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12 Completely Outdated SEO Practices You Should Avoid

Search engines work towards improving their algorithms on an ongoing basis to ensure a positive experience for search users. As a part of these efforts, they will identify and remove…

How Important Is an H1 Tag for SEO?

Simply stated, H1 header tags are important. But it isn’t just making sure we use H1s on webpages or even how we use them. It’s actually understanding what an H1…

How to Create & Optimize a LinkedIn Company Page

Most businesses in today’s digital-driven climate know the importance of social media and the reach it offers businesses. Social media platforms allow businesses to communicate with customers during an emergency,…

15 Ideas for Relieving Stress During Coronavirus Quarantine

We’re certainly living in strange times. While a global pandemic sweeps through our nation – and across the world – there is plenty to feel stressed about. People are losing…

16 Tips to Handle Negative Customer Reviews Online

Online reviews matter. We all know it, whether we understand exactly how and to what extent they matter, at least in terms of organic visibility across search engines. Google said…

8 Things That Are Wrong with Google Search Today

Regardless of what you do with your days and nights, you’d be hard-pressed to never have used Google at some point in your life. Chances are, as we’re off and…

SEM vs. SEO vs. PPC Defined: What’s the Difference?

As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The…

Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Social media has changed our world forever. It’s put us in contact with people faster than ever before, regardless of their location. It has also given people and businesses a…

Your Simple Guide to Twitter #Hashtags

There’s no doubt Twitter has changed the world we live in. From its launch in July 2006 to its current state 13 years later, the microblogging website has become the…

Writing Successful Slogans & Jingles: 11 Perfect Examples

Some brand jingles and slogans are easily remembered. Others are easily forgotten. That’s because different people remember different things. A person can typically remember the jingle, its message, and (most…