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Top 8 SMS Appointment Reminders Templates to Validate Customer Interest in 2022



Top 8 SMS Appointment Reminders Templates to Validate Customer Interest in 2022

Unless you set reminders for them, it’s easy to forget the small tasks you put in your planner during the week. Message reminders can be used to save money and time for both business owners and end users in a variety of situations, from healthcare to banking to recruitment.

What are SMS reminder

SMS (short message service) or text message reminders are automated messages delivered to a client or customer to remind them of an appointment, payment, or other important event. Businesses use them to make sure their clients don’t forget about existing appointments or ones that need to be scheduled soon. This also means that fewer appointments will be missed, allowing the company to continue operating normally.

Consider a dental clinic: because all appointments are scheduled at least a week in advance, if one of the patients fails to show up, the slot becomes available. The dentist is unable to assign another patient to that time slot because it is inconvenient for them. As a result, some business is lost for the day, or worse, the brand’s identity is tarnished.

How does it work?

SMS reminders are a quick and easy way to deliver individualized reminders to big groups of clients as needed. How it works is as follows.

Step 1: Make a list of all of the appointment reminders you want to send. This could be for forthcoming appointments, sales, or payments that need to be made, among other things.

Step 2: Write a message for each reminder you’d like to send, as well as the date and time you’d like it to go out.

Step 3: Determine which customers should receive reminders.


Step 4: Put reminders on your calendar. You can upload your database as a spreadsheet directly to Exotel’s dashboard. By integrating your corporate systems with the Exotel platform and using our APIs, you can also send SMSes based on user behavior, such as requesting an OTP or placing an order. Ensure that the updates are scheduled at least 48 hours ahead of time.

Top 8 SMS appointment reminder templates to validate customer interest

Text messages are a terrific way to supplement your marketing and sales efforts. You may use them for more than just appointment scheduling and reminders. Various sectors employ SMS reminder systems in the following ways:

1. Banking

With SMS reminders, banks can help their customers avoid penalties and get the most out of their money. Customers will be more likely to pay their bills on time if they are reminded of forthcoming credit card payments, loan EMIs, and so on. Gentle reminders emails about fixed deposits, mutual fund investments, and other investments that are about to mature can help people save more.

“Hello, XYZ. In three days, your FD # 84746 will mature. Your SB account will receive the maturity payment. SMS FD to 37465 to modify your maturity instructions.”

2. Ecommerce

Given the variety of alternatives available in e-commerce, maintaining a personal and contextual relationship with clients is critical. SMS reminders are one of the most effective ways to achieve this.

Customers may return to the platform if they receive SMS alerts about impending sales, abandoned carts, or price adjustments, for example. Furthermore, reminding consumers to provide feedback on a regular basis might make them feel more heard and involved in the purchase process.

“How are you today, XYZ?” Discounted materials have been added to your shopping bag. Now is the time to check out and save up to 50% on your purchases!”

3 .Edtech

Due to the epidemic, physical classrooms are being replaced with virtual classes, making it more vital than ever for the education sector to keep parents and students informed. SMS reminders can be used by edtech companies to remind parents about future homework, tests, school programmes, parent-teacher meetings, and other events.


“Dear parents, your online parent-teacher conference with XYZ’s class teacher is scheduled for 4 p.m. today. To sign up, go to”

4. Healthcare

Keeping in touch with patients is critical for the healthcare business. This is done to protect their safety and to provide prompt therapies that improve patient care. A text message can simply remind patients to arrange their next visit, notify them of an approaching one, or even remind them about self-examination.

“COVID 19: Your precautionary dose date is coming near (4th April 2022). Get your slot booked through the XYZ app.”

5. Automobiles

The only way for an automotive manufacturer to ensure that its clients have a fantastic driving experience is to keep their vehicles well-maintained. Businesses can use SMS reminders for everything from oil changes to tyre rotations to reduce the number of appointments that are missed on a regular basis. Use it to notify clients when their vehicle is available for pickup after a service.

“Dear XYZ, your (name of the car) is due for service. Please give a call on 753******* to schedule a pickup.”

6. Hotels

Booking confirmation text can be sent to visitors via a reminder message. This allows them to assign rooms based on confirmation and to hold reservations.

“Hello XYZ, check in time for the reservation booking no. 449674 is at 9:00 AM tomorrow. Call us on 8473820847 to reach our support system.”

7. Travel agencies

Travel agencies find it nearly impossible to call customers to remind them of their approaching trip or any documentation they may want. Setting up an automated reminder message ensures that the customer is prepared for their trip and has everything in order before the scheduled departure.


“Your boarding time for XYZ travels no. BGFH765 is at 8:30 PM at Petrol Pump, Michigan. Driver mobile number. 987*******.

8. Airlines

Check-in times, flight delays, flight cancellations, and other information can be communicated to consumers via text message reminders. This makes it easier for their consumers to plan their trips and guarantees a positive experience in any situation.

“Dear passenger, your flight has been delayed for 45 minutes. Sorry for your inconvenience.”

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8 Must-Haves for High-Quality Original Research



8 Must-Haves for High-Quality Original Research

Content marketing can get attention for your company. Publishing original research can earn something much more elusive: authority.

Producing original research indicates your brand has insights about your industry that no one else owns. Given how hard it is to say something truly new and compelling with content marketing, it’s a small wonder more people don’t use original research.

But not all research projects are created equal, and over the years, I’ve learned to spot research inexperience. These eight signals tell me whether a study was well designed or produced.

1. Tell stories; don’t take inventory

In my 15-plus years of writing and publishing research, this is the No. 1 thing people get wrong: When undertaking a research project, they heed the siren’s call – “Let’s find out all the things!”

After all, when spending all this time and money on a survey, why not ask … everything? The problem is (a) participants won’t complete all of the survey and (b) reading through all those things is downright boring.

Get focused. For example, a broad study about artificial intelligence wouldn’t work well, but research on the challenges of adopting AI tech in health care would. Narrow the area of study so you can extract meaningful, never-before insights.

No. 1 mistake with original #research? Using it to find out everything. Better option? Pick a narrow focus, says @clare_mcd via @CMIContent. Click To Tweet


2. Clearly state methodology

A competent study – whether survey-based or otherwise – publishes a clear methodology. It includes the sample size, how respondents were recruited, and demographic summaries relevant to the study (e.g., gender, years of experience, role, geography). These details help your reader gut-check whether your findings are worthwhile.

3. Sample competently or be transparent about potential bias

How did you source respondents for your survey? Did you use a panel and try to get an accurate sampling based on the underlying population? While ideal, this approach isn’t always cost-effective. For niche groups, panels can cost well over $50 per complete survey, a price many companies simply can’t pay.

Sampling your own audience is free and effective, but you should be transparent about the biases that may surface based on that audience. For example, if you’re determining how SEO-savvy new business owners are, polling members of an SEO tech platform means the results include opinions from people who are more advanced in the subject.

4. Ask questions that don’t push a point of view

You think you’re being sneaky, but I see you. Don’t design questions to push your product or service.

The funny thing: If you ask a patently self-promotional question, your survey takers will kick your butt. I was once involved in a study where the client asked a barely disguised question about people’s preference for their product or their competitors’. The smart survey takers smelled a rat and chose the more “primitive” product from the lineup. It was a bit of a “&%$# you and the horse you rode in on.” It made me giggle.

Don’t design questions to push your product. Survey takers will smell a rat, says @clare_mcd via @CMIContent. #OriginalResearch Click To Tweet

5. Work with a report writer who speaks data

Not all good writers have the skills to report your research findings. You want a writer-analyst, not just a writer. You want someone who won’t regurgitate the basic facts of the survey but put those findings in context and explain why they’re fascinating. Experienced journalists are excellent analysts, and I seek them out for tough research-reporting assignments.

6. Tie to relevant, timely, and properly cited third-party research

Excellent research reports tie in other research data to make their cases. For example, if you do a research study about telemedicine in health care, your audience will respect the findings even more if you mention other respectable research organizations uncovering similar issues. But for the love of all things nerdy, please don’t quote a third-party study if it’s more than two years old. And quite frankly, in pandemic times, I’m loath to quote studies more than three months old. Be smart about what data are truly relevant.


For the love of all things nerdy, please don’t quote a third-party study if it’s more than two years old, says @clare_mcd via @CMIContent. #OriginalResearch Click To Tweet

7. Charts and graphs should be able to stand alone

This is a personal pet peeve, but it bears making this list. If you publish a blog post or any type of report with original charts and graphs, each one should be able to stand alone. In other words, if someone published just your chart image, it should contain all the information a viewer needs to make sense of that insight – the key finding, the question asked, the sample size, and the source.

Every research results graphic should be able to stand on its own, says @clare_mcd via @CMIContent. #OriginalResearch. Click To Tweet

Find out more about designing templates for charts and graphs in this article I wrote for the Content Marketing Institute.

8. Design visuals for clarity, not sparkle

We all get taken in by cool visualizations. Who of us hasn’t swooned over Edward Tufte’s books? (OK, maybe not, but I know I’m not the only one.) But let’s get real; few (I daresay none) of us need to channel Beautiful Evidence to publish thought leadership research. Your mantra should be KISS (keep it simple, stupid).

Always design for clarity, and don’t be afraid of the good ol’ bar or line chart if you’re inexperienced. My favorite book for chart and graph design is The Wall Street Journal’s Guide to Information Graphics. There is time, young grasshopper, to graduate to spider charts and heat maps.

Respect the signals

Writing all that is particularly painful because I sound like a research scold, but these good early signals indicate if a research project is run competently. I share these with a tremendous amount of humility, having made a lot of mistakes in my years of designing research.

What would you add to the list of good research hallmarks?



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Cover image by Joseph Kalinowski/Content Marketing Institute

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