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7 Tips to Rev Up Your Instagram Marketing Strategies in 2022



7 Tips to Rev Up Your Instagram Marketing Strategies in 2022


Instagram has swiftly become everyone’s favorite social platform because of its capacity to create influencers, galleries for the user’s favorite posts, introduce stories, reels, shopping carts, and many other features.

As a result, an Instagram marketing strategy has become an integral part of a brand’s marketing strategy. You must’ve come across an increasing number of brands experimenting with gifs, memes, video marketing, reels, creative carousels and so on.

How to Develop an Instagram Marketing Strategy?

When planning your Instagram marketing strategy for 2022, there are numerous factors to consider. It’s not like Instagram didn’t already have various types of Instagram marketing tools like stories, IGTV and Instagram Live before Reels was announced.

90% of Instagram’s 1 billion active users are following a business on Instagram. It’s only logical that your business would have a presence on the platform with those numbers.

That said, there are numerous methods to use Instagram to market your business.

Instagram Marketing Strategies to Make Your Brand Shine on Instagram in 2022

#1. The Rise of Reels

Instagram reels, the platform’s newest feature, should be of particular interest to advertisers among the types of Instagram marketing.

A quick rundown: Instagram reels allow users to make and publish short video clips, ranging from three seconds to one minute, synced to music or other sounds. It’s comparable to TikTok’s short-video technique for viral success. Brands such as Netflix and Apply have already adopted reels to improve their Instagram presence.

Reels can help marketers improve audience engagement, increase brand exposure, and can even make your brand go viral on the platform itself.

Exploring Instagram reels trends has become important because:

  • Creators that use IG Reels and its tools and features have been rewarded with top-of-the-discovery-page visibility.
  • Instagram reels are a great way to capitalize on new interest and show how your product works using innovative video tactics.
  • It is a great method to reach closer to your target audience personally. Giving your audience a behind-the-scenes look is a great approach to help them feel more connected to your brand.
  • You can keep your audience engaged for weeks on end with recurring content like podcasts, YouTube videos, and Instagram TV series, to name a few. Instagram reels can be used to preview new content and get your followers excited.

#2. Shopping made Easy

Instagram’s shopping feature is now being used by both large and small businesses alike as one of the types of Instagram marketing strategy. More businesses will be able to use the tool once it is made available in more countries by the platform.

Just since 70% of buyers already use Instagram as a source of inspiration, it only follows that Instagram is making it even easier for users to shop without having to leave the platform.

Instagram in-app shopping is how the future of e-commerce looks because:

  • Customers can tap on the product tags to get more information. Your feed, stories, reels and life can all feature up to five goods from your catalog that you’ve chosen.
  • Instagram carousel photos are a great way to make your feed more shoppable. Similar to a standard carousel post, the images can hold up to 20 products that have been tagged.
  • As a result of their enormous sway in the market, Instagram influencers can significantly boost sales for your e-commerce store. The future of Instagram influencer marketing seems promising with such high demand.
  • Want to advertise user-generated content? Ask customers to share photos of your products when they’re using them. User-generated content adds more credibility to your brand.

#3. Going Live Brings your Marketing to Life

Companies quickly realize that Instagram Live is one of the best creative Instagram marketing ideas and suggest a new way to sell their products and services. As long as your audience perceives that they benefit from your broadcast, they are more tolerant of your mistakes than you might think.

Instagram Live is a powerful tool for attracting new users, fostering conversation and even promoting your products.

Instagram Live, however, does not allow for retakes, so planning is key.

  • Instagram Live is one of the most participatory video platforms on Instagram since it allows viewers to post comments and queries in real-time.
  • When the prospective users check what’s trending on Instagram this week, you are more likely to get viewership.
  • To keep your live broadcast on your Instagram page, you can post it to IGTV. As a result, anyone who missed it can return to watch it at any time within the 24-hour window.
  • When you’re on Instagram Live, you will be visible to all your Instagram followers who open their app when your broadcast is live.

#4. Instagram Video – the Never-Dying Marketing Tool

In the same way that a picture is equivalent to a thousand words in written form, a video can convey even more information as one of the most creative Instagram marketing trends in 2022. Video is a powerful medium for showcasing your brand’s personality and the stories behind it.

Instagram trends for 2022 have brought about a new video format, Instagram Video, a combination of IGTV and feed videos. For these videos, creators can add filters, location, captions, or tags just like they would for images.

  • Select a good cover photo: The cover photo chosen to represent your video will be the first thing a user sees when browsing through their feed. It has the potential to impact whether or not they view the video
  • Involve captions: One of the reasons we enjoy seeing videos with captions in our feed is because it enables us to watch videos even without sound in certain social situations. It grabs people’s attention faster and conveys your message even without music.

#5. The Power of User-Generated Content

Original, brand-specific content developed by customers and distributed on social media or other channels is known as user-generated content (also known as UGC or consumer-generated content). Images, videos, reviews, a testimonial, or even a podcast are all examples of user-generated content and creative Instagram marketing ideas.

Companies should use consumer-sourced Instagram marketing content since:

  • A large majority of consumers believe authenticity to be a critical component when picking which brands to support.
  • Geotags, also known as location tags, are pinned geo-coordinates displaying your information on a map. When Instagrammers share content, they employ location tags, and you should include them in your social media posts.
  • Simply ask a question and urge your followers to share and tag you in a post. People, after all, appreciate being the center of attention and feeling exceptional.
  • Are you collecting feedback? Put them to good use! Share them in the post’s copy or, for extra impact, make an image or video.

#6. Authentic Content is Always Valuable

Authenticity may be an overused marketing cliché, but it’s one of the most successful methods to develop real relationships with your online audience.

Whether you have 500 or 500,000 followers, staying true to your brand will resonate with your audience and help you expand. Instagram marketing tools will help you boost engagement.

Authenticity requires honesty to use our language accurately. Your target demographic can smell deception or a brand trying to cash in on a trend a mile away. To analyze the performance of your brand’s social media marketing strategy, you can use Hootsuite alternatives to collect the data in a centralized location and evaluate what’s working and what needs to be tweaked.

#7. Instagram Story Ads

Ads in Instagram Stories can reach a massive audience of over 500 million people per day. Businesses account for a third of the most popular Stories, and 60 percent of users report finding new products as a result of their use of the site. This showcases the effect of Instagram story trends 2022.

With those kinds of figures, it’s tempting to throw up a random Stories Ad and wait for the clicks to pour in. However, given the amount of ad content already on the app, converting ad views into sales can be difficult for brands. Creating the most popular content on Instagram has become a little tricky. Hence, you must choose a goal for your project.

What are you hoping to achieve with your advertising campaign? Reach, brand exposure, traffic, engagement, app installs, video views, lead generation and conversions are all achievable goals for Instagram Story ads.


Marketers who haven’t taken advantage of Instagram business marketing miss out on a huge opportunity. Whether you are a small business, startup, or even a large corporation, tap into Instagram and make it a part of your digital marketing strategy.

With more than 800 million users on Instagram, this platform needs to be a part of your social media strategy arsenal.

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3 Smart Bidding Strategies To Help You Get the Most Out of Your Google Ads



3 Smart Bidding Strategies To Help You Get the Most Out of Your Google Ads

Now that we’ve officially settled into the new year, it’s important to reiterate that among the most effective ways to promote your business are Google Ads. Not only do Google Ads increase your brand visibility, but they also make it easier for you to sell your services and products while generating more traffic to your website.

The thing about Google Ads, though, is that setting up (and running) a Google Ads campaign isn’t easy – in fact, it’s pretty beginner-unfriendly and time-consuming. And yet, statistically speaking, no platform does what Google Ads can do when it comes to audience engagement and outreach. Therefore, it will be beneficial to learn about and adopt some smart bidding strategies that can help you get the most out of your Google Ads.

To that end, let’s check out a few different bidding strategies you can put behind your Google Ads campaigns, how these strategies can maximize the results of your Google Ads, and the biggest benefits of each strategy.

Smart bidding in Google Ads: what does it mean, anyway?

Before we cover the bidding strategies that can get the most out of your Google Ads, let’s define what smart bidding means. Basically, it lets Google Ads optimize your bids for you. That doesn’t mean that Google replaces you when you leverage smart bidding, but it does let you free up time otherwise spent on keeping track of the when, how, and how much when bidding on keywords.

The bidding market is simply too big – and changing too rapidly – for any one person to keep constant tabs on it. There are more than 5.5 billion searches that Google handles every day, and most of those searches are subject to behind-the-scenes auctions that determine which ads display based on certain searches, all in a particular order.

That’s where smart bidding strategies come in: they’re a type of automated bidding strategy to generate more conversions and bring in more money, increasing your profits and cash flow. Smart bidding is your way of letting Google Ads know what your goals are (a greater number of conversions, a goal cost per conversion, more revenue, or a better ROAS), after which Google checks what it’s got on file for your current conversion data and then applies that data to the signals it gets from its auctions.

Types of smart bidding strategies

Now that you know what smart bidding in Google Ads is and why it’s important, let’s cover the best smart bidding strategies you can use to your advantage.

Maximize your conversions

The goal of this strategy is pretty straightforward: maximize your conversions and get the most out of your budget’s allocation toward said conversions. Your conversions, be they a form submission, a customer transaction, or a simple phone call, are something valuable that you want to track and, of course, maximize.

The bottom line here is simply generating the greatest possible number of conversions for your budget. This strategy can potentially become costly, so remember to keep an eye on your cost-per-click and how well your spending is staying inside your budget.

If you want to be extra vigilant about keeping conversion costs in a comfy range, you can define a CPA goal for your maximize conversions strategy (assuming you’ve got this feature available).

Target cost per acquisition

The purpose behind this strategy is to meet or surpass your cost-per-acquisition objective that’s tied to your daily budget. When it comes to this strategy, it’s important to determine what your cost-per-acquisition goal is for the strategy you’re pursuing.

In most cases, your target cost per acquisition goal will be similar to the 30-day average you’ve set for your Google Ads campaign. Even if this isn’t going to be your end-all-be-all CPA goal, you’ll want to use this as a starting point.

You’ll have lots of success by simply leveraging target cost per acquisition on a campaign-by-campaign basis, but you can take this one step further by creating a single tCPA bid strategy that you share between every single one of your campaigns. This makes the most sense when running campaigns with identical CPA objectives. That’s because you’ll be engaging with a bidding strategy that’s fortified with a lot of aggregate data from which Google’s algorithm can draw, subsequently endowing all of your campaigns with some much-needed experience.

Maximize clicks

As its name implies, this strategy centers around ad optimization to gain as many clicks as possible based on your budget. We recommend using the maximize clicks strategy if you’re trying to drive more traffic to your website. The best part? Getting this strategy off the ground is about as easy as it gets.

All you need to do to get started with maximizing clicks is settle on a maximum cost-per-click that you then earmark. Once that’s done, you can decide how much money you want to shell out every time you pay for a bid. You don’t actually even need to specify an amount per bid since Google will modify your bids for you to maximize your clicks automatically.

Picture this: you’ve got a website you’re running and want to drive more traffic to it. You decide to set your maximum bid per click at $2.5. Google looks at your ad, adjusts it to $3, and automatically starts driving more clicks per ad (and more traffic to your site), all without ever going over the budget you set for your Google Ads campaign.


If you’ve been using manual bidding until now, you probably can’t help but admit that you spend way too much time wrangling with it. There are plenty of other things you’d rather be – and should be – spending your time on. Plus, bids change so quickly that trying to keep up with them manually isn’t even worth it anymore.

Thankfully, you’ve now got a better grasp on automated and smart bidding after having read through this article, and you’re aware of some important options you have when it comes to strategies for automated bidding. Now’s a good time to explore even more Google Ads bidding strategies and see which ones make the most sense when it comes to your unique and long-term business objectives. Settle on a strategy and then give it a whirl – you’ll only know whether a strategy is right for you after you’ve tested it time and time again. Good luck!

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Is Twitter Still a Thing for Content Marketers in 2023?



Is Twitter Still a Thing for Content Marketers in 2023?

The world survived the first three months of Elon Musk’s Twitter takeover.

But what are marketers doing now? Did your brand follow the shift Dennis Shiao made for his personal brand? As he recently shared, he switched his primary platform from Twitter to LinkedIn after the 2022 ownership change. (He still uses Twitter but posts less frequently.)

Are those brands that altered their strategy after the new ownership maintaining that plan? What impact do Twitter’s service changes (think Twitter Blue subscriptions) have?

We took those questions to the marketing community. No big surprise? Most still use Twitter. But from there, their responses vary from doing nothing to moving away from the platform.

Lowest points

At the beginning of the Elon era, more than 500 big-name advertisers stopped buying from the platform. Some (like Amazon and Apple) resumed their buys before the end of 2022. Brand accounts’ organic activity seems similar.

In November, Emplifi research found a 26% dip in organic posting behavior by U.S. and Canadian brands the week following a significant spike in the negative sentiment of an Elon tweet. But that drop in posting wasn’t a one-time thing.

Kyle Wong, chief strategy officer at Emplifi, shares a longer analysis of well-known fast-food brands. When comparing December 2021 to December 2022 activity, the brands posted 74% less, and December was the least active month of 2022.

Fast-food brands posted 74% less on @Twitter in December 2022 than they did in December 2021, according to @emplifi_io analysis via @AnnGynn @CMIContent. Click To Tweet

When Emplifi analyzed brand accounts across industries (2,330 from U.S. and Canada and 6,991 elsewhere in the world), their weekly Twitter activity also fell to low points in November and December. But by the end of the year, their activity was inching up.

“While the percentage of brands posting weekly is on the rise once again, the number is still lower than the consistent posting seen in earlier months,” Kyle says.

Quiet-quitting Twitter

Lacey Reichwald, marketing manager at Aha Media Group, says the company has been quiet-quitting Twitter for two months, simply monitoring and posting the occasional link. “It seems like the turmoil has settled down, but the overall impact of Twitter for brands has not recovered,” she says.

@ahamediagroup quietly quit @Twitter for two months and saw their follower count go up, says Lacey Reichwald via @AnnGynn @CMIContent. Click To Tweet

She points to their firm’s experience as a potential explanation. Though they haven’t been posting, their follower count has gone up, and many of those new follower accounts don’t seem relevant to their topic or botty. At the same time, Aha Media saw engagement and follows from active accounts in the customer segment drop.

Blue bonus

One change at Twitter has piqued some brands’ interest in the platform, says Dan Gray, CEO of Vendry, a platform for helping companies find agency partners to help them scale.

“Now that getting a blue checkmark is as easy as paying a monthly fee, brands are seeing this as an opportunity to build thought leadership quickly,” he says.

Though it remains to be seen if that strategy is viable in the long term, some companies, particularly those in the SaaS and tech space, are reallocating resources to energize their previously dormant accounts.

Automatic verification for @TwitterBlue subscribers led some brands to renew their interest in the platform, says Dan Gray of Vendry via @AnnGynn @CMIContent. Click To Tweet

These reenergized accounts also are seeing an increase in followers, though Dan says it’s difficult to tell if it’s an effect of the blue checkmark or their renewed emphasis on content. “Engagement is definitely up, and clients and agencies have both noted the algorithm seems to be favoring their content more,” he says.

New horizon

Faizan Fahim, marketing manager at Breeze, is focused on the future. They’re producing videos for small screens as part of their Twitter strategy. “We are guessing soon Elon Musk is going to turn Twitter into TikTok/YouTube to create more buzz,” he says. “We would get the first moving advantage in our niche.”

He’s not the only one who thinks video is Twitter’s next bet. Bradley Thompson, director of marketing at DigiHype Media and marketing professor at Conestoga College, thinks video content will be the next big thing. Until then, text remains king.

“The approach is the same, which is a focus on creating and sharing high-quality content relevant to the industry,” Bradley says. “Until Twitter comes out with drastically new features, then marketing and managing brands on Twitter will remain the same.

James Coulter, digital marketing director at Sole Strategies, says, “Twitter definitely still has a space in the game. The question is can they keep it, or will they be phased out in favor of a more reliable platform.”

Interestingly given the thoughts of Faizan and Bradley, James sees businesses turning to video as they limit their reliance on Twitter and diversify their social media platforms. They are now willing to invest in the resource-intensive format given the exploding popularity of TikTok, Instagram Reels, and other short-form video content.

“We’ve seen a really big push on getting vendors to help curate video content with the help of staff. Requesting so much media requires building a new (social media) infrastructure, but once the expectations and deliverables are in place, it quickly becomes engrained in the weekly workflow,” James says.

What now

“We are waiting to see what happens before making any strong decisions,” says Baruch Labunski, CEO at Rank Secure. But they aren’t sitting idly by. “We’ve moved a lot of our social media efforts to other platforms while some of these things iron themselves out.”

What is your brand doing with Twitter? Are you stepping up, stepping out, or standing still? I’d love to know. Please share in the comments.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.


Cover image by Joseph Kalinowski/Content Marketing Institute

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45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]



45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.)

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. (more…)

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