How to Create & Optimize a LinkedIn Company Page
Most businesses in today’s digital-driven climate know the importance of social media and the reach it offers businesses. Social media platforms allow businesses to communicate with customers during an emergency,…
15 Ideas for Relieving Stress During Coronavirus Quarantine
We’re certainly living in strange times. While a global pandemic sweeps through our nation – and across the world – there is plenty to feel stressed about. People are losing…
16 Tips to Handle Negative Customer Reviews Online
Online reviews matter. We all know it, whether we understand exactly how and to what extent they matter, at least in terms of organic visibility across search engines. Google said…
8 Things That Are Wrong with Google Search Today
Regardless of what you do with your days and nights, you’d be hard-pressed to never have used Google at some point in your life. Chances are, as we’re off and…

SEM vs. SEO vs. PPC Defined: What’s the Difference?
As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The…

Facebook Group vs. Facebook Page: What’s Better for Your Brand?
Social media has changed our world forever. It’s put us in contact with people faster than ever before, regardless of their location. It has also given people and businesses a…

Your Simple Guide to Twitter #Hashtags
There’s no doubt Twitter has changed the world we live in. From its launch in July 2006 to its current state 13 years later, the microblogging website has become the…
Writing Successful Slogans & Jingles: 11 Perfect Examples
Some brand jingles and slogans are easily remembered. Others are easily forgotten. That’s because different people remember different things. A person can typically remember the jingle, its message, and (most…
R.I.P. to the Top 10 Failed Social Media Sites
There’s no doubt social media has changed so many lives – not just in America, but throughout the entire world. Communication, no matter how far away someone else may be…
DuckDuckGo vs. Google: An In-Depth Search Engine Comparison
In the world of search, Google towers above the rest. It’s the “industry standard” search engine that is relied on in most any instance (at least in the United States),…