Connect with us

MARKETING

How to Use Instagram Insights (in 9 Easy Steps)

Published

on

How to Use Instagram Insights (in 9 Easy Steps)


Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy.

You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially.

In this post, we’ll go over everything you need to know about Instagram Insights and how to leverage it to improve your Instagram profile.

Why use Instagram Insights?

Instagram Insights allows you to get access to important user engagement data for your business profile. It’s not just enough to know the raw numbers, such as the amount of likes you get for one post. It’s important to understand your audience, too.

That’s where Insights comes in. It tells you how they do things, what they prefer, and who they are. You can certainly make business decisions based on gut feeling, but you’re much more likely to hit the mark when you can validate assumptions with cold, hard facts.

how to use instagram insights: insights overview page

Data and analytics help you measure the impact of your marketing efforts across different channels to see if there’s something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.

Social media isn’t any different from other aspects of your marketing in the sense that it can be measured and improved upon. That’s why you’ll be able to create a more effective Instagram strategy using Instagram Insights.

To use Instagram Insights, you must first have a business profile. The good news? If you’re already using a personal account, you can switch to a business profile right from your phone. Here’s how to convert your account in a few simple steps.

1. Open up your profile on the Instagram app.

You can convert your Instagram profile to a Business account directly from your Instagram mobile app. First up, open up the app and click on your profile picture on the bottom right-hand corner of your feed.

how to use instagram insights: access account

2. Access the Settings page.

Next, it’s time to head to Settings. On your profile, click the hamburger icon on the top-right corner.

how to use instagram insights: click menu

On the pop-up, click “Settings.”

how to use instagram insights: click settings

3. Tap “Account.”

A list menu will come up. Tap “Account.”

how to use instagram insights: access account settings

4. Click “Switch to Professional Account”.

By switching to a Professional account, you can get access to Insights immediately — even if you’re not a business.

how to use instagram insights: switch to pro account

5. Choose your category and click “Done.”

Choose the best category that describes you. Once you’re finished, click “Done.”

how to use instagram insights: category

After, go back to your profile. Here’s what it will look like:

how to use instagram insights: professional profile

As you can see, you can immediately access Insights with a Professional account. If you’re a freelancer or content creator, you can stay as is, or you can take the extra step of switching to a Business account.

Advertisement

6. Optional: Switch to a Business account.

If you’re a business, organization, or brand, you’ll want to take the additional step of turning your Professional account into a Business account. A Professional account gives you full access to Insights, but is designed for independent digital creators. A Business account is more apt for companies.

Note that turning your account into a Professional account always comes before switching to a Business account.

To turn your account into a Business account, click the hamburger menu in the top right corner of your profile. Click “Settings,” then “Account.” At the bottom, click “Switch Account Type.”

how to use instagram insights: switch account type

Then click “Switch to Business Account.”

how to use instagram insights: switch to business account

Done! You’re now a Business account with access to Insights.

7. Optional: Connect your Facebook page.

Lastly, if you have a Facebook Business page, it’s important to connect it to your Instagram Business or Professional account. To do so, go to your profile and click the “Edit Profile” button.

how to use instagram insights: edit profile

Under “Profile Information,” click “Connect Facebook page.” Follow the prompts to connect your Page or create a new one.

how to use instagram insights: connect fb page

Be sure to already have a Facebook account prior to connecting your page. Click here for instructions for setting up your Facebook Page if you don’t already have one.

Advertisement

Once you’ve set up your Professional or Business Account, you can begin to use Instagram Insights.

Before we get into specific instructions for using it, however, here are the analytics on this channel that marketers need to know and understand — and how to use them.

Instagram Insights Explained

how to use instagram insights: insights overview page

Let’s look at Instagram Insights from a bird’s eye view and zoom in piece-by-piece.

Insights Overview

Insights Overview is the “home page” of Instagram Insights. Here, you’ll see how you’ve fared overall.

You get several pieces of information on this page:

  • Date Range: This represents the days and weeks of data on the screen. You can change the amount of time by clicking “Last 7 days” on the top left-hand corner.

how to use instagram insights: change date

  • Information: If you’re ever lost or don’t know what something means, you can click on the “i” button on the top right-hand corner and get definitions for the terms on the screen.

how to use instagram insights: information

  • Accounts Reached: Accounts Reached refers to the number of unique users who have seen your content — posts, stories, reels, videos, Live videos, and promoted ads — at least once.

how to use instagram insights: accounts reached

  • Accounts Engaged: Accounts Engaged refers to the amount of users whom 1) you’ve reached and 2) interacted with your content in some way. Interactions can include likes, saves, comments, shares, and replies.

how to use instagram insights: accounts engaged

  • Total Followers: Total Followers refers to the number of people who follow you.

how to use instagram insights: total followers

  • Content You Shared: This section gives you the overall number of posts, Stories, reels, videos, Live videos, and promotions that you’ve shared.

how to use instagram insights: content you shared

Now, let’s go into “Accounts Reached,” “Accounts Engaged,” and “Total Followers” in more detail.

Accounts Reached

how to use instagram insights: accounts reached pageIn Accounts Reached, you’ll see more specific information about the users who have seen your content and interacted with your profile in some way or form.

Lets’ break down the different pieces of information you’ll find in this page.

  • Reached Audience: The reached audience section shows you how many unique users have come across your content. Your reached audience will be broken down by follower status, gender, age, countries, and cities. You can also see the amount of people you’ve reached via ads and promotions.
  • Content Reach: The content reach section allows you to see which types of posts have reached the greater amount of people. You’ll first see a graph with the number of people who’ve seen your posts, stories, reels, IGTV videos, and Live videos. Underneath, you’ll see your individual top-performing posts based on reach.

how to use instagram insights: content reach

  • Impressions: Impressions refers to the number of times all of your posts have been viewed — including repeat views by the same users.
  • Profile Activity: Profile activity breaks down the actions users take after visiting your profile. You can see the number of website taps, business address taps, call button taps, email button taps, and text button taps. For these metrics to show up, however, you have to have set up those buttons.

Accounts Engaged

how to use instagram insights: accounts engagedAccounts engaged refers to the number of users who interacted with your content beyond just watching it or scrolling past it. Let’s break down the sections on this page.

  • Engaged Audience: The engaged audience section shows you how many unique users have liked, commented, saved, shared, or replied to your content. Your engaged audience will be broken down by follower status, gender, age, countries, and cities.
  • Content Interactions: The content interactions section shows you the total number of times people have liked, commented, saved, shared, or replied to your content. It then breaks down this number on a per-post basis. You’ll also see your top-performing posts per category.

how to use instagram insights: content interactions

Total Followers

The total followers page of Instagram Insights allows you to see the total number of users who follow you. You can also see follows, unfollows, top locations, age ranges, and genders.

Advertisement

Under total followers and its demographic breakdown, you’ll then see one more section: most active times.

  • Most Active Times: The most active times section shows you the hours and days that your followers are most often on Instagram. This allows you to determine the best times to post so you can engage the greatest amount of followers.

Next, let’s go over how you can see insights for individual posts on Instagram.

How to See Insights for an Individual Post

  • Navigate to your profile.
  • Navigate to the individual post you’d like to see insights for.
  • At the bottom of the post, there will be a banner. Tap View Insights.
  • You can now see how many likes, comments, shares, and saves your post received.

How to See Insights for a Reel

  • Navigate to your profile.
  • Navigate to the individual reel you’d like to see insights for.
  • At the bottom of the reel, there will be a banner. Tap View Insights.
  • You can now see how many plays, likes, comments, shares, and saves your reel received.

How to See Insights for a Story

If your Story is currently live on your profile:

  • Navigate to your profile.
  • Click on your profile picture.
  • Scroll up on the story.
  • You’ll immediately access insights for that Story, including replies, exits, link clicks, forwards, and more.

If your Story has already expired or more than 24 hours have passed:

  • Navigate to your profile.
  • Tap the Insights action button at the top of your post grid.
  • Under Content You Shared, tap the row of Stories you’ve shared in the past.
  • Swipe up on the individual story you’d like to see insights for.

How to See Insights for a Live Video

If you’ve just finished your Live video:

  • Tap View Insights immediately after finishing your video.
  • You’ll now be able to see the number of viewers, likes, drop-offs, comments, and other interactions.

If you broadcasted your Live video in the past:

  • Navigate to your profile.
  • Tap the Insights action button at the top of your post grid.
  • Under Content You Shared, tap the row of Live videos you’ve shared in the past.
  • Click on the old Live video you’d like to see insights for.

How to See Insights for a Video

  • Navigate to your profile.
  • Click the Play triangle button (▶) right above your post grid.
  • Tap the video you’d like to see insights for.
  • Tap the horizontal (⋯) or vertical (⋮) three dots on the corner of the video.
  • Tap View Insights in the pop-up menu.

Next, we’ll get into how to use Instagram Insights in your day-to-day. 

How to Use Instagram Insights

Instagram Insights is a fantastic tool, but it can be hard to know what to do once you gain access. Here are some of the most useful ways you can use Insights as you grow your Instagram profile. 

1. Measure reach.

how to use instagram insights: accounts reached

Click the Accounts Reached section. As mentioned, reach reflects the number of unique users that have seen any of your Instagram posts.

Within this category, you’ll see insights for:

Advertisement
  • Top Posts: The posts that generated the most reach.
  • Top Stories: The Instagram Stories posts that generated the most reach.
  • Top IGTV Videos: The IGTV videos that generated the most reach.
  • Impressions: How many times your posts were seen.
  • Profile Activity: Profile visits, website taps, and other activity.

Some of these insights can be expanded for more insights.

2. Track profile visits and followers.

On the Accounts Reached page under Account Activity, you’ll be able to see Profile Visits.

Profile Visits reflects the number of times your profile has been viewed.

Find out how many of your profile visitors are turning into followers by dividing your number followers by the number of visitors. Track this number over time to find out whether your “conversion rate” is increasing or decreasing.

3. Determine website clicks.

Website Taps can also be found under Accounts Reached > Profile Activity. This insight reflects the number of times any links you’ve included in your business profile have been clicked.

5. Track content interactions.

how to use instagram insights: content interactions

Navigate back to Insights Overview and tap Accounts Engaged. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type.

Likes speaks for itself, reflecting the number of users who liked your post. As with likes, Comments reflects the number of comments left on your post. Saves highlights the number of unique users or accounts who saved your post. If any of these numbers are low, it’s important to reevaluate your Instagram strategy.

6. Track your followers.

Navigate back to Insights Overview and click Total Followers. You’ll then reach the Follower Breakdown page.

This page reflects how many followers you’ve gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.

Advertisement

7. Learn which actions were taken on your post.

To view insights for a specific Instagram post, start by visiting your profile. Tap on the post you’d like to look into, then click View Insights below the image

Under the “Profile Activity” section, you’ll find out the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.

8. Use “Reach” to see where your post showed up in feeds.

how to use instagram insights: post insights reach

Previously named “Discovery,” Reach indicates where your post was seen — or discovered — the most, including how many accounts weren’t already following you when they first saw the post.

This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user’s home feed, a search, your profile, a location tag, or a hashtag.

Reach insights also include data on a post’s reach — which reflects the number of unique accounts that saw your post.

9. View Story insights.

Instagram users with a business profile are able to view insights into their ephemeral Stories.

To view your Story insights, navigate back to Insights and scroll down to Content You Shared section on the Insights Overview page.

Scroll down to the Stories section, and you’ll be able to see insights for older stories, as well as any that have not yet expired.

Advertisement

Next, we’ll get into the more specific insights you can explore.

Impressions

This insight represents how many times your Story was seen.

When viewing these insights, keep in mind that you’re able to add multiple images or videos to your Story. When you do this, every piece of visual content in your Story is counted as a single photo or video in your post.

Let’s say you add six photos to your Story. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression.

The same goes for Story content that has been viewed by a single user more than once. Instagram still only counts that interaction as the entire Story having received one impression.

Reach

This insight reflects the number of unique users that have seen your Story.

Taps Forward

This insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media.

Taps Back

This insight reflects the number of times a user taps your Story photo or video to go back to the previous piece of media.

Advertisement

Replies

This insight reflects the number of times users send messages through the Send Message text box on your Story.

replies field inside an instagram story

Swipe Aways

This insight reflects the number of times users swipe to skip to the next account’s Story — not to be mistaken for “tap forward,” which reflects users skipping ahead to your next piece of Story media.

Exits

This insight reflects the number of times a user leaves the Stories section entirely to return to the home feed.

Measuring Your Effectiveness With Instagram Insights

Now that you know how to access data to inform your strategy with Instagram Insights, you can analyze that data and determine what’s working for your audience (and what’s not). From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks.

Editor’s Note: This post was originally published in January 2018 but has been updated for comprehensiveness.

hubspot marketing blog



Source link

MARKETING

7 Best Websites To Get Beaver Builder Templates

Published

on

7 Best Websites To Get Beaver Builder Templates

If you’re like most people, you probably want to spend your time creating content, not fussing around with coding the design of your website.

That’s where Beaver Builder WordPress page builder plugin comes in. It’s a plugin that gives you the power to create beautiful, responsive websites without having to touch a line of code.

But even with Beaver Builder, there’s still some work involved in getting your site up and running. You need to choose a WordPress theme, install the Beaver Builder plugin, and then find amazing templates to use as a starting point for your own designs.

That’s why we’ve put together this list of the best websites to get Beaver Builder templates. No matter what kind of site you’re building, you’ll be sure to find a template that fits your needs.

Let’s get started!

What Is Required To Use Beaver Builder Templates?

Before we jump into the list of websites, it’s important to understand what is required to use Beaver Builder templates.

To use Beaver Builder, you need a self-hosted WordPress site. This means that you’ll need to purchase your own domain name and hosting plan. Once you have a self-hosted WordPress site, you can purchase the Beaver Builder Page Builder plugin.

Advertisement

The Beaver Builder plugin is a paid plugin, but it does come with a 30-day money-back guarantee. So if you’re not happy with the plugin for any reason, you can always get a refund. In case your have fundraising issues, you can employ Fundraising Weekly newsletter strategy to cover the budget-related problems.

The Beaver Builder plugin is available in four yearly pricing plans, and each plan renews annually at a 40% discount:

  • Standard: $99
  • Pro: $199
  • Agency: $399
  • Ultimate: $546

Once you’ve purchased the Beaver Builder plugin, you’ll be able to access all of the templates that are available for the plugin.

Now that we’ve gone over what is required to use Beaver Builder, let’s jump into the list of websites where you can find some of the best templates to use for your own website creation!

Where To Find the Best Beaver Builder Templates

1. Beaver Builder

Of course, the best place to find templates for Beaver Builder is on the Beaver Builder website. Once you purchase the Page Builder plugin, you automatically gain access to their full spread of templates, which can be used with any theme.

They also recommend getting Beaver Builder Theme for the best results in your website creation.

Beaver Builder Theme has a host of features, including:

  • Access to a support team to help with any issues or problems that arise
  • SEO optimization
  • The use of Google Fonts
  • WooCommerce support
  • Community support

When you visit the Beaver Builder official site, you’ll find that their templates are divided into two categories — landing page templates and content page templates.

Landing page templates are designed to help you quickly create beautiful, conversion-optimized landing pages to make an amazing first impression on your website’s visitors. These templates can be used for a variety of purposes.

Advertisement

Content page templates are designed to help you easily create content for your website. These templates can be used for a variety of different types of content, such as blog posts, about pages, services pages, and contact pages.

Each template comes with a live preview, so you can see exactly what the template looks like before you download it.

These templates are a great way to get started with Beaver Builder and see if it’s the right fit for you!

2. WPZOOM

The Beaver Builder Templates plugin by WPZOOM is a great way to get access to high-quality templates for your website, and it also pairs well with the WPZOOM Addons for Beaver Builder plugin.

This plugin offers a variety of beautiful, pre-designed content page and landing page templates, all of which are designed to help you easily bring the vision you have for your website to life. Additionally, the plugin offers a number of features akin to Beaver Builder to help make your website creation process even easier, including:

  • A drag and drop interface that makes it easy to add content to your templates
  • The ability to save your templates for future use
  • The ability to export your templates and share them with others
  • Ability to extend the page templates to different WordPress Themes

The WPZOOM Beaver Builder Templates plugin is available as a free, open-source version on WordPress.org.

3. Beaver Templates

Beaver Templates is a website that is devoted to providing high-quality templates for Beaver Builder. They have a wide variety of different types of templates available for download.

One thing to note about Beaver Templates is that they do charge for their templates — with a small selection of free templates.

In order to gain access to their templates, you must register for an account. They include a free plan called Beaver Kit and a paid plan called Beaver Elder, which grants you access to all of the templates they offer for a yearly fee of $149.

Advertisement

If you decide on the free Beaver Kit plan, you’ll need to pay for each template you’d like to download. These range from $0 all the way up to around $60.

Beaver Templates is a great option if you’re looking for high-quality, professionally-designed templates for Beaver Builder.

4. ThemeForest

Another great resource for Beaver Builder templates is ThemeForest. They offer an extensive selection of templates that range from $7 up to $80. ThemeForest is a great option if you’re looking for a wide variety of different types of templates.

One thing to note about ThemeForest is that they don’t offer any free templates — you’ll need to purchase each template individually. However, they often offer different discounts, so be sure to keep an eye out for those!

Overall, ThemeForest is a great resource for finding high-quality Beaver Builder templates.  

5. Ultimate Addons

Ultimate Addons is a plugin that adds a plethora of different features to Beaver Builder. Ultimate Addons also has its own template library that you can access. To gain access to their template library, you must purchase one of their annual membership plans, which are typically on sale:

  • Ultimate Addons: $59
  • Essential Bundle: $169
  • Growth Bundle: $249

Their ever-growing template library includes a wide variety of options, including over 300 row and page templates — as well as complete, ready-to-use website templates.

If you’re looking for a wide selection of high-quality Beaver Builder templates, then Ultimate Addons is a great option to consider. They provide everything you need to get your website off the ground, including WooCommerce capabilities.

6. PowerPack Beaver Addons

PowerPack Beaver Addons is a website that offers over 350 unique Beaver Builder page and row templates. They feature an extensive selection of templates that are perfect for all kinds of businesses — it’s simply a matter of finding the perfect templates for your particular needs.

Advertisement

Like Ultimate Addons, PowerPack Beaver Addons also offers a yearly membership plan that gives you access to their entire template library. Their plans are as follows:

  • WooPack: $47
  • PowerPack: $52
  • Combo: $99

PowerPack Beaver Addons also offers over 65 creative modules that are perfect for adding extra functionality to your Beaver Builder pages. They also provide tools, resources, and modules for WooCommerce, making PowerPack Beaver Addons a great option for those looking to create an online store.

7. Astra

Astra is a WordPress theme that is built specifically for page builders. It’s a great option for those who are looking for an all-in-one solution for their website needs.

Astra offers everything you need to get started with Beaver Builder, including pre-built templates, complete website demos, and a wide selection of plugins and add-ons. Their membership plans include:

  • Essential Bundle: $169
  • Growth Bundle: $249

Astra is a great option for those who are looking for an all-encompassing solution for building a beautiful website.

To Wrap Everything Up…

These are just a few of the best websites to get Beaver Builder templates. With so many great options out there, it’s easy to find the perfect templates for your needs. And with Beaver Builder’s drag-and-drop interface, you can easily customize your pages to create a truly unique website.

We hope you found this article helpful and informative, and we wish you all the best in your website creation.

Thank you for reading!

Source link

Advertisement
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish