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A Comprehensive Guide to Local SEO in 2022

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Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.

To help you optimize your business for local SEO, we’ve created a comprehensive guide covering local SEO tips and tools.

By the end of the guide, you’ll have a firm understanding on how to optimize your business to reach potential consumers who use local search to choose which products or services they’re going to buy.

Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search.

With local SEO, businesses can use this to position their products and services to local prospects and customers searching for them.

1. Optimize for Google My Business.

Google My Business has become the creme de la creme of local search. Since Google supports, verifies, and shares its own content generously, Google My Business is an ideal tool to help your business meet Google’s needs.

To ensure you’re optimized for Google My Business, you’ll want to:

  1. Create and verify a Google My Business page.
  2. Use Google Posts within your account.
  3. Encourage your customers to share reviews online.
  4. Respond authentically to reviews, specifying location. For example, “We appreciate your feedback on [product/service] in [city, state]. We value your input and look forward to working with you again. Thank you from the [full company name] team.”

If Google can verify your business as authentic, the search engine could potentially reward your business with a coveted sidebar space in Google’s local search.

local SEO tips: optimize Google My Business with Google local search sidebar

Don’t just do this for the SEO, either. By having reviews and keeping your contact information and operating hours up-to-date, you’re improving the experience for potential customers to find you. Finding current data is essential to consumers, now more than ever, due to 2020’s disruption in consumer shopping behavior and business operation.

2. Engage on social media and add posts to Google My Business.

Google considers content shared on social media more important now than ever before.

Now that you’ve carved out a beautiful Google My Business page, share it on social media, further aligning social and search.

3. Ensure your name, address, and phone number are consistent online.

You’ve got to make it easy for people and search engines to find you, and to do this you have to set up your NAP.

What does NAP mean in local SEO?

The acronym, NAP, stands for the name, address, and phone number (with area code) of a business. Your NAP should be considered crawlable HTML text on your site for Google to display it better according to location-based search results.

Local SEO tips: have your NAP consistent for local SEO

Pro Tip: Avoid the common mistake of only including the NAP within an image — images can’t be crawled from search engines like HTML text.

The most common location for the NAP is in the footer or header of the site. Additionally, you should include your NAP on a “Contact Us” page, too.

4. Optimize online directories and citations.

For United States companies, these four map data aggregators provide many map data for Apple, Yelp, Bing, Google, Trip Advisor, and more:

Consistency is key: verify that your citations are consistent and complete across these four data aggregators.

Discrepancies like misspellings, abbreviations, lack of suite number, or wrong phone number can be problematic.

If Google can’t determine which information about your business is correct, it may not show your business at all in search results.

Pro Tip: Remove any duplicate listings you find in online directories. And while you’re at it, get a Chamber of Commerce membership in your community to gain an external inbound link specific to your area.

5. Perform a local SEO audit.

Once you have the fundamentals down, it may be tempting to put your foot on the brake. However, SEO is an ongoing and intuitive process. Instead of stopping there or simply making changes and seeing what sticks, it helps to perform a comprehensive audit to see where your website stands and what you need to work on to achieve your goals. A local SEO audit may include the following:

  • Google My Business Audit – How does your Google My Business appear in the SERPs? Is the information accurate?
  • Google Search Console Audit – Is your site crawlable? Does it have any errors that would hinder indexing?
  • On-Page SEO Audit – Does your site accommodate all the on-page SEO elements that help ranking?
  • Citation Audit – Are all of your citations correct in the top business directories?
  • Competitor Analysis – How does your site match up with your competition’s? Are there any gaps that you need to close? How do you match up in terms of inbound links, content, design, and positioning?
  • Website Audit – How well is your website performing?

6. Improve your internal linking structure.

Although external links pointing to your site are ideal (which I’ll discuss soon), adjusting your internal linking structure will also boost your SEO rankings.

Why does internal linking matter? It does the following:

  • Supports website navigation
  • Assists with information architecture and website hierarchy
  • Distributes page authority and ranking power among pages

If you want to improve your internal linking structure but aren’t sure where to start, check out Kissmetrics’ The Seven Commandments of Internal Linking for Top-Notch SEO.

7. Optimize URL, title tags, headers, meta description, and content.

When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).

Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. If you’re having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies.

Pro Tip: The more specifications you add to these assets (especially for each location of your business), the better you’ll be able to optimize “near me” local searches.

8. Add location pages to your website.

If you have more than one brick-and-mortar location, create location pages. Location pages provide readers with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials from happy customers.

Local SEO tips: add location to your website restaurant example

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It’s also important you avoid duplicating content across multiple location pages. For single-location businesses, create a locally descriptive About Us page. You can even get bonus points if you add a Google Map to your website on your respective location page(s).

9. Create local content.

Google continues to get smarter, which means content creators can now write more for users and less to appease search engines. And while writing about general topics will attract a vast crowd, sometimes it’s more important to hone your focus and write about local or industry news to attract a local audience.

Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.

For example, if you’re a local security company and trying to attract businesses new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.

10. Ensure your website is mobile-friendly.

Local and mobile search go hand in hand (61% of all Google searches are performed on mobile).

Some of the most common ways people will use your site in a mobile environment are to look up reviews, find directions to your location, and search for contact information. In fact, “near me” searches on mobile have increased 250% since 2017.

Make it easy for your prospects and customers by making your site mobile-friendly.

11. Get inbound links with relevance and authority.

Inbound links are compelling opportunities to boost your local SEO — every inbound link tells Google you’re a legitimate company, and inbound links can also raise your domain authority. Here are a few ways to get inbound links:

Start with your network, including the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, manufacturers, and other affiliates.

Consider sponsoring a webinar or meet-up, hosting a community event, promoting something local you love, and building relationships with prominent people and influencers. Additionally, learn to feel comfortable reaching out to partners to see if they can feature you on their partner directory.

Also, being a guest blogger can help attract links. Positively talk to or about other people in your industry, and act as a resource provider for the community. If you’re an active participant in community conversations, the buzz around you grows in the form of inbound links, social media growth, and media coverage.

12. Participate in your local community.

The more you participate in the local community, the more digital PR you’ll receive. Partnering with a nonprofit on a campaign, having a volunteer day in your organization, sponsoring an event (even an online one!), or appearing in the local media as an authority in your industry are all ways to earn press, brand awareness, and inbound links.

For example, given that .edu links are the bee’s knees for domain authority, why not earn some links by featuring a scholarship in your geographic region? It should be relevant to your industry, send the right signals to your domain (given the backlinks from schools) and make you feel good, too! Moz built a solid guide on the steps to success for effective scholarship outreach.

Local SEO Tools

Now that we’ve covered how to optimize your business for local SEO, let’s explore some practical tools you can leverage to improve your ranking in the areas where it matters most.

1. Whitespark Local Citation Finder

Pricing: Small Business Plan; $25/month, Specialist Plan; $50/month, Agency Plan; $100/month, Enterprise Plan; $200/month

local SEO tools: whitespark local citation finder

Image Source

A local citation is any online mention of a local business’s name, address, and phone number.

Citations matter because they help surface local businesses in online search, and when local businesses actively manage its sources to ensure data accuracy, it promotes trust in these online listings.

Whitespark knows this realm well — really well. Whitespark offers local listing management, recommends where to list your business, examines your competition, and robustly builds and monitors your citation growth for better local search rankings.

2. Screaming Frog

Pricing: Free Basic Version, Paid Version; $209/yearlocal SEO tools: screaming frog

Image Source

This desktop program crawls websites’ links, images, CSS, script, and apps from an SEO perspective. Curious if you have any 404’s? Or wondering about missing meta descriptions or H1s? Screaming Frog will analyze up to 500 URLs for free and unlimited URL analysis in its paid version.

3. Moz Local

Pricing: Lite Plan; $14/month, Preferred Plan; $20/month, Elite Plan; $33/month

local SEO tools: Moz Local

Less expensive than most of its counterparts, Moz Local will ensure your business listing has been verified on Google and Facebook and distribute your listing across the search ecosystem.

Additionally, Moz Local will collaborate with data aggregators to help push listings, ensuring your business gains visibility.

4. Arel=”noopener” target=”_blank” hrefs

Pricing: Lite Plan; $99/month, Standard Plan; $199/month, Advanced Plan; $399/month, Enterprise Plan; $999/month

local SEO tools: arel=

Arel=”noopener” target=”_blank” hrefs helps with backlink checking, which is essential as these links (directed toward your website) indicate website authority.

Arel=”noopener” target=”_blank” hrefs also offers competitor analysis, keyword research, and insight into other websites’ anchor text when backlinking to your site.

5. Buzzstream

Pricing: Starter Plan; $24/month, Growth Plan; $124/month, Professional Plan; $299/month, Custom Plan; $999/month

local SEO tools: buzzstream

BuzzStream facilitates earning local backlinks, which helps you identify and build relationships with local influencers by researching influencers, tracking conversations, and providing reporting insights into your outreach campaigns, team performance, and link placements.

6. BrightLocal

Pricing: Single Business Plan; $29/month, Multi Business Plan; $49/month, SEO Pro Plan; $79/month

local SEO tools: brightlocal

BrightLocal is a comprehensive SEO tool suite built explicitly for local business marketing needs.

The tool can help you generate and monitor reviews on local sites, understand your local search performance, and analyze nearby competitors.

BrightLocal also offers client access and white-labeled reporting — making it a solid fit for agencies and brands alike.

Improve Your Business Visibility with Local SEO

Local SEO is an integral part of any SEO strategy for local businesses. Local SEO will help your audience find you when they search online if you have a storefront or service area. We hope you find this article helpful in your journey to gain brand recognition and authority on the net.

Editor’s note: This post was originally published in April 2018 and has been updated for comprehensiveness.

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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Why The Sales Team Hates Your Leads (And How To Fix It)

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Why The Sales Team Hates Your Leads (And How To Fix It)

Why The Sales Team Hates Your Leads And How To

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍

“Our MQLs are up!”

“Website conversion rates are at an all-time high!”

“Email click rates have never been this good!”

But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck. 

If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality.

Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads? 

Let’s dive into the answers to these questions. Then, I’ll give you my secret lead gen kung-fu to ensure your sales team loves their marketing leads. 

Marketers Must Take Ownership

“I’ve hit the lead goal. If sales can’t close them, it’s their problem.”

How many times have you heard one of your marketers say something like this? When your teams are heavily siloed, it’s not hard to see how they get to this mindset — after all, if your marketing metrics look strong, they’ve done their part, right?

Not necessarily. 

The job of a marketer is not to drive traffic or even leads. The job of the marketer is to create messaging and offers that lead to revenue. Marketing is not a 100-meter sprint — it’s a relay race. The marketing team runs the first leg and hands the baton to sales to sprint to the finish.

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via GIPHY

To make leads valuable beyond the vanity metric of watching your MQLs tick up, you need to segment and nurture them. Screen the leads to see if they meet the parameters of your ideal customer profile. If yes, nurture them to find out how close their intent is to a sale. Only then should you pass the leads to sales. 

Lead Quality Control is a Bitter Pill that Works

Tighter quality control might reduce your overall MQLs. Still, it will ensure only the relevant leads go to sales, which is a win for your team and your organization.

This shift will require a mindset shift for your marketing team: instead of living and dying by the sheer number of MQLs, you need to create a collaborative culture between sales and marketing. Reinforce that “strong” marketing metrics that result in poor leads going to sales aren’t really strong at all.  

When you foster this culture of collaboration and accountability, it will be easier for the marketing team to receive feedback from sales about lead quality without getting defensive. 

Remember, the sales team is only holding marketing accountable so the entire organization can achieve the right results. It’s not sales vs marketing — it’s sales and marketing working together to get a great result. Nothing more, nothing less. 

We’ve identified the problem and where we need to go. So, how you do you get there?

Fix #1: Focus On High ROI Marketing Activities First

What is more valuable to you:

  • One more blog post for a few more views? 
  • One great review that prospective buyers strongly relate to?

Hopefully, you’ll choose the latter. After all, talking to customers and getting a solid testimonial can help your sales team close leads today.  Current customers talking about their previous issues, the other solutions they tried, why they chose you, and the results you helped them achieve is marketing gold.

On the other hand, even the best blog content will take months to gain enough traction to impact your revenue.

Still, many marketers who say they want to prioritize customer reviews focus all their efforts on blog content and other “top of the funnel” (Awareness, Acquisition, and Activation) efforts. 

The bottom half of the growth marketing funnel (Retention, Reputation, and Revenue) often gets ignored, even though it’s where you’ll find some of the highest ROI activities.

1716755163 123 Why The Sales Team Hates Your Leads And How To1716755163 123 Why The Sales Team Hates Your Leads And How To

Most marketers know retaining a customer is easier than acquiring a new one. But knowing this and working with sales on retention and account expansion are two different things. 

When you start focusing on retention, upselling, and expansion, your entire organization will feel it, from sales to customer success. These happier customers will increase your average account value and drive awareness through strong word of mouth, giving you one heck of a win/win.

Winning the Retention, Reputation, and Referral game also helps feed your Awareness, Acquisition, and Activation activities:

  • Increasing customer retention means more dollars stay within your organization to help achieve revenue goals and fund lead gen initiatives.
  • A fully functioning referral system lowers your customer acquisition cost (CAC) because these leads are already warm coming in the door.
  • Case studies and reviews are powerful marketing assets for lead gen and nurture activities as they demonstrate how you’ve solved identical issues for other companies.

Remember that the bottom half of your marketing and sales funnel is just as important as the top half. After all, there’s no point pouring leads into a leaky funnel. Instead, you want to build a frictionless, powerful growth engine that brings in the right leads, nurtures them into customers, and then delights those customers to the point that they can’t help but rave about you.

So, build a strong foundation and start from the bottom up. You’ll find a better return on your investment. 

Fix #2: Join Sales Calls to Better Understand Your Target Audience

You can’t market well what you don’t know how to sell.

Your sales team speaks directly to customers, understands their pain points, and knows the language they use to talk about those pains. Your marketing team needs this information to craft the perfect marketing messaging your target audience will identify with.

When marketers join sales calls or speak to existing customers, they get firsthand introductions to these pain points. Often, marketers realize that customers’ pain points and reservations are very different from those they address in their messaging. 

Once you understand your ideal customers’ objections, anxieties, and pressing questions, you can create content and messaging to remove some of these reservations before the sales call. This effort removes a barrier for your sales team, resulting in more SQLs.

Fix #3: Create Collateral That Closes Deals

One-pagers, landing pages, PDFs, decks — sales collateral could be anything that helps increase the chance of closing a deal. Let me share an example from Lean Labs. 

Our webinar page has a CTA form that allows visitors to talk to our team. Instead of a simple “get in touch” form, we created a drop-down segmentation based on the user’s challenge and need. This step helps the reader feel seen, gives them hope that they’ll receive real value from the interaction, and provides unique content to users based on their selection.

1716755163 298 Why The Sales Team Hates Your Leads And How To1716755163 298 Why The Sales Team Hates Your Leads And How To

So, if they select I need help with crushing it on HubSpot, they’ll get a landing page with HubSpot-specific content (including a video) and a meeting scheduler. 

Speaking directly to your audience’s needs and pain points through these steps dramatically increases the chances of them booking a call. Why? Because instead of trusting that a generic “expert” will be able to help them with their highly specific problem, they can see through our content and our form design that Lean Labs can solve their most pressing pain point. 

Fix #4: Focus On Reviews and Create an Impact Loop

A lot of people think good marketing is expensive. You know what’s even more expensive? Bad marketing

To get the best ROI on your marketing efforts, you need to create a marketing machine that pays for itself. When you create this machine, you need to think about two loops: the growth loop and the impact loop.

1716755163 789 Why The Sales Team Hates Your Leads And How To1716755163 789 Why The Sales Team Hates Your Leads And How To
  • Growth loop — Awareness ➡ Acquisition ➡ Activation ➡ Revenue ➡ Awareness: This is where most marketers start. 
  • Impact loop — Results ➡ Reviews ➡ Retention ➡ Referrals ➡ Results: This is where great marketers start. 

Most marketers start with their growth loop and then hope that traction feeds into their impact loop. However, the reality is that starting with your impact loop is going to be far more likely to set your marketing engine up for success

Let me share a client story to show you what this looks like in real life.

Client Story: 4X Website Leads In A Single Quarter

We partnered with a health tech startup looking to grow their website leads. One way to grow website leads is to boost organic traffic, of course, but any organic play is going to take time. If you’re playing the SEO game alone, quadrupling conversions can take up to a year or longer.

But we did it in a single quarter. Here’s how.

We realized that the startup’s demos were converting lower than industry standards. A little more digging showed us why: our client was new enough to the market that the average person didn’t trust them enough yet to want to invest in checking out a demo. So, what did we do?

We prioritized the last part of the funnel: reputation.

We ran a 5-star reputation campaign to collect reviews. Once we had the reviews we needed, we showcased them at critical parts of the website and then made sure those same reviews were posted and shown on other third-party review platforms. 

Remember that reputation plays are vital, and they’re one of the plays startups often neglect at best and ignore at worst. What others say about your business is ten times more important than what you say about yourself

By providing customer validation at critical points in the buyer journey, we were able to 4X the website leads in a single quarter!

1716755164 910 Why The Sales Team Hates Your Leads And How To1716755164 910 Why The Sales Team Hates Your Leads And How To

So, when you talk to customers, always look for opportunities to drive review/referral conversations and use them in marketing collateral throughout the buyer journey. 

Fix #5: Launch Phantom Offers for Higher Quality Leads 

You may be reading this post thinking, okay, my lead magnets and offers might be way off the mark, but how will I get the budget to create a new one that might not even work?

It’s an age-old issue: marketing teams invest way too much time and resources into creating lead magnets that fail to generate quality leads

One way to improve your chances of success, remain nimble, and stay aligned with your audience without breaking the bank is to create phantom offers, i.e., gauge the audience interest in your lead magnet before you create them.

For example, if you want to create a “World Security Report” for Chief Security Officers, don’t do all the research and complete the report as Step One. Instead, tease the offer to your audience before you spend time making it. Put an offer on your site asking visitors to join the waitlist for this report. Then wait and see how that phantom offer converts. 

This is precisely what we did for a report by Allied Universal that ended up generating 80 conversions before its release.

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The best thing about a phantom offer is that it’s a win/win scenario: 

  • Best case: You get conversions even before you create your lead magnet.
  • Worst case: You save resources by not creating a lead magnet no one wants.  

Remember, You’re On The Same Team 

We’ve talked a lot about the reasons your marketing leads might suck. However, remember that it’s not all on marketers, either. At the end of the day, marketing and sales professionals are on the same team. They are not in competition with each other. They are allies working together toward a common goal. 

Smaller companies — or anyone under $10M in net new revenue — shouldn’t even separate sales and marketing into different departments. These teams need to be so in sync with one another that your best bet is to align them into a single growth team, one cohesive front with a single goal: profitable customer acquisition.

Interested in learning more about the growth marketing mindset? Check out the Lean Labs Growth Playbook that’s helped 25+ B2B SaaS marketing teams plan, budget, and accelerate growth.


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