MARKETING
Tools that a Marketer Should Use to Boost Their Marketing Efforts Digitally
Getting to know more about Digital Marketing
Digital Marketing commonly refers to marketing a product or service on the web. This type of marketing revolves around the use of the following: the internet; technological devices such as mobile phones, laptops, and tablets; and other digital media. One of the most important aspects of digital marketing is its ability to reach a large audience with relatively little investment. This is because digital marketing platforms, such as search engines and social media networks, are extremely cost-effective channels for reaching potential customers.
There are numerous digital marketing techniques including Search Engine Optimization (SEO), Paid Search Advertising (SEM), Social media marketing, Content marketing, Influencer marketing, Email marketing, Mobile marketing, and Affiliate marketing. All these marketing techniques can do a lot in leading your business to success. It is not necessary to use all of them, but make sure that you are implementing any of these digital marketing techniques.
Keep reading to learn more about why you should incorporate digital marketing in your business and what tools should you need for its success.
Incorporating your Business with Digital Marketing Tools
Digital marketing is a relatively new marketing channel. In fact, there are still businesses that don’t incorporate digital marketing in their marketing system. Either they lack the experience and knowledge to use digital marketing platforms effectively, or they do not have the budget to invest in one. In spite of this, digital marketing doesn’t mean that it is impossible to start a business. In fact, anyone can benefit from digital marketing. They just need to place the right online marketing strategy.
So, what does it take to start a business with digital marketing? First and foremost, it is important to have a clear understanding of your target market and what needs and wants they have. Being knowledgeable about these factors will allow you to create content that is relevant and engaging to your audience. It is also important to have a solid plan in place to promote your brand on major digital marketing platforms, such as search engines and social media networks.
When you market your business online, having a website is imperative. This can involve creating a website, optimizing your site for search engines, and utilizing other methods of online marketing to increase the reach of your business. These methods include creating video content for your website. And videos play a very important role in marketing your business’ product. With videos, you can communicate with the audience in a way that text could not.
Leverage with Digital Marketing Tools
Digital marketing tools are essential for businesses of all sizes. Integrating your business with digital marketing tools can lead you to reach a wider audience more efficiently. With the right tools, you can target your advertising to the right people, measure your results, and improve your strategy over time.
There are many reasons to use digital marketing tools for your business. One of these is that digital marketing can give results to your investment. Investing with tools can help you achieve better results than traditional marketing methods.
Utilizing tools for your business can improve your website’s search engine rankings, which will lead to more website traffic. One great example is using a tool to improve your video marketing campaign. The secret behind an effective video marketing campaign is a video editing tool that lets you create engaging video content. Utilize a video editor online that allows the user to crop, add subtitles, compress a video, and record your screen. The online screen recorder lets you easily record your screen online with just a few clicks. Using this tool, there is no need to install software which means you can use it right the moment you need it.
The screen recorder tool has a very easy-to-use interface. All features you need can be seen easily inside. While if you still are confused, you can definitely rely on the tutorials that tell how to screen record on Mac if you are using a Mac device. Don’t worry for Windows users, there are also guides on how to screen record on Windows.
Whether you’re just starting a business or looking to improve your existing strategy, these features can help you better reach and engage your customers. Keep on reading and find more of the marketing tools you might need to boost your digital presence.
Top 5 Best Marketing Tools
Promoting your products and services can be done easily with the help of utilizing various digital marketing tools. There are a lot of tools out there that you can rely on and all serve different purposes. Listed below are a few of the best tools that you must have to bring your business to success in digital marketing.
1. ProofHub
ProofHub is a project management tool that helps you manage and deliver projects within or across organizations. It provides easy-to-use features such as online sharing, files and documents sharing, Gantt charts, timesheets, custom reports, and discussions in one place. This makes the process of managing tasks fast and simple. Teams can stay connected and on the same page with ProofHub’s mobile apps and desktop clients.
ProofHub is an essential tool for managing projects in small businesses as well as large enterprises. It offers a variety of features that make project management simpler, more secure, and hassle-free.
2 .Todoist
Todoist is a cloud-based task management tool that helps you stay organized and get things done. With Todoist, you can create tasks and projects, set due dates and priorities, and track your progress. Plus, it is integrated with a variety of other tools and services, making it the perfect solution for busy entrepreneurs who need to stay on top of their game.
As an entrepreneur, you know that time is precious. You also know that the ability to effectively manage your time and priorities is essential to your success. That’s where Todoist comes in. With Todoist, you can create tasks and projects, set due dates and priorities, and track your progress. Its intuitive interface and powerful features can bring up collaboration with others to get the job done faster.
3. Salesmate
Salesmate is one of the most sophisticated and easy-to-use digital marketing tools available out there. It provides businesses with everything they’ll need to succeed in today’s competitive market, including lead management, email campaigns, social media marketing capabilities, customer relationship management (CRM) features, and more. Salesmate helps businesses grow by improving and streamlining their digital marketing efforts, resulting in higher engagement and more conversions.
But what makes Salesmate so great? This tool is incredibly versatile. If you want to create email campaigns and manage your leads, or if you want to use social media marketing to help boost sales, you can do it all with Salesmate. Its interface is easy to use, making it the perfect choice for businesses that are just starting out or aren’t very tech-savvy. And best of all, Salesmate is fully customizable, allowing you to adapt it to your specific needs and branding so that it truly reflects your business!
4. Flipsnack
Flipsnack is a digital marketing tool that can help businesses create and share digital publications. With Flipsnack, businesses can quickly create professional-looking publications, including catalogs, portfolios, and brochures. Publications created with Flipsnack can be shared online or printed out for distribution.
As a digital marketing tool, Flipsnack makes it easy for businesses to create attractive and engaging publications that help them connect with potential customers and clients. And because of the platform’s intuitive interface and versatile features, even beginners can easily create professional-looking publications without any specialized training or design skills.
5. Creatopy
Creatopy is a digital marketing agency that provides a suite of online tools to help businesses grow their online presence. From website design and development to search engine optimization and social media marketing, Creatopy has the tools you need to succeed online. It includes tools that are best for website design and development, search engine optimization, social media marketing, and more. Their goal is to help every business owner, no matter their size or industry, develop a digital marketing strategy so they can reach more customers and make more sales.
Watch Your Business Grow With Digital Marketing
Digital marketing is undeniably a great way that can help a business in promotion and growth. By using online tools and platforms, you can reach a wider audience and connect with potential customers.
Digital marketing is a powerful process that can help establish a strong online presence, utilize SEO strategies, invest in paid advertising, develop a content marketing strategy, and track the performance of your digital marketing efforts. Get your business into digital marketing and start harnessing its potential today!
MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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