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Good morning, Marketers, and how many no-code tools do you use?
The use of no-code tools to navigate the workday is by now an established trend. Last year (or was it the year before?), I tried to draw a boundary around marketing technology, insisting that tools that were useful to marketers, but had nothing to do with marketing, were not part of the martech space.
Okay, I certainly got some pushback on that, although I still think I’m right. But that doesn’t mean I don’t recognize how important — to some marketing teams at least — such tools can be, especially if they’re free (or cheap), user-friendly and don’t require the involvement of developers or IT.
But I’m wondering whether project management tools like monday.com or integration tools like Zapier are really widely used by marketers, or whether they’re only used by an admittedly sizeable minority (of geeks). Your thoughts are welcome: [email protected]
Kim Davis
Editorial Director
Shorts
Quote of the day. “Are you hiring marketers? Hire parents. Everyone is looking for scrappy and creative marketers. But have you ever seen a parent show a child how a completely empty, beat up cardboard box is actually the world’s most amazing toy?” Melissa Matlins, VP Marketing, B2B, Vimeo
About The Author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.
Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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