“Individuals who both ‘speak marketing’ and ‘speak machine’” — marketers and marketing technologists — “are worth their weight in gold.”
So says Chief Martec Scott Brinker in his commentary on the results of the 2022 MarTech Salary and Career Survey. He continues: “Competitive compensation packages, fast and frequent promotions and overall satsifaction for professionals in this field are a testament to how highly valued these roles are.”
The 2022 survey
The survey, conducted jointly by MarTech and chiefmartec.com, was fielded to 426 marketers in Q1 2022. As expected, the majority of respondents — over two-thirds — were U.S.-based, but we had good response from Canada and the U.K. too.
We posed more than 20 questions related to career roles, salary, technology and job satisfaction — or dissatisfaction. Respondents represented all levels in the marketing org, fromk the C-level to managers and staff. Most identified themselves in simple terms as “Marketers” — the people who create and optimize campaigns — while a healthy 35% identified as “Maestros” — the team members that architect and administer systems and processes.
The survey breaks down salaries, raises and promotions by job level as well as by gender. We also compared results with the last, similar survey conducted back in 2019.
The top takeaways
One of the most striking results was also one of the most disappointing. The gender gap, both in terms of career trajectory and compensation, loomed large. Men earn more than women; men are promoted more frequently; men are in more senior positions.
Other takeaways are more heartening:
- Salaries are higher, up on average for a U.S.-based director 23% compared with 2019.
- The media salary was over $125,000.
- More than 80% of managers and staff were either promoted or switched jobs since the start of the pandemic.
- Operations-focused “Maestros” had higher average salaries than campaign-focused “Marketers.”
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Our thanks to the community
Not only are we grateful to those of you who completed the survey. We send special thanks to those who agreed to be interviewed. Some of their comments, as well as extensive notes by Scott Brinker, will be found in the survey itself. We’ll be publishing more as we dig deeper into the survey results in the days to come.
The 2022 Career and Salary Survey can be downloaded here, registration not required.
About The Author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.
Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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