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HOWTO'S

How To Master The Art Of Digital Marketing In 2020

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Do you want to learn digital marketing?

Do you want to know how the online marketing ecosystem works?

If yes, then read this blog post till the end. In this post, I have shared 8 amazing ways by which you can learn the art of digital marketing. Many of the techniques mentioned in this list would also give a practical learning experience.

So, without further wasting time, let’s begin.

1. Start a blog

Do you want to learn digital marketing practically? If yes, then you must start your own blog.

Starting a blog is not a big deal, you just need to buy a good domain name and web hosting. Later on, you can launch your website easily on CMS like WordPress.

Running your own blog will give you a chance to learn digital marketing practically as you’ll be implementing all the digital marketing techniques like SEO, SMM, email marketing, analytics on your own.

In fact, this was the way by which I personally managed to learn digital marketing. And trust me, this technique works like charm.

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What makes this technique even better is that it also gives you a chance to earn money. Yes, with the help of blogging you can learn money via Google Adsense, affiliate marketing and many different ways.

2. Do Internship

Next to blogging, doing an internship is also another way by which you can master the art of digital marketing. The competitive edge of this technique is that it will give real industry experience and hands-on exposure to digital marketing.

By doing an internship, you’ll actually come to know how the digital marketing industry works. Moreover, you’ll also get to work under the supervision of a digital marketing expert, provided that you are working in a digital marketing company.

When you are hunting for an internship, I would suggest you look for opportunities in a professional digital marketing company. 

Working in any other company won’t give you a learning experience. I personally had a bad experience with this. That’s why I would suggest you work in a digital marketing company only.

3. Read digital marketing books

If you love reading and want to learn digital marketing then books related to online marketing are surely your thing. I agree with the fact that reading books won’t give you any practical exposure but it would surely help you in increasing your knowledge with regards to digital marketing.

If you are totally a newbie in digital marketing, you can start with a basic or introductory book. Later on, you can opt for an advanced book or a guide.

For buying books on digital marketing, I would suggest you have a sneak at Amazon.

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4. Read blogs on digital marketing

If you don’t wanna waste your money on buying books then start reading blogs about digital marketing. There are tons of digital marketing blogs floating on the internet. You bookmark any one or two of them and start reading at least 3-4 articles a day.

Remember one thing.

If you seriously want to master the art of digital marketing then you cannot ignore reading blogs.

Blogs will keep you updated about all the happenings and necessary changes in the digital marketing world. I personally follow a few blogs in my niche and get maximum value from it.

5. Watch YouTube videos

Reading blogs would surely consume a bit of your time. So, if you want to learn digital marketing in a quick and simple way then start watching digital marketing videos on YouTube.

Tons of digital marketing experts have created their YouTube channel and provide enormous amounts of free knowledge.

Watching YouTube videos will save you time and will help you in learning digital marketing in a quick way. I personally watch 2 or 3 videos every week just to learn something new.

6.Watch webinars

Next to YouTube videos, webinars are the next big thing.

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I personally love watching digital marketing webinars as they are created to deliver relevant and timely information to the viewers. Also, they are conducted by industry experts which is an added advantage.

Recently, I have started watching digital marketing webinars at SEMrush and it is helping me in learning new things about digital marketing.

7. Enroll in online courses

If you are willing to spend a few bucks then I would recommend you to enroll in a paid digital marketing course. Paid digital marketing courses come along with added benefits like professional certificates, access to paid tools, practical learning experience and placement assistance.

Along with this, a paid digital marketing course will also allow you to work on live projects, case studies and assignments. This will help you in getting practical exposure.

So, if your budget is not your main constraint, then you should enrol for paid courses.

8. Follow digital marketing experts in social media

You can also learn digital marketing by following digital marketing experts on Twitter, Facebook and YouTube. Digital marketing experts keep on sharing relevant insights about digital marketing on their social media handle. Hence, you can surely get some tips and tricks by following those experts.

I am personally following 100+ digital marketing experts on Twitter. Many of these experts keep on publishing content on their social media accounts in the form blog post, videos and much more.

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HOWTO'S

How to Manage Your Online Brand?

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You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.

In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.

By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.

In this article, we’ll explore some key reasons why managing your online brand is essential.

What is an online brand, and why do you need one?

Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.

It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.

It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.

How to manage your online brand for success?

Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.

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A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?

1) Consider what you want your online brand to convey.

Are you an expert in a certain field? A thought leader? A creative visionary?

Once you know what you want your brand to communicate, be consistent in everything you do online.

Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.

2) Interact with other people online in a way that reinforces your brand.

When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.

By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.

3) Monitor your web analytics to track your progress.

Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.

For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.

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Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.

4) Make sure your website represents your brand well.

Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.

Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.

If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.

5) Pay attention to your social media presence.

Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.

Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.

6) Monitor your online reputation.

Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.

For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.

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7) Manage your online brand proactively.

The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.

By following these tips, you can create and manage an online brand that will help you achieve your goals.

The benefits of having a strong online brand

Let’s look at a few benefits of having a strong online brand:

1) Stand out from the competition.

With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.

2) Build trust and credibility.

A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.

3) Connect with your audience.

By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.

4) Drive traffic and sales.

A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.

5) Increase your visibility.

A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.

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6) Attract media attention.

A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.

7) Enhance your career prospects.

Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.

8) Make a positive impact.

Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.

The importance of staying consistent with your branding strategy

As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.

When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.

Here are a few pointers if you’re not sure how to stay consistent with your branding:

1) Define your brand.

The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?

2) Create guidelines.

Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.

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3) Train your team.

If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.

4) Monitor your brand.

Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.

5) Be prepared to adjust.

Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.

Wrap Up

A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.

If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.

About:
Oscar is a passionate full-time blogger and a part-time author. In his personal blog OssieRodriguez.com, he writes about software, online influence, and different business models.

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