Connect with us

MARKETING

What Is Amazon Buy With Prime? [2023 New Integrations and Capabilities]

Published

on

What Is Amazon Buy With Prime? [2023 New Integrations and Capabilities]

Ready to grow your DTC store and give customers more of what they want? If so, it’s time to add ‘Buy with Prime’ to your ecommerce site. Launched in April 2022, this Amazon offering allows merchants to easily offer the Prime shopping experience to customers. But how does it work?

In this post, we’ll cover everything you need to know about Buy with Prime including how it works, benefits, getting it on your site, the latest integrations and more. Let’s dive into it.
 

What is Buy with Prime?

 
Buy with Prime allows businesses to grow their online storefront by enabling customers to access the fast, free, and seamless checkout experience Amazon Prime members know and love. This means Buy with Prime is no longer limited to Amazon’s storefront alone. Prime benefits are top-of-the-line and now, these benefits can extend to a wider variety of sites improving customer experience and helping merchants accelerate their business. 

Source: Amazon

 

According to internal Amazon Data, Buy with Prime has been shown to increase shopper conversion by 25%* on average.

 
*This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period. – Amazon
 

How Does Buy with Prime Work?

 
If you choose to add Buy With Prime to your storefront, when a user is viewing a product on your DTC site, they will now see a ‘Buy with Prime’ logo as well as an option to Buy With Prime (along with existing checkout options). Once the Buy With Prime button is clicked, the user will be prompted to log in to their Amazon account and from there, the checkout menu automatically populates all of the customers’ preferred payment and shipping information from their Amazon account. Buy with Prime makes the shopping experience seamless for both consumers and merchants.

Example of Buy With Prime Site

Source: Amazon

 

“Amazon’s Buy With Prime program brings the Amazon Prime shipping experience and world-class convenience which shoppers have all grown to love to brand sites across the web. Amazon shoppers will be delighted to be able to enjoy the same treatment they are used to on Amazon now being made available across their favorite brand stores.”

 

 
— Pat Petriello, Director, Amazon Strategy at Tinuiti
 

The Benefits of Using Buy with Prime

 
There are a variety of benefits when it comes to the new Buy with Prime feature that you should consider, including:
 

Giving Customers a Familiar Shopping Experience

 
Buy with Prime adds even more value to an Amazon Prime membership. Consumers know, love, and shop on Amazon frequently. By adding the Buy with Prime button to your DTC site, you can give shoppers a sense of familiarity and trust knowing that they will receive fast, free shipping with transparent delivery times as well as free returns on eligible orders. Easily turn Amazon customers into your customers, drive traffic to your site, and convert shoppers quickly with Buy With Prime.
 

“Buy with Prime offers merchants an exciting new way to help improve onsite conversion, while blending the best in what Amazon Prime fulfillment has to offer, with the branding & customer retention strengths that a DTC site can provide.”

 

 
— Josh Brisco, Group Vice President, Acquisition Media at Tinuiti
 

Building Stronger Relationships 

 
With Buy With Prime, sellers will have access to customer order information like names and email addresses which you can utilize to build relationships with your shoppers via customer service, marketing, promotions, etc. (in compliance with privacy policies and applicable law)
 

“For over 20 years, we’ve been empowering small and medium-sized businesses with opportunities to grow. Allowing merchants to offer Prime shopping benefits on their own direct-to-consumer online stores is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond. With shoppers purchasing directly from merchants’ online stores, Buy with Prime will allow merchants to build customer relationships and brand loyalty while offering conversion-driving benefits like fast, free shipping (Source).”

 
— Peter Larsen, Vice President of Buy with Prime at Amazon
 

Fulfillment Made Easy

 
For sellers utilizing FBA (Fulfilled by Amazon), the setup process is simple considering Amazon can use your inventory (already stored at their fulfillment centers) to complete Buy with Prime orders. To make things even easier, with FBA, Amazon takes care of the storage, delivery, and returns so you can stay focused on driving sales.
 

New Integration with Big Commerce

 
On January 10, BigCommerce announced the Buy with Prime app for BigCommerce. This new self-service integration will help BigCommerce merchants easily enable Buy with Prime on their storefronts—no coding required.

“We’ve been working closely with merchants since launching Buy with Prime, and we’re thrilled to hear that the program has helped drive such impressive results so far. We’ll continue innovating and investing in new features and tools to help merchants of all sizes succeed—and give Prime members the shopping benefits they love, whether it’s on Amazon or beyond.” – Amazon
 

How to Add a Buy with Prime Button to Your Website

 

According to a recent announcement, Buy With Prime is no longer invitation only. The program will be widely available to more U.S.-based merchants by January 31, 2023.

 
FBA merchants can add Buy with Prime to their website in just a few clicks. You can confirm if you are eligible here. Check out the four-step process below.

  • Step 1: Sign up and Create an Account
  • Step 2: Set up Buy With Prime
  • Step 3: Designate Products
  • Step 4: Add Buy with Prime Button

 

Buy With Prime Set Up Steps

Source: Amazon

Hot tip: Make sure you have registered for Amazon Pay to ensure a frictionless checkout experience for buyers.

Buy with Prime is designed to work with most ecommerce providers. And when it comes to cost, Amazon noted, “Using Buy with Prime, merchants simply pay for what they use. Pricing is based on a service fee, a payment processing fee, and fulfillment and storage fees that are calculated per unit. With no fixed subscription fee or long-term contract required, merchants can expand selection or cancel at any time” (Source).

 

Expand Your Reach With Amazon Display Ads

 
When you’re a Buy With Prime merchant, you also have the opportunity to accelerate your business even further by incorporating Amazon Display Ads into your marketing strategy. With Amazon Display Ads, you can drive traffic to your DTC site by remarketing to Amazon audiences on third-party websites. Plus, you’ll have access to exclusive insights and Amazon shopping signals to build audiences so your ads connect with the most relevant consumers. When you partner with a dedicated agency like Tinuiti, you’ll have support to produce your creative assets and manage the ongoing performance of your advertising. 
 

How Buy with Prime Works for Customers

 
Incorporating Buy with Prime into your ecommerce site is a huge win for shoppers as it elevates their shopping experience as a whole. Consumers will just have to look for the Prime logo as they shop at participating merchants’ online stores. From there, they will have access to the fast, free shipping that they’ve grown accustomed to with Amazon Prime. Users can easily complete their order in just a few clicks and will receive order updates just like they would when purchasing directly from Amazon.com. 
 

Interested in Buy With Prime?

 
If you’re interested in adding Buy with Prime to your DTC website, you’ve come to the right place. Tinuiti is proud to be an Amazon Ads Advanced Partner and we have a dedicated team of experts in place to get Buy With Prime up and running on your site. If you’re interested in learning more about this new feature or any of our wide variety of Amazon services, please contact us today.
 
Editor’s Note: This post was originally published in September 2022 and has been updated for freshness, accuracy, and comprehensiveness.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

Published

on

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Salesforce rolls out new edition of Marketing Cloud for small businesses

Published

on

Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

Get MarTech! Daily. Free. In your inbox.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Published

on

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Elevate Your YouTube Channel Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

1708399564 369 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 369 Elevate Your YouTube Channel Top 4 Video Editing Tools

Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

  • AI background remover: Replaces backgrounds without a green screen
  • AI motion tracker: Sticks effects and images on moving objects
  • Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
  • Color correction: Boosts colors so viewers can stay glued to your YouTube channel
  • Overlay effect: Offers 13 blending modes to create professional-looking videos
  • 4k resolution: Saves videos in ultra-high quality form
  • YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

  • Free
  • Video Editor: $49.95/year
  • Video Editor + Effect Packs: $155.95/year
  • Video Suite + Effect Packs: $94.95/year
1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools

If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

  • Text-based editing: Removes pauses with ease
  • Project templates: Retains assets, colors, and branding across multiple projects
  • Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
  • Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
  • Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

  • Premiere Pro: $29.99/month
  • Creative Cloud All Apps: $59.99/month
1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools

Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

  • Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
  • Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
  • Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
  • Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
  • Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

1708399565 259 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 259 Elevate Your YouTube Channel Top 4 Video Editing Tools

If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

  • Universal timeline: Accommodates video footage of any quality, size, or frame rate
  • Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
  • Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
  • Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

  • Free
  • Create: $9.99/month
  • Pro: $23.99/month
1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.


Disruptive Design Raising the Bar of Content Marketing with Graphic

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS