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How to Boost Your Instagram Business Account, A Few Simple Steps



How to Boost Your Instagram Business Account, A Few Simple Steps

Instagram is not just a photo and video-sharing app it is more than a content-sharing social network. Instagram offers companies the ideal chance to provide insights into the heart of their brand identity in a visual, creative, and engaging way.

With 1 Billion users, more than 200 million active business accounts, and two million advertisers, Instagram is the major social media network that is expanding the most.

Making an Instagram account is simple, but developing it into a successful one takes some time and effort. In this article, we’ll examine some of the most effective strategies for growing an Instagram audience and improving your performance in 2022.

Reasons to promote your business via Instagram

It goes without saying that you should advertise your company in general, but for the sake of this article, let’s focus on the benefits of advertising your Instagram business profile in particular. What you can achieve by boosting your Instagram is as follows:

Exposure: Instagram is One of the most widely used social media platforms worldwide.

Reach: With 500 million daily active users and 1 billion monthly active users, Instagram ranks third among all social media platforms (Source: Instagram).

Connect with your audience: With a gender ratio of 49.3% female to 50.7% male, Instagram is the most gender-neutral social media site, making your promotions ideal for reaching both groups of your target audience (Source: Statista).

Customers: You can easily assume from Instagram’s huge user base that a sizable portion of your target market is being reached. And on such a frequently utilized platform, communicating value, gaining trust, and cultivating connections can help you bring in and maintain more customers.

10+ Steps to Boost Instagram Business Account

Based on a variety of statistics, including comments, saves, shares, likes, view duration, and more, Instagram engagement evaluates how involved your audience is with your material. Here are a few easy strategies that can increase the interaction on your Instagram business account and increase the total reach to your target market.

1. Complete your biography: Instagram is a lot more comfortable than LinkedIn. As a result, you are not required to write a rigid, uninteresting, or loaded bio.

Instead, use a funny tone to add individuality to your company. When writing your bio, keep in mind who your target customer is. You may utilize formatting tricks like emojis, vertical spacing, and others to make your bio stand out from the crowd.

2. Add detailed contact information: Having a direct contact method listed on your profile is important if you’re utilizing Instagram for business. Give your postal address, email address, and/or other contact information.

Once you upload contact information to Instagram, the platform adds appropriate phone, message, email, or navigation buttons to your page.

On Instagram business accounts, buttons allow customers to schedule an appointment. To use this feature, you must have an account with one of Instagram’s partners.

3. Discover, follow, and communicate with your ideal audience: Finding your ideal customers on Instagram is simple. Take a look at the accounts that are following businesses that are similar to yours; if they are following them, they will probably be interested in what your business has to offer as well.

But don’t be fooled; not everyone you follow will return the favor. Nevertheless, some of them will, and if you offer relevant data, there’s a good chance they’ll engage with you. If you’re just getting started, you may even think about purchasing Instagram likes from

4. Experiment with content: Experimenting is the greatest approach to determine which marketing tactics are beneficial for your particular target. To find out which strategies work best with your audience, try publishing videos, story quizzes, polls, carousels, IGTV, and giveaways. Think about establishing partnerships with relevant people in your industry and co-creating content with them. Explore Instagram Ads.

Even if you believe you’ve figured out which posts perform best on your Instagram business page, it is still a good idea to experiment with various post types to ensure that your company isn’t passing up an important chance to broaden or deepen its reach.

5. Analyze and track engagement: You must examine your involvement if you want your experiments to be successful. You may use Instagram’s free analytics feature if your page is configured as a business profile (also referred to as Instagram Insights). You may use this tool to view specific engagement statistics on your articles, including the number of saves, comments, shares, and overall impressions of your content.

These elements play a significant role in calculating your engagement score and will eventually determine where you rank on Instagram. Keep note of the hashtags you employ, and the articles or stories that do the best, and make use of that knowledge to advance your marketing plan.

6. Prioritize your captions: Be authentic: Cold marketing strategies are not attractive to Instagram users. People who support you want to feel like insiders in your business. Be transparent while revealing the goings-on behind the scenes. To communicate with more followers and reach a wider audience, it would be beneficial for you, in the long run, to be transparent and sincere in your business account.

7. Pay attention to timing: Consider the time of day you post while developing your “Instagram for business” strategy. This is something important but easy. You should try to publish later at night or early in the morning to reach those Instagram users while they are up and using their phones if the majority of your followers are from Australia and your staff is headquartered in the U.S.

In addition, Instagram users may be more active on the weekends. Whether your audience is more inclined to interact with material on a Saturday or Sunday, see if this is the case for them, and be sure to take it into account when planning your publishing schedule.

8. Utilize the power of videos: In a study found that videos on Instagram have the most engagement of any type of content, receiving twice as many comments as a regular post.

Although making videos for your website could appear difficult, don’t let it scare you. To use the power of videos on your page, you don’t even need expensive equipment or a well-thought-out Instagram strategy. Your Instagram marketing might be improved with simple behind-the-scenes film taken on your Phone.

9. Create carousels: Instagram postings that include many photographs or videos are known as “carousels” or “slideshows.” To see up to 10 pieces of material, users swipe left. According to a recent review of carousel posts by Hootsuite, they average roughly three times as much interaction as a typical post, which helps to explain why slideshows have been so popular on Instagram recently.

Including carousel content in your marketing plan will increase the time followers spend scrolling through your feed and raise your engagement rate as a whole. A guaranteed method to upload interesting material on the Instagram app is to create a genuine carousel with videos and text and match it with a long, engaging caption.

10. Use hashtags smartly: Regardless of the industry you’re in, take a tool to study and find the best hashtags to use for your brand and target audience. Make sure the hashtags you are using are according to your target audience.

To determine which hashtag combinations perform the best, try out a few. As long as your hashtags are relevant to the image you’re uploading and your target audience, they’ll be OK. For each post, limit the number of hashtags you use to 3 to 5.

11. Schedule your content: Once you’ve determined who your target audience is and what your goals are, you can be ready to post on Instagram with a purpose. A well-planned social media content calendar allows you to plan enough time for creative production while making sure you meet all of your deadlines.

List and consider the most important events first. Seasons like tax season, holiday preparation, or specific days like International Hug Your Pet Day or Giving Tuesday may all fit into this category.

Determine when your clients start making arrangements for specific events by analyzing sales data. You may plan posts on Facebook and Instagram for free using the Meta business suite. In addition, you may make use of third-party services like Buffer, Later, etc.

12. Reply to comments and mentions: Respond to reviews and mentions of your business on Instagram to help users build relationships and engage with your business.

You could even attempt to automate your communication by using bots. Do not do it. We tried it, but things didn’t work out so well. Every time your business is referenced or contacted online, take the time to respond genuinely.

13. Emphasize customer feedback: Sharing favorable client comments on your Instagram page raises the legitimacy and credibility of your business. This improves the sales process by giving your audience a solid reason to trust your business. Additionally, when your strategies for internet marketing improve, you can quickly gain additional followers.

To use this technique, you must promote client testimonials on your website and share screenshots of user reviews on Instagram Stories. Additionally, you should regularly collect feedback from your present customers. You must also use eye-catching Designs to create your new highlight images.

Wrapping Up: These days, you don’t need to have a lot of expertise in managing social media to become a great Instagram creator for your company. By utilizing analytics and other platform features and following a few simple guidelines, you may raise engagement and even sales of your product or service.

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Take back your ROI by owning your data



Treasure Data 800x450

Treasure Data 800x450

Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. 

Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ.

Click here to view more MarTech webinars.

About the author

Cynthia RamsaranCynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai



Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars.

Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail.

Driving Change Through Amazon’s Auto Revolution

Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping experience, Josh decided to explore the Amazon-Hyundai collaboration.

The result?

A hassle-free online car purchase, personalized to his preferences, and delivered to his doorstep. Josh’s story is just a glimpse into the real-world impact of this game-changing partnership.

Bridging the Gap Between Convenience and Complexity

Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. The need for a streamlined, customer-centric solution has never been more pressing.

1701235578 44 Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai1701235578 44 Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

Ecommerce Partnership Reshaping Auto Retail Dynamics

Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience. The trio of key developments—Amazon becoming a virtual showroom, Hyundai embracing AWS for a digital makeover, and the integration of Alexa into next-gen vehicles—addresses the pain points with a holistic approach.

In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.

Amazon and Hyundai launch a broad, strategic partnership—including vehicle sales on in 2024 – Amazon Staff

This collaboration promises not just a transaction but a transformation in the way customers interact with, purchase, and engage with their vehicles.

Pedal to the Metal

Seamless Online Purchase:

  • Complete the entire transaction within the trusted Amazon platform.
  • Utilize familiar payment and financing options.
  • Opt for convenient pick-up or doorstep delivery.
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Hyundai’s Cloud-First Transformation:

  • Experience a data-driven organization powered by AWS.
  • Benefit from enhanced production optimization, cost reduction, and improved security.

Alexa Integration in Next-Gen Vehicles:

  • Enjoy a hands-free, voice-controlled experience in Hyundai vehicles.
  • Access music, podcasts, reminders, and smart home controls effortlessly.
  • Stay connected with up-to-date traffic and weather information.

Driving into the Future

The Amazon-Hyundai collaboration is not just a partnership; it’s a revolution in motion. As we witness the fusion of e-commerce giant Amazon with automotive prowess of Hyundai, the potential impact on customer behavior is staggering.

The age-old challenges of car buying are met with a forward-thinking, customer-centric solution, paving the way for a new era in auto retail. From the comfort of your home to the driver’s seat, this partnership is set to redefine every step of the journey, promising a future where buying a car is as easy as ordering a package online.

Embrace the change, and witness the evolution of auto retail unfold before your eyes.

Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

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How to Schedule Ad Customizers for Google RSAs [2024]



How to Schedule Ad Customizers for Google RSAs [2024]

It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user intent. The benefits are clear: RSAs mean broader reach, better engagement, and improved performance metrics.

However, all these benefits come at a significant (but reasonable) cost – they can be extremely difficult to manage, especially when it comes to updating ad copy to promote limited time offers.

I know this firsthand – I work with several ecommerce clients with promotions that constantly change. Not too long ago, I found myself going through the consistently tedious process of updating a client’s RSA headlines and copy. As I was making the changes, I thought to myself: “There must be a better way to update this ad copy. I shouldn’t have to use find and replace so many times while pausing and enabling my ad campaigns.”

After expressing this to my colleague, Jordan Stambaugh, the two of us agreed there must be a better way. But we’d have to make it happen. A few weeks later, we put that idea into action and created a more efficient process for updating RSA ad copy on a scheduled basis. If you want to try this process for yourself, just keep reading.

Responsive Search Ad Customizers 101: Basic Options & Execution

Before diving into the process of scheduling automatic updates for your RSA customizers, it’s essential to understand some key Responsive Search Ad fundamentals.

First, you can customize three main options within RSAs: the Attribute Name, the Data Type, and the Account Value. Each of these plays a vital role in personalizing your ads:

  • Attribute Name: This is essentially the identifier for the customizer. It is how you’ll reference the specific piece of information you’re customizing within the ad. For instance, if you’re running a promotion, you might name an attribute “Promotion.”
  • Data Type: This indicates the kind of data the attribute represents and it determines how the information can be formatted and used within the ad. Common data types include Text (for plain, non-numeric text), Percent (to represent percentage discounts), Price (to denote monetary values), and Number (for any numerical value).
  • Account Value: This is the default value for the attribute that you set at the account level. It acts as a fallback if more specific values aren’t provided at the campaign or ad group level.

For example, if you wanted to promote a 10% off discount using RSAs, you’d use the “Discount” attribute, a data type of “Percent,” and an account value of “10% off.” Then, when someone is searching for products, Google would test automatically inserting a copy regarding a 10% off promotion into your ad.

Once you’ve set up the right customization options, you can start to format your RSAs with customizers.

Here’s how:

  • Start by typing in {
  • Click on Ad Customizer then select your attribute
  • Google will populate your attributes that are already uploaded
  • For a simple offer, use the “Default text” attribute as a catch-all. This will ensure your ads run smoothly if Google can’t pull the right messaging from your RSA feed



How to Schedule Your Ad Customizers with a Feed

Now that we’ve covered the basics, let’s cover how to schedule your ad customizers.

Just follow this three step process:

1. Create the feed

Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child sheet will pull data from the parent sheet.

We’ll start by building the parent sheet. After opening the sheet, start by renaming the active tab to “Promotions.” Don’t skip this step, it’s crucial for referencing this range in formulas later on.

In your “Promotions” tab, head to the top row and label columns A, B, and C with the headers of your ad customizer attributes. For example, you might have “BrandSaleHeadline” as your attribute in column A, “text” as the Data Type in column B, and “Shop the Collection” as the Account Value in column C.

Once your headers are in place, move to cell C2. Here, you’ll input the expression =lookup(today(),F:G,E:E). This formula will play a key role in dynamically updating your RSA customizer based on the current date.

Next, go to columns E, F, and G, which will be used to manage your scheduling. In these columns, you’ll list out the different values your chosen attribute might take, alongside their corresponding start and end dates. For example, under the “BrandSaleHeadline” attribute, you might schedule various promotional headlines to appear during different sale periods throughout the year.

Here’s how your sheet might look:

Now look back at the first 3 columns on your sheet. They should look like this:

Now create a second sheet. We’ll call this sheet the Child sheet. It’s going to automatically pull in data from the parent sheet you just created, and will be the one you link to Google Ads later on.

Columns A, B and C will be almost identical to the child sheet, but we will be using a special formula later so we can automatically populate this. So, start by labeling Row 1 Column A “Attribute,” then the next column as “Data type,” then column C as “Account value.” 

Then go to C2 and use this expression to populate the right account value from the parent document: =importrange(“[PARENT DOCUMENT URL HERE]”,”Promotions!C2″)

Your sheet should now look like this:

We recommend adding a date range with default text for any days you’re  not running a promotion. In the example above, we have “Shop Our Collection” appearing as default text.

2. Input attributes

Once you have your feed created, the next step involves inputting your attributes into the Google Ads platform. This can be done either manually or through a bulk upload.

For the manual approach, navigate to “Tools & Settings” in your Google Ads interface, then go to ‘Setup’ followed by “Business Data.” Here, you’ll find an option for “Ad Customizer Attributes.” Click the plus sign to add your attributes. It’s crucial to use the same attribute names that you’ve established in your Parent Google Sheet template to ensure consistency and proper data synchronization.



Alternatively, if you prefer the bulk upload method, again head to “Tools & Settings.” This time, select “Bulk Actions” and then “Uploads.” For this process, you only need to upload columns A to C from your template. 

Be aware that it might take some time for your uploaded attributes to be reflected in the business data section of Google Ads.

3. Set up an automatic schedule

At this point, you’ve almost finished scheduling your ad customizers. Navigate to Tools & Settings, then Bulk Actions, then Uploads, then click the Schedules tab at the top. Select your Child Google Sheet as the data source, and share your Google Sheet with the appropriate email.



And there you have it – Google will automatically pull in the data you populated in the sheets into your RSAs.

Common Challenges When Scheduling RSA Ad Customizers

When we test these sheets with our clients in the wild, we’ve uncovered five common challenges. Be on the lookout for these issues – solving them before they happen can save you a lot of trouble down the line.

Not scheduling your upload when the site changes 

The first and most significant hurdle is the mismatch between the scheduled data upload and website content updates. For instance, if the Google Sheet is set to upload at 11 am, but the website changes occur at 3 pm, there’s going to be a discrepancy where the wrong message could be displayed for several hours, or new messaging could appear prematurely. Conversely, if the website updates happen before the scheduled sheet upload, outdated promotions might linger until the new data is imported. Synchronizing these schedules is crucial; it’s best to align them so updates occur simultaneously.

Skipping QA during a message change

Another pitfall is neglecting quality assurance (QA) during message updates. It’s vital to regularly check the business data section to verify that the correct values are in place post-update.

Issues with the IMPORTRANGE function

Then there’s the technical aspect of setting up the IMPORTRANGE function correctly in the Google Sheets template. The ‘child’ template must reliably pull data from the ‘parent’ sheet. If this function isn’t configured correctly, data won’t be imported as needed.

Not sharing access of the Google template for automatic uploads

Pay attention to your access permissions for the Google Sheets template. Google will prompt you with the email address that needs permission to access the ‘child’ sheet for automatic uploads. Overlooking the sharing of your sheet with this address will prevent the system from working.

Having date range gaps in your parent sheet

Lastly, a common oversight is leaving date range gaps in the ‘parent’ sheet. Every single date must be accounted for without overlaps. A practical tip is to have an ‘evergreen’ backup message ready, scheduled to run continuously, ideally through the end of the year, to cover any potential gaps.


Leveraging Google Sheets in conjunction with Google Ads to schedule RSA ad customizers is a game-changer for managing dynamic promotional content. This process not only streamlines your workflows but also ensures that your ads remain relevant and up-to-date, reflecting current promotions without the need for constant manual intervention. 

By adopting this method, you’ll save significant time and effort, allowing you to focus more on strategy and less on the minutiae of ad copy updates. Give it a try and experience a more efficient way to manage your RSAs, keeping your campaigns fresh and engaging with minimal hassle.

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