Connect with us

MARKETING

Learn How to Transform Your Business with Cloud Computing

Published

on

Learn How to Transform Your Business with Cloud Computing

In the grand scheme of things, cloud computing is still relatively new. Though it has been around for about a decade now, cloud computing is still changing the way businesses perform and adding new capabilities that just weren’t there before. Business owners considering the switch to cloud computing will want to be aware of some of the ways it can help transform their business.

Improve How IT is Organized and Implemented

The enterprise architecture for a business has a huge impact on workflow and how everything gets done. Cloud computing changes the way the business is structured for the better. With cloud-based services, businesses can better organize all of the data, make sure software is easily accessible to those who need it and updated regularly, and control who has access to what data. All of this helps to make the business run more smoothly, as everything is organized, and it’s easy to keep it that way.

On-Demand Services Without Buying Equipment

Upgrading doesn’t need to mean purchasing a ton of new equipment. With cloud computing, it’s easy to update the services available and to access those services without needing to purchase a lot of supplies. This can help companies save a significant amount of money and allow them to make sure the business always has updated equipment to use. There’s no longer a need to request new equipment through IT services then wait for it to be available as resources can be updated instantly.

Rapid Scalability When Needed

When businesses launch a new product, they may need to scale up the bandwidth for their website to handle the influx of new customers. After the initial rush has ended, it’s likely they can reduce the bandwidth some to account for fewer visitors at one time to the site. This is able to be done rapidly with cloud-based services. There’s no need to purchase and install more servers. Instead, the company can just scale up the bandwidth as needed and scale it back down whenever they’re ready. This saves a significant amount of time and allows the business to scale up rapidly if the business starts to see an influx of new customers overnight.

Measured Services to Save Money

With cloud computing, there’s no need to pay for a bunch of features that aren’t really needed. Business owners only pay for what the company can use. If the company needs to scale up resources temporarily, that can be done. Once the increased resources are no longer needed, it’s possible to scale back down and start saving money again. With measured services, there’s no need to pay long-term for features only needed temporarily or to purchase software and other items that will only be used once in a while. The services, instead, are pay-as-you-go, so it’s far more cost-effective for any business.

Easier Collaboration For Teams

Recently, more companies have been discovering the benefits of allowing employees to work from home. The way to do this and keep everyone in touch is through cloud computing. Since everything is in the cloud, employees can access work from anywhere, keep up to date on any new developments with their team, and work alongside the team to get projects done, even if they’re at home or away from the office. Cloud computing allows for faster updates when changes are made as well as easy access for everyone on the team, providing an easy way for employees to work from home, at least part of the time, and still stay connected.

Better Security and Easier Updates

Security should always be a top concern for businesses. It’s easy to worry about security when everything is on the cloud. However, cloud services tend to be more secure and will make it easy to recover lost data or other issues if anything does happen. On top of better security, business owners will be able to keep the software used updated to the latest version, which helps increase security overall. Often, the main reason for software updates is to eliminate loopholes that could allow a hacker to gain access. By using cloud computing, the software is always kept up to date, minimizing the potential for anything to happen.

Cloud computing offers you the chance to transform your business for the better and make sure it is always able to keep up with the changing needs of the company. Whether you’re worried about collaboration when working from home, keeping everything updated, or scalability during sales and product releases, using cloud computing allows you to access everything you need to keep the business running.


Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Boost Your Traffic in Google Discover

Published

on

Boost Your Traffic in Google Discover

2. Understand topical authority: Keywords vs. entities

Google has been talking about topical authority for a long time, and in Discover, it is completely relevant. Traditional SEO includes the use of keywords to position your web pages for a specific search, but the content strategy in Discover should be based on entities, i.e., concepts, characters, places, topics… everything that a Knowledge Panel can have. It is necessary to know in which topics Google considers we have more authority and relevance in order to talk about them.

3. Avoid clickbait in titles

“Use page titles that capture the essence of the content, but in a non-clickbait fashion.” This is the opening sentence that describes how headlines should be in Google’s documentation. I always say that it is not about using clickbait but a bit of creativity from the journalist. Generating a good H1 is also part of the job of content creation.

Google also adds:

“Avoid tactics to artificially inflate engagement by using misleading or exaggerated details in preview content (title, snippets, or images) to increase appeal, or by withholding crucial information required to understand what the content is about.”

“Avoid tactics that manipulate appeal by catering to morbid curiosity, titillation, or outrage.

Provide content that’s timely for current interests, tells a story well, or provides unique insights.”

Do you think this information fits with what you see every day on Google Discover? I would reckon there were many sites that did not comply with this and received a lot of traffic from Discover.

With the last core updates in 2023, Google was extremely hard on news sites and some niches with content focused on Discover, directly affecting E-E-A-T. The impact was so severe that many publishers shared drastic drops in Search Console with expert Lily Ray, who wrote an article with data from more than 150 publishers.

4. Images are important

They say that a picture is worth a thousand words. If you look at your Discover feed, you’ll see most of the images catch your attention. They are detailed shots of delicious food, close-ups of a person’s face showing emotions, or even images where the character in question does not appear, such as “the new manicure that will be a trend in 2024,” persuading you to click.

Google’s documentation recommends adding “high-quality images in your content, especially large images that are more likely to generate visits from Discover” and notes important technical requirements such as images needing to be “at least 1200 px wide and enabled by the max-image-preview:large setting.” You may also have found that media outlets create their own collages in order to have images that stand out from competitors.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

Published

on

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Salesforce rolls out new edition of Marketing Cloud for small businesses

Published

on

Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

Get MarTech! Daily. Free. In your inbox.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS