Connect with us

MARKETING

Top 10 Countries to Outsource Software Development

Published

on

Top 10 Countries to Outsource Software Development

Startups and entrepreneurs find it attractive to outsource software development projects to a company in another country instead of hiring developers in the same country where they do business.

The reason behind this is that they get access to worldwide experts, cost-efficient solutions, quick turnaround time, quality products, etc.

However, not all countries are created equal in terms of outsourcing software development projects. When you’re looking to outsource your project, it’s important to choose your partner wisely so that you can get the right resources at the right price and maintain strong communication throughout the process.

This list of the top 10 countries to outsource your software development project will help you make the right choice.

Let’s Go!

1. India

With a population of 1.2 billion, India is the most populous country in the world. It is also one of the fastest-growing economies, with 8% GDP growth per year. India is ranked 37th in the World Bank’s Ease of Doing Business index, which makes it a great choice for small- and medium-sized enterprises to outsource their software development project.

These factors create an ideal environment for outsourcing software development because there are so many talented developers and engineers who are willing to work for less than their US counterparts.

While you should research this decision thoroughly before committing to any firm, it’s worth noting that US companies that outsource their work save 30-40% off their total costs.

For these reasons and more, India continues to be one of the top countries for outsourcing software development. You can hire Indian app developers to create robust software products.

2. Ukraine

Ukraine has a population of 44.4 million and a GDP of $156 billion, making it one of the largest economies in Eastern Europe. It is one of the affordable places to outsource software development.

Ukraine is ranked 23rd in the World Bank’s Ease of Doing Business index, which measures business regulations and their impacts on small- and medium-sized enterprises. Ukraine is highly educated, with an average gross tertiary enrollment ratio of 39 percent, as well as a literacy rate of 99 percent (both are among the highest in the world).

These factors combine to make Ukraine an ideal place for outsourcing software development. As Ukraine continues to evolve into a prosperous country with great potential, so will its ability to provide top-quality software development services at competitive prices.

3. China

It is no surprise that China is one of the leading nations to provide outsourcing software development. It is the second-largest economy in the world and has a well-trained and educated workforce. For those looking for cost efficiency, China should be your top choice.

It’s also a great place to outsource projects with tight deadlines. But don’t expect high-quality work because it can take time to find skilled developers.

Also, there are labor shortages due to an aging population and a low birth rate. Many Chinese companies lack the expertise needed to compete with other Asian nations like India.

4. Brazil

Brazil is one of the best countries in the world for outsourced software development. The work ethic of Brazilian software developers is unmatched, and they are able to handle projects with complex requirements very quickly.

Brazil offers some of the most highly-skilled programmers in the world who produce code that has a better ratio of quality vs. cost than other countries on this list. In terms of general cultural compatibility, this is also an ideal choice.

5. Poland

Poland is a great country to outsource software development. The cost of living and wages are fairly low, but the quality of life is high. Poland has a very educated labor force, with the majority of people having at least an undergraduate degree.

Poland also has a large number of young adults who are well-versed in emerging technologies such as Java and . NET. They have historically been able to speak multiple languages and communicate effectively with their international clients.

Additionally, many Polish universities offer degrees in computer science and IT which means there is plenty of skilled talent for you to choose from when outsourcing your software development needs.

6. Canada

Canada has been a popular destination for outsourcing software development for many years. Canada has the most skilled software engineers in the world, and its diverse economy also makes it an ideal place for companies looking to outsource their tech needs. The country specializes in sectors like ecommerce, automotive manufacturing, and food processing, which all have high demand but limited domestic talent pools.  

7. Romania

Romania is a good choice for outsourcing software development for a few reasons. The first is its proximity to Western Europe. This means that it’s easy for companies in the UK, France, Germany, and other Western European countries to contact Romanian developers without incurring too much of a time difference.

The second reason is Romania’s tech talent pool, which includes qualified engineers and programmers who are familiar with the latest technologies. Thirdly, the cost of living in Romania is low compared with other nearby countries like Hungary or Ukraine.

Finally, Eastern Europe has experienced less economic turbulence than many other regions around the world.

8. Taiwan

Taiwan is an excellent option for outsourcing software development because its software developers are highly skilled and have good English-speaking skills. It also offers very competitive rates.

If you want high-quality work, then this is the place to look. You will get more bang for your buck in Taiwan than anywhere else in Asia. You can expect the average hourly rate to be around $30 per hour, with deadlines that are generally shorter than in other countries in Asia. Moreover, they produce higher quality work overall, so it may be worth it if you are looking for top-notch software solutions.

9. The Philippines

With a population of over 100 million people and an English-speaking workforce, the Philippines is a great option for outsourcing. The country has become a hub for IT services and call centers, with many companies choosing it as their offshore operations center. Filipinos also have a reputation for being hardworking and diligent, making them perfect for software development work.

Since more and more businesses are moving towards cloud computing technologies like CRM (Customer Relationship Management), ERP (Enterprise Resource Planning), and SaaS (Software as a Service) in order to remain competitive and meet customer demands, software development companies in the nation offer all of these services.

10. Egypt

Egypt is a growing market for outsourcing software development. In the past few years, there has been a 110% increase in the hiring of IT professionals by enterprises and startups.

This growth is due to the country’s high educational standards, cost-effective labor rates, and highly talented workforce. If you are also looking to hire dedicated developers from India, you can contact any top-notch software development company in Egypt.

Summing Up!

So this is the list of top ten countries to outsource software development projects. All the nations are great for outsourcing your IT needs. However, India has something unique to offer.

The nation has great cultural compatibility, good government support, and highly skilled software engineers and is also known for delivering quality software products with tight deadlines. So, if you want to outsource your software development project, it’s worth contacting any top-notch offshore software development company in India and getting your project completed.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Three Irish Small Business Ideas that Could Be US Hits

Published

on

The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

“Knitting the Islands”, by Miriam Ellis

A happy and lucky St. Patrick’s day to all my readers! I’ve seen it again and again that small and local businesses became successful due to a great inspiration and some little happenstance bit of luck that got them noticed. Today, I’d like to celebrate with you by offering a shamrock of three ideas I’ve seen taking off in my mother country of Ireland. You may not replicate the exact business model, but do take away the underlying concepts which I strongly believe could succeed in the US. I’ll also point out how you can help luck along with a little creative marketing. Share this article with your team for brainstorming new campaigns, or with anyone in your life who wishes they could start a small business

Finding the “grá”

Ever wondered how to say “I love you” in Irish? One way is “tá grá agam duit” (taw graw ah-gum duts/ditch). It’s not uncommon to hear Irish folk saying they have a “grá” for something when speaking English, and to me, the word not only conveys love but a kind of longing. When people have a “grá” for some really good bread, or a trip to the seaside, or a warm coat they saw in a shop window, it’s what we might call “consumer demand” in American marketing lingo. Pay attention right now, and you may be starting to notice people in the US and elsewhere expressing a special kind of “grá for a different life. Recently, such a thread stood out to me on Twitter, started by author and founder Dave Gerhardt.

screenshot of tweet in which author expresses fatigue with technology and states that he would like to build something local in his community.

Software, of course, isn’t going anywhere any time soon, and the more we see of the current state of AI chat, the less many analysts are convinced that it’s going to be a major disruptor at present, but what I observe in this tweet and the replies to it is that people are starting to get tired of the one-dimensional confines of too much screen time. Wanting a satisfying local life and community “IRL” is a great grá statement. Americans are deeply attached to our tech, but more and more, I’m running across peers talking about having an “analog life”, wishing their kids would become “luddites”, or wondering how an off-grid life would feel for their families. More simply put, many people would like to experience more satisfaction in what is right around them.

This dynamic is, in fact, tailor-made for small business entrepreneurs, so let’s look at these three aspirational concepts to see if you or your clients have got a “grá” tugging at you for any of them.

1. Be about life

Screenshot of a website selling rollout wildflower seed mats to replace lawns.

Within living memory, it was the mark of respectability to have your little weedless patch of green lawn. You constantly cut the grass to keep it under tight control. You yanked out every dandelion – or worse – poisoned your own nest with herbicides. Think things never change for the better? I hear you, but check out TheIrishGardener because now, instead of rolling out bundles of monocrop sod, the Irish are carpeting the outdoors with native wildflower matts. One dimension isn’t enough anymore – folk want flowers and bees and moths and butterflies and bugs and more of everything alive. Yard by yard, they are reinvigorating essential ecosystems. Clever wildflower seed sellers are now marketing their products like seed matts and seed bombs not just to homeowners but as wedding favors, holiday gifts, classroom projects, and more.

There’s been such a base trend in US marketing in which we try to sell things to our neighbors by scaring them. Our ads are full of guns, screaming, threats, panic, anxiety, and danger and it’s very weird contrasting this with the ads I listen to on Irish media which seem to be largely focused on green energy, eating nice things, and enjoying the arts.

Could your great small business reject fear-and-shock-based marketing and instead hinge on beauty and satisfaction in life? We do have that old adage of drawing more flies with honey than vinegar, and if you can align your business with the very strong yearning for life to be abundant, varied, diverse, interesting, healthy, and fun, I think you’re moving away from the old lifeless lawns to the new thriving garden.

2. Be about locality

Screenshot of a website featuring the harvesting of Irish seaweed.

There’s only one place you can get real Irish seaweed – from the coasts of the country, of course! WildIrishSeaWeeds.com is one of those rare businesses that has seen the potential in a gift of nature that many might pass by without noticing. Seaweed is practically a miracle – you can eat it, bathe in it, and use it as a very carbon-friendly fertilizer that elders have always sworn by. What was once mainly a snack remembered fondly by children is now becoming a serious green industry in Ireland, and not far from where I live, I see a Californian company testing whether they can latch onto a similar demand in the US.

What is overlooked where you live? Is it something that can only be gotten in your local area? Something people used to love but are forgetting about now? Maybe it’s a local food source that’s starting to disappear because no one is using it anymore, or maybe its a skilled craft like basketmaking in a local style, baking or brewing a regional speciality, knitting or sewing a heritage garment, compounding an old-time remedy. Maybe it’s reviving a tradition that used to anchor your community. Could your great small business idea simply be about reconnecting neighbors with what’s special about where you live…a place that may have started to have vanished in our collective consciousness because the screens are blocking the view?

3. Be about people’s simplest pleasures

Restaurateur growing potatoes on the balcony above his establishment.

Our SEO lives may be consumed with ChatGPT right now, or GA4, or what will happen next on or to Twitter, but Padraic Óg Gallagher is up on the balcony of his restaurant, growing real Irish potatoes for his Boxty House in Dublin. If you’ve never had the luck to eat boxty, it’s a delicious potato cake, beloved enough in Ireland to be the inspiration behind a restaurant that’s seen such success, it was able to open a second location. Boxty is not fancy. It’s something your mother would make you from leftovers, something treasured from childhood, the memory of which warms your very soul.

If we look again at Dave Gerhardt’s Twitter thread, he’s not longing for a yacht, nor a manion, nor a pot of gold. He just wants the simple pleasure you get from “building in your community.” Most of us can be plenty happy with just enough, and rather than creating a business idea around elite luxury, consider what you might offer that actually delivers human contentment to the most people. A basic kitchen good that isn’t made well any more? A handcrafted walking stick? A cozy bookshop, a guided tour for visitors, your grandmother’s pecan pie, a wooden toy, a cloth doll, a sturdy garden implement, a bayberry candle, a regional herbal tea?

The simpler and better quality your idea, the more of a welcome change it could be for customers increasingly expressing fatigue from low-quality, mass-produced, and very limited options. America’s Vermont Country Store has been outstandingly successful in helping people relocate fundamental merchandise they can’t find anymore. Study their approach.

Creative marketing of your small business idea

Creativity in an ancient illuminated manuscript

What can you do to catch the eye of your audience? You’ve probably guessed that I’m going to say that, no matter how small your local business, you’ve got to have a website and local business listings. 30 years ago, I would have said this about the telephone book, and however much we may long for more off-screen time, we’ve got to concede that the web makes it so easy to be found! So yes, publish the best website you can budget for, build out your Google Business Profile and other listings, and invest all you can in learning about digital reputation management. It will help you achieve your goals.

That being said, the room there is beyond the web for creative marketing could fill all the pages of the Book of Kells. If you’re starting out quite small, try these low-tech approaches to getting the word out about your new business idea in your community:

  • Ask an established business owner to host you as a pop-up shop inside their store, perhaps for tourist season or the holidays.

  • If you produce enough volume, meet with local shop owners to discover whether your product could win a permanent place on their shelves.

  • Approach local reporters with the most succinct, newsworthy angle of your business to seek press.

  • Real-world community message boards still exist in some towns. Use them.

  • Put a sign outside your house or in the window of your apartment. No room? Ask local officials for permission to put a sign in a vacant lot or on a street corner where you’ve seen other signage posted. Be ready to sell them on how your idea benefits the community.

  • Research local regulations regarding hanging fliers around town.

  • Research whether there is an opportunity for you to be included in existing print catalogs. 90 million Americans purchase something from a catalog annually, and even as the Internet has become so established in our lives, catalog shopping has continued to trend upwards.

  • Found or join a local business organization for brainstorming, networking and cross-selling.

  • Coordinate with other micro-business entrepreneurs to host a shared party in a local park, acquainting your community with your presence and offerings.

  • Sponsor local teams, events, and people and be cited for it both on and offline.

  • If your community still has a local radio station, try to get on it, either with an ad or as a guest, to reach 82.5% of US adults.

  • If you live in an area favored by tourists, contact the local visitors’ center to see how to get listed in their publications.

  • Advertise in the mailers and bulletins of local houses of worship and schools.

  • If what you produce relates to any type of food, music, art, cultural, or local festival, participate in it.

Irish stamp featuring a native wren bird.

I’m closing today with this famous Irish proverb, because it seems right for this moment in America, where the myth of endless growth and the dangers of an unchecked appetite for luxury have done no favors to the economy or environment our whole people must live in. The Irish phrase, Cé gur beag díol, caithfidh sé a sholáthar,” has traditionally been used to remind us that even the small wren has to work hard to provide for itself – a scenario every small business owner and local business marketer will easily relate to.

But I’m starting to see a double-meaning in this phrase, and new business trends in Ireland are helping me to see it: a more sustainable way to found a venture may be in asking not how much you want, but how little you actually need to be satisfied. SEOs everywhere already know it’s a best practice to get clients to define what success looks like before a project begins so that all parties can see when a goal has been attained. For most small business owners not seeking to become big business owners, achievement will simply mean something along the lines of being able to pay themselves and their staff enough to have a modest, good life. To me, this recognition matters right now, because most customers are in search of the same thing – having just enough.

Whether it’s through thrifting in Ireland or thrifting in America, re-storing in Drogheda or re-storing in Simi Valley, eating local and organic at Moyleabbey Farm in Kildare or at Waxwing Farm in Washington, or preserving traditional crafts that last on that side of the water or on this, tandem trends are indicative of a search for a simpler, better life. 57% of Americans say they shop small to keep money local, and there is no overstating how much both nearby economics and the global climate benefit from this approach. If you’ve decided 2023 is the year to lean into the new/old ways by starting or marketing small businesses, I’d say the luck may be on your side!



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

A Comprehensive Guide to LinkedIn Sponsored Updates

Published

on

A Comprehensive Guide to LinkedIn Sponsored Updates

Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Salesforce, Google partner on local commerce

Published

on

Salesforce, Google partner on local commerce

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers can see that a store has an item in stock.

Using this new integration, merchants using Commerce Cloud will be able to turn local inventory data into local product listings on Google Search and Google Maps and in the Shopping tab.

Why we care. The distinction between digital and real-world commerce continues to collapse. Those online shopping behaviors that exploded during the pandemic will be with us for the foreseeable future, but it doesn’t mean store visits are a thing of the past.

Rather, consumers are looking for seamless connections between an online product discovery experience and in-person purchases. This integration seeks to support that aim at a granular local level.

The Salesforce data that supports the move can be found here.

Embedding commerce in discovery. The integration also braids together online discovery and the commerce experience. Just as many merchants now seek to provide a frictionless transition from finding a product online to making a digital purchase, this sees the opportunity to link discovery with in-person shopping.

This move pairs with the recent announcement of Salesforce’s Einstein GPT for Commerce that combines proprietary and generative AI models with real-time data such as customer demographic data and shopping history, to automate and tailor shopper recommendations in Commerce Cloud.

Dig deeper: A roundup of the latest AI-powered marketing technology releases


Get MarTech! Daily. Free. In your inbox.



About the author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending