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Top 8 SMS Appointment Reminders Templates to Validate Customer Interest in 2022



Top 8 SMS Appointment Reminders Templates to Validate Customer Interest in 2022

Unless you set reminders for them, it’s easy to forget the small tasks you put in your planner during the week. Message reminders can be used to save money and time for both business owners and end users in a variety of situations, from healthcare to banking to recruitment.

What are SMS reminder

SMS (short message service) or text message reminders are automated messages delivered to a client or customer to remind them of an appointment, payment, or other important event. Businesses use them to make sure their clients don’t forget about existing appointments or ones that need to be scheduled soon. This also means that fewer appointments will be missed, allowing the company to continue operating normally.

Consider a dental clinic: because all appointments are scheduled at least a week in advance, if one of the patients fails to show up, the slot becomes available. The dentist is unable to assign another patient to that time slot because it is inconvenient for them. As a result, some business is lost for the day, or worse, the brand’s identity is tarnished.

How does it work?

SMS reminders are a quick and easy way to deliver individualized reminders to big groups of clients as needed. How it works is as follows.

Step 1: Make a list of all of the appointment reminders you want to send. This could be for forthcoming appointments, sales, or payments that need to be made, among other things.

Step 2: Write a message for each reminder you’d like to send, as well as the date and time you’d like it to go out.

Step 3: Determine which customers should receive reminders.

Step 4: Put reminders on your calendar. You can upload your database as a spreadsheet directly to Exotel’s dashboard. By integrating your corporate systems with the Exotel platform and using our APIs, you can also send SMSes based on user behavior, such as requesting an OTP or placing an order. Ensure that the updates are scheduled at least 48 hours ahead of time.

Top 8 SMS appointment reminder templates to validate customer interest

Text messages are a terrific way to supplement your marketing and sales efforts. You may use them for more than just appointment scheduling and reminders. Various sectors employ SMS reminder systems in the following ways:

1. Banking

With SMS reminders, banks can help their customers avoid penalties and get the most out of their money. Customers will be more likely to pay their bills on time if they are reminded of forthcoming credit card payments, loan EMIs, and so on. Gentle reminders emails about fixed deposits, mutual fund investments, and other investments that are about to mature can help people save more.

“Hello, XYZ. In three days, your FD # 84746 will mature. Your SB account will receive the maturity payment. SMS FD to 37465 to modify your maturity instructions.”

2. Ecommerce

Given the variety of alternatives available in e-commerce, maintaining a personal and contextual relationship with clients is critical. SMS reminders are one of the most effective ways to achieve this.

Customers may return to the platform if they receive SMS alerts about impending sales, abandoned carts, or price adjustments, for example. Furthermore, reminding consumers to provide feedback on a regular basis might make them feel more heard and involved in the purchase process.

“How are you today, XYZ?” Discounted materials have been added to your shopping bag. Now is the time to check out and save up to 50% on your purchases!”

3 .Edtech

Due to the epidemic, physical classrooms are being replaced with virtual classes, making it more vital than ever for the education sector to keep parents and students informed. SMS reminders can be used by edtech companies to remind parents about future homework, tests, school programmes, parent-teacher meetings, and other events.

“Dear parents, your online parent-teacher conference with XYZ’s class teacher is scheduled for 4 p.m. today. To sign up, go to”

4. Healthcare

Keeping in touch with patients is critical for the healthcare business. This is done to protect their safety and to provide prompt therapies that improve patient care. A text message can simply remind patients to arrange their next visit, notify them of an approaching one, or even remind them about self-examination.

“COVID 19: Your precautionary dose date is coming near (4th April 2022). Get your slot booked through the XYZ app.”

5. Automobiles

The only way for an automotive manufacturer to ensure that its clients have a fantastic driving experience is to keep their vehicles well-maintained. Businesses can use SMS reminders for everything from oil changes to tyre rotations to reduce the number of appointments that are missed on a regular basis. Use it to notify clients when their vehicle is available for pickup after a service.

“Dear XYZ, your (name of the car) is due for service. Please give a call on 753******* to schedule a pickup.”

6. Hotels

Booking confirmation text can be sent to visitors via a reminder message. This allows them to assign rooms based on confirmation and to hold reservations.

“Hello XYZ, check in time for the reservation booking no. 449674 is at 9:00 AM tomorrow. Call us on 8473820847 to reach our support system.”

7. Travel agencies

Travel agencies find it nearly impossible to call customers to remind them of their approaching trip or any documentation they may want. Setting up an automated reminder message ensures that the customer is prepared for their trip and has everything in order before the scheduled departure.

“Your boarding time for XYZ travels no. BGFH765 is at 8:30 PM at Petrol Pump, Michigan. Driver mobile number. 987*******.

8. Airlines

Check-in times, flight delays, flight cancellations, and other information can be communicated to consumers via text message reminders. This makes it easier for their consumers to plan their trips and guarantees a positive experience in any situation.

“Dear passenger, your flight has been delayed for 45 minutes. Sorry for your inconvenience.”

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Drive Conversions and Generate Engagement With Instacart Promotions



Drive Conversions and Generate Engagement With Instacart Promotions

Through deals and coupons, Instacart has saved consumers more than $700 million in 2022. As we dive into 2023, the leading grocery technology company in North America has big plans to help consumers save even more while also helping CPGs generate sales. Instacart recently announced an advertising solution that helps both sellers and consumers called Instacart Promotions. This exciting feature is designed to help drive conversions, boost sales, and generate overall engagement on the app.

Interested in this feature and how it can help your business on Instacart? Read on as we dive into everything you need to know about this ad solution including benefits, how to get started, and more.


What are Instacart Promotions?


Instacart Promotions is an advertising feature that’s now available to all brand partners, including emerging brands, within their open beta program. Promotions give CPGs the opportunity to offer new deal structures, promotions, and incentives with Instacart Ad campaigns. With this feature in place, consumers will have access to more promotions, coupons, and deals that are tailored to them within the Instacart Marketplace.

“With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”


– Ali Miller, VP of Ads Product at Instacart


Source: Instacart


How Do Instacart Promotions Work?


Promotions, now available in Ads Manager, gives consumers the ability to discover more promotions and savings opportunities within the Instacart app. These promotions now show up directly on product item cards before checkout for easy accessibility. Promotions allow advertisers to customize their campaigns to sync with their goals and objectives whether that be driving sales, building baskets, or boosting trials.

Instacart shared a recent example of a brand successfully utilizing Promotions… 

Athletic Brewing, General Mills, Sola Company, and Wells Enterprises (maker of Halo Top) are strengthening campaign performance by pairing Instacart Promotions with ad formats such as Sponsored Product and Display. Instacart Promotions include two new flexible and customizable structures: Coupons (“buy X units, save $Y”) and Stock Up & Save (“Spend $X, Save $Y”). 

According to Instacart, in the coming months, the company “will work to further enhance the new offering with new deal structures such as Free Gifts and Buy One, Get One (“BOGO”). The new deal structures will help brand partners run “Free Sample” programs that can win new customers and serve personalized discounts for different customer segments, such as “new to brand” and “new to category.”  


Example of Instacart Promotions

Source: Instacart


Instacart Promotions Benefits


Deliver Value and Savings to Consumers


With Instacart Promotions, you have the opportunity to deliver value and savings that will have consumers coming back for more. With this savings feature, your brand can stand out among the competition and offer a variety of deals to shoppers ie: “Buy X units, Save $Y”.


Hot tip: Ensure you are selecting products for your promotion that are well-stocked and widely available.  


Tailor Your Campaigns to Specific Objectives


With a variety of savings options available, your brand can structure deals to fit specific business goals and objectives. 


Hot tip: If you’re looking to drive visibility and awareness, try pairing promotions with Sponsored Product campaigns. 


Access Real-Time Performance Insights 


The Promotions beta program is live and can be accessed within Instacart Ads Manager. Within Ads Manager, advertisers can access real-time insights to maximize performance and adjust campaigns as needed.


Hot tip: Make sure your budget matches your discount and objectives.


“As an advertiser, Instacart’s unique offering to self-manage promotions is so exciting! Historically, making adjustments to offer values and other promotion parameters was a more manual process, but now we’ll be able to easily make optimizations in real-time based on redemption performance.”

Emily Choate

Emily Choate, Senior Specialist, Marketplace Search at Tinuiti


Interested in Instacart Promotions?


With Instacart Promotions, you have the opportunity to reach new customers, build bigger baskets, and drive sales. Interested in testing out the beta program or looking to get started with advertising on the app? Drop us a line – we’d love to help elevate your CPG brand on Instacart.


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(Re)Introducing your favorite Optimizely products!



(Re)Introducing your favorite Optimizely products!

It’s important to us that you, our valued customers and partners, can identify with the tools you use daily.  

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. That starts, first and foremost, with the words we use to refer to the technology.  

So, we’ve taken a hard look at everything in our portfolio, and are thrilled to introduce new names we believe are more practical, more consistent, and better representative of the technology we all know and love.  

You may have seen some of these names initially at Opticon 2022 as well as on our website. In the spirit of transparency, the team here at Optimizely wanted to make sure you had full visibility into the complete list of new names, as well as understand the context (and rationale) behind the changes. 

So, without further ado… 

Which names changed?  

Some, but not all. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.  

Used to be… 

Is now (or is still)… 



Optimizely Digital Experience Platform 

A fully-composable solution designed to support the orchestration, monetization, and experimentation of any type of digital experience — all from a single, open and extensible platform. 

Content Cloud 

Optimizely Content Management System 

A best-in-class system for building dynamic websites and helping digital teams deliver rich, secure and personalized experiences. 


Optimizely Content Marketing Platform 

An industry-leading and user-friendly platform helping marketing teams plan campaigns, collaborate on tasks, and author content. 


Optimizely Digital Asset Management 

A modern storage tool helping teams of any size manage, track, and repurpose marketing and brand assets (with support for all file types). 

Content Recs 

Optimizely Content Recommendations 

AI-powered and real-time recommendations to serve the unique interests of each visitor and personalize every experience. 

B2B Commerce 

Optimizely Configured Commerce 

A templatized and easy-to-deploy platform designed to help manufacturers and distributors drive efficiency, increase revenue and create easy buying experiences that retain customers. 

Commerce Cloud 

Optimizely Customized Commerce 

A complete platform for digital commerce and content management to build dynamic experiences that accelerate revenue and keep customers coming back for more. 


Optimizely Product Information Management 

A dedicated tool to help you set up your product inventory and manage catalogs of any size or scale. 

Product Recs 

Optimizely Product Recommendations 

Machine-learning algorithms optimized for commerce to deliver personalized product recommendations in real-time. 


Optimizely Web Experimentation 

An industry-leading experimentation tool allowing you to run A/B and multi-variant tests on any channel or device with an internet connection. 

Full Stack 

Optimizely Feature Experimentation 

A comprehensive experimentation platform allowing you to manage features, deploy safer tests, and roll out new releases – all in one place. 


Optimizely Personalization 

An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. 

Program Management 

Optimizely Program Management 

An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. 


Optimizely Data Platform 

A centralized hub to harmonize data across your digital experience tools, providing one-click integrations, AI-assisted guidance for campaigns, and unified customer profiles. 


So, why the change?  

 It boils down to three guiding principles:  

  1. Uniformity: Create a naming convention that can be applied across the board, for all products, to drive consistency 
  2. Simplicity: Use terms that are both practical and concise, ensuring the names are something that everyone can understand and identify with  
  3. Completeness: Develop a framework that showcases the full and complimentary nature of all the products and solutions within the Optimizely suite 

 As the Optimizely portfolio comes together as a complete, unified platform, it’s important that our names reflect this, as well as support our 3 key solutions (i.e. orchestrate amazing content experiences, monetize every digital experience, and experiment across all touchpoints).  

Other questions? We’ve got you covered. 

Q: Why have you made these product name changes? 

    • We wanted to simplify how we talk about our portfolio. The renaming applies a naming convention that is both practical and concise.  


Q: Do the new product name changes affect the products I own? 

    • No, there is no impact to product functionality or capabilities.  


Q: Do the new product name changes affect who is my Customer Success Manager or Account Manager?  

    • No, there are no changes to your Customer Success Manager or Account Manager. 


Q: Do the new product name changes affect the ownership of the company?  

    • No, ownership of the company has not changed. We have only made changes to the Product Names. 


Q: Have any contact details changed that I need to be aware of?  

    • Only contact details for former Welcome customers has changed. These are the new contact details you should be aware of: Optimizely, Inc.| 119 5th Ave | 7th Floor | New York, NY 10003 USA. Phone: +1 603 594 0249 | 


Q: Where can I send any follow up questions I might have?  

    • If you have any questions about the Product Names, please contact your Customer Success Manager or Account Manager.  

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Email Marketing Trends 2023: Predictions by the Industry Stalwarts



Email Marketing Trends 2023: Predictions by the Industry Stalwarts

Every year, we see new trends entering the world of email marketing.

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