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The Top Marketing Channels, And How They’ll Change in 2023 [+Data]

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The Top Marketing Channels, And How They’ll Change in 2023 [+Data]

The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself.

Download Now: Free State of Marketing Report [Updated for 2022]

Marketing channels are the different tools or platforms you use to reach your target audience. By understanding the different values of specific marketing channels, you will be able to form a content distribution plan that fits your audience.

The Hubspot Blog surveyed more than 1,000 global marketing professionals in the B2B and B2C space to discover which marketing channels are being used by businesses today.

Read more to see how you can amplify your reach and increase revenue, while also prioritizing your current customers.

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marketing channels, websites, blogs, email marketing, video marketing, and social media

Top B2B Marketing Channels

The landscape of B2B marketing is changing. If your team is using old data, you’re already falling behind.

In a 2022 HubSpot survey of over 1,200 marketers, more than 80% said that marketing has changed more in the last three years than in the last 50 years.

marketing channel data, marketing has changed more in the past three years than in the past 50, 78% agree, 17% neither agree nor disagree, 5% disagree

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In 2023, the top channels used by B2B marketers will be social media, websites, blogs, and email marketing.

Short-form videos and influencer marketing are top marketing channels that businesses plan to invest more time and resources into in 2023.

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Marketing channels data, which marketing trend to marketers plan to invest the most in for 2023? Short form video, 8%. Influencer marketing, 6%. SEO, 5%.

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Social media is likely a top digital marketing channel because of LinkedIn. In the B2B landscape, LinkedIn offers a great platform for interacting with business-minded people. LinkedIn is also fifth as the most effective platform to use, with a 14% ROI.

Of the B2B marketers surveyed, 41% predict that their budgets will increase in 2023, giving more wiggle room for investing in new channels.

B2B marketers will likely focus significant effort on website and blogging channels because buyers often rely on websites before making purchasing decisions.

Websites also offer vital content sources for prospects, and SEO is how B2B marketers plan to attract their ideal customers.

Keyword strategy can be time-consuming but also relatively low-cost when creating organic content. People make nearly 97,105 searches on Google per second, meaning SEO has significant implications for advertising.

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Email or newsletters are a powerful channel for B2B marketers to leverage. Email marketing helps brands share educational information with customers.

This strategy has also proven effective. In 2023, 32% of marketers reported that they will leverage email marketing to engage potential customers.

A targeted email campaign can also be automated, letting marketers focus their energy elsewhere. When sending emails, subscriber segmentation and message personalization are the most effective strategies.

In 2023, you can expect B2B marketers to continue their investments in blogs and email marketing while also increasing investments in social media platforms.

Top B2C Marketing Channels

B2C marketers invest in top channels as B2B marketers, but the order is different: social media and email marketing come first, then websites and blogs.

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B2C marketing is usually focused on offering enjoyable content and quick wins, while B2B marketing focuses on long-lasting relationships with customers. 51% of B2C marketers expect their budget to grow in 2023, a jump from 44% last year.

Focusing on social media makes sense. As of 2022, there were roughly 4.74 billion social media users around the world, according to analysis from Kepios. That equates to 59.3% of the total global population.

So, B2C customers are most likely to engage on social media. For 2023, Facebook, Instagram, and YouTube are among the highest social media investments for B2C brands.

marketing channels data, what social media platforms are marketers leveraging? Facebook, B2C 67% and B2B 58%. Instagram, B2C 60% and B2B 53%. Youtube, B2C 58% and B2B 53%. Twitter, B2C 44% and B2B 40%. TikTok, B2C 44% and B2B 39%. LinkedIn, B2B 30% and B2C 39%.

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Email marketing may just mean newsletters, but it can also be used for B2C content such as personalized communication, time-sensitive notifications (like product launches or sales), and cart abandonment email reminders.

Email is also an owned media channel, meaning nobody is dictating when, how, and why you can contact your prospects. However, keep in mind that customers will unsubscribe from oversaturation.

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Blogging and websites can be used together to generate brand awareness, drive traffic, convert leads, and, most importantly, establish your authority.

Of the B2C marketers surveyed, 36% already use websites and blogs to connect with customers, and that is likely to increase in the coming year.

When you create your blogs with SEO tactics in mind, you’re even more likely to meet your marketing needs, as you’ll surface in SERPs when customers make queries related to your business content.

SEO ranked third as the most effective marketing channel to leverage in 2023.

Omni-Channel Marketing

Leveraging a single marketing channel with one strategy no longer works. In fact, HubSpot research shows that 92% of marketers leverage more than one channel. In 2022, 81% leverage more than three.

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Marketing channel data. How many marketing channels do marketers leverage on average? Five 10%, four 14%, three 34%, two 11%, one 8%

“100% of the companies we worked with that grew focused on omnichannel marketing and continually expanded,” writes Neil Patel, CMO and co-founder of NP Digital. This diversified approach helps teams stay agile and pivot when certain platforms become oversaturated.

A common omni-channel approach that B2C companies leverage is content repurposing. HubSpot found that 82% of social media marketers repurpose content across various social channels.

This creates continuity with brand messaging while also reducing the amount of work content creators will need to engage on many different marketing channels.

Video Marketing

If you’ve yet to get started in video marketing, now is the time. Video can boost conversions, improve ROI, reach new audiences, and help you build relationships with current customers. Video is the top media format marketers leverage for their strategies.

When creating video, short-form content takes the cake for both B2B and B2C marketers. In the age of TikTok, many social media brands are rewarding content creators who make short-form video content that encourages viewers to stay on the app longer.

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Marketers plan to increase investments in the strategy for 2023, with 29% of marketers planning to leverage this strategy for the first time.

Influencer Marketing

Influencer marketing is when businesses partner with a relevant, popular creator in their industry to put out advertisements or specific pieces of content.

Influencers can generate brand awareness by providing a familiar face, personality, as well as social proof.

Consumers trust marketers less and less, shying away from lead-generating content.

Influencers can combat this mistrust by being personable and sharing common interests. In the tech age, influencers might even be the closest thing to word-of-mouth marketing.

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One study from TopRank Marketing found that 86% of B2B brands are successful with influencer marketing. A nice bonus is a return on investment (ROI) for influencer marketing, with every dollar spent totaling $5.78 ROI in 2021.

Influencer marketing will see significant growth in 2023, HubSpot found, with 17% of marketers planning to invest in it for the first time. Of marketers already using this tactic, 89% of marketers using it will increase or maintain their investment next year.

Search Engine Optimization

Successful optimization can bring in traffic and increase conversions by positioning you as an authority.

All your web content needs search engine optimization. That includes your YouTube channels, Google business profile, and even podcast episodes should be optimized using target keywords.

To build a thriving organic presence online, consider implementing the pillar-cluster model into your blog (35% of B2B and 59% of B2C marketers report it as an effective strategy).

By doing this, you’ll create a single pillar page that provides a high-level overview of a topic and hyperlinks to cluster pages that delve into the topic’s subtopics, signaling to Google that your pillar page is an authority on the topic.

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Additional SEO tactics that marketers effectively use include search insights reports, optimizing photos or videos for visual search engines, and optimizing load speed.

Podcast Marketing

As of 2020, 55% of the U.S. population aged 12 and above listens to podcasts, and 37% listened in the last month for an average of six hours per week. Audio content is in demand, so it’s worth considering as a platform to reach your audience.

Podcast Stats: 82% of marketers plan to continue investing in audio content

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Podcast hosts can also serve as your brand-specific influencer, demonstrating the human side of your business.

The passive listening of a podcast makes it an ideal platform for reaching people during their morning commute, while walking their dog, or cleaning the house.

Featured Resource: How To Start a Podcast For Your Business

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Storytelling is an excellent way to capture your audience’s attention while also making your brand more personable.

The human brain is programmed to crave, seek out, and respond to a well-crafted narrative — that’ll never change. Check out this blog on how to include more storytelling in your content.

Only 1 in 3 marketers reported leveraging podcasts or other audio content in their strategies, but 53% of those that do say that it is the most effective media format they use.

In 2023, podcasts will see the 2nd highest investment, second only to video. In fact, 10% of marketers said they would invest more in audio content than any other media format.

Word-of-Mouth Marketing

Trusting a brand is more important than ever. As of 2020, 70% of consumers say it influences their purchase decisions. Consequently, paid content is trusted less and less as online content becomes oversaturated.

Marketers need to earn the trust of consumers by relying on customer recommendations and word-of-mouth marketing.

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Actual consumers are more effective in earning trust than marketers who obviously have agendas. Customers will typically only rave about a product or service if it actually benefits them.

People trust other consumers over marketers because marketers always have their eyes on the bottom line.

Word-of-mouth marketing is more than just face-to-face conversations. For example, satisfied customers will post about your brand online, tell their roommates they like your service, and leave positive reviews on your product pages.

Only one of those examples involves an actual, in-person conversation, but they all include consumers vouching for your brand’s credibility.

Word-of-mouth marketing, at its core, requires you to create a truly magical and converting customer experience. Focus on offering top-notch customer service and going above and beyond for your customers to leverage this channel.

What Now?

Now that you know the stats behind different marketing channels, consider how you might reach your audience in a new way or perhaps even reach a new audience.

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Different marketing channels bring various benefits, but most businesses can find a way to use different channels in their marketing strategies to meet business goals.

Using different channels creates multiple points of contact, nurturing your leads and increasing conversions. Remember that a customer likely came into contact with your brand at least seven times before taking action.

By contacting them on different channels, you can expedite this process and reach your 2023 marketing goals.

Editor’s Note: This post was originally published in Dec. 2021 and has been updated for comprehensiveness.

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2 Ways to Take Back the Power in Your Business: Part 2

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2 Ways to Take Back the Power in Your Business: Part 2

2 Ways to Take Back the Power in Your Business

Before we dive into the second way to assume power in your business, let’s revisit Part 1. 

Who informs your marketing strategy? 

YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below? 

  • Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape.
  • Colleagues: Their tried-and-true proven tactics or lessons learned.
  • Customers: Their calls, requests, and ideas. 

Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department. 

It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs to control. 

It is one thing to learn from and entirely another to be controlled by. 

In Part 1, we explored how knowing what we want is critical to regaining power.

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1) Knowing what you want protects the bottom line.

2) Knowing what you want protects you from the 3 Cs. 

3) Knowing what you want protects you from running on auto-pilot.

You can read Part 1 here; in the meantime, let’s dive in! 

How to Regain Control of Your Business: Knowing Who You Are

Vertical alignment is a favorite concept of mine, coined over the last two years throughout my personal journey of knowing self. 

Consider the diagram below.

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Vertical alignment is the state of internal being centered with who you are at your core. 

Horizontal alignment is the state of external doing engaged with the world around you.

In a state of vertical alignment, your business operates from its core center, predicated on its mission, values, and brand. It is authentic and confident and cuts through the noise because it is entirely unique from every competitor in the market. 

From this vertical alignment, your business is positioned for horizontal alignment to fulfill the integrity of its intended services, instituted processes, and promised results. 

A strong brand is not only differentiated in the market by its vertical alignment but delivers consistently and reliably in terms of its products, offerings, and services and also in terms of the customer experience by its horizontal alignment. 

Let’s examine what knowing who you are looks like in application, as well as some habits to implement with your team to strengthen vertical alignment. 

1) Knowing who You are Protects You from Horizontal Voices. 

The strength of “Who We Are” predicates the ability to maintain vertical alignment when something threatens your stability. When a colleague proposes a tactic that is not aligned with your values. When the customer comes calling with ideas that will knock you off course as bandwidth is limited or the budget is tight. 

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I was on a call with a gal from my Mastermind when I mentioned a retreat I am excited to launch in the coming months. 

I shared that I was considering its positioning, given its curriculum is rooted in emotional intelligence (EQ) to inform personal brand development. The retreat serves C-Suite, but as EQ is not a common conversation among this audience, I was considering the best positioning. 

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She advised, “Sell them solely on the business aspects, and then sneak attack with the EQ when they’re at the retreat!” 

At first blush, it sounds reasonable. After all, there’s a reason why the phrase, “Sell the people what they want, give them what they need,” is popular.

Horizontal advice and counsel can produce a wealth of knowledge. However, we must always approach the horizontal landscape – the external – powered by vertical alignment – centered internally with the core of who we are. 

Upon considering my values of who I am and the vision of what I want for this event, I realized the lack of transparency is not in alignment with my values nor setting the right expectations for the experience.

Sure, maybe I would get more sales; however, my bottom line — what I want — is not just sales. I want transformation on an emotional level. I want C-Suite execs to leave powered from a place of emotional intelligence to decrease decisions made out of alignment with who they are or executing tactics rooted in guilt, not vision. 

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Ultimately, one of my core values is authenticity, and I must make business decisions accordingly. 

2) Knowing who You are Protects You from Reactivity.

Operating from vertical alignment maintains focus on the bottom line and the strategy to achieve it. From this position, you are protected from reacting to the horizontal pressures of the 3 Cs: Competitors, Colleagues, and Customers. 

This does not mean you do not adjust tactics or learn. 

1713005766 526 2 Ways to Take Back the Power in Your Business1713005766 526 2 Ways to Take Back the Power in Your Business

However, your approach to adjustments is proactive direction, not reactive deviations. To do this, consider the following questions:

First: How does their (any one of the 3 Cs) tactic measure against my proven track record of success?

If your colleague promotes adding newsletters to your strategy, lean in and ask, “Why?” 

  • What are their outcomes? 
  • What metrics are they tracking for success? 
  • What is their bottom line against yours? 
  • How do newsletters fit into their strategy and stage(s) of the customer journey? 

Always consider your historical track record of success first and foremost. 

Have you tried newsletters in the past? Is their audience different from yours? Why are newsletters good for them when they did not prove profitable for you? 

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Operate with your head up and your eyes open. 

Maintain focus on your bottom line and ask questions. Revisit your data, and don’t just take their word for it. 

2. Am I allocating time in my schedule?

I had coffee with the former CEO of Jiffy Lube, who built the empire that it is today. 

He could not emphasize more how critical it is to allocate time for thinking. Just being — not doing — and thinking about your business or department. 

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Especially for senior leaders or business owners, but even still for junior staff. 

The time and space to be fosters creative thinking, new ideas, and energy. Some of my best campaigns are conjured on a walk or in the shower. 

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Kasim Aslam, founder of the world’s #1 Google Ads agency and a dear friend of mine, is a machine when it comes to hacks and habits. He encouraged me to take an audit of my calendar over the last 30 days to assess how I spend time. 

“Create three buckets,” he said. “Organize them by the following:

  • Tasks that Generate Revenue
  • Tasks that Cost Me Money
  • Tasks that Didn’t Earn Anything”

He and I chatted after I completed this exercise, and I added one to the list: Tasks that are Life-Giving. 

Friends — if we are running empty, exhausted, or emotionally depleted, our creative and strategic wherewithal will be significantly diminished. We are holistic creatures and, therefore, must nurture our mind, body, soul, and spirit to maintain optimum capacity for impact. 

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I shared this hack with a friend of mine. Not only did she identify meetings that were costing her money and thus needed to be eliminated, but she also identified that particular meetings could actually turn revenue-generating! She spent a good amount of time each month facilitating introductions; now, she is adding Strategic Partnerships to her suite of services. 


ACTION: Analyze your calendar’s last 30-60 days against the list above. 

Include what is life-giving! 

How are you spending your time? What is the data showing you? Are you on the path to achieving what you want and living in alignment with who you want to be?

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Share with your team or business partner for the purpose of accountability, and implement practical changes accordingly. 


Finally, remember: If you will not protect your time, no one else will. 

3) Knowing who You are Protects You from Lack. 

“What are you proud of?” someone asked me last year. 

“Nothing!” I reply too quickly. “I know I’m not living up to my potential or operating in the full capacity I could be.” 

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They looked at me in shock. “You need to read The Gap And The Gain.”

I silently rolled my eyes.

I already knew the premise of the book, or I thought I did. I mused: My vision is so big, and I have so much to accomplish. The thought of solely focusing on “my wins” sounded like an excuse to abdicate personal responsibility. 

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But I acquiesced. 

The premise of this book is to measure one’s self from where they started and the success from that place to where they are today — the gains — rather than from where they hope to get and the seemingly never-ending distance — the gap.

Ultimately, Dr. Benjamin Hardy and Dan Sullivan encourage changing perspectives to assign success, considering the starting point rather than the destination.

The book opens with the following story:

Dan Jensen was an Olympic speed skater, notably the fastest in the world. But in each game spanning a decade, Jansen could not catch a break. “Flukes” — even tragedy with the death of his sister in the early morning of the 1988 Olympics — continued to disrupt the prediction of him being favored as the winner. 

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The 1994 Olympics were the last of his career. He had one more shot.

Preceding his last Olympics in 1994, Jansen adjusted his mindset. He focused on every single person who invested in him, leading to this moment. He considered just how very lucky he was to even participate in the first place. He thought about his love for the sport itself, all of which led to an overwhelming realization of just how much he had gained throughout his life.

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He raced the 1994 Olympic games differently, as his mindset powering every stride was one of confidence and gratitude — predicated on the gains rather than the gap in his life. 

This race secured him his first and only gold medal and broke a world record, simultaneously proving one of the most emotional wins in Olympic history. 

Friends, knowing who we are on the personal and professional level, can protect us from those voices of shame or guilt that creep in. 


PERSONAL ACTION: Create two columns. On one side, create a list of where you were when you started your business or your position at your company. Include skills and networks and even feelings about where you were in life. On the other side, outline where you are today. 

Look at how far you’ve come. 

COMPANY ACTION: Implement a quarterly meeting to review the past three months. Where did you start? Where are you now? 

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Celebrate the gain!

Only from this place of gain mindset, can you create goals for the next quarter predicated on where you are today.


Ultimately, my hope for you is that you deliver exceptional and memorable experiences laced with empathy toward the customer (horizontally aligned) yet powered by the authenticity of the brand (vertically aligned). 

Aligning vertically maintains our focus on the bottom line and powers horizontal fulfillment. 

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Granted, there will be strategic times and seasons for adjustment; however, these changes are to be made on the heels of consulting who we are as a brand — not in reaction to the horizontal landscape of what is the latest and greatest in the industry. 

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In Conclusion…

Taking back control of your business and marketing strategies requires a conscious effort to resist external pressures and realign with what you want and who you are.

Final thoughts as we wrap up: 

First, identify the root issue(s).

Consider which of the 3 Cs holds the most power: be it competition, colleagues, or customers.

Second, align vertically.

Vertical alignment facilitates individuality in the market and ensures you — and I — stand out and shine while serving our customers well. 

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Third, keep the bottom line in view.

Implement a routine that keeps you and your team focused on what matters most, and then create the cascading strategy necessary to accomplish it. 

Fourth, maintain your mindsets.

Who You Are includes values for the internal culture. Guide your team in acknowledging the progress made along the way and embracing the gains to operate from a position of strength and confidence.

Fifth, maintain humility.

I cannot emphasize enough the importance of humility and being open to what others are doing. However, horizontal alignment must come after vertical alignment. Otherwise, we will be at the mercy of the whims and fads of everyone around us. Humility allows us to be open to external inputs and vertically aligned at the same time.

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Buckle up, friends! It’s time to take back the wheel and drive our businesses forward. 

The power lies with you and me.


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Roundel Media Studio: What to Expect From Target’s New Self-Service Platform

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By Tinuiti Team

Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with more solutions on the horizon.

Powered by first-party data from both in-store and online shoppers, RMS provides new audience insights. Coupled with Target’s new loyalty program, Circle 360, advertisers gain precision targeting like never before.

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But Target isn’t stopping there. With the rollout of a paid membership program on April 7th, bundling Target Circle, the Circle Card, and Shipt delivery, Target is elevating its media and membership offerings to rival the likes of Walmart and Amazon.

Curious to learn more? We sat down with our experts at Tinuiti to dive deeper into the potential implications of this platform for brands and advertisers alike.

What is Roundel Media Studio?

Roundel™ Media Studio is an integrated platform that consolidates various solutions and tools offered by Roundel™. At its core, it kicks off with our sponsored product ads, known as Target Product Ads by Roundel™.

example of target roundel ad
Example of Target Product Ads by Roundel™
Image Source: Target.com

This comprehensive platform grants access to the complete range of Target Product Ad placements, featuring tailored slots like “More to Consider” and “Frequently Bought Together” to enhance relevance and personalization.

Moreover, Roundel™ Media Studio operates without any DSP or access fees for Target Product Ads, ensuring that your media budget is optimized to deliver greater efficiency, more clicks, and ultimately, increased sales.

“One of the larger benefits of the transition is that advertisers have an opportunity to capitalize on the additional dollars saved by switching to RMS. Without the 20% fee, brands can re-invest those funds to scale campaigns or optimize budgets, all without having to allocate more funds which drives better results. Roundel™ is putting more control in the hands of advertisers by introducing this new self-service platform.”

– Averie Lynch, Specialist, Strategic Services at Tinuiti

To summarize, key benefits of using RMS include:

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  • No Access or DSP Fees
  • All Target Product Ads Inventory
  • 1st Price Auction with Existing Floor Prices
  • Closed Loop Sales & Attribution
  • Billing via Criteo Insertion Order
  • Access Using Partners Online

How to access Roundel Media Studio 

According to Target, there’s 3 steps to access Roundel™ Media Studio:

Step 1. Check that you have a Partners Online (POL) account for access. Don’t have one? Reach out to your POL admin to get set up with an account (reach out if you need help locating your organization’s admin). 

Step 2. Once you have gotten access to POL, reach out to your Roundel representative who will grant you access to the platform. 

Step 3. Users can access Roundel™ Media Studio in 2 ways:

Roundel Media Studio Best Practices

Target offers a variety of tips on how to best leverage their latest offering to drive performance. 

Let’s take a look at the latest best practices for strategies such as maximizing efficiency or driving sales revenue. 

Recommended bidding tactics for maximizing efficiency:

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  • Set your line-item optimizer to Revenue for the highest return on ad spend (ROAS) or to Conversions for the lowest Cost per Order (CPO).
  • Since the Revenue and Conversions optimizers modulate the CPC you enter to maximize performance, it is useful to set a CPC cap to make sure that your bid will not exceed the maximum amount you wish to pay. The CPC cap should always remain at least 30% above the bid you enter to allow the engine to optimize effectively.
  • Set your bids competitively to balance scale and performance (ROAS or CPO) targets.
  • Optimize bids with respect to your CPO targets: lower CPCs slightly to increase efficiency, or raise them to increase scale

Recommended bidding tactics for maximizing sales revenue:

  • Set the line-item optimizer to Revenue.
  • Set bids to maximize scale and competitiveness while staying above KPI thresholds. Since the Revenue optimizer modulates the CPC you enter to maximize performance, it is useful to set a CPC cap to make sure that your bid will not exceed the maximum amount you wish to pay.
  • Adjust your bids progressively and preferably at the product level: filter the top products by Spend and then slightly reduce any bids that have a ROAS below your threshold.
  • In general, slightly lower CPC to increase efficiency or raise CPC to increase win rates and therefore increase sell-through.

Takeaways & Next Steps

This is just the start for RMS. In the future, Tinuiti will continue its partnership with Roundel to refine features and introduce additional ad types and functionalities.

When exploring any new advertising opportunity, the best results are typically realized when partnering with a performance marketing agency that understands the unique landscape. Our team boasts years of hands-on experience advertising in new and established marketplaces, including Amazon, Walmart, and Target. Working directly with Roundel, we ensure our clients’ ads harness the full functionality and features Target has to offer, with results-oriented scalability baked in.

Ready to learn more about how we can help your brand? Reach out to us today!

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Unlocking the Power of AI Transcription for Enhanced Content Marketing Strategies

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Unlocking the Power of AI Transcription for Enhanced Content Marketing Strategies

Have you noticed how artificial intelligence (AI) is slowly integrating into, well, everything? Then it won’t surprise you to hear that it’s also infiltrated content marketing.

How can AI enhance your content marketing? Through AI transcription.

Want to learn how?

Why AI Transcription is Revolutionary

AI transcription is transforming the way we access and interact with information. Here’s how it’s changing the game:

Rapid Content Transformation

Imagine turning a one-hour podcast or webinar into a comprehensive text document in minutes.

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AI transcription allows for quick conversion of long-form audio and video content, making it a breeze to repurpose these materials into articles, blogs, or reports.

This means you’re spending a lot less time working on making your content as accessible as possible—the AI is doing it for you—and more time on simply creating new content.

Inclusivity and Accessibility

By providing a text version of audio and video content, AI transcription breaks down barriers for people with hearing impairments. This widens your audience.

It also aids non-native speakers in understanding the content better by allowing them to read along, improving comprehension and engagement.

Content Amplification

With AI transcription, a single piece of content can be repurposed into a multitude of formats.

For example, a transcribed interview can be used to create an in-depth blog post, several engaging social media posts, and even quotes for infographics. This not only amplifies your content’s reach but also maximizes the return on investment for every piece of content created.

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SEO Benefits

Transcripts can be a goldmine for SEO. They are rich in keywords spoken naturally during conversations. Including these transcripts on your website or blog can significantly improve your search engine ranking by providing more content for search engines to index.

Real-Time Engagement

With real-time transcription services, audiences can follow along with live events, like conferences or webinars, through captions. This enhances the interactive experience and viewers don’t miss out on important information.

AI transcription is revolutionary because it democratizes content, making it accessible and usable in a variety of formats. It caters to a global audience, and multiplies the impact of the original content, all while improving SEO and user engagement.

Integrating AI Successfully

To truly tap into the power of AI transcription, you need a game plan. It starts with picking the right AI transcription service—one that’s not only accurate but also savvy with the lingo of your field.

Here’s how you can integrate AI transcription into your workflow like a pro:

Record Quality Content

The clearer your audio or video recording, the better your transcription will be. Invest in good recording equipment, minimize background noise, and ensure speakers articulate clearly. Think of it as laying the groundwork for flawless transcription.

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Transcribe with AI

Once you have your high-quality recording, it’s time to let the AI work its magic. Upload your file to AI technology like Clipto and let it transform your spoken words into written text. This step is where the tech shines, turning hours of audio into text in minutes.

Edit and Polish

AI is smart, but it’s not perfect. Review the transcript for any errors or awkward phrasings. Adjust any text you need to. This editing process ensures the final product is not only accurate but also engaging and readable.

Incorporate into Your Strategy

Now that you have your polished transcript, use it to upgrade your marketing materials. Transcripts can be repurposed into blog posts, social media content, eBooks, or even used to enhance video and podcast SEO by providing searchable text.

AI transcription is  a dynamic tool that can extend your capabilities. By treating AI as a collaborative partner, you can enhance your content marketing efforts, making your message clearer, more accessible, and far-reaching. Integrating AI transcription allows you to engage with your audience on multiple levels.

Spicing Up Your Content with AI Transcription

Let’s get real—AI transcription is more than just a fancy way of turning chatter into text. It’s a secret weapon in your content marketing arsenal.

Boosting Quality and Nailing Relevance

Think about it: when you transcribe your audio and video goodies, you’re capturing every little detail and nuance that might have slipped by unnoticed. Here’s the scoop:

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  • Accuracy is Key: With AI, you can nail the exactness of your content, catching the subtle hints and expressions that give it flavor.
  • SEO Magic: Those transcripts are like SEO gold, stuffed with keywords that naturally pop up in conversation, giving your site’s visibility a hearty push.

And the cherry on top? AI transcription can sort out the big themes in your content, keeping your marketing vibe consistent and spot-on across all platforms.

Digging into Data

Now, here comes the detective work. AI transcription lays out all the juicy data about what your audience loves (and doesn’t). With this goldmine of info, you can:

  • Analyze Engagement: Spot the hotspots in your videos or podcasts where people hang on every word—and where they hit the fast-forward button. This insight is like a roadmap to your audience’s heart.
  • Strategize with Confidence: Armed with data, you can tweak your topics, amp up engagement, and keep your audience coming back for more.

So, by turning your spoken content into text, you’re not just filling up space. You’re diving deep into the analytics pool for a smarter, more data-driven approach to content marketing. It’s about getting down to the nitty-gritty of what your audience really likes, making every word you publish count.

Bottom Line

It’s clear that AI transcription is not just a fleeting trend but a robust ally in the realm of content marketing. Equipped with tools to make your message not only heard but felt across the globe.

From crafting precision-packed text that search engines adore to unveiling layers of audience insights waiting to be explored, AI transcription is your go-to for making every piece of content count.

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