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As digital marketers face a rapidly growing market and higher competition, the structure and effectiveness of paid advertising campaigns become more complex. Optimization, visibility and improving...
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in...
Google Cloud and many of the fastest-growing data, analytics, storage, and database providers in the tech industry have formed an initiative to ensure that global businesses...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. Today, the MarTech conference (registration is free) kicked off its slate...
The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Throughout this process, digital technologies...
Imagine for a moment your social security and driver’s license numbers are stolen – and not by your own devices. You didn’t leave your purse in...
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