Connect with us

MARKETING

Best Web Development Stack for Developers

Published

on

Best Web Development Stack for Developers

The demand for websites has increased exponentially. With progressive technologies, the tech industry has redefined the development process. Different web stacks ensure timely delivery and meet the industry-standard tech innovation.

What is Tech Stack?

A tech stack is defined as the combination of different technologies to build applications or websites. The process of the tech stack is also known as a “solutions stack”.

Different technologies consist of programming languages, frameworks, databases, frontend tools, backend tools, and applications connected via APIs.

This blog has listed the most popular web tech stacks that will rule in the upcoming years.

Web Development Stack that developers should know

The MEAN Technology Stack

MEAN is the topmost and most popular software stack. It refers to a set of technology layers that helps to build modern web applications. The MEAN Stack-based solutions are fully built on Javascript, and it is based on open source technology and supports both backend and frontend development.

The MEAN Stack technology stack consist of –

  • MongoDB (NoSQL DB)
  • Express.js (backend web framework)
  •  Angular.js (front-end framework)
  • Node.js (open source cross-platform server)

The MEAN Stack technology is used to develop complex, scalable, and highly efficient mobile and web responsive applications.

Advantages of MEAN

MEAN technology stack offers a wide range of benefits –

  • Help developers to sort the complex development challenges
  • By choosing the right plugins and tools, programmers can save a considerable amount of time and make the development process easier and faster
  • Offers faster deployment of web applications, API’s, and websites
  • Ensures to deliver interactive websites and opt for all the advanced functionalities
  • Freely available as open-source
  • Reduce the execution time of the development process.
  •  Deliver fast real-time web applications.

The MERN Technology Stack

MERN is similar to the MEAN technology stack, and it is a Javascript-based technology used for easier and faster deployment of websites.

MERN Stack consists of 4 technologies – MongoDB, Express, React, and Node.js. In MERN technology, React is used instead of Angular, which provides a full library source and allows developers to use codes simultaneously.

Moreover, React is a popular framework that refers to a Javascript library to build interactive user interfaces. The main aim of React is to deliver flexible and high-performance-oriented solutions. Also, it helps in single-page application development.

MERN technology is wrapped with an extensive range of testing tools based on open source and supports a vast community.

Advantages of MERN

  • Developers can leverage tremendous support of different libraries and code due to open-source features.
  • Apart from libraries, MERN technology also has extensive support for various tools that turn the development process faster and smoother.
  • MERN technology is affordable and allows developers to deliver robust, secure, and high-performance solutions.

The MEVN Technology Stack

MEVN is also similar to the MEAN technology stack. In MEVN, the frontend web development framework, Vue.js is replaced with Angular.js. Hence, Vue technology has gained immense popularity among developers as it incorporates the features of both React and Angular.

Apart from features, Vue.js offers an extensive set of tools. Compared to Angular.js, Vue.js offers lightweight solutions and leverages third-party integration with the help of web app developers to add on features.

Advantages of MEVN

  • Support of Vue.js helps to make the size of files smaller and faster to download
  • Easy to learn and deliver high performance-based solutions
  • Strong focus on UI
  • Allow developers to handle animations, prototypes, and interactive graphics easily

Ruby on Rails Tech Stack

Ruby on Rails, or Rails, is a server-side web application framework. ROR is written in the Ruby programming language and includes HTML, CSS, and JS. It helps build interactive user interfaces and XML or JSON for data transfer.

The Ruby on Rails technology is based on open source and object-oriented dynamic programming languages that ensure increased flexibility.

Advantages of Ruby on Rails Tech Stack

  • Define structure of web pages and databases  
  • Provide error-free detailed log
  • Offers supportive SEO based URLs
  • Helps in data management
  • Allows to deliver bug-free applications

Flutter Technology stack

Created by Google, Flutter is a popular technology stack that supports cross-platform development (Web, iOS, Android, Mac, Windows, and Linux).

Advantages of Flutter

  • Offers high performance
  • Saves both time and money for developers
  • Wrapped high-end integrations and libraries.

Conclusion

With the advent of technologies, several tools and frameworks are introduced. Choosing the right web tech stack has turned into a daunting task. In this blog, we have listed top web development stacks that are highly popular and help launch successful websites that meet specific business goals.  


Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Boost Your Traffic in Google Discover

Published

on

Boost Your Traffic in Google Discover

2. Understand topical authority: Keywords vs. entities

Google has been talking about topical authority for a long time, and in Discover, it is completely relevant. Traditional SEO includes the use of keywords to position your web pages for a specific search, but the content strategy in Discover should be based on entities, i.e., concepts, characters, places, topics… everything that a Knowledge Panel can have. It is necessary to know in which topics Google considers we have more authority and relevance in order to talk about them.

3. Avoid clickbait in titles

“Use page titles that capture the essence of the content, but in a non-clickbait fashion.” This is the opening sentence that describes how headlines should be in Google’s documentation. I always say that it is not about using clickbait but a bit of creativity from the journalist. Generating a good H1 is also part of the job of content creation.

Google also adds:

“Avoid tactics to artificially inflate engagement by using misleading or exaggerated details in preview content (title, snippets, or images) to increase appeal, or by withholding crucial information required to understand what the content is about.”

“Avoid tactics that manipulate appeal by catering to morbid curiosity, titillation, or outrage.

Provide content that’s timely for current interests, tells a story well, or provides unique insights.”

Do you think this information fits with what you see every day on Google Discover? I would reckon there were many sites that did not comply with this and received a lot of traffic from Discover.

With the last core updates in 2023, Google was extremely hard on news sites and some niches with content focused on Discover, directly affecting E-E-A-T. The impact was so severe that many publishers shared drastic drops in Search Console with expert Lily Ray, who wrote an article with data from more than 150 publishers.

4. Images are important

They say that a picture is worth a thousand words. If you look at your Discover feed, you’ll see most of the images catch your attention. They are detailed shots of delicious food, close-ups of a person’s face showing emotions, or even images where the character in question does not appear, such as “the new manicure that will be a trend in 2024,” persuading you to click.

Google’s documentation recommends adding “high-quality images in your content, especially large images that are more likely to generate visits from Discover” and notes important technical requirements such as images needing to be “at least 1200 px wide and enabled by the max-image-preview:large setting.” You may also have found that media outlets create their own collages in order to have images that stand out from competitors.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

Published

on

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Salesforce rolls out new edition of Marketing Cloud for small businesses

Published

on

Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

Get MarTech! Daily. Free. In your inbox.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS