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List of Best Multi-Services Apps to Look Out for in 2022

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List of Best Multi-Services Apps to Look Out for in 2022

There are many businesses in the market which are giving their best efforts to satisfy the wishes of their customers, that too in a modernized manner desired by them. However, due to the changing requirements of people every now and then, entrepreneurs need to stay updated with the latest trend ongoing among the people.

People tend to use applications to get the solution for every problem. It is because they are easily able to fulfill their requirements in a minimal time. According to sources, the usage of mobile apps skyrocketed among the people, and hence the revenue of the worldwide app market is expected to hit a figure of $613 billion by 2025.

Thus, the demand for mobile app development rose among the entrepreneurs, and thus, many solutions were launched gradually in the market due to the higher preferences of people. So, there were many app development trends available later on to the entrepreneurs which they could choose from to meet their venture requirements.

But these solutions didn’t last for much time period as the people’s devices were not storage efficient, so the rise of on-demand apps took place in the market which were launched for many business sectors, and again after some time, the upgrade in these solutions was brought, they are multi-services solutions which have currently occupied almost all the segments of the market.  

What are these multi-services applications? Let’s understand them.

What are the Multi-Services Apps?

The on-demand apps integrate all kinds of services under one roof and allow people to access any of them whenever they are convenient. In short, it is a virtual all-in-one marketplace for users. The entrepreneurs can register their business on these platforms, doesn’t matter of their business category, and can start receiving orders online.

If we consider these apps’ analytics, then the popularity of these apps has been so high among the people such that their demand rose over in many regions across the globe, even in the areas where they are not available. According to statistics, there were approximately 67% of people in 2021 in the US were interested in combining all the services together into a single solution.

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Now, which are these solutions? Let’s have a look over these platforms launched across the entire globe.

Best Multiple Services Apps From All Over:

There are several apps that are introduced in the markets across various regions. Each of them is operating the business and has earned a significant rise in their respective regions. Now, which are those let’s explore them individually stated below:

Rappi

The company is operating its multi-services business in Latin America. It was founded by Simón Borrero, Sebastian Mejía, Felipe Villamarín and Guillermo Plaza in 2015, and is based in Bogota, Colombia. Currently, the firm is running its multi-services business in 9 countries.

Careem

It is a middle-eastern company serving a single service of corporate car bookings in its initial phase and further became known as a ride-sharing firm. Moreover, Careem was founded by Mudassir Sheikha, Abdulla Elyas, and Magnus Olson in 2012. It is headquartered in Dubai. Currently, they are providing a wide range of services to people across 100+ cities in the Middle East, Africa, and South Asia.

Gojek

Gojek is a multi-services providing firm to the people. It was founded in 2009 by Kevin Aluvi, Nadiem Makarim, and Michaelangelo Moran, headquartered in Jakarta, Indonesia. Formerly, they provided two-wheeled ride-sharing services to the people and now serve 20 different services across 8 countries.

Grab

The firm was founded in 2012 by Anthony Tan and Tan Hooi Ling and is headquartered in Singapore. They are now providing multiple services to the people as they initiated serving a single taxi-sharing service by the name of ‘MyTeksi,’ and with further progress, they are offering numerous services to people with the name of ‘Grab’ across 8 countries and 400+ metropolitan areas.

Snapp

Snapp is an Iranian firm founded by Eyad Alkassar, Mahmoud Fouz, Moe Moeen, and Shahram Shahkar in 2014. In their initial time, they offered ride-sharing services to the people, and with further progress, they are currently catering different services to the people. In addition, it also acquired 85% of the market share in Iran.

Dunzo

It is an Indian super app providing people with various services through their application. However, Dunzo was founded by Kabeer Biswas, Ankur Agarwal, Dalvir Suri, and Mukund Jha in 2014 and is based in Bangalore, Karnataka. Currently, the company is operating in over 8 cities in India.

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Now, all these solutions mentioned above achieved a significant rise in the market, but being a senior-most player, Gojek earned tremendous fame and expanded its operating area in almost all the South East Asian countries. The only reason behind such a success is its business model, which contains certain attractive features and functionality that they offer through their application to the application users.  

Why Should Enterprises Enroll themselves on these Platforms?

The entrepreneurs who want to convert their business into a reputed brand should register with these multi-services solutions as they can rise higher in the market by utilizing the fame of the applications and can receive certain advantages of these platforms, which are listed below:

  • Enlarges Businesses
  • Improvises Manageability
  • Enhances the Scalability
  • Impactful Presence Online
  • Increases the Profit Margins

Alongside the several benefits of these solutions, the entrepreneurs would also improve the customer retention rates of their ventures as they provide certain advanced features through these apps, and also, the people prefer these apps nowadays to satisfy their purposes.

Final Verdict:

The entrepreneurs can take advantage of the preference for the multi-services platforms by launching their super apps into the market or by registering their ventures into these applications and helping people to make their lives more straightforward than ever before. Therefore, enrolling businesses in these solutions is the best choice to get significant sales in the enterprises.

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MARKETING

How marketers are preparing for the future of in-game ads

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Gen Z metaverse users are more trusting and willing to spend

As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands.

One sign of how the landscape is changing, adtech companies like Anzu are partnering with publishers to provide dynamic ad placements in-game. This allows brands who don’t have a comprehensive gaming strategy to test and learn, and also to incorporate gaming into a broader omnichannel media strategy.

But the sheer size of the gaming audience – over 200 million gamers in the US alone – means marketers who get more involved can produce greater returns by tapping into this engaged population.

Lead with brand strategy. Partnerships between game publishers and adtech companies are making it easier for brands to find their audiences in-game. Brands don’t have to speculate as much about if their customers are playing specific games. And if a brand’s customers are already playing the game, marketers should dive in, too.

“We don’t necessarily have a gaming strategy,” said Paul Mascali, head of games and esports for PepsiCo. “We have a brand strategy that gaming can help. We do this by leveraging data with third parties or internal data to reach those consumers who are consuming the content.”

Read next: PepsiCo’s strategies for marketing via online games and esports

Understanding the community. Also, brands should be consistent and show that they’re invested in the gaming community, Mascali said.

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That’s because the gaming community – or, more specifically, the communities built around specific games – are multi-faceted.

For instance, gamers aren’t just plugged into the gameplay. They soak in the culture around the games on streaming platforms like Twitch. But just because videogame fans are passively watching another expert player on a streaming video doesn’t mean they’re not engaged and listening attentively.

“Twitch streamers are a great example of modern day gamers,” said Sarah Ioos, head of sales for the Americas at Twitch. “Non-gaming content has erupted — it doubled during the pandemic in year one. Gamers are not a monolith, they’re multifaceted. We see Twitch streamers bringing more of their whole self into their streaming.”

More lifestyle categories. As PepsiCo has demonstrated, there is a natural crossover between gaming and sports, which leads to traditional sports categories like beverages and snacks.

During the pandemic, when everybody, including gamers, were shut in, gaming content expanded. Gamers were sharing more about their lifestyles, including exercise routines, cooking, fashion and other interests.

This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers.


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Many touchpoints. Another interesting aspect about Twitch is that desktop is still the preferred device for their audience, according to Ioos.

Consumers are engaging with gaming content on many different devices and in different contexts, and this allows marketers to finetune their mix. If hardcore gamers and Twitch watchers are on desktops at the home, other more liesure gamers might be playing on mobile while commuting or shopping.

Why we care. All of this means that the strategy has flipped for marketers. Instead of finding a subset of gamers within their audience, they can now look across the billions of gamers and find their audience and subsegments.

Addressability for in-game advertising is still in the early stages, but now there are more opportunities, according to Keith Soljacich, head of innovation at agency Publicis Media.

“More data means more actionable places to find our audiences,” said Soljacich. “[Publishers and tech partners] are building that intelligence for audiences at the same time that opportunities are becoming available to us as marketers.”

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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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