product use case that helps them.
I’d like to highlight how well this works not just for e-commerce, but also B2B, because those are the businesses that often struggle the most with low product-related search volume, making it seem like SEO just isn’t worth it. To add to that, there’s often a gap between what your audience calls your product and what you call it internally, so this strategy ensures both angles are covered.
Do this over and over again and not only will it expand your brand awareness, but it’ll also take a niche product with low search volume and turn it into a lead and sale generator — all from compounding hundreds of thousands of organic monthly searches (or more, depending on the topic).
Let’s go over some examples.
Examples of product synonyms for SEO
A use case (or a roadmap for how your audience will interact with a product) is a fantastic way to apply product synonyms. If people learn how they can use your product, the more likely they’ll feel it’s relevant to them. The more detailed the use case, the more personal it feels to the reader.
Examples of product synonyms in e-commerce
Product synonyms for e-commerce are pretty straightforward. For example, “occasionwear,” “wedding guest wear,” and “party wear” are all product synonyms that can be found as focus keywords at a made-to-order men’s suits store.
An online sport store may use synonyms such as “tennis shoes,” “sneakers,” and “trainers” to capture all target markets, for different levels of athletic wear.
Now let’s put it into practice.
What product synonyms would you use for “webcam” and “Bluetooth headphones”?
Maybe, “streaming camera,” “e-meeting camera,” or “Zoom camera”?
For Bluetooth headphones, what about “impermeable headphones” or “running headphones”?
It’s all about the use case that matches the same search intent.
Examples of product synonyms in B2B
In B2B, use cases become even more relevant, because one of the most common questions in the buying cycle is: “Is this truly relevant for my particular business?”
Take a look at these phrases:
Conversational AI chatbot
Customer support automation
Product recommendation software
Omnichannel engagement platform
Even though these have vastly different use cases and are semantically different, the technology used produces the same outcome as what each phrase describes. In fact, it’s actually the exact same product (in this case a chatbot), only described with a different phrase.
The trick in this particular example is to talk about how the main product, the chatbot, relates to all the above phrases. Rinse and repeat and now you’ve gone from a niche product with limited search volume to HubSpot level organic traffic — all of which is highly relevant for your target audience.
How to find & rank for product synonyms
Finding synonym opportunities for products requires a deep understanding of the market and the search behavior of buyer personas. In other words, learn what your audience wants and explain how your product gives them that in multiple ways.
Understand your product use cases
Let’s start with your product use cases. Where should you begin?
First, compile all related brand themes and then build topic clusters based on that.
Let’s say you sell eco-friendly swimsuits for all types of bodies and your topic clusters focus on eco-friendliness and swimsuits per body type. All topic cluster pages are connected to the central brand themes and your products, but talked about from different angles.
In B2B, it’s common to cluster product use cases by industry or method. For example, the “conversational AI chatbot” mentioned earlier might target e-commerce managers, while “customer support automation” is a use case aimed at customer success. In the same way, “product recommendation software” grabs attention from a product team and an “omnichannel engagement platform” captures the marketing team.
With only these few keywords, we’ve described how nearly an entire business benefits from using a chatbot — sales here we come!
Aside from generally making note of words that are being used on their website, it’s helpful to perform a competitor keyword gap analysis. This helps you determine words they’re ranking for that you aren’t (yet), which helps inspire new use cases.
Understand the language of your audience
Do some research to see how your target audience refers to your products in their own words. Often in B2B there is a big gap between their descriptions and yours. Take note of the words, phrases, and any other insights pertaining to the language being used.
Some places to poke around include Slack communities, social media (especially LinkedIn), and Reddit. Don’t shy away from in-person events, too! When you talk like your audience talks, you’ll resonate with them because your products are simple to understand. Walk their walk, and talk their talk!
Pro tip: Talk to your customers on a regular basis! Ask to set up a 15 minute feedback session and record it. It’ll bring you massive insights about how they talk about and use your product.
If your business is big on social media, then social monitoring and listening tools will be crucial for compiling lots of information quickly. Social monitoring obtains information that has already happened in the past, while social listening keeps an ear out for current conversations about your brand. Hootsuite offers an extensive social monitoring tool to “dive deep beneath the surface”, while Talkwalker offers social listening so you can keep up in real time.
Review People Also Ask and related searches
Google SERP features are a treasure trove of synonym opportunities. If you’re looking for “shoes”, you’ll probably see people are also searching for “sneakers”, “tennis shoes”, etc. You can use this feature to understand user search intent (which will help you find more aligned synonyms) and ensure you create the right type of content based on what’s already ranking.
The People Also Ask feature is similar to the “related searches” at the bottom of the SERP, and you can also use this to curate synonyms.
Last but not least, utilize the auto-complete feature that suggests what you might type in the search bar:
Pro tip: Use AlsoAsked to dig a bit deeper into the People Also Ask questions from your potential consumers, and export the data graphically and in bulk. Answer all those questions and that’s a clear path toward SEO scalability!
Do keyword research
Without keyword research, creating your content and optimizing for SEO is like throwing spaghetti at a wall and hoping that it sticks. Use a keyword research tool like Moz to find keywords based on use cases. This ensures the keywords are relevant, have search volume, and have relatively low competition. For a more in-depth guide on keyword research, be sure to check out this guide!
Once you’ve finished keyword research, turn the semantically-related keyword groups into clusters to create individual content pieces for each cluster.
Differentiate keyword placement based on your site structure
All websites have core product pages, so the exact match of high-purchase-intent keywords should go on those to maximize the potential for sales.
Product synonyms that are semantically unrelated, but still have a relevant use case, can go in an area like the blog, where you can explain them more thoroughly and then link back to your core product pages to incentivize conversions.
To go back to the chatbot example, “conversational AI chatbot” works best on an evergreen product page, while “product recommendation software” might make more sense in the blog, because you’ve got to give some explanation about how the two are connected.
Let us wrap this up with a quick recap
First off: why use product synonyms? Synonyms for SEO increase the relevancy of your product pages for a specific search query. At the same time, they can also help you scale out content strategies in the future, thus strengthening your SEO game and brand awareness.
But never forget, first you must understand your product use cases. How do your customers use your product? How do they describe it? Go deep into this process to get those granular details. Look around to see what language your customers are using, scope out your competitors for inspiration, and do some extensive keyword research. Review the People Also Ask feature and related searches to gather more information and ensure you differentiate your keyword placement based on your specific site structure.
Now you’ve got the basics of using product synonyms to build use case awareness. Class dismissed!
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