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The Ultimate Guide to Digital Asset Management

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11 B2B Content Ideas to Fuel your Marketing (with Examples)

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Oh, the wonderful and mystifying world of content and file management. 

Long before they were relegated to a ubiquitous “save” symbol, floppy disks were our only source of digital media storage. 

Then came CD-ROM, followed by physical hard drives.

USB storage devices and external hard drives? What are those?

Now, teams are tasked with producing, managing, and maintaining thousands of pieces of digital media (every year), and they need modern-day solutions to help them get the job done.

That’s where digital asset management comes in.

Digital asset management (DAM) is a new solution that helps teams store, share, and organize content in a centralized location.

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You no longer need to Slack your designer for creative files or send your writer an email to let them know when their draft is due—with DAM, you can get it all done from a single integrated system.

It’s the 21st century. If your marketing teams are operating without a digital asset management system, please read this page from top to bottom—it’s going to change the way you and your teams work (for the better).

What Is Digital Asset Management?

Digital asset management refers to software that makes it easy for businesses to compile, organize, filter, find, and use digital media and content.

DAM also applies to any solution an individual or company uses to store its content, even if it’s purpose-built for that intent or not.

These file types could be creative assets, planning documents, articles, marketing materials, SEO-targeted pieces, email campaigns, onboarding information—really any digital asset. 

However, not all DAM software performs equally. Basic systems allow you to organize your content in folders, while others enable search and tagging to help you locate the right piece of content. Yet, this is just the beginning when it comes to DAM functionality.

Advanced digital asset management systems empower collaboration with workflows, automation, templates, APIS, version control, real-time edits, and support for various file formats. They make it simple to maintain a single source of truth while pushing marketing campaigns out the door at lightning speed and scale.

Beyond just creating a place to store your media files, these top-of-the-line DAM solutions promote project management efficiency and brand consistency from concept to completion. Modern-day marketers need DAM software to stay on top of their brand assets, content creation pipeline, and aggressive business expectations. 

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Why Digital Asset Management Matters

Not having a DAM system means your staffers are wasting time, and therefore, not being as productive. That cuts directly into the bottom line.

Creative teams know the pain of getting bombarded with requests from martech, marketing, sales, product, and other teams every time they need a company logo or a tweak to an existing image. Just think of how much time can be saved without the incessant back and forth?

DAM software creates efficiencies and puts an end to the grunt work that weighs down busy teams. And, when your digital assets are easily accessible within other content management systems, marketing teams can have a much improved user experience.

Many companies are making major investments in DAM systems for that very reason. In fact, according to a study by Markets and Markets, the global digital asset management market is expected to be worth $6 billion by 2025.

Digital asset management systems not only help with the functionality of your asset library, but they can also allow you to automate processes to accommodate each project’s specific approval and publishing steps.

Advantages of Digital Asset Management Software

Save Time

Time is money. Every minute you save is valuable to your bottom line.

Digital asset management provides your teams with automation and workflows to help you get projects across the line faster while still maintaining top-notch quality. 

Replace your back-and-forth Slack conversations and email threads with a single source of truth where you can collaborate in real-time. Create, publish, and distribute content and marketing assets at scale with a centralized hub.

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Stretch Your Budget

Stop wasting time and money re-creating media assets and duplicating work. A digital asset management system helps you do more with less.

It’ll give you a platform to consolidate your budget and content marketing plans. See exactly where you’re allocating your dollars and what you need to adjust to ensure projects get completed in full and on time.

Notice an important project falling behind? Borrow from a low-priority campaign to ensure it stays on track.

Protect Your Brand

Brand management is not a one-and-done part of your business. 

You have to work hard to ensure the messaging, voice, colors, logos, icons, taglines, and assets stay consistent with your brand guidelines.

Welcome’s digital asset management system gives you complete control of your brand with version control, compliance workflows, and usage history. Ensure the right content gets shipped and old branding stays locked away for historical and inspirational purposes. 

Make Digital Content Accessible

Content’s value comes in large part from its accessibility. Unlike a physical book or a piece of paper, your digital content can (and should) be shared and used by anyone who needs access (anytime, anywhere).

A DAM platform lets you organize content, tag relevant users, and share assets to get the right content in front of the right people. Don’t worry, you can still enable permissions to help you control how content gets used. However, now your designers and project managers can get out of the file-sharing weeds and back to work.

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Explore New Possibilities

With more time and budget, you’ll be empowered to test new use cases and see what works. You won’t be fighting a weekly or monthly battle of getting items across the finish line—you’ll be completing projects with a newfound efficiency that breathes life into your teams and business processes.

How Do DAM Systems Work?

Digital asset management systems like the one offered by Welcome work like a digital age Dewey Decimal system on steroids.

It not only helps users locate the digital assets they need, but it aids in the entire media asset creation process.

From start to finish, teams can collaborate and publish assets in various file formats, share marketing materials with key stakeholders, and stay within brand guidelines.

Using a workflow integration with campaigns and tasks, teams have the ability to access assets more quickly as well as repurpose existing files as needed.

Welcome’s Integrated DAM System

A content marketing team is tasked to create an article for its website. The brand editor sets up the task in Welcome’s content marketing platform, assigning steps to a writer, editors, designers, reviewers, and others.

During the article creation process, writers, editors and/or designers may be responsible for choosing images and other digital media to enhance the content, and they can do so without leaving the Welcome platform. They just have to enter the DAM system.

They can browse through pre-loaded and pre-approved images and marketing assets, or search by keyword and apply filters to find ones that fit the article. If it’s not quite right, they can open up the DAM image editor and make adjustments, without having to leave the platform to use Adobe Photoshop. They can crop, resize, change the resolution, add text or stickers, and more. Designers can also create new images and upload them to the DAM library.

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The DAM system will keep a log of each asset’s lifecycle including who used it, when/where it was used or shared, and if it was edited. Users who have the proper permissions and version controls can also leave notes and annotations for other team members, and link back to the specific tasks that the asset is associated with.

Welcome’s digital asset management system also lets you create folders so you can bundle and package up digital content in ways that improve the user experience for your brand management and creative teams. For instance, you can keep the company leaders’ headshots all in one place, or you can store a collection of social media headers or e-commerce product photos.

Choosing a DAM System

After reading through the benefits of a DAM platform, the next step is to select one that can help improve team workflows. When choosing a digital asset management partner, there are some important attributes to look for:

Reputation and marketing expertise. Going with a company that has a strong track record of marketing industry leadership is important because that means they have a keen understanding of marketer’s needs and pain points. When considering a DAM platform, ask about other clients that are using it and read reviews.

Strong customer service. When considering digital asset management platforms, you should feel comfortable with the level of support that’s offered. In addition to a transparent customer experience, a platform should offer onboarding training and support as needed. There should also be robust online resources to help with troubleshooting. For instance, Welcome has a comprehensive KnowledgeBase that walks users through the most common features of its software, including the DAM system.

Intuitive functionality. You don’t want to choose a DAM platform that has a very steep learning curve because poor user experience can limit adoption. The whole point is to simplify and streamline your workflows, while gaining full visibility into the lifecycle of your marketing assets. Be sure to request a demo to see exactly how the DAM software works, and feel comfortable that your team members will be able to get up to speed quickly.

Easy integration. Marketing automation and content creation platforms should not be separated from digital asset management. Ideally, you want all of your tools to work together and speak the same language.

Features to Look for in a Digital Asset Management Platform

Before you invest in DAM software, you need to decide on the features that your marketing team wants and needs.

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That’s easy! All the features! Your team wants all of them! Like children on Christmas morning, they’re looking for all the best toys!

Welcome offers all the best features that every marketing team needs to excel and create marketing campaigns that get noticed.

Below are a few of the goodies we offer that your team must have:

Marketing Calendar

Life is hectic and managing a marketing team makes it even more so.

A marketing calendar helps you see the bigger picture of when campaigns launch as well as the steps you need to take to be ready. Of course, you want all the goodies, so our calendars do more than just show you a weekly or monthly view. Here’s a look at the calendars you can utilize. 

Annual Campaign Calendar

Updating in real-time, this calendar allows you to see all the planned and in-progress marketing campaigns in a single location. You enjoy timeline and Gantt views along with filtering options for weekly, quarterly, as well as yearly. 

Team Calendars

To encourage collaboration, team calendars allow all marketers to view content projects in progress. It’s easy to drag-and-drop projects to make adjustments to the timeline as well as encourage agile planning. 

Task and Campaign Drilldowns

Don’t want to interrupt your marketing geniuses at work? This feature allows you to look at a detailed view of each campaign and task, to find out who is working on what and their progress. It provides you the functionality you need in a DAM system.

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Advanced Filtering and Visualization

You want to focus on what matters most and filtering is essential as is visualizing the project. The filter options include:

  • Target audience

  • Geography

  • Customizable metadata 

  • Channel

Digital Asset Management

Your team needs access to all available photographs, videos, audio files, as well as any other media assets at a moment’s notice to pull off their marketing campaigns. Your team shouldn’t be playing scavenger hunt to find digital content of various file types that already exist. You need DAM solutions. This includes:

Global Asset Governance

All digital assets need to align with your branding. With this digital asset management system, you approve all assets to ensure brand consistency across the campaigns. It also helps to streamline the process of choosing brand assets for e-commerce and other applications. 

Library

Store all your approved brand assets in one location for your team to utilize with this content management system. The software allows for intuitive searching as well as the creation of folders. Using brand folders, you can also create your own digital asset management solution. 

Asset Management

This software makes it a snap to monitor when and where the brand assets are being used while exercising version control. You want to get the most out of your marketing content without saturating the campaigns with only one or two Adobe images or videos when you have so much available. 

Planning and Budgeting

Marketing campaigns are a profit booster for your company, but you need to stay within budget to maximize the pricing structure. It requires planning. This software can lend a hand. Here’s how:

  • Shared calendars: A unified calendar helps you visualize all the marketing campaigns both current and future. 

  • Campaign workspaces: When multiple creative teams work on a single project, this space helps to drive the workflow as well as keep everyone on task and on schedule. 

  • Budget management: See how much of your budget each campaign consumes and determine how much you can allocate to new endeavors. 

  • Capacity planning: Do you have one employee covered up in work while another struggles to fill their time? Capacity planning can help you balance your resources and ensure everyone is reaching their potential.

Planning and budgeting are necessary parts of managing a marketing team. 

Performance and Efficiency Analytics

You know that your marketing team is filled with superstars, and your large organization wouldn’t be the same without your campaigns. However, sometimes, you need to see it with your own eyes. You can also use the feature as a tool to make better decisions for future marketing activities based on the customer experience. This feature can help you do that. 

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ROI Analytics

You need to show sales growth across the entire sales funnel, and this feature allows you to do that. Display the lead generation as well as the pipeline growth attributed to each marketing campaign. The templates make it easy to understand.

Content Performance

Do your marketing campaigns appeal to the target audience? Visualize each step of a customer’s user experience to ensure marketing campaigns and product information remain effective. Use this measure to make adjustments as well as improve the buying process for clients. 

Campaign Analytics

Make sure each campaign reaches the benchmarks you set while remaining within the budget. Easily identify your high-performing activities, so you can help to drive sales across your customer base as well as improve customer experience. This DAM platform configurable feature can help you judge client engagement and develop future plans. 

Project Management

Some days, you feel like you work in the circus, and you’re the head juggler. With so many balls in the air, you struggle to ensure that each team and team member is on track to complete work or ready to pivot as the expectations change. Project management is one of our features that can help you feel confident about your workflow and ability to meet deadlines. Options include:

  • Campaign dashboard: Quickly and easily see all the components of a large marketing event. From this menu, you can drill down to see individual tasks, budgets, as well as planned events. 

  • Shared campaign workspace: Most projects require input from several teams, each bringing their own flair to the project. This space encourages collaboration to create the best final product available. 

  • Workload management: Do you feel like you’re herding cats? This feature makes it easier to follow the workflow to ensure each member of the team is on task and on time. You can assign work and pivot as needed. 

  • SLA reporting: Service Level Agreements almost always arrive with incoming work. You need SLA reporting to check responses as well as resolutions along with defining ways to improve in the future. 

Project management can help ensure your circus is functioning with all clowns and tigers jumping through hoops. 

Workflow and Intakes

You need a way to make sure that new work assignments don’t end up buried in an inbox. With the workflow and intake features, your team can standardize the workflow into an intuitive process. 

Marketing Request and Intake Forms

With standard request and intake forms, your projects are better defined, and you receive clear expectations. You can also set the software up to automate assignments based on the forms and to use existing marketing materials as well as marketing assets. This ensures that there aren’t projects lost in the workflow. 

Enterprise Marketing Workflows

Your team doesn’t do just one thing well. They’re superstars who can handle any task. The workflow feature allows for automation to monitor as well as maximize your efforts from day one to launch day and the entire lifecycle. 

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Integrations

You need your digital media assets in one location whether it’s a Microsoft file or something from your Google Drive or Dropbox. Your creative files also need to be able to easily integrate with your other software. You can view this DAM software as a media valet. 

You want your stakeholders to experience rich media files that meet your brand guidelines. This integration helps you with brand management, repurpose existing creative media, as well as keep your essential files on-premise. You can explore use cases and a variety of file formats.

By integrating with this DAM software, you can maximize your IT investment and time to value ratio. This digital platform also offers many benefits to marketers. 

Editing and Final Approval

You need to control the digital content that your team uses to ensure its brand marketing material. With this digital asset management platform, you can easily control the edits and approvals. Here are a few things to consider:

  • Multiple-format content editors: Whether you’re using Adobe or Microsoft, this feature allows you to create the best brand assets and product content. You can handle all of your digital creation and editing on-premises. 

  • Enterprise user management: Everyone has their strengths and weaknesses, which means you need to carefully guard access to permissions on your DAM software. With the user management feature, you control who can delete, alter, as well as publish brand content. 

When you’re ready to treat your team of marketers to all the goodies they want and need, Welcome has the digital asset management software to give them.

Get Started With Digital Asset Management

Ready to change the way you manage your digital assets? Get started with DAM software.

Create an account with Welcome and see what digital asset management is supposed to look like. Your account is free forever—no credit card required. And it’ll take you less than a minute to get up and running.

Sign up today to see first-hand how simple and downright powerful your digital asset management system can be.

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8 Best Tactics to Lead a Team with Zero Experience

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8 Best Tactics to Lead a Team with Zero Experience

‘How to lead a team?’

This is a burning question for team leads, especially first-time managers.

The ultimate purpose of team leads is to encourage and help their team deliver peak performance while nurturing their skills. They need to establish clear expectations and supervise their team to achieve business goals efficiently.

However, developing effective leadership skills requires considerable experience. To lead a team with zero experience can be thus daunting and overwhelming.

If you are a first-time manager, you should embark on your journey by understanding your role and responsibilities. Taking small yet thoughtful steps will help you develop essential leadership skills.

In this post, we will share the eight best tactics that will help you lead a team with zero experience.

Key Tips to Lead a Team with No Experience

Here’s the comprehensive list of best tips and practices to help you lead a team successfully.

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#1: Admit Experience Limitations to Your Team

Helen Hayes once quoted –

“The expert at anything was once a beginner.”

These words accurately describe the fact that one cannot earn expertise overnight. It takes determination, time, and hard work to sail through the process.

So, if you want your team to thrive, you need to be honest with your team. Don’t conceal the fact that you lack leadership experience. Admitting experience limitations to your team will make them considerate of your situation. This will create a bond of understanding between you and your teammates.

Here are a few tips that’ll help you overcome your experience limitations.

  • Stay Focused: Unless you understand the client’s requirements, you won’t be able to guide your team. So, keep a sharp focus on everyday tasks.
  • Be Proactive: Participate actively in all the tasks to keep your team engaged and motivated.
  • Embrace Humility: Be open to listening to your team’s perspective. Embracing different viewpoints will help you deal with tricky situations with ease.

#2: Have the Confidence to Lead a Team

According to Gallup, managers that lead a team successfully have the following traits.

  • Ability to motivate and engage their team
  • Assertiveness to drive outcomes
  • Confidence to overcome adversity
  • Ability to build transparent relationships

Out of these traits, confidence is the most pivotal.

The reason? A leader’s confidence impacts their team’s confidence.

While it’s true that you lack experience, it doesn’t mean you can’t lead a team and make it big.

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Don’t let your experience impact your confidence.

Develop a constructive mindset to empower your team. Focus on improving your problem-solving skills and get involved with your team in the projects. Understand your teammates’ strengths and weaknesses to gauge their potential, thereby delegating tasks to the right people.

Show your human side and stay honest about everything to be approachable. If you commit a mistake, accept it openly in front of everyone. This will make your teammates comfortable working with you.

The key is to lead by example. This will help you stay confident and increase your chances of achieving desired business outcomes.

#3: Create Open Door Communication Policy

An open-door policy signifies a set of protocols encouraging employees to discuss their queries, challenges, or suggestions with their senior-level managers.

Since communication is a key to building efficient teams, an open-door policy can be a game-changer for you. It can help create and maintain a transparent and unbiased work environment by improving the communication between you and your team.

No wonder, leading companies like IBM follow an open-door policy to promote effective communication at the workplace.

Here are a few tips to consider.

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  • Communicate Expectations: Create a brief outline stating the communication rules. Further, educate your team about how it works and its benefits.
  • Set Boundaries: Providing a solid communication ground to your team is good, but without boundaries, it can lead to the loss of valuable time.

For instance, you can allow your employees to walk in the cabin at any instant. If this doesn’t seem feasible, you can standardize the process. Ask your team to book an appointment for the discussion.

#4: Reach Out to Experts for Assistance

Dealing with conflicts, doubts, and distractions may seem draining as you progress in your managerial journey.

Take the help of a mentor to cope with tricky situations.

An experienced mentor can help you develop decision-making skills while gaining a new perspective on leading a team. With their guidance, you can move on an upward trajectory and establish yourself as a strong leader.

Here are a few ways to connect to an experienced mentor for guidance.

  • Professional Network: Reach out to people in your professional network with expertise, experience, and industry knowledge.
  • Social Media: Leverage the power of social media channels like LinkedIn, Reddit, and Quora. These platforms have a plentitude of subject matter experts and industry leaders.
  • Comprehensive Platforms: Count on platforms like GrowthMentor and TheMuse to discover the best leaders from your industry.

Pro Tip: Become a part of the About Leaders community, where industry leaders share valuable advice and tips on positive leadership. Reading researched and well-written blog posts shared by experts on About Leaders will help you develop a leader-like mindset, thereby preparing you for success.

Besides, you can enroll in leadership-building courses by About Leaders, trusted by 30,000 international leaders.

#5: Set Clear and Realistic Expectations

Setting clear and realistic expectations for your team reduces the chances of project failure. It helps the team members understand their responsibilities and create a solid strategy to meet the expectations.

Here are a few tips for setting clear expectations.

  • Emphasize Goals: Define actionable objectives for each member. The goals should be specific, measurable, attainable, relevant, and time-bound (S.M.A.R.T).
  • Make Employees Accountable: Set milestones according to your team members’ skills and experiences. Set realistic deadlines to ensure successful project completion.
  • Track Your Team’s Progress: Keep a tab on your team’s progress by implementing productivity tracking tools like Trello and Toggl. These project management platforms can help you monitor your team’s performance, thereby boosting the chances of your success.
  • Share Timely and Honest Feedback: According to ClearCompany, daily feedback improves employees’ engagement by 3x. So, try offering feedback at the end of the day or at least in a week to boost team collaboration.  

#6: Provide Resources to Help Your Team

To be a good leader, you should support your team with a well-constructed tech stack. This will not just simplify and streamline their tasks but also increase their trust in you as a leader.  

For instance, if you are leading a team of sales reps, implementing customer relationship management (CRM) software can help your team collect customers’ data. This can boost their work efficiency and help them achieve their goals.

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The key here is to talk to the team and understand their challenges. Based on pain points, offer resources like task automation tools, communication platforms, and CRMs. This will help your team communicate, collaborate, and stay organized and efficient.

Pro Tip: Create a culture of learning and knowledge-sharing by organizing brainstorming sessions. Allow your team to collaborate once a week and discuss innovative ideas. You can even arrange monthly webinars or seminars by inviting guest speakers. This will foster a happy and productive environment, thereby keeping your team motivated.

#7: Ask For Feedback at the End of the Project

As a first-time manager, you should keep learning and improving your leadership skills.

Your team’s feedback on your leadership can help you lead with high effectiveness.

So, ask your team what went right and wrong during the task.

Here are a few crucial questions to consider:

  • In what ways can I improve team communication and time management?
  • Did I do justice to my role?
  • What skills can help me lead a team efficiently?
  • Do you consider me a fair and unbiased leader?
  • Do you trust me for our upcoming projects?

Encourage them to offer honest feedback on your role as a leader. This can help you understand your team’s perspective on your leadership style.

#8: Reward Your Team for a Good Job

Acknowledge and reward your team for a job well done.

This will let your team know their contribution and effort are highly valued and appreciated.

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What’s more? Appreciation can boost their morale and motivate them to perform even better in the future.

Notice the following screenshot of a survey conducted by O. C. Tanner. As you can see, it reveals that employee recognition is the most vital driver of great work.

Here are a few tips to reward your team.

  • Offer Time-Off: Allow your team to take some time off and unwind. This will promote a healthy work culture.
  • Share Thoughtful Gifts: Give small gifts such as chair massages, movie tickets, and more.
  • Offer Non-Monetary Gifts: Rewards don’t need to be monetary always. You can give them a quick shoutout in an email with kind words. This will make them feel valued.

Summing Up

Team management is a challenging task.

Lack of experience can make it further difficult for first-time team leads to justify their role. They need skills, a learning attitude, and patience to develop a good rapport with their teammates.

The shared tips can boost your confidence and help you establish yourself as a trustworthy leader. So, follow these tactics to find your footing as a manager.

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