Connect with us

MARKETING

How to Manage Your Remote Sales Team Without Renting an Office

Published

on

How to Manage Your Remote Sales Team Without Renting an Office

Since the covid pandemic started, an increasing number of companies have adapted to a remote work environment. This can be difficult for salespeople who aren’t used to remote selling because it differs greatly from in-person selling.

But, when done correctly, remote selling may improve the selling process, increase team productivity, and fill your sales pipeline without requiring you to leave your desk.

In this post, we’ll look at the advantages of hiring remote salespeople as well as some remote sales team management ideas that will help you manage your remote personnel more efficiently.

What Are the Advantages of Selling Remotely?

The term “remote selling” refers to a sales procedure in which buyers and remote sales agents do not interact physically.

It’s similar to the inside sales technique, which entails reaching out to prospects and closing agreements through technologies such as the internet or phone rather than in-person encounters. Some of the benefits of developing a remote sales process include and are not limited to:

  1. Increased work efficiency
  2. Increased morale
  3. Cost reduction
  4. Bigger hiring pool
  5. Maybe health benefits as well?

Methods for Managing a Remote Sales Team in a Changing World

  • Establish Reasonable Expectations.

Setting clear objectives for your remote sales staff gives them a benchmark to strive for. The benchmark should include sales targets, particular online procedures for working on leads, and time management recommendations.

Sales executives must also be willing to participate in a video chat with their remote sales team to discuss objectives and offer each employee a thorough report on their unique duties and desired performance goals.

Discuss the ground rules for finding leads, what to do when cold calling prospects, when to undertake follow-up work, how to clinch the deal, and what to do if there are any problems.

  • Make Data-Informed Actions

Whether your sales representatives work from a remote location or not, excellent data should drive every choice you make as their sales manager. Working remotely gives representatives a lot of flexibility and freedom in terms of their schedule and the sales activities that make up their workday.

However, the statistics will ultimately reveal whether or not these schedule and activity choices are beneficial. While you absolutely want to provide your remote staff as much latitude as possible, the statistics about the figures they generate should drive your ultimate judgments about what is and isn’t authorized.

  • Encourage Social Interactions

A good manager encourages pleasant engagement among team members. Holding weekly team meetings facilitates communication and allows your sales team to learn from one another.

Your finest salesmen, for example, can fully describe a novel remote selling strategy they utilize with reticent consumers. Or someone may give a success story of how they closed four sales in one day.

Furthermore, periodic team meetings allow you to address important difficulties and discuss new sales methods. Everyone benefits from taking part in the discussion, reflecting on sales performance, and brainstorming strategies to improve overall sales success.

Encourage your team to connect outside of your company’s normal operations because it will improve communication skills, make meetings more productive, and foster good team connections.

The digital tools you provide to your remote workforce can have a significant impact on their performance. Workflow organizing tools like Slack or Asana can help keep your team organized and on track. A video conferencing program like Zoom, can make it easier to hold remote sales meetings or team meetings via video conversations.

You could also consider providing your staff with sales scripts or templates that they can use in a variety of sales scenarios. Before you send your remote sales staff out into the field, ensure that they have all of the software and tools they need to be productive.

People in the post-pandemic era want the flexibility of remote jobs while still enjoying the benefits of a typical office, according to trends. Working from home can be solitary, whereas going into an office every day can be exhausting and monotonous. The future of work appears to be a hybrid model that allows people to enjoy the benefits of remote work while also enjoying the benefits of regular office employment.

By providing a coworking environment, several conference rooms, a range of public spaces, and private office space, coworking facilities provide remote professionals with the best of both worlds.

Coworking facilities can also aid in the separation of work and home life. When you leave the office, it’s evident that you’re done for the day. This boosts remote employees’ overall productivity and well-being.

Coworking spaces, like practically every other business, provide fancy apps to their customers. , You surely use similar software for  music, food, cabs, or books. You or your remote sales team can use those self-service apps for members to  choose an available room or desk, book it, and pay for any other service you need  without additional assistance or direct contacts with workspace administrators.

In a word, choosing a coworking space that offers members’ apps will make your sales team even more productive as they won’t waste a minute on waiting or asking for things that make their days brighter. Those things will be available in a tap.

  • Organize Regular Video Meetings

Video conferencing promotes easy communication and teamwork on a regular basis. It’s also an excellent time for reps to share ideas and report successes, lessons learned, and missed opportunities.

Schedule video call check-ins once a week to assure that you’ll arrange video meetings on a frequent basis. If at all possible, organize in-person meetings at least once a month.

Set aside time during meetings for team-building exercises, idea sharing, sales results, and encouragement. Always end video meetings with a word of encouragement for your sales representatives. Tell them you’re proud of their efforts and that you believe they’re capable of big things.

Conclusion

Nowadays, your company should be well equipped to take advantage of remote selling.

Thousands of businesses recruit salespeople from all over the world and manage their whole staff remotely. There’s no reason you shouldn’t take advantage of it.

The key to a successful transition to remote selling is to invest in excellent communication, sales automation technologies, and creating a work-from-home atmosphere for your sales staff.


Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

YouTube Ad Specs, Sizes, and Examples [2024 Update]

Published

on

YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Why We Are Always ‘Clicking to Buy’, According to Psychologists

Published

on

Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

A deeper dive into data, personalization and Copilots

Published

on

A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending