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Google has released version 2.2 of the Google Ads Editor, this comes four months since version 2.1 was released in July. The new version gains quicker...
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation,...
Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself...
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation....
Left to right: GatherContent founders Angus Edwardson and Alice Deer join Bynder CEO Bob Hickey. Image: Bynder. Digital asset management (DAM) software company Bynder has acquired...
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website...
Digital asset management software, often called DAMs, are marketing platforms that store, organize and make useful an organization’s entire library of digital assets. A DAM is...
Digital asset management (DAM) software company PhotoShelter announced today that it acquired UK-based DAM provider Third Light. PhotoShelter lists over 1,300 clients, including enterprises, brands, sports...
Inevitably as an industry grows, terms that once had clear definitions become generalized and muddied, and that is the case with the words “digital assets” and...
Oh, the wonderful and mystifying world of content and file management. Long before they were relegated to a ubiquitous “save” symbol, floppy disks were our only...
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