Connect with us

MARKETING

The Top 7 E-Commerce Tools To Help You Succeed in 2022

Published

on

The Top 7 E-Commerce Tools To Help You Succeed in 2022

E-commerce remained a big force compared to other industries during the global Covid-19 pandemic. Strict lockdowns and the subsequent changes in customer behavior boosted online shopping and home delivery demand. E-commerce is here to stay, and it’s expected this industry will generate up to $875 billion by the end of 2022 in the United States alone.

But now, with over 12-24 million e-commerce businesses globally, it’s becoming difficult for your businesses to strive and compete in the market with no USP.

In this article, you’ll find some tips on how to grow your e-commerce business using the best tools in 2022. But before we jump into that, let’s understand a few basic points.

The Role of AI in Enhancing the E-Commerce Segment

With the rise in e-commerce websites, customers have hundreds of online shopping options accessible within a few clicks. The rising demand has made it critical for companies to establish better business and customer connections.

Retaining your customers, minimizing customer churn, and delivering a quality e-commerce experience to your potential buyers is the need of the hour. And technologies like Artificial Intelligence (AI) and Machine Learning (ML) hold the center stage in enabling businesses to communicate and plan their marketing campaigns more efficiently.

AI allows e-commerce businesses to leverage the power of data and target the right customer using the right methods. It helps them analyze the data and understand the changing demands of their clients. The advancements in AI are also helping to declutter and automate the filtration of data, allowing companies to make well-informed decisions.

With the rise of social media, AI is helping in business texting and providing followers with quality customer support using automated chatbots and social media chats. AI-powered tools are also helping businesses scale their sales numbers and automate different redundant and time-consuming tasks.

Let’s explore the best tools to help you improve your e-commerce business and boost your revenue and profits.

Best Tools For E-Commerce Businesses in 2022

TUP E-Commerce

TUP solutions help e-commerce businesses with personal identification and revenue optimization. The powerful AI tool can be integrated with different e-commerce platforms like Shopify, WooCommerce, and Magento.

TUP helps examine and spot the best-selling personas that you can use to deliver the buyer an enhanced shopping experience, turning leads into sales and increasing business revenue.

The tool also helps e-commerce business owners determine what’s converting and what’s not. It can help you optimize your performance by tracking and mapping the buyer’s journey and focusing on converting touchpoints.

Seventh Sense is another great AI-backed tool that helps improve the performance of email marketing campaigns. Email marketing is one of the best strategies e-commerce businesses can use to retain their customers and deliver a personalized buying experience.

The tool helps break through the clutter of noisy inboxes by leveraging the power of AI and robust analytics. It offers different features like send-time optimization, email throttling, email frequency optimization, and numerous others to amplify the impact of email marketing campaigns for better business growth.

Seventh Sense also helps businesses fix different funnel leaks like browser, cart, and check-out page abandonment.

Granify

Granify is a quick and easy machine-learning software that can assist e-commerce businesses in revenue optimization. The simple yet intuitive interface and powerful functionalities help Granify remove the complexities of business growth.

The tool collects over 500 behavioral data points to compare different behavioral patterns, making it easier to optimize the sales funnel and understand customer patterns.

You can send highly-optimized messages to increase the chance of conversion and improve revenue flow. If you want to know how much Granify costs, you need to contact support to help you with further details.

Namogoo

Identify lost revenue opportunities using Namogoo and streamline your e-commerce business operations.

The tool can help scale your business and enhance customer experience by fixing the loopholes and flaws in the buyer’s journey. Your customers can easily and conveniently follow a straight path for completing transactions that can improve your conversion rate.

Namogoo uses powerful machine learning algorithms to help you understand customer behavior, manage coupons, deliver personalized promotions, and prevent competitors from poaching your customers.

Prisync

Prisync uses automation to uncover your competitors’ profits margins, strategies, pricing, and other metrics by giving you a detailed analysis that can help you get a holistic idea about their operations. You can use this information to develop an enhanced e-commerce business approach and convert your competitors’ weak points into your strong selling points.

You need to add your products and competitors to Prisync’s dashboard to get the analysis. The tool will then provide you with information about prices, price changes, and other pricing data, as well as indexes and trends.

Prisync helps you deliver quality and proactive customer service with accurate and precise data.

Morphl.io

Morphl.io is an easy-to-use and accessible, high-quality artificial intelligence platform that helps predict customer behavior by analyzing insights and patterns.

It enables businesses to deliver personalized discounts, recommendations, and email notifications to scale the business numbers and strengthen their hold in the industry.

Morphl processes a large volume of data sets, including browsed products, number of sessions, searches, and time on individual pages. The tool segments the customer data based on the analysis and helps you plan different strategies for different audiences. You can deliver personalized and tailored customer experiences to different individuals that can assist them in their buying journey.

Zumvu

Undoubtedly, all these tools mentioned above are powerful and can help you impact your sales and profits numbers. But what if you have access to a tool that can provide you with all-around e-commerce digital solutions?

Zumvu offers you tools to boost your sales numbers and scale your business to new heights. From marketing tools to appointment scheduling software and chatbots to an online marketplace, you have access to different tools with Zumvu.

You can manage your e-commerce business operations with its sales CRM and improve your existing site with the help of its dedicated site builder.

Now it’s up to you to make a decision and choose your next e-commerce tool to grow your business.

Choose Your Tool For Scaling Your E-Commerce Website in 2022

Finding a professional tool for handling different business segments and automating your e-commerce management is difficult. But with Zumvu, you can minimize the search time and efforts to channel your focus on enhancing your business operations.

The tool can provide you the power to handle different e-commerce business problems within a few clicks. The wide range of tools provided by Zumvu makes it easier for online shopping websites to scale their operations in 2022, where customers want to experience quick transactions, deliveries, and excellent customer support.

Save your time, effort, and money – switch to Zumvu for a quality customer experience and get a hands-on feel of the tool on the demo version.


Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

Published

on

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Salesforce rolls out new edition of Marketing Cloud for small businesses

Published

on

Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

Get MarTech! Daily. Free. In your inbox.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Published

on

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Elevate Your YouTube Channel Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

1708399564 369 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 369 Elevate Your YouTube Channel Top 4 Video Editing Tools

Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

  • AI background remover: Replaces backgrounds without a green screen
  • AI motion tracker: Sticks effects and images on moving objects
  • Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
  • Color correction: Boosts colors so viewers can stay glued to your YouTube channel
  • Overlay effect: Offers 13 blending modes to create professional-looking videos
  • 4k resolution: Saves videos in ultra-high quality form
  • YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

  • Free
  • Video Editor: $49.95/year
  • Video Editor + Effect Packs: $155.95/year
  • Video Suite + Effect Packs: $94.95/year
1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools

If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

  • Text-based editing: Removes pauses with ease
  • Project templates: Retains assets, colors, and branding across multiple projects
  • Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
  • Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
  • Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

  • Premiere Pro: $29.99/month
  • Creative Cloud All Apps: $59.99/month
1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools

Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

  • Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
  • Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
  • Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
  • Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
  • Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

1708399565 259 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 259 Elevate Your YouTube Channel Top 4 Video Editing Tools

If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

  • Universal timeline: Accommodates video footage of any quality, size, or frame rate
  • Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
  • Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
  • Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

  • Free
  • Create: $9.99/month
  • Pro: $23.99/month
1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.


Disruptive Design Raising the Bar of Content Marketing with Graphic

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS