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When to Use a PNG File for your Website Design



When to Use a PNG File for your Website Design

Did you know that over 90% of the most engaging posts on Facebook are photos? Well, that tells so much about the power of images online. That said, if you’re not using images on your website, start doing so.

Using images on websites will draw attention and trigger the audience’s emotions. That’s why visual aesthetics matter. It helps you communicate your message to more people who feel enticed by your graphics.

Although, using whichever photo you think appeals to the audience isn’t enough. Knowing the image file format, like a PNG file, and when to use or not use it is crucial to make the most of its purposes.

Do you want to know more about image file formats like JPG vs PNG? This guide will teach you the most important things you should know about a PNG file.

PNG Is Ideal for Brand Websites

Portable Network Graphic or PNG is a web standard transforming most websites. PNG is a file format known for supporting transparent backgrounds. Its quality can also display a higher depth of colors, making your visuals stand out.

Most Logos Use PNG Format

You’ll most likely integrate your logo on your website. A high-resolution transparent web graphics is what you’ll need. With JPG vs PNG, PNG pictures feature a changeable “alpha channel.” It means it can have any level of transparency.

Moreover, some websites rely on PNG format for some design elements. You can incorporate shapes and texts with transparent backgrounds at ease through PNG. This way, you wouldn’t have to change everything when your website updates.


PNG Sustains High Quality at Low File Size

With a PNG, you’ll get a more brilliant image with higher color depths than you would with a JPG. You can compress PNG files into small sizes. It includes simple color, shape, or text images for your website design.

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This contraction is lossless compression. In a basic sense, you can lower the image’s size while keeping the image’s quality. Even the tiniest quality change might have a significant impact on your traffic.

Crisp PNG images are preferable for a website that includes more graphics. Smaller file size would mean a faster loading time for your website. Even with a small file size, a PNG can have decent quality.

Converting to PNG

The quality of a JPG image degrades whenever you download it online. Given that a PNG file is a “lossless” format, its quality will not deteriorate over a few downloads. You can use an online conversion service to convert JPG to PNG.

You can also use the standard options on your Windows or Mac computer to convert to PNG. Although, this won’t always work on your computer. So, opt for an online alternative.

Discover More About PNG File Today

Anyone who runs a website would want it pretty with high-quality photos and graphics. A PNG file that caters to most website standards is the perfect format to consider!

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Martech failure? 50% say loyalty programs don’t offer much value



Martech failure? 50% say loyalty programs don't offer much value

The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get?

Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. This is a real problem, given the huge impact these programs have on customer retention, satisfaction and brand advocacy. Customers who sign up for them engage with that brand 70% more than those who do not. 

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The gaps. So what is it customers want and aren’t getting?

  • 70% prefer to manage loyalty programs via app.
    • 26% Top 150 retailers and restaurant chains have a dedicated loyalty app.
  • 67% expect surprise gifts.
    • 28% Retailers and restaurant chains send gifts, offers or discounts on special occasions
  • 75% prefer instant discounts/redemptions.
    • 16% Retailers and restaurant chains offer instant discount on purchases instead of reward points.
  • 72% expect personalized rewards.
    • 48% Retailers and restaurant chains offer some form of personalization.

Enough with the cards already. It’s 2022 and people have been irritated about physical loyalty cards for decades. In case your own experience isn’t proof enough: 43% of shoppers say physical cards are the biggest obstacles to claiming rewards. And, this shouldn’t be surprising, 57% of shoppers like to engage with loyalty programs on their mobile phones. This means a digital rewards card is the bare minimum if you don’t have an app. 

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Read next: Leaning on loyalty, Chipotle orchestrates engagement across channels

If you do have an app, it should clearly provide more functionality and benefits than a card. The more it does that, the more people are likely to use it. Over 70% of shoppers are more likely to participate in a loyalty program that provides access to loyalty cards and rewards via its mobile app. However, only 4% of grocery retailers offer enhanced rewards or benefits on their apps.

Make members feel special. Joining a loyalty program signals that a customer values your brand (37% of shoppers are willing to pay to join or upgrade to a higher tier of their loyalty membership). Make sure they know you feel the same about them. Nearly 60% say loyalty programs don’t make them feel they are a part of an exclusive group. How? Well, 46% want premier or exclusive access to sales and promotions.


Why we care. I can’t tell you how many websites I registered with and forgot about that send me an email on my birthday. I get them from a few loyalty programs as well. I’ve never gotten one with an offer or a discount. 

The bare minimum martech stack provides data unification, digitization and channel integration. A good one offers real-time analysis of customer behavior (past purchases, browsing history, etc.) combined with things like product attributes and availability to create an attractive personalized offering. For the customer, loyalty programs have to be more than a way to earn points. They have to give something unique and special. If your stack can’t tell you what that thing is, there’s something wrong with it.

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About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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