MARKETING
Top 10 American SEO Content Writing Agencies in 2023
In today’s growing market, it is essential for businesses to keep up with any changes that may affect the way they reach their audience. One of the best ways in which businesses can keep up with their customers is by having an effective SEO team that can improve their rankings on search engines like Google.
Luckily, there are lots of different content writing agencies that specialize in SEO. But that’s also why it can be difficult to pick the right service provider for your business. All content writing agencies are different and have specific approaches to SEO marketing, so to help you narrow down your search we gathered the top 10 American SEO content writing agencies you should consider in 2023.
WriterArmy
Operating out of Washington, WriterArmy is an award-winning company with ten years of experience in the industry and more than 200 global clients on its record. They specialize in scalable, premium SEO blogs and content, white-label SEO content for agencies, and sales copywriting. One of the best things about them is that all accounts get assigned to a professional account manager to ensure everything goes right from start to finish. You can simply fill out the online form on their website to get a fast response from their team.
Ignite Visibility
Operating out of California, Ignite Visibility is another award-winning agency specializing in providing marketing services to grow your business. Some of those services include search engine optimization, international search marketing, local search marketing, PPC advertising, and many more. You can easily fill out their website contact form to connect with their expert team and get a custom marketing strategy.
Higher Visibility
Operating out of Tennessee, Higher Visibility specializes in PPC advertising, local SEO, website design, and link building for a number of different industries, including law firms, financial services, and automotive companies. With a team of over 60 professionals and having worked with hundreds of companies from small businesses to Fortune 1000’s, they promise exceptional customer service and a deep assessment of your pain points.
Outerbox
Operating out of Ohio, Outerbox is a digital marketing agency that specializes in SEO, ecommerce web design, paid search, and digital marketing campaigns. They’ve been in the industry since 2004, accumulating vast experience in helping businesses to increase leads, online sales, and their bottom line. Last but not least, Outerbox offers free proposals for anyone looking to understand how they can assist them with their SEO needs.
SEO Brand
Operating out of Florida, SEO Brand is a data-driven growth agency with over fifteen years of experience in building online brands. They specialize in SEO, data and analytics, social media management, and paid advertising, to name a few. As part of their record, they have ranked 100,000+ pages, generated 25,000+ calls and 250,000+ leads. You can easily get a free quote from their team by filling out their website form.
StraightNorth
Operating out of Texas, Straight North is a digital marketing agency that offers SEO, PPC advertising, and web design services. Their promise as a company is to help B2B and B2C businesses of all sizes generate qualified leads and increase ecommerce traffic and sales. One of the best things about them is that their team includes in-house staff that reads form submission and listens to phone calls generated by the company to ensure accurate results. By filling their website form you can quickly get an SEO audit from their team.
Manta
Operating out of Utah, Manta is a marketing agency with over 20 years of experience. They focus on growing business leads, sales, and revenue by providing organic SEO services for law firms, dental clinics, and construction businesses mainly. One of the main benefits of working with them is getting access to their technology, tools, and resources for small businesses. Such technological emphasis is there to ensure their results-driven approach to marketing.
NP Digital
Operating out of California, NP Digital focuses on providing analytics and strategies for global businesses to optimize and grow fast. Their services are digital IQ, earned media, paid media, and tech tools. Their differentiating value lies on their “specialists, not generalists” approach, providing deep expertise in a small number of fast-evolving digital channels with great success.
Titan Growth
Titan Growth is another agency that operates out of California, providing growth-focused SEO and PPC advertising. One of the best thing about them is that they use their own search engine spider to predict search engine outcomes. This helps them identify exactly what your company site needs to improve rankings and overall traffic. Moreover, Titan Growth is a Google All-Star and Premier Partner, certifying them with the skills to research, analyze, and deliver results.
BluShark Digital
Operating out of Washington, BluShark Digital, specializes in local SEO, paid ads, and analytics, and provides high technical optimization to its customers. They focus on authoritative link building to ensure that your company ranks as high as possible, and pride themselves on being an agency that puts its clients first, no matter the size of practice. You can request a free consultation by filling out the form in their website.
What To Look For In An SEO Content Writing Agency
Although all SEO content agencies want the same thing for your business, they don’t operate the same nor do they have the same experience. You want to look for an agency that has sufficient experience within your industry and target. This will allow them to have a deep understanding of your business and the best strategy for it.
You also want to make sure you choose a company that has been recognized for its hard work and achievements, as it implies a higher chance of success with your business. You should also read through their reviews to see what active and previous clients have to say about them.
Last but not least, it’s always a good idea to verify that the company you choose shares similar values and practices in terms of communication and collaboration, as these factors can make or break the synergy between an agency and client, directly impacting the quality and longevity of the service provided.
MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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