NEWS

Coordinate Links and Content for Success

Published

5 years ago

October 22, 2019

coordinate links and content for success via martinibuster

For some sites, the process of encouraging links can improve when it’s done together with the content side of a business. I hesitate to call it link building because it’s not really building links in the way it’s commonly thought of.

The reason why content creation and link acquisition should coordinate with each other is because of how tightly Google matches the context between the page where a link is created and the page that the link is pointing to and the search query a searcher is making.

Three steps for coordinating links and content

Meaning of a Search Query.
Topic of a Link.
Topic of a Web Page.

I believe those three matching contexts helps a page rank better.

A link graph is the map of the web, which can be organized by topic and/or niche. The ideal link, in my opinion is from a site that occupies a topically relevant part of the link graph. With enough links, a single page might be able to occupy a topically relevant position in that kind of link graph.

Of course, the page on which the link originates has to be on a topically relevant. And that should ideally exist on a site that is topically relevant. And that site should ideally belong to a topically relevant branch of the link graph.

The importance of the context of a link and and the context of the linked page and how it matches to the intent of a user making the query is important because it may predict a more successful outcome.

For example, during the course of link building I’ve noticed that certain topics are trending and that sites are beginning to link to content that is about that topic.

Screenshot of a Google Trends for five years in the U.S.A for the search query Kombucha

This screenshot of a Google trends report for the phrase “kombucha” shows how at a certain point the topic took off. That takeoff point is where users and websites needed more content on the topic.

That’s when I turn to the content side and ask for content about a certain topic. I know that if we produce content on a certain topic we have a higher likelihood of obtaining links for content about that topic.

As someone involved in acquiring links, I am in a position to see that the sites I want links from are talking about a certain topic and that they are linking to other pages that talk about that topic.

Coordinating between the link building side that is looking at sites and the content side that’s creating content can help make a site become more popular.

The link building side may have insight about content topics that the content side might not be aware of.

The content side can give advance notice to the link building side about content that is under development. Advanced notice can put the link building side on alert to create an outreach plan to help promote the upcoming content.

Seems to me that the typical content and site creation part of a business happens in isolation from the link building part. The link building part is treated as separate. But in my opinion, for some websites, a better outcome will happen if the link building side is an informed partner from the beginning.

On a certain level, link building is understanding what people want and showing them where to get it.

Content is about giving users what they want, what they need and in some cases teaching users how to achieve their aspirations.

Both are focused on users, as is Google when they rank a web page. So if your content and link acquisition is aligned with the users needs, then your page is going to have what users are looking for and Google will find it because of the meaningful and on topic links to those pages.

For that reason, because of how web pages are ranked, link building can’t rightly be considered an activity that happens independently of the content production, PR, site design and social side of a business.

The relationship between the content and social side is a good model of how the content and link building side should cooperate.

And you know, it’s not just links that matter. A quality link building initiative can focus on non-link projects that result in building awareness among important demographic audiences.

A project that puts your message in front of 20,000 potential customers is every bit as good as a link. In the long run, these kinds of projects result in a demand to see your site in the search results. Google search is about showing users pages that meet their needs.

A section of Google’s Search Quality Raters Guidelines is called:

Part 3: Needs Met Rating Guideline
13.0 Rating Using the Needs Met Scale

The “fully meets” rating level, the highest rating, is described as:

“All or almost all mobile users would be immediately and fully satisfied by the result and would not need to view other results to satisfy their need.”

What users need is constantly changing. The link building side can help identify those trends and keep the content side on top of user and website needs.

Coordinating the link building (and awareness building) with the content side may be a useful approach to creating a website that satisfies users and because of that may rank better since it is better positioned to meet user’s needs.

NEWS

OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models

Published

2 months ago

August 21, 2024

Max

OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models

OpenAI has today announced the release of fine-tuning capabilities for its flagship GPT-4 large language model, marking a significant milestone in the AI landscape. This new functionality empowers developers to create tailored versions of GPT-4 to suit specialized use cases, enhancing the model’s utility across various industries.

Fine-tuning has long been a desired feature for developers who require more control over AI behavior, and with this update, OpenAI delivers on that demand. The ability to fine-tune GPT-4 allows businesses and developers to refine the model’s responses to better align with specific requirements, whether for customer service, content generation, technical support, or other unique applications.

Why Fine-Tuning Matters

GPT-4 is a very flexible model that can handle many different tasks. However, some businesses and developers need more specialized AI that matches their specific language, style, and needs. Fine-tuning helps with this by letting them adjust GPT-4 using custom data. For example, companies can train a fine-tuned model to keep a consistent brand tone or focus on industry-specific language.

Fine-tuning also offers improvements in areas like response accuracy and context comprehension. For use cases where nuanced understanding or specialized knowledge is crucial, this can be a game-changer. Models can be taught to better grasp intricate details, improving their effectiveness in sectors such as legal analysis, medical advice, or technical writing.

Key Features of GPT-4 Fine-Tuning

The fine-tuning process leverages OpenAI’s established tools, but now it is optimized for GPT-4’s advanced architecture. Notable features include:

Enhanced Customization: Developers can precisely influence the model’s behavior and knowledge base.
Consistency in Output: Fine-tuned models can be made to maintain consistent formatting, tone, or responses, essential for professional applications.
Higher Efficiency: Compared to training models from scratch, fine-tuning GPT-4 allows organizations to deploy sophisticated AI with reduced time and computational cost.

Additionally, OpenAI has emphasized ease of use with this feature. The fine-tuning workflow is designed to be accessible even to teams with limited AI experience, reducing barriers to customization. For more advanced users, OpenAI provides granular control options to achieve highly specialized outputs.

Implications for the Future

The launch of fine-tuning capabilities for GPT-4 signals a broader shift toward more user-centric AI development. As businesses increasingly adopt AI, the demand for models that can cater to specific business needs, without compromising on performance, will continue to grow. OpenAI’s move positions GPT-4 as a flexible and adaptable tool that can be refined to deliver optimal value in any given scenario.

By offering fine-tuning, OpenAI not only enhances GPT-4’s appeal but also reinforces the model’s role as a leading AI solution across diverse sectors. From startups seeking to automate niche tasks to large enterprises looking to scale intelligent systems, GPT-4’s fine-tuning capability provides a powerful resource for driving innovation.

OpenAI announced that fine-tuning GPT-4o will cost $25 for every million tokens used during training. After the model is set up, it will cost $3.75 per million input tokens and $15 per million output tokens. To help developers get started, OpenAI is offering 1 million free training tokens per day for GPT-4o and 2 million free tokens per day for GPT-4o mini until September 23. This makes it easier for developers to try out the fine-tuning service.

As AI continues to evolve, OpenAI’s focus on customization and adaptability with GPT-4 represents a critical step in making advanced AI accessible, scalable, and more aligned with real-world applications. This new capability is expected to accelerate the adoption of AI across industries, creating a new wave of AI-driven solutions tailored to specific challenges and opportunities.

GOOGLE

This Week in Search News: Simple and Easy-to-Read Update

Published

3 months ago

June 30, 2024

Entireweb News Bot

This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

Link Cards: Google is testing link cards at the top of AI-generated overviews.
Health Overviews: There are more AI-generated health overviews showing up in search results.
Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

Credit Card Widget: Google is testing a new widget for credit card information in search results.
Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

Published

7 months ago

March 20, 2024

Max

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.