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Best Analytics Tools for Mobile Applications in 2022

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Best Analytics Tools for Mobile Applications in 2022


Technology has stepped up its game more than ever. In this context, you mustn’t settle for anything less than the best mobile analytics tool for your app. The analytics tool used for mobile application examination empowers organizations to tap onto any movement concerning the in-application activities by the user. These services or products assist with estimating mobile application downloads and finding location points of the users. For example, you can track how much time an individual spent in an application, and build channels to follow client activities. This product can investigate this information in several ways. These ways include constant use, patterns, area division, and gadgets or working framework. In addition, the available data can decipher what is popular in geographical boundaries and analyse demographic popularity. This is possible by the marketing teams.

To get covered by the best technical aid, you can hire mobile app developers or hire reactjs developers to get the best services.

What best possible app analytics tools for mobile are available?

The following are some of the best analytics tools for mobile applications available in the industry today.

1. Firebase

It is available on platforms like iOS, Android and Unity.

The price to avail this tool is both paid or free. It can be used for a certain period for free and to access the premium version, you need to pay a certain amount.

Firebase offers the infrastructure to develop and analyse the application.

A significant benefit of Firebase analytics tool is that different elements like examination, crash revealing, facilitating, hosting and A/B tests generally come in one item.

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The cost is fair for applications with low traffic, yet it can end up bringing in economic backlash for established applications. Firebase is an instrument that you can find in the SDK pile of numerous famous applications.

Features of Firebase-

  • Hosting features
  • Reports of any annoying crashes
  • Test lab for Android (only)
  • Monitoring application performance
  • Cloud messaging feature
  • Google Advertisements
  • Google Analytics inclusion
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2. UXCam App Analytics

This tool works on iOS, Android, React Native, Flutter, and Xamarin.

Users can have a free trial for a certain period. But for premium access you do need to pay something.

UXCam empowers application experts to work on their app’s KPIs through a profound comprehension of client activity.

UXCam shows you the higher perspective and continuously bores the investigation to individual client ventures.

Clients have detailed higher transformation and degrees of consistency since utilizing UXCam.

Incorporating UXCam into your mobile application requires 5 minutes and 2 lines of code.

Some of the features:

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  • Effectively comprehend the total client venture.
  • Reveal client issues consequently.
  • Track issues (crashes, UI freezes, dealt with exemptions) and open doors on each screen.
  • Break down heatmaps.
  • Discover any hidden bottlenecks with Screen Flow.
  • Get where and why clients drop off with Funnel Analytics.
  • Effectively track down meetings that matter with Session Recording.

3. Mixpanel

The platforms it is available on our iOS and Android.

Users can have a free trial for a certain period of time. But for premium access you do need to pay something. Paid services begin at $25/month.

Mixpanel tracks client connections and permits you to fabricate custom reports.

This application tool allows you to assess client activities by fragmenting them and by making channels.

Moreover, Mixpanel shows you data about information focuses like geo-location, gadget, channels, and that’s just the beginning. Mixpanel can likewise be utilized for designated correspondence through message pop-ups.

Features of this tool:

  • A/B testing
  • Push messages
  • Tracking

4. Flurry

The platforms it is available on our iOS and Android.

This analytics tool can be used on a free trial basis.

Flurry permits you to screen client conduct across all stages at no expense.

It should be noticed that Flurry is free since they might share your information, even secretly with others.

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Features of Flurry:

  • Free application examination
  • Some events
  • Funnels and Segments
  • Cohorts
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5. Amplitude

The platforms it is available on our iOS and Android.

The tool can be used for free. But has a paid version as well. The premium version begins at $2K/month.

Free up to 10 million client activities each month. Given that your application surpasses that, you should go for a yearly agreement that beginnings at $2K/month on the most reduced arrangement.

Amplitude is a vital quantitative investigation instrument. Its highlights and use cases are practically identical to those of Mixpanel.

Features of Amplitude-

  • Continuous application investigation.
  • Retroactive channels.
  • Client segmentation.
  • Standard analytics
  • Standard rate detection

6. County

The platforms it is available on our iOS, Web, and Android.

The tool can be used for free. But has a paid version as well.

County gives a comprehensive investigation picture to web and mobile devices. In addition, it offers a consistent, open-source portable examination application that can be facilitated on your servers.

Features of County-

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  • Open-source application
  • Extensible through plugins
  • On-premise or private cloud
  • Maintenance investigation
  • Channel analysis

7. Apple App Analytics

The platforms that this tool is available are iOS and tvOS.

The tool can be used free of cost.

Apple App Analytics is incorporated with an iOS Developer Program participation and does not need execution.

Even though with limited abilities, it is a good and versatile application examination tool. It ought to be combined with another further developed one.

Features of the tool:

  • Data
  • Sales information.
  • Application Store data.

8. Adobe Analytics

The platforms that this tool is available are iOS and Android.

The tool can be used free of cost. Also, a paid version is available with extra features.

Adobe Analytics gives you the devices you want to comprehend your clients.

This application examination apparatus is valued for big business clients, as it were. In addition, Adobe Analytics gives you ongoing investigation and nitty-gritty division.

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Features of the tool:

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  • Flow and Fallout analysis
  • Cohort analysis
  • Custom and Contribution analysis

9. Facebook Analytics

The platforms that this tool is available are iOS and Android.

The tool can be used free of cost.

Facebook Analytics permits you to perceive how clients draw in with your item across all gadgets and stages. You can see client conduct information and contrast it and Facebook’s client information.

Features of the tool:

  • Maintenance
  • Channels
  • Socioeconomics characteristics
  • Portions.

10. Localytics

The platforms that this tool is available are iOS and Android.

The device can be used free of cost. In addition, a paid version is available with extra features.

Localytics, which was procured by Upland, is a good help for mobile applications. It offers a robust pop-up message capacity.

Aside from that, it’s an incredible instrument to follow maintenance measurements and attribution models across your applications.

Features of the tool:

  • Meetings and occasions
  • Maintenance
  • Attribution
  • Uninstall location tracking
  • Mobile CRM and LTV
  • Cloud support.

11. Intercepted

The platforms that this tool is available are iOS and Android.

Two to four weeks of free trial is provided. And a paid version is available as well.

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Intercepted is a promotion arrangement that keeps out deceitful installations and enhances your spotless traffic.

Features of the tool:

  • Block fake snaps, introduces and in-application activities
  • Improve your spotless traffic
  • Gain access to exact and clean data
  • In-application occasion following an investigation, including diagrams and flowcharts.
  • Track any fraud and your KPIs using adaptable reports.
  • Keep steady over measurements, for example, successful ROAs, adjustable associates, and income.

To Wrap Up

It is pretty necessary to acknowledge; in the context that every system is different, it is essential to see the complete client journey while using the service provided by your product.



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How to Use Product Synonyms to Build Use Case Awareness & Scale SEO

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How to Use Product Synonyms to Build Use Case Awareness & Scale SEO

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Let’s move back in time to your third grade English class — lesson of the day: synonyms.

Synonyms (not to be confused with cinnamon) are words that have a similar or the same meaning as another word.

But, you already know this. What you might not know is how synonyms help you build use case awareness.

It all comes down to talking about your product in multiple ways, all of which are useful to your target audience. By expanding the ways you talk about your product, you attract more users, which in return scales your SEO strategy by giving you more relevant keywords to rank for (ideally even with high purchase intent – yes please!)

In fact, by finding and targeting product synonyms, you can even tap into a new unique selling point for your target market.

Let’s find out product-led SEO with synonyms can slingshot your growth forward.

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What is the value of synonyms for SEO?

First off, using synonyms is a common SEO best practice recommended by Google.

SEO guru and webmaster trend analyst, John Mueller, explains how synonyms work, particularly in connection with search intent and context:

…especially when you’re looking at something like ‘edit video’ versus ‘video editor,’ the expectations from the user side are a little bit different. On the one hand you want to edit a video. On the other hand you might want to download a video editor. And it seems very similar but… the things that the users want there are slightly different.”

So, when it comes to using product synonyms to scale your SEO strategy, the key is to align user search intent with a product use case that helps them.

I’d like to highlight how well this works not just for e-commerce, but also B2B, because those are the businesses that often struggle the most with low product-related search volume, making it seem like SEO just isn’t worth it. To add to that, there’s often a gap between what your audience calls your product and what you call it internally, so this strategy ensures both angles are covered.

Do this over and over again and not only will it expand your brand awareness, but it’ll also take a niche product with low search volume and turn it into a lead and sale generator — all from compounding hundreds of thousands of organic monthly searches (or more, depending on the topic).

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Let’s go over some examples.

Examples of product synonyms for SEO

A use case (or a roadmap for how your audience will interact with a product) is a fantastic way to apply product synonyms. If people learn how they can use your product, the more likely they’ll feel it’s relevant to them. The more detailed the use case, the more personal it feels to the reader.

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Examples of product synonyms in e-commerce

Product synonyms for e-commerce are pretty straightforward. For example, “occasionwear,” “wedding guest wear,” and “party wear” are all product synonyms that can be found as focus keywords at a made-to-order men’s suits store.

An online sport store may use synonyms such as “tennis shoes,” “sneakers,” and “trainers” to capture all target markets, for different levels of athletic wear.

Now let’s put it into practice.

What product synonyms would you use for “webcam” and “Bluetooth headphones”?

Maybe, “streaming camera,” “e-meeting camera,” or “Zoom camera”?

For Bluetooth headphones, what about “impermeable headphones” or “running headphones”?

It’s all about the use case that matches the same search intent.

Examples of product synonyms in B2B

In B2B, use cases become even more relevant, because one of the most common questions in the buying cycle is: “Is this truly relevant for my particular business?”

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Take a look at these phrases:

  • Conversational AI chatbot

  • Customer support automation

  • Product recommendation software

  • Omnichannel engagement platform

Even though these have vastly different use cases and are semantically different, the technology used produces the same outcome as what each phrase describes. In fact, it’s actually the exact same product (in this case a chatbot), only described with a different phrase. 

The trick in this particular example is to talk about how the main product, the chatbot, relates to all the above phrases. Rinse and repeat and now you’ve gone from a niche product with limited search volume to HubSpot level organic traffic — all of which is highly relevant for your target audience.

How to find & rank for product synonyms

Finding synonym opportunities for products requires a deep understanding of the market and the search behavior of buyer personas. In other words, learn what your audience wants and explain how your product gives them that in multiple ways.

Understand your product use cases

Let’s start with your product use cases. Where should you begin?

First, compile all related brand themes and then build topic clusters based on that.

Let’s say you sell eco-friendly swimsuits for all types of bodies and your topic clusters focus on eco-friendliness and swimsuits per body type. All topic cluster pages are connected to the central brand themes and your products, but talked about from different angles.

In B2B, it’s common to cluster product use cases by industry or method. For example, the “conversational AI chatbot” mentioned earlier might target e-commerce managers, while “customer support automation” is a use case aimed at customer success. In the same way, “product recommendation software” grabs attention from a product team and an “omnichannel engagement platform” captures the marketing team.

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With only these few keywords, we’ve described how nearly an entire business benefits from using a chatbot — sales here we come!

Benchmark competitors

Aside from generally making note of words that are being used on their website, it’s helpful to perform a competitor keyword gap analysis. This helps you determine words they’re ranking for that you aren’t (yet), which helps inspire new use cases.

Moz Pro dashboard for ranking keywords

Understand the language of your audience

Do some research to see how your target audience refers to your products in their own words. Often in B2B there is a big gap between their descriptions and yours. Take note of the words, phrases, and any other insights pertaining to the language being used.

Some places to poke around include Slack communities, social media (especially LinkedIn), and Reddit. Don’t shy away from in-person events, too! When you talk like your audience talks, you’ll resonate with them because your products are simple to understand. Walk their walk, and talk their talk!

Pro tip: Talk to your customers on a regular basis! Ask to set up a 15 minute feedback session and record it. It’ll bring you massive insights about how they talk about and use your product.

If your business is big on social media, then social monitoring and listening tools will be crucial for compiling lots of information quickly. Social monitoring obtains information that has already happened in the past, while social listening keeps an ear out for current conversations about your brand. Hootsuite offers an extensive social monitoring tool to “dive deep beneath the surface”, while Talkwalker offers social listening so you can keep up in real time.

Review People Also Ask and related searches

Google SERP features are a treasure trove of synonym opportunities. If you’re looking for “shoes”, you’ll probably see people are also searching for “sneakers”, “tennis shoes”, etc. You can use this feature to understand user search intent (which will help you find more aligned synonyms) and ensure you create the right type of content based on what’s already ranking.

The People Also Ask feature is similar to the “related searches” at the bottom of the SERP, and you can also use this to curate synonyms. 

Last but not least, utilize the auto-complete feature that suggests what you might type in the search bar:

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Google search for

Pro tip: Use AlsoAsked to dig a bit deeper into the People Also Ask questions from your potential consumers, and export the data graphically and in bulk. Answer all those questions and that’s a clear path toward SEO scalability!

Do keyword research

Without keyword research, creating your content and optimizing for SEO is like throwing spaghetti at a wall and hoping that it sticks. Use a keyword research tool like Moz to find keywords based on use cases. This ensures the keywords are relevant, have search volume, and have relatively low competition. For a more in-depth guide on keyword research, be sure to check out this guide!

Once you’ve finished keyword research, turn the semantically-related keyword groups into clusters to create individual content pieces for each cluster. 

Differentiate keyword placement based on your site structure

All websites have core product pages, so the exact match of high-purchase-intent keywords should go on those to maximize the potential for sales.

Product synonyms that are semantically unrelated, but still have a relevant use case, can go in an area like the blog, where you can explain them more thoroughly and then link back to your core product pages to incentivize conversions.

To go back to the chatbot example, “conversational AI chatbot” works best on an evergreen product page, while “product recommendation software” might make more sense in the blog, because you’ve got to give some explanation about how the two are connected.

Let us wrap this up with a quick recap

First off: why use product synonyms? Synonyms for SEO increase the relevancy of your product pages for a specific search query. At the same time, they can also help you scale out content strategies in the future, thus strengthening your SEO game and brand awareness.

But never forget, first you must understand your product use cases. How do your customers use your product? How do they describe it? Go deep into this process to get those granular details. Look around to see what language your customers are using, scope out your competitors for inspiration, and do some extensive keyword research. Review the People Also Ask feature and related searches to gather more information and ensure you differentiate your keyword placement based on your specific site structure.

Now you’ve got the basics of using product synonyms to build use case awareness. Class dismissed!

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