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What Is Link Reclamation & How to Regain Lost Link Value

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what is link reclamation how to regain lost link value via juliaemccoy

Link reclamation is an integral part of an effective SEO strategy, but it can seem intimidating if you don’t understand what it is, or why it’s important.

Building links isn’t an easy task, so when your hard-earned links suddenly vanish or when you find a broken backlink, it can be frustrating, it devalues your SEO efforts, and it’s damaging to your site’s overall credibility.

Learning how to reclaim lost links will help to:

  • Regain link value.
  • Build your link profile.
  • Improve your site’s SEO and overall authority.

What makes link reclamation even better is that it’s a process you can start right away, at little-to-no cost.

Claiming Unlinked Mentions vs. Link Reclamation

Unlinked mentions and broken links – while similar – are not the same.

Claiming unlinked mentions is generating new backlinks from online mentions, citations, images, or other references to your brand or company that aren’t already linked back to your site.

Link reclamation is finding, fixing, and replacing online content where your brand or company has been improperly linked.

Lost or broken links – also known as “dead links” – typically occur when a website removes pages, or when URLs change during a site redesign or rebranding.

In even simpler terms:

Unlinked mentions are online references to your brand or company that are not linked to your site. They present an opportunity to claim new links.

Broken links are previously existing links or backlinks which are now lost (broken). These links need to be found and reclaimed.

For this article, we’ll focus on reclaiming lost or broken links.

How to Reclaim Lost Links

Finding Broken Internal Links

Fixing internal links is a crucial step to optimizing your site’s usability and is the first step in the link reclamation process.

To find broken links on your own site, you have the option to use paid tools like the Ahrefs Site Explorer and DeepCrawl, or to take advantage of free tools like Google Analytics and Screaming Frog’s SEO Spider. The SEO Spider will crawl up to 500 URLs with the free version, but you can pay to upgrade if you have a more significant site to crawl.

This example shows Screaming Frog’s free SEO Spider in action on a sample site:

What Is Link Reclamation & How to Regain Lost Link Value

What Is Link Reclamation & How to Regain Lost Link Value

Follow these steps for your own website:

  • Click on the Response Codes tab from the top menu
  • Filter by Client Error (4xx)
  • Sort the Status Code column in descending order
  • Click to highlight a web address with a 4xx code
  • Click on the Inlinks tab the bottom to locate internal links leading to that page

If you have a long list of URLs with 4xx codes, you have the option to export the list as a CSV file.

Fixing Broken Internal Links

The next step is to fix your broken links!

Go to each page on your site with broken links, and update or replace the URLs.

Keep in mind that if you find an old link that can’t be fixed – or if you find a link that was forgotten during a web redesign – you may need to remove the link entirely.

Finding Lost External Backlinks

After you’ve cleaned up the broken links on your own site, finding lost or broken backlinks is your next step.

Reclaiming backlinks can be more challenging than fixing internal links because you don’t have control over external links – whether you can reclaim lost backlinks is up to the other site owner.

To find broken backlinks to your site, you can use paid tools like Majestic or the Ahrefs Site Explorer, or you can use the Free Backlink Checker from SEO Review Tools.

You’re able to see up to 100 broken backlinks to your site on this report from SEO Review Tools. The trick is that after you reclaim those first 100 backlinks, you can rerun the report for another 100 backlinks, and again, and again!

What Is Link Reclamation & How to Regain Lost Link Value

What Is Link Reclamation & How to Regain Lost Link Value

Reclaiming Lost External Backlinks

Now that you have your list of broken backlinks, reach out to the site owners to give them the correct links to your website.

They’ll most likely appreciate hearing from you and will be glad to update their page with the correct URL. After all, this is helpful to them, too!

Reclaiming backlinks this way is an excellent opportunity to improve SEO and build your backlink profile without having to build brand new links.

Reclaim Lost Links (& Claim Unlinked Mentions) with a Reverse Image Search

Images are common sources for backlinks.

Unfortunately, images are often another cause for broken backlinks and unclaimed mentions.

Find images to claim using reverse image search tools like TinEye or Google Images.

What Is Link Reclamation & How to Regain Lost Link Value

What Is Link Reclamation & How to Regain Lost Link Value

When you upload an image – or search by the image’s URL – a list of matching images appears from sites all over the web:

What Is Link Reclamation & How to Regain Lost Link Value

What Is Link Reclamation & How to Regain Lost Link Value

You can then check each page in the results to see if the image correctly links back to your site.

If it does, then no further action is needed – that’s a quality backlink!

If the image doesn’t link back to your website or has a broken link, contact the site owner and provide them with a link to attach to your image.

Develop a Strategy

If you’ve never used link reclamation as a method to improve your backlink profile and boost your SEO, start now.

As it turns out, it isn’t too complicated!

Develop a marketing strategy that includes link reclamation to regain lost link value, and improve your site’s credibility and authority.

Summary

Timeframe: Implement right away and run quarterly

Results detected: 4-12 months after implementation

Average links sent per month: 5-10

Tools needed:

  • Ahrefs Site Explorer
  • DeepCrawl
  • Google Analytics
  • Screaming Frog
  • Majestic
  • SEO Review Tools
  • Tineye
  • Google Image Search

Benefits of link reclamation:

  • Regain lost link value, which can increase rankings and improve your link profile.
  • Improve SEO and overall site authority.
  • cleaning up and reclaiming old links is a cost-effective link building method.

Image Credits

Featured Image: Paulo Bobita
All screenshots taken by author

Searchenginejournal.com

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MARKETING

YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

(more…)

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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