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How to Set the Stage for a Successful Entrepreneurship

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How to Set the Stage for a Successful Entrepreneurship


If you’ve been dreaming about entrepreneurship, chances are pretty good it’s a career you should consider. After all, being an entrepreneur is one of the most fulfilling ways to make a living.

However, it can also be one of the most difficult. It requires you to have a passion for the work you do and the perseverance to push through hard times. And if you want your business to succeed long-term, there’s a lot you will need to put in place and strategize before you begin. We’ve provided some advice and information below to help you do just that.

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Determining Your Business Structure

There are many legal structures to choose from for a business. The most common ones include sole proprietorship, partnership, limited liability company (LLC), and three kinds of corporations—standard corporation (C corp), small business corporation (S corp), and benefit corporation (B corp).

The type of business structure you choose is critical because it will affect the taxes you pay, the risk and liability you will have in your personal assets, and your opportunities to raise money from investors. For example, many entrepreneurs opt for an LLC formation due to the ease of setup and the limits on taxation. And it’s easy to form an LLC through online services, but check your state’s requirements first.

Setting Up a Workstation

Along with choosing a business structure, you will want to make sure you have a comfortable space where you can work. The most cost-effective solution is to set up a workstation at home. This way, you won’t have to pay overhead or rent. Make sure you have enough space to accommodate a desk, chair, and any equipment and storage you need.

When determining where to put your home workstation, look for a spot with access to adequate natural light and that also will help you minimize distractions. A garage, basement, or spare bedroom can all make for great home offices.

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Creating a Website and Marketing Your Business

No matter what industry or niche you are specializing in, you will need a quality website to market and sell your products/services. Your site should be eye-catching, easy to use, and provide relevant information for your audience.

In addition to a well-designed website, a top-notch marketing strategy can take your business to new heights. However, if your experience in marketing is limited, your best bet is to turn to seasoned experts. ZUMZU offers advanced marketing apps designed to grow your business so you can generate leads and expand your reach.

Getting All the Tech Tools You Need

To be a successful entrepreneur these days, you will need to invest in tech tools. For example, research the best video conferencing software that will allow you to hold meetings with clients, partners, and freelancers. Look into collaboration tools that will allow you to chat, share files, and manage projects within your team.

Establishing Successful Habits

Finally, to give yourself the best chance at long-term success, you will need to develop habits that allow you to consistently produce good work and grow your business. For example, many entrepreneurs, especially those who work from home, find it difficult to find a rhythm with their work hours. From the very beginning, establish concrete work hours, and make sure everyone in your household respects them.

Also, come up with a daily routine that helps you stay productive. Here are some examples of how to build a healthy routine as an entrepreneur:

  • Exercising on a regular basis
  • Eating a healthy diet
  • Taking breaks at specific times of the day
  • Designating a small chunk of time for responding to emails
  • Setting up your workday the night before
  • Getting a good night’s sleep

For those looking for a fulfilling career, it’s hard to top being an entrepreneur. But you need to properly prepare before you dive in headfirst. Weigh your options with business structures, create a comfortable workstation at home, and invest in a top-notch website and mobile app. Lastly, get any tech tools that you need, and build a routine that will lead you to long-term success.



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Only 38% of marketers very confident in their customer data and analytics systems

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Only 38% of marketers very confident in their customer data and analytics systems

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. 

Read next: Only 11% of CMOs say they have achieved digital transformation goals

North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that with Europe where 61% answered yes to this. Just 6% of North American respondents said they have high access to customer data vs. 20% of Europeans. On the issue of being able to move quickly from data to action, it is 8% from our side of the Atlantic versus 36% from theirs. And Europeans have a lot more faith in their systems: 46% say they’re confident the martech they have can adapt to future needs versus 20% in the U.S. and Canada.

Source: CMO Council’s High Velocity Data Report.
Used with permission.

Barriers to data access. Nearly three-quarters (73%) said not having the right tools prevents them from getting the data they need. The lack of proper data management processes was cited by 60% of respondents. Next up, both with 41%: Data control being elsewhere in the organization and the data not being available in real time.

Can’t get the most from their data. The biggest things preventing marketers from maximizing the data they already have? Some 55% said a lack of systems connecting data silos and making it easy to access. The talent shortage is No. 2 on the list, cited by 52% of respondents. Next on the list at 44% was not having the money to improve data systems.

Why we care. Good data is gold, bad data isn’t just useless – it can lead to very big mistakes in planning, allocation and all the other parts of marketing. So why can’t marketing departments get the data they need? This study implies it’s because they are failing to convince their own organizations about what they need. This is understandable. Convincing a customer is comparatively easy: They aren’t competing with you for resources and to move up the career ladder. So maybe it’s time to put together a campaign around the needs of the marketing department.


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About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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