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Video Press Release

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A video press release service is a statement that you push to the journalist. With this guide, I’m only going to go over press release website. You can find other publishing methods, but my focus is on assisting you to know how this methodology can enhance your search engine rankings and receive targeted traffic to your site, site or landing page.

Those outcomes are equally temporary and dramatic, therefore I recommend this advertising method for a bit of a general content strategy. Including a quarterly or monthly statement in your editorial calendar may reap exceptional marketing advantages.

What occurs when youcompose a video press release through the best press release distribution service is that:

Websites that use feeds to make new content catch your information item and release it on their press release website.

Great themes could get picked up by keywords and hashtags, and are subsequently printed on social bookmarking websites, Facebook company pages and Twitter.

Therefore, in the days after your press release distribution, you may typically find your article is printed by multiple resources.

1. Select your statement topic.

What is your news? As an instance, on account of this great SEO results I am getting with press releases, I will submit press release about a monthly service for companies searching for content promotion and search engine optimization assistance. Your subject might be a reversal of employees, a new place, a brand new service, a new site, a business venture, product outcomes, etc..

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2. Perform your keyword research and then craft your name around those keywords.

Here is the most vital step. You need your name to include targeted keywords for the search engines to find yourself while being really tricky and reader-friendly. In my instance, I’d find out more about the term”press release distribution Services” and then select a fantastic term that’s low rivalry and a large number of international monthly hunts – although not overly high. (We are talking tens of thousands, not millions. You need keywords that allow you to stand out. It’s far simpler to locate a sailboat at a lake than at a sea.)

See also  How to Write a Press Release [Free Press Release Template + Examples]

3. Compose your articles for a new video press release 

Begin with a synopsis of your subject, then the meat of this guide, and a business bio. I typically pay up a lot of this fascinating content as I can wind up front. In addition, I use quite short paragraphs to produce the press release simple to scan, and now that I scatter in quotations. Estimates are your chance to find a bit more flowery. By way of instance, it’s acceptable to get a CEO to state”This new program is a really exciting addition to our own services, and we are anticipating fantastic outcomes.”

4. Decide on an excellent web-based distribution service.

You’ve got many options for services which can distribute your press releases, and I’ve tried many of these. I don’t advise completely free services, since they seldom have the built-in search engine optimization tools and frequently have annoying limitations designed for you to update. So you might too select a great paid service to start with. The one I normally utilize is that a fraction of the price of the high end services and I have gotten great search engine optimization results.

Here’s What You Are Searching for in a Fantastic distribution service:

Live hyperlinks could be integrated into the material.

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You’re permitted to add a symbol, image, or movie.

It’s possible to add your search phrases.

You don’t need to forfeit your own life savings to print your release.

You may get a listing of best press release distribution service, such as both paid and free services, at the Resources section of the site. In my experience, you don’t have to devote a good deal of cash to receive great search engine optimization results. But a company that’s pushing out a significant statement would surely wish to use one of the maximum quality services, for example PRWeb.

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5. Publish your content and include hyperlinks, pictures and key words.

Connect sensibly. A few elegant links back to a site, site or landing page are all appropriate.

6. Proofread carefully!

Errors and typos are expensive to people picture. NOTE: When you have copied your content from a Microsoft Word document, make sure you check for any odd characters and guarantee that the quote marks seem right.

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7. Distribution

Distribution should occur within a rather short period, and you ought to find an email confirmation with a link to this press release service.

8. Continue with your articles advertising.

As soon as you release your release, you wish to do more than simply sit back and await traffic. Consider ways to get more mileage via social networking and other procedures.

Pose a query on a few of your LinkedIn bands together with your press release distribution service connection as the response.

Put a link to this release on your business press release website and optimize the page for this content.

Next, clearly, would be to track your own results, which you may do by looking for your targeted keyword term and associated phrases on the various search engines, checking your page rank, and utilizing Google Analytics.

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MARKETING

Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

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Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing community.

The Navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. Over the next several weeks, we’ll dive into each piece and give you practical, actionable ways to use them at your company.

The collaborative planning workshop

To begin with, we’ll start at the top with the Collaborative Planning Workshop. The Collaborative Planning Workshop brings alignment to what the team is trying to achieve and empowers marketers to focus on customer value and business outcomes over activity and outputs. This session should happen quarterly or at the start of any large campaign or initiative.

Where most agile frameworks begin with the backlog of work for the team, we found it very important to start at a higher level and ensure alignment is happening between the agile marketing team and the key stakeholders asking for work from the team. 

One of the biggest challenges we’re addressing with the Collaborative Planning Workshop is the disconnect between the stakeholders who ask for work and the team on the hook for delivery. Way too often, the people setting the marketing strategy and the designers, copywriters, social media specialists and others don’t have a seat at the adult table. Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation. They aren’t being treated like marketers but rather as producers of output. 

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The Collaborative Planning Workshop is just what it says—a collaborative conversation where everyone is on an equal playing field and striving towards successful outcomes.


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The Guidepoint

This framework begins with everyone understanding the actual business reasons for success and alignment on a Guidepoint. Here’s how we define the Guidepoint in the Agile Marketing Navigator:

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“The Guidepoint helps the team and stakeholders navigate what success looks like for an upcoming campaign or project. Stakeholders come to the workshop with a business goal for the organization. During the workshop, the group comes up with a short written description, called a Guidepoint, of what success looks like for this marketing initiative and how it aligns to the organization’s goals.”

The Guidepoint is the connective tissue that rolls upward and downward in the organization. It’s often the forgotten middle layer between what the stakeholder is on the hook for and the tactics executed by the marketing team to achieve success.

The Guidepoint aligns the agile marketing team and stakeholders on a shared purpose and creates a focus on the team’s outcomes. It also helps with prioritization, so work that’s not aligned gets a lower priority or isn’t done at all.

Read next: Freeing agile marketing from its software development roots

Here are a few example scenarios to get you started:

Industry: Healthcare

Business Goal: Acquire an additional 5,000 new patients during the first year after the grand opening of our new hospital.

Guidepoint: Create a campaign targeting elective surgery candidates that generates 1,500 leads that ultimately generate a higher than average conversion rate than the industry average.

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Industry: Retail

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Business Goal: Increase cart checkout dollar amounts by 10 percent over last year.

Guidepoint: Launch a campaign targeting suggestive add-on purchases, moving the average cart checkout price to $50.

Industry: Financial Services

Business Goal: Generate a 25% increase in our personal finance app downloads in 2022.

Guidepoint: Generate an average of 50 new downloads apps with an activation rate of 25%.

Ideally, you have an agile marketing team formed with a straight line to a stakeholder and business goals that need to be achieved, which makes it pretty easy to focus on a single Guidepoint at a time. 

However, many marketing teams haven’t streamlined this way and must support multiple lines of business at once. In those cases, we suggest no more than three Guidepoints at once for the team, or they’ll quickly lose focus. If this becomes problematic, the marketing owner on the team will need to work with key leaders to determine the most important business goals for the organization and prioritize them accordingly. Some teams have had great success determining percentages of time each stakeholder gets based on the business value of their line of business.

We can only succeed for a clear, focused outlook on what success looks like for the marketing team and the organization as a whole.

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Many marketers struggle to apply agile marketing in a way that adds value to team members. Learn how to break that pattern in this free e-book, “MarTech’s Guide to agile marketing for teams”.

Click here to download!

See also  How to Write a Press Release [Free Press Release Template + Examples]


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About The Author

Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all.”

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