MARKETING
Video Press Release

A video press release service is a statement that you push to the journalist. With this guide, I’m only going to go over press release website. You can find other publishing methods, but my focus is on assisting you to know how this methodology can enhance your search engine rankings and receive targeted traffic to your site, site or landing page.
Those outcomes are equally temporary and dramatic, therefore I recommend this advertising method for a bit of a general content strategy. Including a quarterly or monthly statement in your editorial calendar may reap exceptional marketing advantages.
What occurs when youcompose a video press release through the best press release distribution service is that:
Websites that use feeds to make new content catch your information item and release it on their press release website.
Great themes could get picked up by keywords and hashtags, and are subsequently printed on social bookmarking websites, Facebook company pages and Twitter.
Therefore, in the days after your press release distribution, you may typically find your article is printed by multiple resources.
1. Select your statement topic.
What is your news? As an instance, on account of this great SEO results I am getting with press releases, I will submit press release about a monthly service for companies searching for content promotion and search engine optimization assistance. Your subject might be a reversal of employees, a new place, a brand new service, a new site, a business venture, product outcomes, etc..
2. Perform your keyword research and then craft your name around those keywords.
Here is the most vital step. You need your name to include targeted keywords for the search engines to find yourself while being really tricky and reader-friendly. In my instance, I’d find out more about the term”press release distribution Services” and then select a fantastic term that’s low rivalry and a large number of international monthly hunts – although not overly high. (We are talking tens of thousands, not millions. You need keywords that allow you to stand out. It’s far simpler to locate a sailboat at a lake than at a sea.)
3. Compose your articles for a new video press release
Begin with a synopsis of your subject, then the meat of this guide, and a business bio. I typically pay up a lot of this fascinating content as I can wind up front. In addition, I use quite short paragraphs to produce the press release simple to scan, and now that I scatter in quotations. Estimates are your chance to find a bit more flowery. By way of instance, it’s acceptable to get a CEO to state”This new program is a really exciting addition to our own services, and we are anticipating fantastic outcomes.”
4. Decide on an excellent web-based distribution service.
You’ve got many options for services which can distribute your press releases, and I’ve tried many of these. I don’t advise completely free services, since they seldom have the built-in search engine optimization tools and frequently have annoying limitations designed for you to update. So you might too select a great paid service to start with. The one I normally utilize is that a fraction of the price of the high end services and I have gotten great search engine optimization results.
Here’s What You Are Searching for in a Fantastic distribution service:
Live hyperlinks could be integrated into the material.
You’re permitted to add a symbol, image, or movie.
It’s possible to add your search phrases.
You don’t need to forfeit your own life savings to print your release.
You may get a listing of best press release distribution service, such as both paid and free services, at the Resources section of the site. In my experience, you don’t have to devote a good deal of cash to receive great search engine optimization results. But a company that’s pushing out a significant statement would surely wish to use one of the maximum quality services, for example PRWeb.
5. Publish your content and include hyperlinks, pictures and key words.
Connect sensibly. A few elegant links back to a site, site or landing page are all appropriate.
6. Proofread carefully!
Errors and typos are expensive to people picture. NOTE: When you have copied your content from a Microsoft Word document, make sure you check for any odd characters and guarantee that the quote marks seem right.
7. Distribution
Distribution should occur within a rather short period, and you ought to find an email confirmation with a link to this press release service.
8. Continue with your articles advertising.
As soon as you release your release, you wish to do more than simply sit back and await traffic. Consider ways to get more mileage via social networking and other procedures.
Pose a query on a few of your LinkedIn bands together with your press release distribution service connection as the response.
Put a link to this release on your business press release website and optimize the page for this content.
Next, clearly, would be to track your own results, which you may do by looking for your targeted keyword term and associated phrases on the various search engines, checking your page rank, and utilizing Google Analytics.
MARKETING
(Re)Introducing your favorite Optimizely products!

It’s important to us that you, our valued customers and partners, can identify with the tools you use daily.
In that pursuit, Optimizely set out to simplify the way we talk about our product suite. That starts, first and foremost, with the words we use to refer to the technology.
So, we’ve taken a hard look at everything in our portfolio, and are thrilled to introduce new names we believe are more practical, more consistent, and better representative of the technology we all know and love.
You may have seen some of these names initially at Opticon 2022 as well as on our website. In the spirit of transparency, the team here at Optimizely wanted to make sure you had full visibility into the complete list of new names, as well as understand the context (and rationale) behind the changes.
So, without further ado…
Which names changed?
Some, but not all. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.
Used to be… |
Is now (or is still)… |
Meaning… |
DXP |
A fully-composable solution designed to support the orchestration, monetization, and experimentation of any type of digital experience — all from a single, open and extensible platform. |
|
Content Cloud |
A best-in-class system for building dynamic websites and helping digital teams deliver rich, secure and personalized experiences. |
|
Welcome |
An industry-leading and user-friendly platform helping marketing teams plan campaigns, collaborate on tasks, and author content. |
|
DAM |
A modern storage tool helping teams of any size manage, track, and repurpose marketing and brand assets (with support for all file types). |
|
Content Recs |
AI-powered and real-time recommendations to serve the unique interests of each visitor and personalize every experience. |
|
B2B Commerce |
A templatized and easy-to-deploy platform designed to help manufacturers and distributors drive efficiency, increase revenue and create easy buying experiences that retain customers. |
|
Commerce Cloud |
A complete platform for digital commerce and content management to build dynamic experiences that accelerate revenue and keep customers coming back for more. |
|
PIM |
A dedicated tool to help you set up your product inventory and manage catalogs of any size or scale. |
|
Product Recs |
Machine-learning algorithms optimized for commerce to deliver personalized product recommendations in real-time. |
|
Web |
An industry-leading experimentation tool allowing you to run A/B and multi-variant tests on any channel or device with an internet connection. |
|
Full Stack |
A comprehensive experimentation platform allowing you to manage features, deploy safer tests, and roll out new releases – all in one place. |
|
Personalization |
Optimizely Personalization |
An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. |
Program Management |
Optimizely Program Management |
An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. |
ODP |
A centralized hub to harmonize data across your digital experience tools, providing one-click integrations, AI-assisted guidance for campaigns, and unified customer profiles. |
So, why the change?
It boils down to three guiding principles:
- Uniformity: Create a naming convention that can be applied across the board, for all products, to drive consistency
- Simplicity: Use terms that are both practical and concise, ensuring the names are something that everyone can understand and identify with
- Completeness: Develop a framework that showcases the full and complimentary nature of all the products and solutions within the Optimizely suite
As the Optimizely portfolio comes together as a complete, unified platform, it’s important that our names reflect this, as well as support our 3 key solutions (i.e. orchestrate amazing content experiences, monetize every digital experience, and experiment across all touchpoints).
Other questions? We’ve got you covered.
Q: Why have you made these product name changes?
-
- We wanted to simplify how we talk about our portfolio. The renaming applies a naming convention that is both practical and concise.
Q: Do the new product name changes affect the products I own?
-
- No, there is no impact to product functionality or capabilities.
Q: Do the new product name changes affect who is my Customer Success Manager or Account Manager?
-
- No, there are no changes to your Customer Success Manager or Account Manager.
Q: Do the new product name changes affect the ownership of the company?
-
- No, ownership of the company has not changed. We have only made changes to the Product Names.
Q: Have any contact details changed that I need to be aware of?
-
- Only contact details for former Welcome customers has changed. These are the new contact details you should be aware of: Optimizely, Inc.| 119 5th Ave | 7th Floor | New York, NY 10003 USA. Phone: +1 603 594 0249 | www.optimizely.com
Q: Where can I send any follow up questions I might have?
-
- If you have any questions about the Product Names, please contact your Customer Success Manager or Account Manager.
MARKETING
Email Marketing Trends 2023: Predictions by the Industry Stalwarts

Every year, we see new trends entering the world of email marketing.
Source link
MARKETING
5 Simple Things You Can Do To Improve the Content Experience for Readers

Who doesn’t like to have a good experience consuming content?
I know I do. And isn’t that what we – as both a consumer of content and a marketer of content – all want?
What if you create such a good experience that your audience doesn’t even realize it’s an “experience?” Here’s a helpful mish-mash of easy-to-do things to make that possible.
1. Write with an inclusive heart
There’s nothing worse than being in a conversation with someone who constantly talks about themselves. Check your text to see how often you write the words – I, me, we, and us. Now, count how often the word “you” is used. If the first-person uses are disproportionate to the second-person uses, edit to delete many first-person references and add more “you” to the text.
You want to let your audience know they are included in the conversation. I like this tip shared in Take Binary Bias Out of Your Content Conversations by Content Marketing World speaker Ruth Carter: Go through your text and replace exclusionary terms such as he/him and she/her with they/them pronouns.
Go through your text and replace exclusionary terms such as he/him and she/her with they/them pronouns, says @rbcarter via @Brandlovellc @CMIContent. #WritingTips Click To Tweet
2. Make your content shine brighter with an AI assist
Content published online should look different than the research papers and essays you wrote in school. While you should adhere to grammar rules and follow a style guide as best as possible, you also should prioritize readability. That requires scannable and easily digestible text – headings, bulleted text, short sentences, brief paragraphs, etc.
Use a text-polishing aid such as Hemingway Editor (free and paid versions) to cut the dead weight from your writing. Here’s how its color-coded review system works and the improvements to make:
- Yellow – lengthy, complex sentences, and common errors
- Fix: Shorten or split sentences.
- Red – dense and complicated text
- Fix: Remove hurdles and keep your readers on a simpler path.
- Pink – lengthy words that could be shortened
- Fix: Scroll the mouse over the problematic word to identify potential substitutes.
- Blue – adverbs and weakening phrases
- Fix: Delete them or find a better way to convey the thought.
- Green – passive voice
- Fix: Rewrite for active voice.
Grammarly’s paid version works well, too. The premium version includes an AI-powered writing assistant, readability reports, a plagiarism checker, citation suggestions, and more than 400 additional grammar checks.
In the image below, Grammarly suggests a way to rephrase the sentence from:
“It is not good enough any longer to simply produce content “like a media company would”.
To:
“It is no longer good enough to produce content “as a media company would”.
Much cleaner, right?
3. Ask questions
See what I did with the intro (and here)? I posed questions to try to engage with you. When someone asks a question – even in writing – the person hearing (or reading) it is likely to pause for a split second to consider their answer. The reader’s role changes from a passive participant to an active one. Using this technique also can encourage your readers to interact with the author, maybe in the form of an answer in the comments.
4. Include links
Many content marketers include internal and external links in their text for their SEO value. But you also should add links to help your readers. Consider including links to help a reader who wants to learn more about the topic. You can do this in a couple of ways:
- You can link the descriptive text in the article to content relevant to those words (as I did in this bullet point)
- You can list the headlines of related articles as a standalone feature (see the gray box labeled Handpicked Related Content at the end of this article).
Add links to guide readers to more information on a topic – not just for SEO purposes says @Brandlovellc via @CMIContent. #WritingTips Click To Tweet
You also can include on-page links or bookmarks in the beginning (a table of contents, of sorts) in longer pieces to help the reader more quickly access the content they seek to help you learn more about a topic. This helps the reader and keeps visitors on your website longer.
5. Don’t forget the ‘invisible’ text
Alt text is often an afterthought – if you think about it all. Yet, it’s essential to have a great content experience for people who use text-to-speech readers. Though it doesn’t take too much time, I find that customizing the image description content instead of relying on the default technology works better for audience understanding.
First, ask if a listener would miss something if they didn’t have the image explained. If they wouldn’t, the image is decorative and probably doesn’t need alt text. You publish it for aesthetic reasons, such as to break up a text-heavy page. Or it may repeat information already appearing in the text (like I did in the Hemingway and Grammarly examples above).
If the listener would miss out if the image weren’t explained well, it is informative and requires alt text. General guidelines indicate up to 125 characters (including spaces) work best for alt text. That’s a short sentence or two to convey the image’s message. Don’t forget to include punctuation.
General guidelines indicate up to 125 characters (including spaces) work best for alt text, says @Brandlovellc via @CMIContent. Click To Tweet
For both decorative and informative images, include the photo credits, permissions, and copyright information, in the caption section.
For example, if I were writing an article about Best Dogs for Families, I would include an image of a mini Bernedoodle as an example because they make great family pets. Let’s use this image of my adorable puppy, Henri, and I’ll show you both a good and bad example of alt text.
An almost useless alt-text version: “An image showing a dog.”
It wastes valuable characters with the phrase “an image showing.”
Use the available characters for a more descriptive alt text: “Author’s tri-colored (brown, white, black, grey wavy hair), merle mini Bernedoodle, Henri, lying on green grass.”
It’s more descriptive, and I only used 112 characters, including spaces.
Want to learn more? Alexa Heinrich, an award-winning social media strategist, has a helpful article on writing effective image descriptions called The Art of Alt Text. @A11yAwareness on Twitter is also a great resource for accessibility tips.
Improve your content and better the experience
Do any of these suggestions feel too hard to execute? I hope not. They don’t need a bigger budget to execute. They don’t need a lengthy approval process to implement. And they don’t demand much more time in production.
They just need you to remember to execute them the next time you write (and the time after that, and the time after that, and the … well, you get the idea.)
If you have an easy-to-implement tip to improve the content experience, please leave it in the comments. I may include it in a future update.
All tools mentioned in the article are identified by the author. If you have a tool to suggest, please feel free to add it in the comments.
In appreciation for guest contributors’ work, we’re offering free registration to one paid event or free enrollment in Content Marketing University to anyone who gets two new posts accepted and published on the CMI site in 2023.
HANDPICKED RELATED CONTENT:
Cover image by Joseph Kalinowski/Content Marketing Institute
-
SEARCHENGINES5 days ago
Google Publishes A New SEO Case Study
-
OTHER5 days ago
Now the internet’s fighting over old scrollbar designs
-
AMAZON5 days ago
41 Super Practical Valentine’s Day Gifts Of 2023
-
MARKETING6 days ago
Renting vs. Owning the Post-Review Local Consumer Journey
-
PPC6 days ago
7 Ways to Optimize Your LinkedIn Ads for Peak Performance
-
MARKETING6 days ago
Feds finally file anti-monopoly suit over Google’s adtech
-
SEARCHENGINES6 days ago
DOJ Sues Google Again To Break Up Its Ad Business
-
MARKETING2 days ago
11 Email Marketing Design Tips to Drive More Revenue