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7 Tips to Rev Up Your Instagram Marketing Strategies in 2022



7 Tips to Rev Up Your Instagram Marketing Strategies in 2022


Instagram has swiftly become everyone’s favorite social platform because of its capacity to create influencers, galleries for the user’s favorite posts, introduce stories, reels, shopping carts, and many other features.

As a result, an Instagram marketing strategy has become an integral part of a brand’s marketing strategy. You must’ve come across an increasing number of brands experimenting with gifs, memes, video marketing, reels, creative carousels and so on.

How to Develop an Instagram Marketing Strategy?

When planning your Instagram marketing strategy for 2022, there are numerous factors to consider. It’s not like Instagram didn’t already have various types of Instagram marketing tools like stories, IGTV and Instagram Live before Reels was announced.

90% of Instagram’s 1 billion active users are following a business on Instagram. It’s only logical that your business would have a presence on the platform with those numbers.

That said, there are numerous methods to use Instagram to market your business.

Instagram Marketing Strategies to Make Your Brand Shine on Instagram in 2022

#1. The Rise of Reels

Instagram reels, the platform’s newest feature, should be of particular interest to advertisers among the types of Instagram marketing.

A quick rundown: Instagram reels allow users to make and publish short video clips, ranging from three seconds to one minute, synced to music or other sounds. It’s comparable to TikTok’s short-video technique for viral success. Brands such as Netflix and Apply have already adopted reels to improve their Instagram presence.

Reels can help marketers improve audience engagement, increase brand exposure, and can even make your brand go viral on the platform itself.

Exploring Instagram reels trends has become important because:

  • Creators that use IG Reels and its tools and features have been rewarded with top-of-the-discovery-page visibility.
  • Instagram reels are a great way to capitalize on new interest and show how your product works using innovative video tactics.
  • It is a great method to reach closer to your target audience personally. Giving your audience a behind-the-scenes look is a great approach to help them feel more connected to your brand.
  • You can keep your audience engaged for weeks on end with recurring content like podcasts, YouTube videos, and Instagram TV series, to name a few. Instagram reels can be used to preview new content and get your followers excited.

#2. Shopping made Easy

Instagram’s shopping feature is now being used by both large and small businesses alike as one of the types of Instagram marketing strategy. More businesses will be able to use the tool once it is made available in more countries by the platform.

Just since 70% of buyers already use Instagram as a source of inspiration, it only follows that Instagram is making it even easier for users to shop without having to leave the platform.

Instagram in-app shopping is how the future of e-commerce looks because:

  • Customers can tap on the product tags to get more information. Your feed, stories, reels and life can all feature up to five goods from your catalog that you’ve chosen.
  • Instagram carousel photos are a great way to make your feed more shoppable. Similar to a standard carousel post, the images can hold up to 20 products that have been tagged.
  • As a result of their enormous sway in the market, Instagram influencers can significantly boost sales for your e-commerce store. The future of Instagram influencer marketing seems promising with such high demand.
  • Want to advertise user-generated content? Ask customers to share photos of your products when they’re using them. User-generated content adds more credibility to your brand.

#3. Going Live Brings your Marketing to Life

Companies quickly realize that Instagram Live is one of the best creative Instagram marketing ideas and suggest a new way to sell their products and services. As long as your audience perceives that they benefit from your broadcast, they are more tolerant of your mistakes than you might think.

Instagram Live is a powerful tool for attracting new users, fostering conversation and even promoting your products.

Instagram Live, however, does not allow for retakes, so planning is key.

  • Instagram Live is one of the most participatory video platforms on Instagram since it allows viewers to post comments and queries in real-time.
  • When the prospective users check what’s trending on Instagram this week, you are more likely to get viewership.
  • To keep your live broadcast on your Instagram page, you can post it to IGTV. As a result, anyone who missed it can return to watch it at any time within the 24-hour window.
  • When you’re on Instagram Live, you will be visible to all your Instagram followers who open their app when your broadcast is live.

#4. Instagram Video – the Never-Dying Marketing Tool

In the same way that a picture is equivalent to a thousand words in written form, a video can convey even more information as one of the most creative Instagram marketing trends in 2022. Video is a powerful medium for showcasing your brand’s personality and the stories behind it.

Instagram trends for 2022 have brought about a new video format, Instagram Video, a combination of IGTV and feed videos. For these videos, creators can add filters, location, captions, or tags just like they would for images.

  • Select a good cover photo: The cover photo chosen to represent your video will be the first thing a user sees when browsing through their feed. It has the potential to impact whether or not they view the video
  • Involve captions: One of the reasons we enjoy seeing videos with captions in our feed is because it enables us to watch videos even without sound in certain social situations. It grabs people’s attention faster and conveys your message even without music.

#5. The Power of User-Generated Content

Original, brand-specific content developed by customers and distributed on social media or other channels is known as user-generated content (also known as UGC or consumer-generated content). Images, videos, reviews, a testimonial, or even a podcast are all examples of user-generated content and creative Instagram marketing ideas.

Companies should use consumer-sourced Instagram marketing content since:

  • A large majority of consumers believe authenticity to be a critical component when picking which brands to support.
  • Geotags, also known as location tags, are pinned geo-coordinates displaying your information on a map. When Instagrammers share content, they employ location tags, and you should include them in your social media posts.
  • Simply ask a question and urge your followers to share and tag you in a post. People, after all, appreciate being the center of attention and feeling exceptional.
  • Are you collecting feedback? Put them to good use! Share them in the post’s copy or, for extra impact, make an image or video.

#6. Authentic Content is Always Valuable

Authenticity may be an overused marketing cliché, but it’s one of the most successful methods to develop real relationships with your online audience.

Whether you have 500 or 500,000 followers, staying true to your brand will resonate with your audience and help you expand. Instagram marketing tools will help you boost engagement.

Authenticity requires honesty to use our language accurately. Your target demographic can smell deception or a brand trying to cash in on a trend a mile away. To analyze the performance of your brand’s social media marketing strategy, you can use Hootsuite alternatives to collect the data in a centralized location and evaluate what’s working and what needs to be tweaked.

#7. Instagram Story Ads

Ads in Instagram Stories can reach a massive audience of over 500 million people per day. Businesses account for a third of the most popular Stories, and 60 percent of users report finding new products as a result of their use of the site. This showcases the effect of Instagram story trends 2022.

With those kinds of figures, it’s tempting to throw up a random Stories Ad and wait for the clicks to pour in. However, given the amount of ad content already on the app, converting ad views into sales can be difficult for brands. Creating the most popular content on Instagram has become a little tricky. Hence, you must choose a goal for your project.

What are you hoping to achieve with your advertising campaign? Reach, brand exposure, traffic, engagement, app installs, video views, lead generation and conversions are all achievable goals for Instagram Story ads.


Marketers who haven’t taken advantage of Instagram business marketing miss out on a huge opportunity. Whether you are a small business, startup, or even a large corporation, tap into Instagram and make it a part of your digital marketing strategy.

With more than 800 million users on Instagram, this platform needs to be a part of your social media strategy arsenal.

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The Future of Content Success Is Social



The Future of Content Success Is Social

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are.

We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors missed?” How can I put them in?” AND “How can I do everything just slightly better than they can?”

Then they do the same, and it becomes a cycle of beating mediocre content with slightly less mediocre content.

When I looked at our high-ranking content, I felt uncomfortable. Yes, it ranked, but it wasn’t overly helpful compared to everything else that ranked.

Ranking isn’t the job to be done; it is just a proxy.

Why would a high-ranking keyword make me feel uncomfortable? Isn’t that the whole freaking job to be done? Not for me. The job to be done is to help educate people, and ranking is a byproduct of doing that well.

I looked at our own content, and I put myself in the seat of a searcher, not an SEO; I looked at the top four rankings and decided that our content felt easy, almost ChatGPT-ish. It was predictable, it was repeatable, and it lacked hot takes and spicy punches.

So, I removed 80% of the content and replaced it with the 38 questions I would ask if I was hiring an SEO. I’m a 25-year SME, and I know what I would be looking for in these turbulent times. I wanted to write the questions that didn’t exist on anything ranking in the top ten. This was a risk, why? Because, semantically, I was going against what Google was likely expecting to see on this topic. This is when Mike King told me about information gain. Google will give you a boost in ranking signals if you bring it new info. Maybe breaking out of the sea of sameness + some social signals could be a key factor in improving rankings on top of doing the traditional SEO work.

What’s worth more?

Ten visits to my SEO RFP post from people to my content via a private procurement WhatsApp group or LinkedIn group?

One hundred people to the same content from search?

I had to make a call, and I was willing to lose rankings (that were getting low traffic but highly valued traffic) to write something that when people read it, they thought enough about it to share it in emails, groups, etc.

SME as the unlock to standout content?

I literally just asked myself, “Wil, what would you ask yourself if you were hiring an SEO company? Then I riffed for 6—8 hours and had tons of chats with ChatGPT. I was asking ChatGPT to get me thinking differently. Things like, “what would create the most value?” I never constrained myself to “what is the search volume,” I started with the riffs.

If I was going to lose my rankings, I had to socially promote it so people knew it existed. That was an unlock, too, if you go this route. It’s work, you are now going to rely on spikes from social, so having a reason to update it and put it back in social is very important.

Most of my “followers” aren’t looking for SEO services as they are digital marketers themselves. So I didn’t expect this post to take off HUGLEY, but given the content, I was shocked at how well it did and how much engagement it got from real actual people.

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7 Things Creators Should Know About Marketing Their Book



7 Things Creators Should Know About Marketing Their Book

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.


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Being position-less secures a marketer’s position for a lifetime



Optimove Positionless Marketer Optimove

On March 20, 2024, the Position-less Marketer was introduced on and my keynote address at Optimove’s user conference.

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess.

As a reminder, data analytics and AI, integrated marketing platforms, automation and more make the Position-less Marketer possible. Plus, new generative AI tools like ChatGPT, Canna-GPT, Github, Copilot and DALL-E offer human access to powerful new capabilities that generate computer code, images, songs and videos, respectively, with human guidance.

Position-less Marketer does not mean a marketer without a role; quite the opposite

Speaking with a senior-level marketer at a global retailer, their first interpretation may be a marketer without a role/position. This was a first-glance definition from more than 60% of the marketers who first heard the term. But on hearing the story and relating it to “be position-less” in other professions, including music and sports, most understood it as a multidimensional marketer — or, as we noted, realizing your multipotentiality. 

One executive said, phrasing position-less in a way that clarified it for me was “unlocking your multidimensionality.” She said, “I like this phrase immensely.” In reality, the word we used was “multipotentiality,” and the fact that she landed on multidimensionality is correct. As we noted, you can do more than one thing.

The other 40% of marketing executives did think of the “Position-less Marketer” as a marketing professional who is not confined or defined by traditional marketing roles or boundaries. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer. As a result, the Position-less Marketer should be comfortable working across channels, platforms and strategies, integrating different approaches to achieve marketing goals effectively.

Navigating the spectrum: Balancing specialization and Position-less Marketing

Some of the most in-depth feedback came from data analytic experts from consulting firms and Chief Marketing Officers who took a more holistic view.

Most discussions of the “Position-less Marketer” concept began with a nuanced perspective on the dichotomy between entrepreneurial companies and large enterprises.

They noted that entrepreneurial companies are agile and innovative, but lack scalability and efficiency. Conversely, large enterprises excel at execution but struggle with innovation due to rigid processes.

Drawing parallels, many related this to marketing functionality, with specialists excelling in their domain, but needing a more holistic perspective and Position-less Marketers having a broader understanding but needing deep expertise.

Some argued that neither extreme is ideal and emphasized the importance of balancing specialization and generalization based on the company’s growth stage and competitive landscape.

They highlight the need for leaders to protect processes while fostering innovation, citing Steve Jobs’ approach of creating separate teams to drive innovation within Apple. They stress the significance of breaking down silos and encouraging collaboration across functions, even if it means challenging existing paradigms.

Ultimately, these experts recommended adopting a Position-less Marketing approach as a competitive advantage in today’s landscape, where tight specialization is common. They suggest that by connecting dots across different functions, companies can offer unique value to customers. However, they caution against viewing generalization as an absolute solution, emphasizing the importance of context and competitive positioning.

These marketing leaders advocate for a balanced marketing approach that leverages specialization and generalization to drive innovation and competitive advantage while acknowledging the need to adapt strategies based on industry dynamics and competitive positioning.

Be position-less, but not too position-less — realize your multipotentiality

This supports what was noted in the March 20th article: to be position-less, but not too position-less. When we realize our multipotentiality and multidimensionality, we excel as humans. AI becomes an augmentation.

But just because you can individually execute on all cylinders in marketing and perform data analytics, writing, graphics and more from your desktop does not mean you should.

Learn when being position-less is best for the organization and when it isn’t. Just because you can write copy with ChatGPT does not mean you will write with the same skill and finesse as a professional copywriter. So be position-less, but not too position-less.

Position-less vs. being pigeonholed

At the same time, if you are a manager, do not pigeonhole people. Let them spread their wings using today’s latest AI tools for human augmentation.

For managers, finding the right balance between guiding marketing pros to be position-less and, at other times, holding their position as specialists and bringing in specialists from different marketing disciplines will take a lot of work. We are at the beginning of this new era. However, working toward the right balance is a step forward in a new world where humans and AI work hand-in-hand to optimize marketing teams.

We are at a pivot point for the marketing profession. Those who can be position-less and managers who can optimize teams with flawless position-less execution will secure their position for a lifetime.

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