Connect with us

NEWS

DuckDuckGo vs. Google: An In-Depth Search Engine Comparison

Published

on

In the world of search, Google towers above the rest.

It’s the “industry standard” search engine that is relied on in most any instance (at least in the United States), and, let’s be honest: it’s for good reason.

Google search is an amazing tool.

But competitors are always going to be vying for search market share. And from time to time, there are going to be some great search engines that are actually worth using.

DuckDuckGo may just be one of those competitors, especially if you’re looking for privacy that you may not get elsewhere. But DuckDuckGo has plenty more to offer searchers.

What follows is an in-depth comparison of the features of two great search engines we love – DuckDuckGo and Google. As we try to answer the question: which search engine should you use?

DuckDuckGo

Search Features

Founded in 2008, DuckDuckGo claims to not store personal information of its users, ever.

“Our privacy policy is simple: we don’t collect or share any of your personal information,” the website’s homepage says below the main search field.

DuckDuckGo doesn’t follow its users around with ads since it won’t store their search history, won’t track their IP address, and essentially has no personal data to sell, regardless of whether the user is in private browsing mode.

DuckDuckGo separated itself from the competition early and often in terms of the privacy it offers its users – that same privacy other search engines have refused to offer until DuckDuckGo.

Just take a look at its Twitter feed if you want to find out how pro-privacy this search engine is.

But beyond privacy, what else does DuckDuckGo bring to the table?

For starters, it has a similar layout to Google, including:

  • Search engine landing pages (SERPs) of 10 organic search results (both search engines served 10 organic search results on their respective Page 1s in March 2019).
  • A couple of ads at the top and the bottom of each SERP, give or take one or two and depending on the search volume and competition around certain keywords and topics.

DuckDuckGo uses its web crawler, DuckDuckBot, and up to 400 other sources to compile its search results, including other search engines like Bing, Yahoo, and Yandex, and crowdsourcing sites like Wikipedia.

It also offers a Knowledge panel-like breakout box on the right rail with quick-access information for important details like name, address, phone number, website, etc., drawn from those above-mentioned sources, including Wikipedia (much like Google).

DuckDuckGo pulls information from user-review site Yelp, including reviews, addresses, phone numbers, and business hours.

Business-location directions are pulled from Bing Maps (by default), but this can be changed to Google Maps, HERE Maps, or OneStreetMap as the source (screenshot below).

DuckDuckGo vs. Google: An In-Depth Search Engine Comparison

DuckDuckGo offers a number of other simple usability and/or preference tweaks that help simplify the overall process for the user, many of which Google implemented first – but not all of them.

For instance, once a user has reached the bottom of a SERP, they can select to see more results, which opens up the next SERP directly below the current one (without opening a new page). It’s a simple difference but it does make the user experience a bit cleaner.

Category Pages are one of my personal favorite features of the DuckDuckGo platform, offering category lineups with brief descriptions and images that are presented in a clean, enticing way.

And, like Google (although not as extensive), DuckDuckGo offers Instant Answers (comparable to Google’s Featured Snippets), which are pulled from more than 100 sources around the web, according to DuckDuckGo.

There are also search-vertical options, including:

  • Web results.
  • Image results.
  • Video results.
  • News results.
  • Maps results.

And, depending on which vertical you search with, DuckDuckGo will dynamically generate applicable search verticals.

For instance, when you search a food or favorite dish, DuckDuckGo will trigger the “Recipes” vertical for you (screenshot below).

See also  TikTok’s rivals in India struggle to cash in on its ban

DuckDuckGo vs. Google: An In-Depth Search Engine Comparison

DuckDuckGo also has a simple site-search command it calls “!bang syntax” that makes searching one website a lot easier (not that it’s never been done before).

There are some other usability features that DuckDuckGo offers its users, but its biggest messaging points come from:

  • The brand’s high standards for privacy.
  • Being an efficient and respectable search engine despite its small piece of search market share (only .22 percent of total market share, well below Ask, Yandex, Baidu, and all three “major players” in the United States, Google, Bing, and Yahoo).

DuckDuckGo annual traffic did grow by 55 percent in 2017 and by 56 percent in 2018 – with just under 6 billion searches in 2017 and more than 9.2 billion in 2018.

That number is obviously expected to grow, too – but to what extent, we don’t yet know.

If it keeps growing at this rate, though, more people will continue to take notice and more people will join in.

Pros of Using DuckDuckGo

Privacy

A staple of its foundation, DuckDuckGo preaches its desire to not track any information of its users or their searches, and prides itself on offering the most private search engine on the market.

Easy to Use

Its clean interface and simple user experience make using the platform a somewhat-unique search experience.

Usability seems to be a primary focus, and it shows. It’s also aesthetically pleasing while still following the basic concept and layout of other search engines.

Growing in Popularity

The more users, the more profit, the more resources = better search engine.

Cons of Using DuckDuckGo

Not as Good as Google ¯\_(ツ)_/¯

It’s the mom-and-pop version of a search engine, while Google is the premium gold standard.

DuckDuckGo simply doesn’t have the resources of big, long-standing search engines. But it’s getting more every year, including a $10 million investment at the end of 2018.

Tiny Search Market Share

DuckDuckGo only owned .22 percent of total search market share in 2017, which is less than Ask, Yandex, Baidu, and all three “major players” in the United States (Google, Bing, and Yahoo).

This means there is room for a lot of growth, but it needs to sustain its increasing popularity for years to come to gain significant market share.

Going to Always be Playing Catch-up

Features, ideas, and practices of DuckDuckGo are going to (for the most part) shadow Google (including doing the opposite of what Google is doing in terms privacy).

This isn’t out of the norm for other search engines; they’re all chasing the big dog, Google.

Google

Search Features

Google is the O.G.

But why, exactly?

To start, it’s the most robust, vast search engine out there in more ways than one, with a family of tools and databases to accompany it and support its mission of delivering the most relevant, credible answers quickly and easily.

For instance, owning a tool as powerful as Google Maps, which boasts a plethora of significant information for businesses across the world – from names, addresses, phone numbers, and websites, but also business-related photos that include interiors, exteriors, and everyday interactions – puts Google in a good position for success at its core.

We know Google tried to establish a human network with similar, useful information in Google+, which is Google’s latest victim of the chopping block.

While this was a futile effort in the end, it illustrates Google’s dedication to, not just improving search, but owning and building high-quality vessels to improve it through its platform.

Like DuckDuckGo, Google offers specific search verticals to help simply searches, but with more options.

In addition to traditional web results, and the above-mentioned Maps results, there are verticals for:

  • News.
  • Videos.
  • Images.
  • Shopping.
  • Books.
  • Flights.
  • Finance.
  • Personal searches.

There are additional search settings and tools that can be used to further refine searches (shown below).

See also  Facebook to introduce limits on ads running at the same time

DuckDuckGo vs. Google: An In-Depth Search Engine Comparison

“The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size,” Google says.

This is, by far, the vastest of search engine indexes. And it’s one of the main reasons Google is the dominate player in search.

It isn’t just the largest search index; it’s also the smartest.

Google is constantly making updates to its algorithms and ranking signals, including the addition of artificial intelligence via RankBrain. This machine-learning mechanism is another reason Google dominates and delivers, with no competitor close in sight.

It has the best crawlers, the best index, and the best algorithms, which is why I always believe something I often say: “If it’s not on Google, it’s not real.”

This is a playful statement based on Google’s incredible ability to identify search queries – and their answers – from unique long-tail searches without some of the most important piece of information.

For instance, finding a film about a particular person or place without knowing the name of the movie, year of origin, or other seemingly critical information.

When I look for a 1980s skateboarding movie with a name I don’t know but remember the main character has blonde hair, Google delivers me the answer I am looking for right in Position 1.

DuckDuckGo vs. Google: An In-Depth Search Engine Comparison

The movie I was looking for is, of course, “Gleaming the Cube” with Christian Slater from 1989.

There are other popular entities that Google owns that contribute to making it the powerhouse it is, like YouTube, Gmail, Play, and AdSense, and so on.

It also boasts one of the best (and free) tool suites for productivity that includes Sheets, Docs, Slides, Calendar, and more.

That’s not to forget Google’s free tools for webmasters and marketers, including Google Analytics and Search Console.

What makes Google the true Goliath of the industry? It’s the combination of:

  • Its vast network of Alphabet-owned tools and properties.
  • Its unmatched ability to understand real-world entities and their relationship to one another (things, not strings).
  • Its constant commitment to improving the Google Search experience for the short- and long-term.
  • Its unparalleled leadership in the world of search and all things websites, we know what makes Google the true Goliath of the industry.

And while it is the biggest and best search engine out there, it doesn’t change the fact that Google is, in fact, always extracting information from its users and applying it where it can for the gain of the company and/or the people paying the company for the extracted user data and/or advertising.

It’s no secret that Google is doing this, so it’s not “ethically” wrong; it’s just not known by the majority of users exactly what data is being used, what it’s being used for, and why it’s being used at all.

This has allowed Google to become one of the richest companies in the world, and it’s much ado to its targeted advertising sold on its own platform and through its many partners.

That still doesn’t change the fact that it is the best search engine out there.

That’s actually exactly why it has become one of the most successful companies: the quality of its search platform.

Pros of Using Google

It’s the Best

Google has and will continue to accomplish feats other companies – including search engines – simply aren’t able to yet, if ever.

It’s a superstar brand that has been, not just in the thick of search since its inception, but pushing it to new heights anytime it can, and before all of its competitors.

It’s Unmatched

Google has the largest search index, the smartest search engine algorithm, and the largest portfolio of free tools that all fit right inside its search engine.

See also  Twitter offers more support to researchers — to ‘keep us accountable’

It’s the Dominant Power of Search

Yeah, it’s basically the same as the two points above. But it’s what truly matters.

Google is the best and has been for quite some time. And it has changed every American’s life since its launch in 1998.

It will continue to be ingrained in our lives for many years to come.

Cons of Using Google

It’s Hard Not to Feel Violated

Google also has the largest ad network, too. That’s thanks to data its compiled from its users and their behavior.

On the organic side, Google treats personalization as a benefit to the user, but that’s all achieved through data collection as well.

Overthink User Experience & Other Ideas

Google is always testing features and changes, big and small, to try and get an idea of what works best.

Sometimes, Google will change things and, afterwards, it doesn’t seem like it was a change for the better.

But, that’s Google, and sometimes the changes (or lack of commonsense features) leave webmasters, marketers, and searchers scratching their heads.

It Isn’t Always Right (Still)

While it’s impressive in most everything it does, Google’s full-blown launch of its Featured Snippet attribute led to a lot more “noticeable” wrong or misleading answers.

In trying to provide its best (and often auto-generated) quick answer for simple questions, Google sometimes has pulled incorrect information (on a wide range of severity) that still shows the computer can’t always outsmart (or out-do!) humans.

Which Search Engine Should You Use?

As someone who somehow used Yahoo mail for two solid decades, I can admit I am an iconoclast that prefers the less-common options and going against the current. However, this is not why I was still using Yahoo email in 2017. 😆

I used Yahoo mail for that long because I liked how it operated (until I had my account hacked, then said hacking was covered up) and I was comfortable with it.

As a news-junkie and newspaper reader, Yahoo’s front page always enticed me to stick around, scroll, and read. And the stories are tailored to the user, so I was being served content I should and would eat right up.

Without at least scanning through and, I’m sure, storing some – if not most – of my user data, that Yahoo homepage would have never had been as successful as it was in terms of grabbing my attention and piquing my unique interests to read a bunch of content there daily. And I knew that after the first 12 years or so.

More importantly, I didn’t mind because it worked for me.

So, what does Yahoo have to do with whether you should use DuckDuckGo or Google?

What works best for you is the right answer here. It’s all about preference.

Both search engines can likely get you the answer your looking for, and in a time-efficient manner.

Anyone who is passionate about privacy would likely lean toward – and prefer – DuckDuckGo solely for its strong privacy policies but also since it is a better-than-average search engine trying to do right for the people. And it does a strong job in achieving that.

That doesn’t change the fact that, if you can’t find an answer on DuckDuckGo, you’re going to go to Google to find it. And you will find it there.

Otherwise, it doesn’t exist.


Image Credits 

All screenshots taken by author, April 2019

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

Published

on

Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

Advertisement

Continue Reading Below

Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

See also  Instagram adds a dedicated spot for your pronouns

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

Advertisement

Continue Reading Below

But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

See also  What is User Story Mapping? Steps, Examples + Best Tools Available

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

Continue Reading

NEWS

Survey says: Amazon, Google more trusted with your personal data than Apple is

Published

on

survey-says:-amazon,-google-more-trusted-with-your-personal-data-than-apple-is-–-phonearena
 

MacRumors reveals that more people feel better with their personal data in the hands of Amazon and Google than Apple’s. Companies that the public really doesn’t trust when it comes to their personal data include Facebook, TikTok, and Instagram.

The survey asked over 1,000 internet users in the U.S. how much they trusted certain companies such as Facebook, TikTok, Instagram, WhatsApp, YouTube, Google, Microsoft, Apple, and Amazon to handle their user data and browsing activity responsibly.

Amazon and Google are considered by survey respondents to be more trustworthy than Apple

Those surveyed were asked whether they trusted these firms with their personal data “a great deal,” “a good amount,” “not much,” or “not at all.” Respondents could also answer that they had no opinion about a particular company. 18% of those polled said that they trust Apple “a great deal” which topped the 14% received by Google and Amazon.

However, 39% said that they trust Amazon  by “a good amount” with Google picking up 34% of the votes in that same category. Only 26% of those answering said that they trust Apple by “a good amount.” The first two responses, “a great deal” and “a good amount,” are considered positive replies for a company. “Not much” and “not at all” are considered negative responses.

By adding up the scores in the positive categories,

Apple tallied a score of 44% (18% said it trusted Apple with its personal data “a great deal” while 26% said it trusted Apple “a good amount”). But that placed the tech giant third after Amazon’s 53% and Google’s 48%. After Apple, Microsoft finished fourth with 43%, YouTube (which is owned by Google) was fifth with 35%, and Facebook was sixth at 20%.

See also  Google Explains How to Use the Search Console’s Index Coverage Report

Rounding out the remainder of the nine firms in the survey, Instagram placed seventh with a positive score of 19%, WhatsApp was eighth with a score of 15%, and TikTok was last at 12%.

Looking at the scoring for the two negative responses (“not much,” or “not at all”), Facebook had a combined negative score of 72% making it the least trusted company in the survey. TikTok was next at 63% with Instagram following at 60%. WhatsApp and YouTube were both in the middle of the pact at 53% followed next by Google and Microsoft at 47% and 42% respectively. Apple and Amazon each had the lowest combined negative scores at 40% each.

74% of those surveyed called targeted online ads invasive

The survey also found that a whopping 82% of respondents found targeted online ads annoying and 74% called them invasive. Just 27% found such ads helpful. This response doesn’t exactly track the 62% of iOS users who have used Apple’s App Tracking Transparency feature to opt-out of being tracked while browsing websites and using apps. The tracking allows third-party firms to send users targeted ads online which is something that they cannot do to users who have opted out.

The 38% of iOS users who decided not to opt out of being tracked might have done so because they find it convenient to receive targeted ads about a certain product that they looked up online. But is ATT actually doing anything?

Marketing strategy consultant Eric Seufert said last summer, “Anyone opting out of tracking right now is basically having the same level of data collected as they were before. Apple hasn’t actually deterred the behavior that they have called out as being so reprehensible, so they are kind of complicit in it happening.”

See also  Gmail app adds AMP for Email support for Android and iOS

The Financial Times says that iPhone users are being lumped together by certain behaviors instead of unique ID numbers in order to send targeted ads. Facebook chief operating officer Sheryl Sandberg says that the company is working to rebuild its ad infrastructure “using more aggregate or anonymized data.”

Aggregated data is a collection of individual data that is used to create high-level data. Anonymized data is data that removes any information that can be used to identify the people in a group.

When consumers were asked how often do they think that their phones or other tech devices are listening in to them in ways that they didn’t agree to, 72% answered “very often” or “somewhat often.” 28% responded by saying “rarely” or “never.”

Continue Reading

NEWS

Google’s John Mueller on Brand Mentions via @sejournal, @martinibuster

Published

on

Google’s John Mueller was asked if “brand mentions” helped with SEO and rankings. John Mueller explained, in detail, how brand mentions are not anything used at Google.

What’s A Brand Mention?

A brand mention is when one website mentions another website. There is an idea in the SEO community that when a website mentions another website’s domain name or URL that Google will see this and count it the same as a link.

Brand Mentions are also known as an implied link. Much was written about this ten years ago after a Google patent that mentions “implied links” surfaced.

There has never been a solid review of why the idea of “brand mentions” has nothing to do with this patent, but I’ll provide a shortened version later in this article.

John Mueller Discussing Brand Mentions

John Mueller Brand Mentions

John Mueller Brand Mentions

Do Brand Mentions Help With Rankings?

The person asking the question wanted to know about brand mentions for the purpose of ranking. The person asking the question has good reason to ask it because the idea of “brand mentions” has never been definitively reviewed.

Advertisement

Continue Reading Below

The person asked the question:

“Do brand mentions without a link help with SEO rankings?”

Google Does Not Use Brand Mentions

Google’s John Mueller answered that Google does not use the “brand mentions” for any link related purpose.

Mueller explained:

“From my point of view, I don’t think we use those at all for things like PageRank or understanding the link graph of a website.

And just a plain mention is sometimes kind of tricky to figure out anyway.”

That part about it being tricky is interesting.

He didn’t elaborate on why it’s tricky until later in the video where he says it’s hard to understand the subjective context of a website mentioning another website.

Brand Mentions Are Useful For Building Awareness

Mueller next says that brand mentions may be useful for helping to get the word out about a site, which is about building popularity.

Mueller continued:

“But it can be something that makes people aware of your brand, and from that point of view, could be something where indirectly you might have some kind of an effect from that in that they search for your brand and then …obviously, if they’re searching for your brand then hopefully they find you right away and then they can go to your website.

And if they like what they see there, then again, they can go off and recommend that to other people as well.”

Advertisement

See also  Facebook to introduce limits on ads running at the same time

Continue Reading Below

“Brand Mentions” Are Problematic

Later on at the 58 minute mark another person brings the topic back up and asks how Google could handle spam sites that are mentioning a brand in a negative way.

The person said that one can disavow links but one cannot disavow a “brand mention.”

Mueller agreed and said that’s one of things that makes brand mentions difficult to use for ranking purposes.

John Mueller explained:

“Kind of understanding the almost the subjective context of the mention is really hard.

Is it like a positive mention or a negative mention?

Is it a sarcastic positive mention or a sarcastic negative mention? How can you even tell?

And all of that, together with the fact that there are lots of spammy sites out there and sometimes they just spin content, sometimes they’re malicious with regards to the content that they create…

All of that, I think, makes it really hard to say we can just use that as the same as a link.

…It’s just, I think, too confusing to use as a clear signal.”

Where “Brand Mentions” Come From

The idea of “brand mentions” has bounced around for over ten years.

There were no research papers or patents to support it. “Brand mentions” is literally an idea that someone invented out of thin air.

However the “brand mention” idea took off in 2012 when a patent surfaced that seemed to confirm the idea of brand mentions.

There’s a whole long story to this so I’m just going to condense it.

There’s a patent from 2012 that was misinterpreted in several different ways because most people at the time, myself included, did not read the entire patent from beginning to end.

See also  The 10 Best Image Search Engines

The patent itself is about ranking web pages.

The structure of most Google patents consist of introductory paragraphs that discuss what the patent is about and those paragraphs are followed by pages of in-depth description of the details.

The introductory paragraphs that explain what it’s about states:

“Methods, systems, and apparatus, including computer programs… for ranking search results.”

Advertisement

Continue Reading Below

Pretty much nobody read that beginning part of the patent.

Everyone focused on a single paragraph in the middle of the patent (page 9 out of 16 pages).

In that paragraph there is a mention of something called “implied links.”

The word “implied” is only mentioned four times in the entire patent and all four times are contained within that single paragraph.

So when this patent was discovered, the SEO industry focused on that single paragraph as proof that Google uses brand mentions.

In order to understand what an “implied link” is, you have to scroll all the way back up to the opening paragraphs where the Google patent authors describe something called a “reference query” that is not a link but is nevertheless used for ranking purposes just like a link.

What Is A Reference Query?

A reference query is a search query that contains a reference to a URL or a domain name.

The patent states:

“A reference query for a particular group of resources can be a previously submitted search query that has been categorized as referring to a resource in the particular group of resources.”

Advertisement

Continue Reading Below

Elsewhere the patent provides a more specific explanation:

“A query can be classified as referring to a particular resource if the query includes a term that is recognized by the system as referring to the particular resource.

…search queries including the term “example.com” can be classified as referring to that home page.”

The summary of the patent, which comes at the beginning of the document, states that it’s about establishing which links to a website are independent and also counting reference queries and with that information creating a “modification factor” which is used to rank web pages.

“…determining, for each of the plurality of groups of resources, a respective count of reference queries; determining, for each of the plurality of groups of resources, a respective group-specific modification factor, wherein the group-specific modification factor for each group is based on the count of independent links and the count of reference queries for the group;”

The entire patent largely rests on those two very important factors, a count of independent inbound links and the count of reference queries. The phrases reference query and reference queries are used 39 times in the patent.

See also  Facebook Wins Standoff With Australian Government

Advertisement

Continue Reading Below

As noted above, the reference query is used for ranking purposes like a link, but it’s not a link.

The patent states:

“An implied link is a reference to a target resource…”

It’s clear that in this patent, when it mentions the implied link, it’s talking about reference queries, which as explained above simply means when people search using keywords and the domain name of a website.

Idea of Brand Mentions Is False

The whole idea of “brand mentions” became a part of SEO belief systems because of how that patent was misinterpreted.

But now you have the facts and know why “brand mentions” is not real thing.

Plus John Mueller confirmed it.

“Brand mentions” is something completely random that someone in the SEO community invented out of thin air.

Citations

Ranking Search Results Patent

Watch John Mueller discuss “brand mentions” at 44:10 Minute Mark and the brand Mentions second part begins at the 58:12 minute mark

[embedded content]

Searchenginejournal.com

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending