16 Tips to Handle Negative Customer Reviews Online

Online reviews matter. We all know it, whether we understand exactly how and to what extent they matter, at least in terms of organic visibility across search engines. Google said…

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8 Things That Are Wrong with Google Search Today

Regardless of what you do with your days and nights, you’d be hard-pressed to never have used Google at some point in your life. Chances are, as we’re off and…

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SEM vs. SEO vs. PPC Defined: What’s the Difference?

As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The…

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Facebook Group vs. Facebook Page: Deciding Which to Use for Your Brand

Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Social media has changed our world forever. It’s put us in contact with people faster than ever before, regardless of their location. It has also given people and businesses a…

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Your Simple Guide to Twitter

Your Simple Guide to Twitter #Hashtags

There’s no doubt Twitter has changed the world we live in. From its launch in July 2006 to its current state 13 years later, the microblogging website has become the…

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Writing Successful Slogans & Jingles: 11 Perfect Examples

Some brand jingles and slogans are easily remembered. Others are easily forgotten. That’s because different people remember different things. A person can typically remember the jingle, its message, and (most…

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R.I.P. to the Top 10 Failed Social Media Sites

There’s no doubt social media has changed so many lives – not just in America, but throughout the entire world. Communication, no matter how far away someone else may be…

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DuckDuckGo vs. Google: An In-Depth Search Engine Comparison

In the world of search, Google towers above the rest. It’s the “industry standard” search engine that is relied on in most any instance (at least in the United States),…

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How to Change Your Default Search Engine in Chrome, Edge, Firefox & Safari

Want to change your default search engine? Changing your default search engine to Google or any other major search engine is simple and fast. Read on to learn how to…

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Should We Write Content for People or Search Engines?

All high-quality content pieces in written form have two things in common: they offer real substance to the reader, and each is well-written (or at least decently written 😊). But…

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