Google Discusses Natural Backlinks

Google Discusses Natural Backlinks

In a Google SEO office hours hangout someone asked John Mueller to explain what Google means by quality backlinks. John offered a recommendation on how to approach the problem of…

High-Quality Links vs. Low-Quality Links: What’s the Difference?

We spend a lot of time as SEO professionals going after links. They are often seen as the most powerful way to rank a site. But not every link is…

A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them

Inlinks, backlinks, inbound links. They all mean the same thing – someone else’s web property is linking to yours. A hyperlink from one webpage to another. A simple, integral part…

How to Use Guest Blogging for Natural Link Building

What’s better than a box of chocolates for a content creator? You guessed it — the byline. Nothing gives me a fuzzier, beyond roses-and-chocolatey feeling than this: by Julia McCoy….

What Is Link Reclamation & How to Regain Lost Link Value

Link reclamation is an integral part of an effective SEO strategy, but it can seem intimidating if you don’t understand what it is, or why it’s important. Building links isn’t…

How to Build Links Using Q&A Sites

Opinions vary among SEO experts about whether adding links to question-and-answer sites is a valid link building tactic. It depends on how you approach Q&A sites though, and how much…

How to Build Links Using Testimonials & Reviews

Most businesses use testimonials and reviews as a way to build trust with their customers, and to learn more about what their ideal customer needs. Testimonials and reviews are also…

A Guide to Local Citation Building

When was the last time you performed a local online search? When you want to find a product or service in your area, do you dust off the ol’ phone…

Reciprocal Links: Do They Help or Hurt Your SEO?

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in…

Image Link Building: How to Use Visual Content to Earn More Links

A captivating headline will draw you in. A good opening line – a hook – will entice you to keep reading. And a well-placed, eye-catching visual will keep you focused and will…