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How to Use TikTok: A Step-by-Step Guide

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How to Use TikTok: A Step-by-Step Guide

To state the obvious, TikTok is dominating the social media landscape, becoming a gold mine of short, snackable content. While that sounds exciting – how can you get started?

Here’s a a handful of steps — with photos — to walk you through setting up your profile, filming your first video, adding special effects, and using challenges or duets to engage with other users.

Setting Up Your Account

1. Download the app and sign up.

Go to the App Store or Google Play and download TikTok. When you open it, TikTok makes it pretty easy to sign up. You can do an instant sign up with Facebook, Gmail, or Twitter, or add a standard username and password if you don’t want any of those accounts connected.

2. Set up your profile.

Once you’re logged in, you’ll instantly be brought to the feed of videos. I’ll show you how it works in step three. But first, tap the icon in the lower right that looks like a person’s outline to see and edit your profile.

tiktokprofile (1)

Once you enter your profile, tap the Edit Profile button, then select a profile photo or video. You should also add your username and bio information. If you want to show off your other social media profiles, you can link up your Youtube and Instagram pages. If you’re a business, this could be a helpful way to advertise your other visual platforms.

Finding Videos and Engaging with Users

3. View your video feed.

Now that you’ve set up your profile, tap back to the Home tab to see your video feed.

feedtiktok (1)

Think of this feed like Twitter’s, but where video is the primary content. If you don’t have any followers yet, the app will send you random trending videos. As you begin following and interacting with more people, your feed will become more personalized to your interests.

4. Like, comment, or share videos you enjoy.

When you find a video you like, you can tap the heart to like it or the speech bubble to comment on it. To share the video, press the forward sign underneath the comment symbol to see your sharing options. These symbols are all located on the right side of the video.

likecommenttiktok (1)

If you really like a video and want to see if the user has more posts you’ll enjoy, swipe left to toggle to their profile.

Swiping left on a TikTok video to see the creator's profile

5. Search for videos.

Tap on the second tab, or magnifying glass, to enter the app’s search area. On this tab, you can either search out accounts or videos, or you can look below the search bar to see videos by trending topic.

tiktoksearch

6. Organize your saved videos with Collections

Once you start “liking” videos, you can rewatch them under your Saved tab. But be warned: the Saved tab can get messy, quickly. Luckily you can organize your favorite videos under categories — or as they’re referred to on TikTok, Collections.

tiktokfavoritesImage Source

To access Collections, click on the bookmark icon below the comment icon. Then, press “+ Create new collection” to add a collection. Categorize your saved posts by topic (i.e., fitness, recipes, dog videos), aesthetic, or any other classification you want. Additionally, you can create a collection of your favorite sounds, effects, and hashtags.

7. Follow users.

If you want to keep up with a great video creator, you can follow them by pressing the icon that includes their profile picture and a plus sign.

followtiktokIf you already know of a TikTok account or person that you want to follow, you can search for them in the search bar and then press the “Users” filter.

follow user on tiktok-18. Share your TikTok using TikCode.

Now that you have a TikTok, it’s time to share it far and wide. One of the easiest ways to do so is with a TikCode. A TikCode is a QR code unique to your profile that others can scan to quickly access your profile. It’s an ideal option if you run into a friend in-person who wants to add you.

TikCode

To find your own TikCode, go to your profile and access your settings options. Then, click QR code. This will open your unique code.

How to Post on TikTok

9. Set up your shot and pick out special effects.

Tap the center tab to enter camera mode. To face the camera in the right direction, tap the Flip icon in the top right. On the right side of the screen, you’ll also see icons for the following:

  • Speed: Allows you to record your video in slow motion or sped up.
  • Beauty: A filter that can hide blemishes and smooth out your skin.
  • Filters: Lets you change the color filter of the camera.
  • Timer: Allows you to set an auto-record countdown if you want to film hands-free.
  • Flash
Camera screen view of TikTok app

Sounds and Effects

On the top center of the camera screen, you’ll also see music notes with “Add a Sound” next to them. Tap this to choose the musical overlay or sound effect that you want to work with.

soundstiktok

On the bottom of the camera, you’ll also see an Effects icon to the right and an upload button to the left — in case you want to record your videos outside of the app.

When you tap the Effects button, you’ll see a giant lineup of AR filters and other special effects that can augment your face or your surroundings. You can also pick out a video overlay-styled filter here.

Previewing AR bunny face filter on TikTok

In the black bar under the camera, you can set the time limit for your video or tap Photo Template to create a photo slideshow instead of a video.

Using time bar under camera screen to set video length on TikTok

10. Record the video.

Once you’re ready, press and hold the red record button. You can either record your video all at once or in pieces.

Recording a video with a face and color filter on TikTok

If you want to fit different shots in each video or record it in pieces, simply hold the record button for each segment, then let go, then press and hold it again when you’re ready for your next shot.

Don’t want to hold your record button the whole time? Before you enter record mode, you can also use the timer to give yourself enough time to prop up your phone and pose in front of it before it starts automatically recording.

Setting a video recording timer on TikTok

11. Make final edits and add a caption to the video.

When you’re done recording the video, you’ll still be able to add a musical overlay, filters, and other basic special effects. You can also add stickers and text overlays on top of the video.

Adding stickers and other effects to a video before posting on TikTok

When you’re done, press Next. You’ll be directed to a page similar to Instagram’s post page where you can add a caption, relevant hashtags, and account handles of others. You can also set the privacy of the video, turn comments on or off, and allow duets or reactions.

Adjusting post settings and adding a caption on TikTok

If you aren’t ready to post yet, just press the Drafts button at the bottom left to save it for later.

12. Duet with other users.

See a musical post that you love? Want to join in with the person who made it? TikTok allows you to reply with a Duet video. To use this former Musical.ly feature, find a video you want to duet with, press the Share button to see sharing options, then press the “Duet” option on the bottom row in the center.

Using share options to start a Duet on TikTok

Your camera screen will appear next to the video. From there, you can press record and sing along, dance, or do whatever you want to the music.

Recording a duet on TikTok

To show you what a finished product looks like, here’s one great example:

If you make a post and don’t want anyone to duet with you, you can tap the “Duet/React Off” button on your Post page before publishing.

13. Participate in a challenge.

Like other social media platforms, you’ll occasionally see videos with hashtags for “challenges.” A challenge is when a video post, company, or person encourages users to film themselves doing something oddly specific — like flipping the lid of a Chipotle to-go bowl with no hands. Participants then film themselves doing the action and hashtag the challenge name in their post captions.

There usually aren’t any winners in a TikTok challenge, but hashtagging it might help you get more followers or views as people find you when searching the hashtag.

To give you a quick idea of what participating in challenge entails, here’s a video of someone doing the above-mentioned #ChipotleLidFlip challenge:

A Few TikTok Takeaways

As you’re brainstorming or filming your first videos, here are a few tips to help you create unique and engaging posts:

  • Have fun with the special effects. There are a ton of ways to zest up your video, and audiences on TikTok expect it. So play around and experiment with them.
  • Embrace the music. Most videos on the platform have some type of song or sound effect in the background.
  • Film a few videos with multiple shots. This will make it feel more interesting and active.
  • Don’t be afraid to show a lighter side or a sense of humor. People come to this platform to be entertained.
  • Use trendy hashtags and try out a challenge video. Then, include relevant hashtags in your post caption so your video shows up when people search it.
  • Look at what other brands are doing. While your company might not need to jump on TikTok just yet, videos posted by other brands could inspire some ideas for your own strategy.

Yes, TikTok may seem like a new, experimental platform right now, but it might be a great tool for engaging and spreading awareness to your younger audiences later.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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