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Drive Digital Transformation With These Imperative Skills

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Drive Digital Transformation With These Imperative Skills

It may seem counterintuitive, but as a business leader who’s interested in driving digital transformation, you need to focus on action steps rather than simply technologies themselves. To truly drive a digital shift, your entire organization must be on the same page while embracing change (in many ways) together. And while the particular steps and skills that are required for successful digital transformation may vary, a solid set must still be upheld for a digital shift to occur.

So, if you’re a business leader who wants to drive a digital shift, make sure that, before anything else, you define why digital transformation is necessary for you. In doing so, you’ll better understand how to take the action steps required to achieve your transformation goals and introduce scalable growth into your organization. To that end, let’s explore the most imperative skills necessary to drive digital transformation that is successful in the long term.

Defining digital transformation: what is it?

Before we go any further, let’s quickly cover what digital transformation is, exactly. Digital transformation, at its core, is the implementation of digital tools, technologies, business models, and platforms that all come together to establish differentiators that make organizations such as yours more competitive. As a strategy, digital transformation demands an emphasis on outcomes rather than simply tools and tech — these things are simply the catalysts that help drive a true, long-lasting digital shift.

Typically, businesses double down on digital transformation in the hopes of increasing revenue and mitigating potential risks. In the context of learning and development, the strategy of digital transformation is no novelty, but it’s accelerated rapidly in the wake of the pandemic thanks to an ever-changing business landscape and the need for businesses to connect their employees and customers with digitization.

How to lay the groundwork for digital transformation

As a business leader, one of the most difficult aspects of cultivating digital change is getting all of your employees on board with it. Everyone needs to be on the same page and willing to accept – and wholeheartedly embrace – digital transformation. This is critical because, if people feel like they aren’t completely aware of why and how you’re driving digital transformation throughout your organization, they’ll be much more likely to feel hesitant to become part of something new and exciting together.

Part of that excitement stems from the opportunity for everyone to explore potential new technologies, platforms, and networks in the spirit of curiosity and open-mindedness. Employees who are excited about digital transformation and curious as to what may be in store will be more amenable toward being asked for their opinions on how they feel digital transformation should occur; they’ll also feel like their answers matter in the grand scheme of things as you redefine a digitized workplace culture.

To properly lay the groundwork for digital change, you must evaluate and communicate what works and what doesn’t – not just for your customers, but for your employees, staff, and stakeholders. It may be worthwhile to consider how businesses in industries different from your own have facilitated this type of open and honest communication; for example, local dental offices can communicate with patients via direct messaging and with their teams via team chat. These methods of communication are successful because they’ve proven reliable and easy to use for both customers and employees.

Design, redesign, and accelerate your processes

With digital transformation comes the exploration of exciting new tools, technologies, platforms, networks, and systems. This exploration makes it easier to optimize and streamline the experience of your customers, and certain technologies like AI/ML can go a long way toward reducing costs and accelerating processes that you can scale. This is when using something like business process management software (BPM) comes in handy.

If you’re trying to accelerate processes that you repeat and that you need to scale, you need a tool that can help you analyze and update the core processes that drive your business. BPM software allows you to evaluate the different processes you use and identify areas for improvement. In doing so, you can quickly improve the efficiency and efficacy of your business.

It’s also important that you leverage design thinking to arrive at new processes that address the main needs of your customers and employees. If you’re designing – or redesigning – your business’s processes, it’s important to consider more than just the mechanics behind your processes; consider how the process benefits your customer experience and how that process can be reworked to provide even greater benefits.

Continue to iterate and scale

As you come to the end of your process designs and redesigns, you’ll begin to understand what was successful – and what wasn’t – when introducing your changes to customers and employees. It’s generally a good idea to hold some reviews and solicit organization-wide opinions that can inform your future decisions. During your open forums, discussing your results and deciding what your biggest lessons learned were can grant you insight into what to double down on and what to abandon in terms of process designs and redesigns. Once you’ve settled on what you’re scrapping and what you’re moving forward with, you can continue to tweak your processes to better address employee, customer, and stakeholder requirements.

One final thing to remember: don’t forget to celebrate and scale. Digital transformation is never really over — it’s up to you to look toward the future for your next big change. With that said, you should take the opportunity to breathe and acknowledge that you successfully piloted changes that made positive impacts.

Give some words of encouragement to the teams that were involved in your piloting, and maybe consider holding some award ceremonies for team members who significantly stood out. As you shift your focus back toward scaling your pilot results, make sure you have the right tools to keep scaling as you implement your digital transformation efforts.

Conclusion

Making a big shift requires your entire organization to be on the same page, embracing change (in many ways) together. While the steps and skills needed for success will vary in nuance from company to company, there is a solid set that must be upheld to make a successful digital shift.

Before anything else, define why a digital transformation is necessary for you –you’ll better understand how to take appropriate steps to meet new goals and invite scalable growth.

Get your people on board with embracing change by making it less scary and more about being part of something exciting together. Explore potential new tech, networks, and platforms with curiosity and an open mind, asking for opinions when needed to determine your best options.

No matter what your process looks like, it’s critical that as you redesign and redefine your digital sphere, you evaluate and communicate about what works and what doesn’t – not just for your customers, but for your employees, staff, and stakeholders.

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

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Salesforce rolls out new edition of Marketing Cloud for small businesses

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Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

Elevate Your YouTube Channel Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

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Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

  • AI background remover: Replaces backgrounds without a green screen
  • AI motion tracker: Sticks effects and images on moving objects
  • Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
  • Color correction: Boosts colors so viewers can stay glued to your YouTube channel
  • Overlay effect: Offers 13 blending modes to create professional-looking videos
  • 4k resolution: Saves videos in ultra-high quality form
  • YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

  • Free
  • Video Editor: $49.95/year
  • Video Editor + Effect Packs: $155.95/year
  • Video Suite + Effect Packs: $94.95/year
1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools

If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

  • Text-based editing: Removes pauses with ease
  • Project templates: Retains assets, colors, and branding across multiple projects
  • Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
  • Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
  • Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

  • Premiere Pro: $29.99/month
  • Creative Cloud All Apps: $59.99/month
1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools

Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

  • Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
  • Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
  • Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
  • Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
  • Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

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If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

  • Universal timeline: Accommodates video footage of any quality, size, or frame rate
  • Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
  • Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
  • Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

  • Free
  • Create: $9.99/month
  • Pro: $23.99/month
1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.


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