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How to Use TikTok: A Step-by-Step Guide

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How to Use TikTok: A Step-by-Step Guide

To state the obvious, TikTok is dominating the social media landscape, becoming a gold mine of short, snackable content. While that sounds exciting – how can you get started?

Here’s a a handful of steps — with photos — to walk you through setting up your profile, filming your first video, adding special effects, and using challenges or duets to engage with other users.

Setting Up Your Account

1. Download the app and sign up.

Go to the App Store or Google Play and download TikTok. When you open it, TikTok makes it pretty easy to sign up. You can do an instant sign up with Facebook, Gmail, or Twitter, or add a standard username and password if you don’t want any of those accounts connected.

2. Set up your profile.

Once you’re logged in, you’ll instantly be brought to the feed of videos. I’ll show you how it works in step three. But first, tap the icon in the lower right that looks like a person’s outline to see and edit your profile.

tiktokprofile (1)

Once you enter your profile, tap the Edit Profile button, then select a profile photo or video. You should also add your username and bio information. If you want to show off your other social media profiles, you can link up your Youtube and Instagram pages. If you’re a business, this could be a helpful way to advertise your other visual platforms.

Finding Videos and Engaging with Users

3. View your video feed.

Now that you’ve set up your profile, tap back to the Home tab to see your video feed.

feedtiktok (1)

Think of this feed like Twitter’s, but where video is the primary content. If you don’t have any followers yet, the app will send you random trending videos. As you begin following and interacting with more people, your feed will become more personalized to your interests.

4. Like, comment, or share videos you enjoy.

When you find a video you like, you can tap the heart to like it or the speech bubble to comment on it. To share the video, press the forward sign underneath the comment symbol to see your sharing options. These symbols are all located on the right side of the video.

likecommenttiktok (1)

If you really like a video and want to see if the user has more posts you’ll enjoy, swipe left to toggle to their profile.

Swiping left on a TikTok video to see the creator's profile

5. Search for videos.

Tap on the second tab, or magnifying glass, to enter the app’s search area. On this tab, you can either search out accounts or videos, or you can look below the search bar to see videos by trending topic.

tiktoksearch

6. Organize your saved videos with Collections

Once you start “liking” videos, you can rewatch them under your Saved tab. But be warned: the Saved tab can get messy, quickly. Luckily you can organize your favorite videos under categories — or as they’re referred to on TikTok, Collections.

tiktokfavoritesImage Source

To access Collections, click on the bookmark icon below the comment icon. Then, press “+ Create new collection” to add a collection. Categorize your saved posts by topic (i.e., fitness, recipes, dog videos), aesthetic, or any other classification you want. Additionally, you can create a collection of your favorite sounds, effects, and hashtags.

7. Follow users.

If you want to keep up with a great video creator, you can follow them by pressing the icon that includes their profile picture and a plus sign.

followtiktokIf you already know of a TikTok account or person that you want to follow, you can search for them in the search bar and then press the “Users” filter.

follow user on tiktok-18. Share your TikTok using TikCode.

Now that you have a TikTok, it’s time to share it far and wide. One of the easiest ways to do so is with a TikCode. A TikCode is a QR code unique to your profile that others can scan to quickly access your profile. It’s an ideal option if you run into a friend in-person who wants to add you.

TikCode

To find your own TikCode, go to your profile and access your settings options. Then, click QR code. This will open your unique code.

How to Post on TikTok

9. Set up your shot and pick out special effects.

Tap the center tab to enter camera mode. To face the camera in the right direction, tap the Flip icon in the top right. On the right side of the screen, you’ll also see icons for the following:

  • Speed: Allows you to record your video in slow motion or sped up.
  • Beauty: A filter that can hide blemishes and smooth out your skin.
  • Filters: Lets you change the color filter of the camera.
  • Timer: Allows you to set an auto-record countdown if you want to film hands-free.
  • Flash
Camera screen view of TikTok app

Sounds and Effects

On the top center of the camera screen, you’ll also see music notes with “Add a Sound” next to them. Tap this to choose the musical overlay or sound effect that you want to work with.

soundstiktok

On the bottom of the camera, you’ll also see an Effects icon to the right and an upload button to the left — in case you want to record your videos outside of the app.

When you tap the Effects button, you’ll see a giant lineup of AR filters and other special effects that can augment your face or your surroundings. You can also pick out a video overlay-styled filter here.

Previewing AR bunny face filter on TikTok

In the black bar under the camera, you can set the time limit for your video or tap Photo Template to create a photo slideshow instead of a video.

Using time bar under camera screen to set video length on TikTok

10. Record the video.

Once you’re ready, press and hold the red record button. You can either record your video all at once or in pieces.

Recording a video with a face and color filter on TikTok

If you want to fit different shots in each video or record it in pieces, simply hold the record button for each segment, then let go, then press and hold it again when you’re ready for your next shot.

Don’t want to hold your record button the whole time? Before you enter record mode, you can also use the timer to give yourself enough time to prop up your phone and pose in front of it before it starts automatically recording.

Setting a video recording timer on TikTok

11. Make final edits and add a caption to the video.

When you’re done recording the video, you’ll still be able to add a musical overlay, filters, and other basic special effects. You can also add stickers and text overlays on top of the video.

Adding stickers and other effects to a video before posting on TikTok

When you’re done, press Next. You’ll be directed to a page similar to Instagram’s post page where you can add a caption, relevant hashtags, and account handles of others. You can also set the privacy of the video, turn comments on or off, and allow duets or reactions.

Adjusting post settings and adding a caption on TikTok

If you aren’t ready to post yet, just press the Drafts button at the bottom left to save it for later.

12. Duet with other users.

See a musical post that you love? Want to join in with the person who made it? TikTok allows you to reply with a Duet video. To use this former Musical.ly feature, find a video you want to duet with, press the Share button to see sharing options, then press the “Duet” option on the bottom row in the center.

Using share options to start a Duet on TikTok

Your camera screen will appear next to the video. From there, you can press record and sing along, dance, or do whatever you want to the music.

Recording a duet on TikTok

To show you what a finished product looks like, here’s one great example:

If you make a post and don’t want anyone to duet with you, you can tap the “Duet/React Off” button on your Post page before publishing.

13. Participate in a challenge.

Like other social media platforms, you’ll occasionally see videos with hashtags for “challenges.” A challenge is when a video post, company, or person encourages users to film themselves doing something oddly specific — like flipping the lid of a Chipotle to-go bowl with no hands. Participants then film themselves doing the action and hashtag the challenge name in their post captions.

There usually aren’t any winners in a TikTok challenge, but hashtagging it might help you get more followers or views as people find you when searching the hashtag.

To give you a quick idea of what participating in challenge entails, here’s a video of someone doing the above-mentioned #ChipotleLidFlip challenge:

A Few TikTok Takeaways

As you’re brainstorming or filming your first videos, here are a few tips to help you create unique and engaging posts:

  • Have fun with the special effects. There are a ton of ways to zest up your video, and audiences on TikTok expect it. So play around and experiment with them.
  • Embrace the music. Most videos on the platform have some type of song or sound effect in the background.
  • Film a few videos with multiple shots. This will make it feel more interesting and active.
  • Don’t be afraid to show a lighter side or a sense of humor. People come to this platform to be entertained.
  • Use trendy hashtags and try out a challenge video. Then, include relevant hashtags in your post caption so your video shows up when people search it.
  • Look at what other brands are doing. While your company might not need to jump on TikTok just yet, videos posted by other brands could inspire some ideas for your own strategy.

Yes, TikTok may seem like a new, experimental platform right now, but it might be a great tool for engaging and spreading awareness to your younger audiences later.

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27 Best About Us and About Me Page Examples [+Templates]

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Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration. 

about us page example: laptop held in palm of hand

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MarTech’s marketing operations experts to follow

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MarTech's marketing operations experts to follow

Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. Where would we be without them? That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.

Darrell Alfonso

Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” In addition to speaking at many conferences, Darrell was named one of the Top Marketers in the US by Propolis 2022 and among the “Top Martech Marketers to Follow” in 2020 by Martech Alliance. He’s a regular and popular contributor both to MarTech and the MarTech conference; you can find all of his articles at this link.


Eddie Reynolds

Eddie has been in business a long time, starting his first company when he was 14. “A pretty minimal enterprise,” he told one interviewer. “I had a tax ID number, a legal entity, and a company name. I even had the IRS coming after my dad for sales tax that I failed to report properly.” Today he is CEO and revenue operations strategy consultant of Union Square Consulting. He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on  sales, marketing, service, and admin roles. 


Sara McNamara

Sara is an award-winning marketing and sales operations professional whose work has been recognized by awards from the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData. She is a Senior Manager, Marketing Operations at Slack and a martech stack (+ strategy) solution architect. That and her passion for leveraging technology and processes to improve the experiences of marketers, sales professionals, and prospects, explains why she’s a regular guest on MOps podcasts.


Ali Schwanke

Ali is the CEO and founder of Simple Strat. The firm specializes in helping companies get the most out of HubSpot — from CRM strategy and setup to marketing automation and content creation. She is also host of HubSpot Hacks, “the #1 Unofficial YouTube show for HubSpot Tutorials” and has been a guest speaker at the MarTech conference.


Mike Rizzo

Mike’s career in marketing operations showed him that there is a real and significant MOps community. That’s why he founded MO Pros/MarketingOps.com, the fast-growing online community for people in marketing operations. He is also co-host of Ops Cast, a weekly podcast. 


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About the author

Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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Is a Marketing Degree Worth it in 2023?

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Is a Marketing Degree Worth it in 2023?

If you’re thinking about getting a degree at any age, it makes sense to think about the value of that degree. Is the qualification needed for the career you want? Are there alternative paths to that career? Can you develop better skills by gaining experience in work? 

All of these are perfectly valid questions. After all, getting a degree requires a pretty large investment of both time and money. You want to know that you’ll get enough return on that investment to make it worthwhile.

Why marketing?

When it comes to marketing, a lot of entry-level jobs list a bachelor’s degree as a requirement. That doesn’t mean there aren’t alternate ways to get into marketing but having a relevant degree certainly makes your resume more competitive. 

Growth industry

Marketing skills are in demand in the current jobs market. According to a recent report from LinkedIn, marketing job posts grew 63% in just six months last year. Half of those jobs were in the digital and media sectors, meaning digital and content marketing skills are highly valued

Personal Development & Career Path

The reason for this increased demand for marketers is tied to the rise in digital marketing. New methods of marketing have continued to develop out of the digital sector. This means that marketers capable of creating engaging content or managing social media accounts are needed.

This leaves a lot of room for personal development. Young graduates who are well-versed in social media and community management can hit the ground running in digital marketing. Getting on this path early can lead to content strategist and marketing management positions.    

What are the Types of Marketing Degrees?

When we say marketing degree, the term is a bit too general. There are a lot of degree paths that focus on marketing in major or minor ways. The level of degree available will depend on your current education history, but the specific course will be down to your personal choice. 

Associate, Bachelor’s, or Master’s?

Recent statistics suggest that 74% of US marketing professionals hold a bachelor’s degree. 9% have an associate degree and 8% have a master’s degree. Here’s a quick overview of the differences. 

Associate degrees – 2-year courses that cover marketing and business in a more basic way than bachelor’s qualifications. They’re designed to give students the basic skills needed to apply for entry-level marketing jobs.   

Bachelor’s degrees – 3/4-year courses that cover business and economics. There is a range of bachelor’s courses with marketing at their core, but you’ll also cover wider business topics like management, communication, and administration. 

Master’s degrees – 2-year courses, usually only available if you’ve already completed a bachelor’s degree. MA or MBA courses are designed to develop a deep understanding of complex business topics. They are highly specific, covering areas like strategic marketing or marketing analytics. 

Free to use image from Pixabay

Marketing Specific or Business General? 

This is down to personal choice. There are general business degrees that will cover marketing as a module as well as marketing-specific degrees. There are also multiple universities and colleges, both offline and online, offering different course platforms

If you’re looking at a specific job role or career path, then research which type of degree is most relevant. Remember that you will need to add to your marketing skills if you intend to progress to management roles in the future. 

Check the Modules & Curriculum

This is important, and not only because it lets you see which courses align with your career goals. Marketing has changed significantly over the last decade, even more so if you go back to before the digital age. Many business courses are still behind on current marketing trends. 

What Jobs Look for a Marketing Degree?

Once you’ve got your marketing qualification, what jobs should you be looking for? Here are some job titles and areas you should watch out for, and what qualifications you’ll need for them.

Entry level

If you’re starting with a degree and no experience, or work experience but no degree, take a look at these roles. 

  • Sales/customer service roles – These are adjacent roles to marketing where most companies do not ask for prior qualifications. If you don’t have a degree, this is a good place to start.
  • Marketing or public relations intern – Another possibility if you don’t have a degree, or you’re still in education. 
  • Digital/content marketing associate – These roles will almost always require an associate’s or bachelor’s degree. A good grasp of new digital and social marketing techniques will be required to succeed. 
  • Copywriter/Bid writer – This is a good route into marketing for those with journalism or literature qualifications. These roles combine aspects of marketing, creative writing, and persuasive writing. 
  • SEO specialist – A more focused form of marketing centered on SEO content optimization. If you know how to optimize a blog post for search engine rankings, this role is for you. Bachelor’s or associate qualifications will be a minimum requirement. 
  • Social media/community manager – Since these are relatively new roles, we tend to see a mix of degree-qualified marketers and people who’ve had success fostering communities or online brands but don’t have on-paper credentials.  

Free to use image from Unsplash

Career Progression

If you have an MA or MBA, or significant experience in one of the above roles, then you can look at these more advanced roles for your career progression.

  • Digital Marketing Manager – A role for experienced marketers that involves running campaigns and coordinating marketing associates. 
  • Senior Marketing Coordinator – A department management level role. Responsible for overall marketing strategy and departmental performance.  
  • Content Strategist – A specialist role that focuses on content strategy. Designing content plans based on demographic and keyword research are a core aspect of this role. 
  • Marketing Analyst – This role involves analyzing customer behaviors and market trends. If you want to move into analysis from a more direct marketing role, you’ll likely need specific data analysis qualifications. 
  • Public Relations Specialist – The public voice of a large organization’s PR team. Managing a brand’s public perception and setting brand-level communication policies like tone of voice.   
  • Experiential Marketing Specialist – This area of marketing is focused on optimizing the customer experience. Experiential specialists have a deep understanding of customer psychology and behaviors. 
  • Corporate Communications Manager – Communications managers are responsible for company-wide communications policies. This is an executive-level role that a marketing coordinator or public relations manager might move up to. 

Average marketing salaries

Across all the roles we’ve discussed above, salaries vary widely. For those entry-level roles, you could be looking at anything from $25 – $40K depending on the role and your experience. 

When it comes to median earnings for marketers with a bachelor’s or master’s degree, we can get a bit more specific. Recent statistics from Zippia show us that $69,993 p/a is the average for bachelor’s degree holders and $80,365 p/a for master’s degree marketers. 

Image sourced from Zippia.com

Marketing Degree Pros and Cons

So, the question we asked above was “Is a marketing degree worth it?” Yet, in truth, it’s not a simple yes or no answer. The question you need to ask is “Is a marketing degree right for me?” Here’s a summary of the pros and cons that might give you some answers.  

Pros

  • Degree holders have better job prospects and higher earnings potential in marketing
  • You can study highly specific skills with the right courses
  • Gain soft skills like communication and collaboration

Cons

  • High time and money investment required 
  • Diminishing salary returns at higher levels
  • Can be a restrictive environment for self-starters and entrepreneurs

What are Marketing Degree Alternatives?

If you want to stick with education but don’t want to invest four years into a degree, then accredited online courses can provide an alternative. This can be your best choice if you wish to upskill in a specific area like running conference calls from Canada

If higher education really isn’t your thing, the other option is gaining experience. Some businesses prefer internships and training programs for entry-level roles. This allows them to train marketers “their way” rather than re-training someone with more experience.  

Free to use image from Unsplash

How to Decide if a Marketing Degree is Right for You

Ultimately, choosing to do a marketing degree depends on your goals, your preferences, and your talents. Consider all three factors before making your choice. 

Career Goals

Do you want a management position that needs marketing knowledge? What areas of marketing interest you? What skills do you already possess? Answering these three questions will help you define your career path. That will narrow down your course choices. 

If you want to get better at selling small business phone systems in Vancouver, you don’t need a four-year course for that. If you want to develop into high-level marketing roles, then you want that degree. 

Personality

You don’t need a specific personality type to work in marketing. Your personality and interests might determine what area of marketing would suit you best though. For example, if you’re outgoing and creative then public relations or social media management might be for you.    

Investment & Return

Money isn’t everything. But, if you’re going to put the resources into getting a degree, you want to know that you’ll get some return on your investment. From the figures we quoted above, it seems the “optimal” qualification in terms of salary return vs. time and money investment is a bachelor’s degree. 

Average earnings for marketers with a master’s qualification were only $10k higher. This suggests that you’re not really getting a significant financial return for the additional investment. Of course, if that master’s leads to your dream job, you might see it differently.  

Final Thoughts: Forge Your Own Path

Is a marketing degree worth it in 2023? The short answer is yes. Whether that means a marketing degree is right for you, we can’t tell you. Hopefully, though, this guide has given you the information you need to make that choice. 



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