Reciprocal Links: Do They Help or Hurt Your SEO?

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in…

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Image Link Building: How to Use Visual Content to Earn More Links

A captivating headline will draw you in. A good opening line – a hook – will entice you to keep reading. And a well-placed, eye-catching visual will keep you focused and will…

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Giving Back to Get: 5 Ideas to Build Links by Helping Others

You already have a strategy in place for link building, right? Your plan probably includes at least one of the following link building tactics: The above tactics aren’t enough, though….

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Google’s John Mueller On Link Velocity and Penalties

Google’s John Mueller answered a question about getting links too fast and if that would trigger a penalty. The rate at which links are acquired is known in the SEO…

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Coordinate Links and Content for Success

For some sites, the process of encouraging links can improve when it’s done together with the content side of a business. I hesitate to call it link building because it’s…

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How to Use Relevant, Targeted Directories for Link Building

Do you remember the phone book? I know… it’s practically an ancient artifact. But it was useful, in its time. Not only could you close your eyes, open to a random…

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Affiliate Link Building: How to Do It the Right Way

Affiliate link building is like commissioned sales for the 21st century. The concept is simple: With an affiliate marketing program, brands and businesses select leading influencers to promote a service…

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Relationship Building: How to Earn Trust & High-Quality Links

Building trust with your audience is an essential component of any content marketing strategy. When you build trust, you build authority simultaneously. And, when you check off those two elements,…

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