Connect with us

GOOGLE

Apple Safari to Block Google Analytics From Collecting Data

Published

on

apple safari to block google analytics from collecting data via mattgsouthern

Apple’s latest version of macOS contains an updated version of the Safari browser that blocks trackers, including Google Analytics, from collecting user data.

The new version of macOS, called “Big Sur,” was announced this week at Apple’s annual Worldwide Developer Conference (WWDC). During the announcement Apple previewed Safari’s new privacy report feature.

Safari’s privacy report will list all trackers blocked by the browser on the website a user is currently visiting.

If you weren’t looking closely you may have missed it, but Apple specifically shows Google Analytics being blocked by Safari.

Here’s a screenshot from a press release Apple published yesterday:

Apple Safari to Block Google Analytics From Collecting Data

As you can see, the new version of Safari blocks other popular trackers such as DoubleClick, Amazon, and Optimizely.

Apple is touting Safari’s privacy features as a major selling point of the new browser.

“Privacy has always been built into Safari, and a new Privacy Report delivers added visibility into how Safari protects browsing activity across the web.

Users can choose when and which websites a Safari extension can work with, and tools like data breach password monitoring never reveal your password information — not even to Apple.”

Apple is even going to let users of macOS Big Sur add a privacy report widget to their desktop for easy access at any time.

The privacy report widget contains a comprehensive list of all trackers blocked in the past seven days.

What Does This Mean for Marketers?

This change spells potential bad news for marketers and site owners, especially if a significant amount of their visitors use the Safari browser.

Losing data is never a good thing though, regardless of how much of a site’s audience uses Safari.

It’s a particularly valuable set of data when it comes to analyzing how Mac users engage with a website compared to users on other operating systems.

The silver lining is this update is only coming to the desktop version of Safari, which holds less that half the market share of mobile Safari.

Related: Safari Announces Full 3rd Party Cookie Blocking

Safari Market Share – Desktop vs. Mobile

As of May 2020, Safari holds 9.4% of desktop browser market share worldwide.

Apple Safari to Block Google Analytics From Collecting Data

That number is slightly higher when looking at United States data where Safari holds 15.6% of the desktop market.

Apple Safari to Block Google Analytics From Collecting Data

Many fewer people use Safari than Chrome, but Safari’s market share is not insignificant by any means. It’s still the second-most popular desktop web browser.

This update to Safari would have a much greater impact if it were rolled out to the mobile browser, however, as mobile Safari holds 24.4% market share world wide.

That number is over twice as high in the United States, where Safari is currently the most popular mobile web browser with a whopping 55% market share.

Blocking Google Analytics on mobile Safari would be an enormous hit to marketers’ data – but let’s not worry about that until we have to.

What Does This Mean for Advertising?

Apple has been on a push toward a more private browsing experience well before it’s latest announcement.

The company’s efforts to block trackers thus far has resulted in a 60% decrease in pricing for targeted Safari ads.

As Apple expands its tracker blocking capabilities in Safari, ads will become even harder to target which will likely drive the price down even further.

While that may benefit ad buyers, lower prices for ads means less money earned by websites publishing those ads.

Not to mention blocking trackers makes it challenging for advertisers to reach their intended audience.

Time will tell to what extent this change affects marketers.

There’s no release date set in stone for macOS Big Sur, but Apple’s major operating system updates typically roll out in the fall.

Source: Apple

Searchenginejournal

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

GOOGLE

Google Implements Stricter Guidelines for Mass Email Senders to Gmail Users

Published

on

1280x924 gmail

Beginning in April, Gmail senders bombarding users with unwanted mass emails will encounter a surge in message rejections unless they comply with the freshly minted Gmail email sender protocols, Google cautions.

Fresh Guidelines for Dispatching Mass Emails to Gmail Inboxes In an elucidative piece featured on Forbes, it was highlighted that novel regulations are being ushered in to shield Gmail users from the deluge of unsolicited mass emails. Initially, there were reports surfacing about certain marketers receiving error notifications pertaining to messages dispatched to Gmail accounts. Nonetheless, a Google representative clarified that these specific errors, denoted as 550-5.7.56, weren’t novel but rather stemmed from existing authentication prerequisites.

Moreover, Google has verified that commencing from April, they will initiate “the rejection of a portion of non-compliant email traffic, progressively escalating the rejection rate over time.” Google elaborates that, for instance, if 75% of the traffic adheres to the new email sender authentication criteria, then a portion of the remaining non-conforming 25% will face rejection. The exact proportion remains undisclosed. Google does assert that the implementation of the new regulations will be executed in a “step-by-step fashion.”

This cautious and methodical strategy seems to have already kicked off, with transient errors affecting a “fraction of their non-compliant email traffic” coming into play this month. Additionally, Google stipulates that bulk senders will be granted until June 1 to integrate “one-click unsubscribe” in all commercial or promotional correspondence.

Exclusively Personal Gmail Accounts Subject to Rejection These alterations exclusively affect bulk emails dispatched to personal Gmail accounts. Entities sending out mass emails, specifically those transmitting a minimum of 5,000 messages daily to Gmail accounts, will be mandated to authenticate outgoing emails and “refrain from dispatching unsolicited emails.” The 5,000 message threshold is tabulated based on emails transmitted from the same principal domain, irrespective of the employment of subdomains. Once the threshold is met, the domain is categorized as a permanent bulk sender.

These guidelines do not extend to communications directed at Google Workspace accounts, although all senders, including those utilizing Google Workspace, are required to adhere to the updated criteria.

Augmented Security and Enhanced Oversight for Gmail Users A Google spokesperson emphasized that these requisites are being rolled out to “fortify sender-side security and augment user control over inbox contents even further.” For the recipient, this translates to heightened trust in the authenticity of the email sender, thus mitigating the risk of falling prey to phishing attempts, a tactic frequently exploited by malevolent entities capitalizing on authentication vulnerabilities. “If anything,” the spokesperson concludes, “meeting these stipulations should facilitate senders in reaching their intended recipients more efficiently, with reduced risks of spoofing and hijacking by malicious actors.”

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

GOOGLE

Google’s Next-Gen AI Chatbot, Gemini, Faces Delays: What to Expect When It Finally Launches

Published

on

By

Google AI Chatbot Gemini

In an unexpected turn of events, Google has chosen to postpone the much-anticipated debut of its revolutionary generative AI model, Gemini. Initially poised to make waves this week, the unveiling has now been rescheduled for early next year, specifically in January.

Gemini is set to redefine the landscape of conversational AI, representing Google’s most potent endeavor in this domain to date. Positioned as a multimodal AI chatbot, Gemini boasts the capability to process diverse data types. This includes a unique proficiency in comprehending and generating text, images, and various content formats, even going so far as to create an entire website based on a combination of sketches and written descriptions.

Originally, Google had planned an elaborate series of launch events spanning California, New York, and Washington. Regrettably, these events have been canceled due to concerns about Gemini’s responsiveness to non-English prompts. According to anonymous sources cited by The Information, Google’s Chief Executive, Sundar Pichai, personally decided to postpone the launch, acknowledging the importance of global support as a key feature of Gemini’s capabilities.

Gemini is expected to surpass the renowned ChatGPT, powered by OpenAI’s GPT-4 model, and preliminary private tests have shown promising results. Fueled by significantly enhanced computing power, Gemini has outperformed GPT-4, particularly in FLOPS (Floating Point Operations Per Second), owing to its access to a multitude of high-end AI accelerators through the Google Cloud platform.

SemiAnalysis, a research firm affiliated with Substack Inc., expressed in an August blog post that Gemini appears poised to “blow OpenAI’s model out of the water.” The extensive compute power at Google’s disposal has evidently contributed to Gemini’s superior performance.

Google’s Vice President and Manager of Bard and Google Assistant, Sissie Hsiao, offered insights into Gemini’s capabilities, citing examples like generating novel images in response to specific requests, such as illustrating the steps to ice a three-layer cake.

While Google’s current generative AI offering, Bard, has showcased noteworthy accomplishments, it has struggled to achieve the same level of consumer awareness as ChatGPT. Gemini, with its unparalleled capabilities, is expected to be a game-changer, demonstrating impressive multimodal functionalities never seen before.

During the initial announcement at Google’s I/O developer conference in May, the company emphasized Gemini’s multimodal prowess and its developer-friendly nature. An application programming interface (API) is under development, allowing developers to seamlessly integrate Gemini into third-party applications.

As the world awaits the delayed unveiling of Gemini, the stakes are high, with Google aiming to revolutionize the AI landscape and solidify its position as a leader in generative artificial intelligence. The postponed launch only adds to the anticipation surrounding Gemini’s eventual debut in the coming year.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

GOOGLE

Google Brings Bard Students Math and Coding Education in the Summer

Published

on

Google Brings Bard Students Math and Coding Education in the Summer

Google is stepping up its AI efforts this summer by sending Bard, its high-profile chatbot, to summer school. The aim? To boost the bot’s math and coding smarts. These developments are excellent news— when Bard first debuted, it was admittedly not a finished product. But Google is steadily plugging away at it, and have now implemented implicit code execution for logical prompts, and handy Google Sheets’ integration to take it to the next level.

Thanks to implicit code execution, Bard can respond to inquiries requiring calculation or computation with Python code snippets running in the background. What’s even more amazing is that coders can take this generated code and modify it for their projects. Though Google is still apprehensive about guaranteeing the accuracy of Bard’s answers, this feature is said to improve the accuracy of math and word problems by an impressive 30%.

In addition to this, Bard can now export directly to Sheets when asked about tables. So, you don’t need to worry about copying and pasting, which comes with the risk of losing formatting or data.

From the company’s I/O keynote address, it is clear that they are focused on making the most of what Bard can offer. As they continue to speak highly of the chatbot, we’re sure to expect more features and capabilities when the summer comes around.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS