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7 Productivity Boosting Platforms/Software for Remote Marketing Teams

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7 Productivity Boosting Platforms/Software for Remote Marketing Teams

Working from home was considered to be a luxury at one point of time, but with the rapid advancement of digital technology, remote working has now become more commonplace. Majority of the businesses today are shifting to a remote working environment. Although there are many perks to remote working, especially for marketers, it does come with its own set of hurdles, primarily communication and collaboration challenges. In such a scenario, it has become important to maintain the same level of efficiency and productivity as you would in an office environment. This is where workflow automation and productivity enhancement tools come in.

Marketing teams can benefit from automation tools for organising their work and balancing various responsibilities remotely. There are many tools available in the market these days, which were developed to address every aspect of a marketing team’s productivity. And while there are numerous options to choose from, the key lies in finding the  logo makertool that is best suited for the unique needs of your marketing team. In the following sections, we will provide a list of productivity-boosting platforms/software that will help marketers in –

  1. Organising tasks.
  2. Planning posts.
  3. Improving communication with clients.
  4. Improving communication internally.

Let’s get straight to the list!

Content creation is the most important aspect of any digital marketing campaign. Without structured effort and proper organisation, however, creating high-quality content becomes difficult. This is where a content creation and workflow management tool like Narrato comes in. Narrato is a content creation, collaboration, and planning platform that essentially brings all your content-related processes to one place. This platform can be used to streamline the entire content workflow, from content creation to task assigning, editing, publishing, and more. Remote marketers would find it especially useful, as it will allow them to –

  • Create high-quality content on Narrato’s powerful content editor, which comes with various features like an AI writing assistant, grammar suggestions, plagiarism checks, and more.
  • Generate SEO content briefs with keyword suggestions, topic suggestions and other SEO parameters
  • Provide both project and topic-specific guidelines to the content team so that the writers have a standard operating procedure they can follow.
  • Collaborate with the marketing team more effectively through features like in-line commenting and messaging to share feedback and input with the team members.
  • Use WordPress integration to publish a content piece directly to a website or blog.
  • Use Narrato content calendar to organise the projects and track their progress with workflow statuses.

Besides this, Narrato also provides a content ordering platform – Narrato Marketplace. This content marketplace gives you access to quality-vetted freelance writers specialised in various areas of content and digital marketing.

Pricing: If you are an individual content creator or are just starting a writing agency, Narrato provides a free plan you can try. The paid plans (with advanced features) start at $8 per user per month. The platform also provides the option of customising your plan according to your needs.

Zumvu is a great online promotion and marketing platform that helps remote marketing teams in maximising their efforts. This marketing automation platform comes with content marketing, SEO, lead generation, and social media automation tools that can be very useful in boosting engagement and driving the growth of a business. Zumvu offers several robust features which can be used to boost your marketing efforts –

  • Option to schedule and publish content on blogs, websites, and social media.
  • Auto-posting feature for social media (Facebook, Pinterest, Twitter, etc.)
  • In-built SEO feature to improve the ranking on search engines.
  • Integrated review system.
  • Review, Call to Action, and Photo Gallery, among other utilities.

Pricing: Zumvu can be used for free if you are just starting out. To avail the premium features, you can upgrade to a paid plan, which starts at $8 per month.

This popular all-in-one project management software comes with a host of powerful features that can give remote marketing teams greater control over their processes. ProofHub allows you to create custom workflows so that task management becomes a breeze. It also allows you to hold real-time discussions with your team using the in-built chat app. Other useful features provided in the software are –

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  • Online proofing tool
  • Custom reports
  • Gantt charts

Pricing: ProofHub offers a free trial to its new users. For unlimited projects and users, you can go for the Ultimate Control plan at $89 per month.

Hive is another great platform for remote marketing teams that wish to use social media marketing, SEO, conversion optimization, and digital consultation services. Hive Digital can help marketers in developing and executing a custom digital marketing campaign using empirically proven techniques. Remote marketers can use the following Hive Digital services to streamline the marketing processes –

  • Website Analytics
  • Paid Advertising
  • Social Media Marketing
  • Search Engine Optimization

Pricing: The minimum project size with Hive Digital starts at $1000. The average hourly rate for their services is around $150-199 per hour.

This is a great CRM tool for remote marketing teams as it helps in automating several marketing processes. This lead management tool can be used to capture and nurture leads, after which they can be converted into buyers. The biggest advantage of using Close CRM is access to the e-mail marketing feature, which allows users to set up an autoresponder series. This can also be used to get analytical reports on email delivery/open rates. In a recent survey by UpCity, email deliverability was highlighted as an important metric to track.

Close CRM tool is also great for cold calling as it comes with the VOIP calling feature. Other features offered by this tool are –

  • Task management
  • Multichannel inbox
  • SMS tools
  • Video tools
  • Pipeline management

Pricing: The Close CRM paid plans start from $29 per user per month.

This is the perfect expense tracking and online invoicing tool for remote marketing teams. It essentially allows users to manage all their invoices online using any computer. Using InvoiceBerry, marketers can also save a significant amount of time and effort that is usually spent on creating and sending invoices to clients.

Pricing: InvoiceBerry offers a free trial to all its new users.  The paid plans start at $15 per feature per month.
 

7. Hypercontext – Meetings and Agenda Planning App

Holding productive meetings with your marketing team can be tough when you are working remotely. Hypercontext is a great meeting and agenda planning app, using which you can improve team collaboration. It also allows you to set goals, milestones, and deadlines, so that your marketing team can always stay on target. It comes with a variety of features like –

  • Shared online agendas
  • Integrated notes from the meetings
  • Real-time commenting option
  • Next-step tracker
  • Suggested questions for setting agendas
  • Meeting feedback

Pricing: The Basic plan on Hypercontext can be used for free. The paid plans start from $7 per user per month.

Wrapping Up

With a strong marketing plan and a well-defined process of incorporating these tools, your marketing team will be able to achieve the desired results, even as they continue to work remotely. These workflow automation and productivity enhancement tools are designed to help remote marketers in accomplishing better communication and collaboration with their team members. Besides that, these tools will also help in increasing the efficiency of the marketing processes.

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MARKETING

Follow This Purpose-Driven Path to Greater SEO Success

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Follow This Purpose-Driven Path to Greater SEO Success

Historically, getting content to reach the top of a search engine results page usually hinged on your team’s ability to fulfill the rules of Google’s algorithm – no matter how complex, obscure, and sometimes unwritten.

However, that picture is changing now that AI has arrived behind the scenes of the top search engine, says Dale Bertrand, Fire and Spark’s content and SEO strategist. Its machine learning delivers more precise, adaptive, and contextual search results. It also gives marketers another approach to search result success – a purpose-driven strategy.

Develop a purpose-driven #SEO strategy that would please @Google’s #AI algorithm, says @joderama via @CMIContent @pageonepower. Click To Tweet

At the 2022 ContentTECH Summit and a recent Ask the CMWorld Community interview, Dale discussed what Google’s heavier reliance on an AI-controlled algorithm means and how a purpose-driven approach can help your brand compete with – and even beat – bigger fish in the SEO sea.

Search for greater SEO intelligence

In the early days of digital search, Google’s founders used the web’s link structure to rank the most relevant page results. “Basically, if you had the right links to your website and the right keywords on your pages, you would rank well,” Dale says.

But now, it’s more important to understand how that AI engine gets trained than to follow technical SEO rules. Dale says making this mindset change can help set your content on a path to increased visibility on search and stronger marketing performance overall.

It’s more important now to understand how that #AI engine gets trained than to follow technical #SEO rules, says Dale Bertrand of @Fire_and_Spark via @joderama @CMIContent @pageonepower. Click To Tweet

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Engineers set the technical quality guidelines

Human engineers are still involved in ranking content relevance. But instead of programming the algorithm, their role is to rate a site’s trustworthiness, content accuracy, authoritativeness, and connection to other relevant content providers on the topic at hand.

“That quality information is collected as a big dataset from websites that have been graded, which is part of what they feed into Google’s algorithm to train the AI,” says Dale. There’s a big, long document out there – the web quality raters guide. Any marketer can read it to see what the raters look for when building the training dataset for Google’s AI.”


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AI adds behavioral signals

From that point, Google’s AI engine takes over, tracking search behaviors, analyzing signals of intent, and correlating those insights with the quality rating data to determine the most relevant content to a search query.

But, Dale says, keep in mind: “Google’s AI engine doesn’t care about your content – it only cares about its own performance.” It’s looking for confirmation that the content it selects will deliver a satisfying experience for searchers. Your job is to make sure it sees your brand’s content as a likely win.

Prove your #content has what it takes for better search results. Build momentum through community and demonstrate multifactor authority, says Dale Bertrand of @Fire_and_Spark via @joderama @CMIContent @pageonepower. Click To Tweet

Shared purpose promotes multifactor authority

Dale discusses two ways brands can prove that their content has what it takes to deliver the AI’s desired results:

  • Build momentum through community. A community behind your brand frequently visits, engages with, and links to your website. They recommend your products and services and amplify your site. Dale says these actions demonstrate a high level of customer intimacy. Google’s AI uses the artifacts of success from this content – high engagement, low bounce rate, and a high click-through rate – to confirm your site and content are loved.
  • Demonstrate multifactor authority. Part of AI’s investigation of brands that resonate with online consumers is the company you keep, Dale says. Authoritative individuals, organizations, and influencers can contribute to your brand’s authority by linking to, citing, and amplifying your content across their channels and platforms.

Prove your #content has what it takes for better search results. Build momentum through community and demonstrate multifactor authority, says Dale Bertrand of @Fire_and_Spark via @joderama @CMIContent @pageonepower. Click To Tweet

HANDPICKED RELATED CONTENT:

How to use purpose to build SEO power

Dale describes an SEO strategy that can help build authority and momentum by focusing on a purpose your brand believes in: “Hopefully, your brand stands for something. But [for SEO], it’s even better if your brand is actively promoting a change that you want to see in your industry.”

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By using your content to build valuable conversations around that change, you give the tools to those with an established interest to spread your brand messages. This data around this reciprocal relationship demonstrates the brand traction Google’s AI sees as proof your content is a solid search bet.

Dale shares a client example:

I worked with one brand that was selling handmade children’s products. The US government was about to pass a law that would have made it so [small businesses like this] would have had to do $100,000 worth of testing before being allowed to sell a single product. We were able to lead the movement against that law and turn that into an SEO campaign that generated authority, backlinks, and website engagement – all the things that Google’s AI is looking for.

He explains the process he used to achieve those results:

Step 1: Find high-profile groups and learn about the causes they support

Find potential partners – influencers, non-profits, advocacy organizations, and others who are working towards a purpose in which your business might have a stake. It could be an organization that’s written about helping previously incarcerated people find jobs, influencers promoting veteran-run businesses, or an event that supports disadvantaged youth in your local community.

When you’ve identified viable candidates, research their positions and how they communicate about them in their online conversations. “You need to understand what issues these influencers care about, what they’re writing about, what’s going on in their social conversations. All of those things are targets for your purpose-driven SEO campaign,” Dale says.

Step 2: Choose a mission your content will support

Once you find an area with enough grassroots supporters, craft a mission statement around it for your brand’s SEO campaign. It should be something your brand can speak to authentically; otherwise, audiences will see right through it. “It has to be based on your organization’s values because you’re going to get behind it. At the end of the day, if you don’t care about feeding hungry children, that just can’t be the mission,” Dale says.

If you’re on the B2B side or operate in a crowded market, it may be worthwhile to adopt a unique or even slightly controversial mission to differentiate your brand. “[You might think] sustainability is a good [purpose to build on], but so many companies have taken this topic on that it doesn’t move the needle from a search marketing perspective,” Dale says.

Rather than just choosing a hot topic, he suggests looking for a niche, such as a critical change affecting the supply chain for your industry or a regulatory issue that impacts product costs, to rally around. Doing so can help insert your brand name into relevant conversations that your bigger, higher-profile competitors may not be associated with.

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Step 3: Create “citable” content aligned with your mission

The goal isn’t to promote your brand’s involvement with the chosen cause; it’s to create content your partner organizations can cite when making their case for the cause. “The content is fuel for their advocacy – it gives them credible, authoritative information they can use in their arguments,” Dale says.

For example, Dale says, interview someone personally affected by the mission, write an opinion piece about the change your business is advocating, or publish an original research report. “This is the type of content that [they] would organically mention and link to while trying to get their point across in their own content conversations. That’s how you’re going to get the deeper engagement and increased backlinks that Google’s AI can see,” says Dale.

Step 4: Reach out to other like-minded influencers

With a body of purpose-focused content cited and linked to, you can increase your content’s authority and reach by sharing the outcomes with other influencers who care about the topic. But rather than conducting a blast email campaign, contact them individually by email or personal message on social channels.

In this outreach, focus your messages on furthering the mission. “We’re not promoting our business, our products, and services, or our content. We’re saying, ‘Hey, I saw that you’re a big advocate for helping previously incarcerated youth find jobs. We’ve got an interview your audience would be interested in … would you help us promote it?’” Dale explains.

Not only are influencers more likely to respond to this type of outreach, but they may be more willing to promote your content without compensation because it helps them create content in an area that they’re passionate about, Dale says.

Fuel a shared purpose and find greater search success

In a crowded landscape, where reaching a top spot on SERPs is harder to achieve than ever, it’s time for marketers to stop trying to outsmart the search algorithm. By putting a shared human purpose at the center of your SEO strategy, your content will broadcast all the signals of authority, relevance, and value Google’s AI is looking for.

HANDPICKED RELATED CONTENT:

 Register to attend Content Marketing World in Cleveland, Ohio. Use the code BLOG100 to save $100. 

Cover image by Joseph Kalinowski/Content Marketing Institute

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