Connect with us

MARKETING

YouTube Challenges To Boost Subscribers in 2022

Published

on

YouTube Challenges To Boost Subscribers in 2022

With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator.

Some challenges can be done on your own and a few will need involvement from friends, family, or partners, but many challenges are interesting and fun to complete. Here are some of my favorites:

YouTube Challenges You Can Do Alone

Things Only 1% of People Can Do

Good Things Challenge

Surviving on a Penny Challenge

Buying the First Five Things You See Recommended in Ads

YouTube Challenges You Can Do With Friends or Family

Who Wore It Better

Whisper Challenge

Best Friend Challenge

Who Knows Me Better? Partner or Best Friend?

YouTube Challenges to Do as a Couple

Extreme Couple vs Couple Challenge

Spend 24 Hours Handcuffed Together

Wheel of Dares

Best YouTube Challenges

The best YouTube challenges are entertaining and simple enough that almost anyone can participate. Whether it’s trying a new look, completing DIY projects in record timing, or asking your loved ones silly questions, the challenges I’ve listed are straightforward for most people to do. So at the end of each challenge, don’t be afraid to ask your audience to try it themselves and tag your account. This can boost engagement and raise awareness for your channel.

Of course, safety should always be a priority, so don’t do anything that can put you, your loved ones, or any participants in danger. Viral numbers should never be put ahead of well-being. With that in mind, here are the best challenges you can complete to bring views to your channel.

YouTube Challenges You Can Do Alone

If you don’t have time to gather some of your favorite people to participate, these challenges are easy to do by yourself:

  1. Things Only 1% of People Can Do

Can you lick your elbow or touch your nose with your tongue? According to this challenge, only 1% of people can. Why not test yourself and try to do the nearly impossible on your own? Just remember — safety first! Once again, do not do anything that can put you in harm’s way.

What We Like: The challenge is a simple but effective way to share your hidden talents with your audience — or discover talents you never knew you had!

2. Good Things Challenge

To complete this challenge, film yourself doing at least one act of kindness. It could be working at a charity, volunteering at a shelter, helping a person in need, or anything charitable that benefits your community. Afterward, you can nominate another content creator or your audience to do the same and tag your channel.

What We Like: Content creators sometimes get a bad reputation for being self-involved, but this challenge proves it’s possible to use your platform to promote positivity and giving back to the community.

3. Surviving on a Penny Challenge

In this challenge, you start with just one penny. You then have to increase your money by as much as possible in a given amount of time. In Trahan’s case, he started with one penny before trading that penny for a pen and trading the pen for a dollar. He then used the dollar to buy a bottle of water and then sold the water for $2. This constant trade up went on for 30 days.

What We Like: This can push you as a content creator to be clever and creative in how you live off just one penny. It will also be entertaining for the audience to see your journey from having nothing to gaining more items and wealth over time.

4. Buy the First 5 Things You See Recommended in Ads

We’re constantly bombarded with ads everywhere we go online, so why not use it to our advantage? YouTuber Safiya Nygaard did this by buying and testing the first five products she saw in TikTok ads.

What We Like: We’ve always wondered if the products we see in ads actually work. You may find yourself with interesting items that make your life easier and you’ll help your audience discover products they may enjoy. At very least, you’ll help them steer away from products that aren’t worth the investment.

YouTube Challenges You Can Do With Friends and Family

Do you have a best friend with an eccentric personality? Or maybe an aunt who has the most hilarious reaction to everything? These challenges are a great way to get your loved ones involved and to let their personalities shine.

5. Who Wore It Better

In this challenge, you and one other person would wear the same outfit or clothing items and see who wore it best. This challenge is popular among sibling content creators — particularly twins — but can be done with anyone.

 

What We Like: This challenge can be customized to make it more unique to your channel. For example, instead of seeing who wore an outfit better, you and a friend can see who can rock a certain style better — like goth, punk, or bohemian.

6. Whisper Challenge

The whisper challenge consists of one person listening to loud music via headphones and another person reading a random phrase. They could whisper the phrase or say it out loud so long as the headphones are too loud for the other person to hear them. The person with the headphones has to guess what’s being said.

What We Like: The challenge is very simple and doesn’t require you or anyone else to buy anything. As long as you have something to read off of and working headphones, you’re good to go.

7. Best Friend Challenge

How well do you really know your best friend? This challenge puts your friendship to the test by having you and your friend ask each other questions and guessing each other’s answers. It’s a popular challenge used in celebrity interviews and its popularity doesn’t look like it’ll wane anytime soon.

What We Like: This challenge allows your audience to get to know you a little better. Questions about your favorite hobby, music, or food are very common in challenges like this.

8. Who Knows Me Better? Partner or Best Friend?

In this challenge you ask your significant other and your best friend a series of questions about yourself to see who knows you best. This challenge is very simple and can be modified to make it stand out from other videos. For example, YouTuber Daniel Gizmo modified the challenge to include a shopping trip to Target where Gizmo and his girlfriend’s best friend were tasked with finding the perfect gift.

 

What We Like: As I said earlier, it’s a very simple challenge to modify to make it more your own. You can challenge your partner and best friend to create an outfit you’ll like, buy you the perfect gift, or just stick to the simple question-and-answer format. The possibilities are endless.

YouTube Challenges To Do As a Couple

Speaking of partners, there are plenty of YouTube challenges you and your significant other can complete together. Here are a few of my favorites:

9. Couple vs Couple Challenge

Think of this challenge as a double date mixed with a bit of competition. Couple vs couple challenges simply mean you and your partner compete against another couple. The competition can involve trivia, battles of strength, or whatever you want. As long as everyone is having fun, it’s sure to be entertaining.

What We Like: You, your partner, and another couple can get creative with the kinds of challenges you include. From extreme yoga to pop culture trivia to DIY projects — any task can be used to modify this challenge to your liking.

10. Spend 24 Hours Handcuffed Together

The challenge is simple — you and your partner will spend 24 hours handcuffed to each other and will have to find a way to go about your day as normally as possible.

What We Like: Handcuff challenges have been popular among content creators for years and for good reason. It’s hilarious to watch couples try to have a normal day and complete simple tasks while stuck together.

11. Wheel of Dares

In this challenge, couples take turns spinning a wheel that dictates the dares they have to complete. You can either make the wheel yourself with dares of your choice or you can find one online. Just remember to be safe and not complete any dares that can put you or others in danger.

What We Like: This challenge is very spontaneous since the dares are assigned at random, making the game entertaining for the participants as well as the audience. You can modify the game to only be between you and your partner, or you can bring on more couples for added fun.

No matter what challenge you choose, just make sure you’re having fun. Your audience will enjoy seeing you and your loved ones laughing and being creative with the challenges. YouTube challenges are an excellent way to let your personality shine, expand your audience, and spread joy through your content.

New call-to-action

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

The Future of Content Success Is Social

Published

on

The Future of Content Success Is Social

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are.

We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors missed?” How can I put them in?” AND “How can I do everything just slightly better than they can?”

Then they do the same, and it becomes a cycle of beating mediocre content with slightly less mediocre content.

When I looked at our high-ranking content, I felt uncomfortable. Yes, it ranked, but it wasn’t overly helpful compared to everything else that ranked.

Ranking isn’t the job to be done; it is just a proxy.

Why would a high-ranking keyword make me feel uncomfortable? Isn’t that the whole freaking job to be done? Not for me. The job to be done is to help educate people, and ranking is a byproduct of doing that well.

I looked at our own content, and I put myself in the seat of a searcher, not an SEO; I looked at the top four rankings and decided that our content felt easy, almost ChatGPT-ish. It was predictable, it was repeatable, and it lacked hot takes and spicy punches.

So, I removed 80% of the content and replaced it with the 38 questions I would ask if I was hiring an SEO. I’m a 25-year SME, and I know what I would be looking for in these turbulent times. I wanted to write the questions that didn’t exist on anything ranking in the top ten. This was a risk, why? Because, semantically, I was going against what Google was likely expecting to see on this topic. This is when Mike King told me about information gain. Google will give you a boost in ranking signals if you bring it new info. Maybe breaking out of the sea of sameness + some social signals could be a key factor in improving rankings on top of doing the traditional SEO work.

What’s worth more?

Ten visits to my SEO RFP post from people to my content via a private procurement WhatsApp group or LinkedIn group?

One hundred people to the same content from search?

I had to make a call, and I was willing to lose rankings (that were getting low traffic but highly valued traffic) to write something that when people read it, they thought enough about it to share it in emails, groups, etc.

SME as the unlock to standout content?

I literally just asked myself, “Wil, what would you ask yourself if you were hiring an SEO company? Then I riffed for 6—8 hours and had tons of chats with ChatGPT. I was asking ChatGPT to get me thinking differently. Things like, “what would create the most value?” I never constrained myself to “what is the search volume,” I started with the riffs.

If I was going to lose my rankings, I had to socially promote it so people knew it existed. That was an unlock, too, if you go this route. It’s work, you are now going to rely on spikes from social, so having a reason to update it and put it back in social is very important.

Most of my “followers” aren’t looking for SEO services as they are digital marketers themselves. So I didn’t expect this post to take off HUGLEY, but given the content, I was shocked at how well it did and how much engagement it got from real actual people.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

7 Things Creators Should Know About Marketing Their Book

Published

on

7 Things Creators Should Know About Marketing Their Book

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Being position-less secures a marketer’s position for a lifetime

Published

on

Optimove Positionless Marketer Optimove

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference.

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess.

As a reminder, data analytics and AI, integrated marketing platforms, automation and more make the Position-less Marketer possible. Plus, new generative AI tools like ChatGPT, Canna-GPT, Github, Copilot and DALL-E offer human access to powerful new capabilities that generate computer code, images, songs and videos, respectively, with human guidance.

Position-less Marketer does not mean a marketer without a role; quite the opposite

Speaking with a senior-level marketer at a global retailer, their first interpretation may be a marketer without a role/position. This was a first-glance definition from more than 60% of the marketers who first heard the term. But on hearing the story and relating it to “be position-less” in other professions, including music and sports, most understood it as a multidimensional marketer — or, as we noted, realizing your multipotentiality. 

One executive said, phrasing position-less in a way that clarified it for me was “unlocking your multidimensionality.” She said, “I like this phrase immensely.” In reality, the word we used was “multipotentiality,” and the fact that she landed on multidimensionality is correct. As we noted, you can do more than one thing.

The other 40% of marketing executives did think of the “Position-less Marketer” as a marketing professional who is not confined or defined by traditional marketing roles or boundaries. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer. As a result, the Position-less Marketer should be comfortable working across channels, platforms and strategies, integrating different approaches to achieve marketing goals effectively.

Navigating the spectrum: Balancing specialization and Position-less Marketing

Some of the most in-depth feedback came from data analytic experts from consulting firms and Chief Marketing Officers who took a more holistic view.

Most discussions of the “Position-less Marketer” concept began with a nuanced perspective on the dichotomy between entrepreneurial companies and large enterprises.

They noted that entrepreneurial companies are agile and innovative, but lack scalability and efficiency. Conversely, large enterprises excel at execution but struggle with innovation due to rigid processes.

Drawing parallels, many related this to marketing functionality, with specialists excelling in their domain, but needing a more holistic perspective and Position-less Marketers having a broader understanding but needing deep expertise.

Some argued that neither extreme is ideal and emphasized the importance of balancing specialization and generalization based on the company’s growth stage and competitive landscape.

They highlight the need for leaders to protect processes while fostering innovation, citing Steve Jobs’ approach of creating separate teams to drive innovation within Apple. They stress the significance of breaking down silos and encouraging collaboration across functions, even if it means challenging existing paradigms.

Ultimately, these experts recommended adopting a Position-less Marketing approach as a competitive advantage in today’s landscape, where tight specialization is common. They suggest that by connecting dots across different functions, companies can offer unique value to customers. However, they caution against viewing generalization as an absolute solution, emphasizing the importance of context and competitive positioning.

These marketing leaders advocate for a balanced marketing approach that leverages specialization and generalization to drive innovation and competitive advantage while acknowledging the need to adapt strategies based on industry dynamics and competitive positioning.

Be position-less, but not too position-less — realize your multipotentiality

This supports what was noted in the March 20th article: to be position-less, but not too position-less. When we realize our multipotentiality and multidimensionality, we excel as humans. AI becomes an augmentation.

But just because you can individually execute on all cylinders in marketing and perform data analytics, writing, graphics and more from your desktop does not mean you should.

Learn when being position-less is best for the organization and when it isn’t. Just because you can write copy with ChatGPT does not mean you will write with the same skill and finesse as a professional copywriter. So be position-less, but not too position-less.

Position-less vs. being pigeonholed

At the same time, if you are a manager, do not pigeonhole people. Let them spread their wings using today’s latest AI tools for human augmentation.

For managers, finding the right balance between guiding marketing pros to be position-less and, at other times, holding their position as specialists and bringing in specialists from different marketing disciplines will take a lot of work. We are at the beginning of this new era. However, working toward the right balance is a step forward in a new world where humans and AI work hand-in-hand to optimize marketing teams.

We are at a pivot point for the marketing profession. Those who can be position-less and managers who can optimize teams with flawless position-less execution will secure their position for a lifetime.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending