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Expired Domains And Google Ranking Bonus? via @sejournal, @martinibuster

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In a Google Office-hours hangout Google’s John Mueller answered whether reviving content on a parked domain would have any kind of ranking advantage. Google’s John Mueller explained how Google handles expired domains.

Parked And Expired Domains

An expired domain is a domain that’s been previously registered but was allowed to expire and it returned to the general pool to be registered by someone else.

A parked domain is a domain that is registered but is not being used.

When many people buy an expired domain from a domain broker, what they’re really buying is a parked domain that had previously been registered.

Authority Of Expired Domains?

The person asking the question wanted to know if there was any “authority” left over from a parked domain that would cause Google to speed up the indexing and ranking of the domain.

While Mueller did not address the issue of website authority in his answer, he has in the past vigorously denied that Google uses any kind of metric that represents authority.

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This is the question:

“I have a domain that hasn’t been used in four years. The blog I had was doing great in its niche. But because I didn’t want to sell it I deleted all the content and left the domain parked.

I want to revive the content on it but I want to take a slightly different approach.

My question is, does Google need to learn about my blog again as if it was new or do I have a better chance to be an authority in my niche faster than usual because of this old domain?”

Google’s John Mueller Discusses Expired Domains

Google's John Mueller explains why expired domains have no impactRelated: Domain Authority: Is It a Google Ranking Factor?

Google's John Mueller explains why expired domains have no impact

Google And Expired Domains

John Mueller confirms that there is no ranking related advantage to using an expired domain and explains what the next steps are from the point of view of SEO.

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Mueller:

“So if the content was gone for a couple of years, probably we need to figure out what this site is, kind of essentially starting over fresh.

So from that point of view I wouldn’t expect much in terms of kind of bonus because you had content there in the past.

I would really assume you’re going to have to build that up again like any other site.

Like, if you have a business and you close down for four years and you open up again then it’s going to be rare that customers will remember you and say oh yeah I will go to this business.

And it looks completely different. They offer different things. But it used to exist.

I think that situation is going to be rare in real life …if you will, as well.

So I would assume that you’re essentially starting over, here.

This is also one of the reasons why it usually doesn’t make sense to go off and buy expired domains in the hope that you’ll get some kind of a bonus out of using those expired domains.”

Related: Should You Buy & Redirect Expired Domains?

Expired Domains Have No Ranking Bonus

For those of us with twenty years or more of SEO experience, Mueller’s explanation that expired domains have no bonus does not come as a surprise.

We already knew this because it was our generation of SEOs that pioneered the practice of buying expired domains and experienced the moment when Google applied an algorithm update to deal with them.

We experienced first hand how expired domains did in fact help sites rank better.

Not only were they useful for ranking purposes but we could actually see in Google’s toolbar how much PageRank they offered.

And it wasn’t just expired domains that contained holdover PageRank. A link to a broken domain could be a source of PageRank as well.

The practice was to run a crawler on a popular website and review the outbound links that returned a 404 Page Not Found error message.

Those 404s were links to pages and sites that did not exist.

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So what SEOs did was to purchase those domains, usually misspellings and then redirect those domains to affiliate sites. In a matter of weeks the PageRank would flow and the affiliate site would begin to rank higher.

These practices of buying misspelled domains with lots of inbound links and buying expired domains were part of a practice of recycling PageRank to help rank sites without having to build links.

They were link building shortcuts.

Related: 11 Domain Factors You Must Evaluate During an SEO Audit

Google Algorithm Already Handles Expired Domains

Google found out about the practice and eventually changed their links related algorithm to reset the PageRank of expired domains way, way back in 2003.

That might come as a shock to those who are new to SEO and have five or so years of experience and believe in expired domains.

But it’s true that Google’s algorithm resets the PageRank and link influence of expired domains since 2003.

I was practicing SEO at the time when it happened and I witnessed the fallout from that change.

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Announcement Of Google Expired Domains Update

The announcement about resetting the PageRank for expired domains was done by a Google engineer who used the WebmasterWorld nickname of GoogleGuy.

Most of the time the identity of GoogleGuy was Matt Cutts.

But other search engineers used that alias as well to make announcements in the name of Google as well.

In a WebmasterWorld post called Good News About Expired Domains, Google posted this:

“Hey, the index is going to be coming out real soon, so I wanted to give people some idea of what to expect for this index. Of course it’s bigger and deeper (yay!), but we’ve also put more of a focus on algorithmic improvements for spam issues.

One resulting improvement with this index is better handling of expired domains–the authority for a domain will be reset when a domain expires, even though dangling links to the expired domain are still out on the web. “

Google affirmed that an expired domain could still rank but not because of any pre-existing links since they no longer counted.

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GoogleGuy wrote:

“…you can get that domain into Google; you just won’t get credit for any pre-existing links. “

GoogleGuy additionally noted that expired domains with pre-existing penalties would still carry those penalties.

GoogleGuy advised:

“Right now the penalties can remain on a domain. So you’ll want to do your research before you buy a domain.”

PageRank resetting wasn’t limited to expired domains. The PageRank of misspelled domains were also reset as well.

The market for expired domains collapsed soon after and people pretty  much stopped buying them.

Resurgence Of Expired Domain Buying

Then around ten years later a new generation of SEOs came along and rediscovered expired domains, without knowing the history of Google taking measures to assure they no longer worked.

The whole expired domain thing started all over again.

Anecdotal evidence can be found to support virtually any SEO practice.  One can even find vocal advocates in support of ineffectual strategies such as comment spam. So it’s not surprising that something like expired domains would catch on all over again.

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Adversarial Information Retrieval

  • Google can stop PageRank from flowing from links in  the sidebar or the footer.
  • Google can limit how much PageRank flows from one site to another depending on whether that link is relevant.
  • Google can stop PageRank from flowing from one site to another site because there is no relevant context for the link.

Most SEOs can comprehend those facts about Google.

But when it comes to expired links, some SEOs feel that Google is ineffectual and unable to reset the PageRank of expired domains.

Google has over 20 years experience dealing with manipulation of their search engine, including dealing with expired domains (which is documented above).

There’s even a name for designing search systems that are resistant to manipulation, it’s called Adversarial Information Retrieval.

In a world of Natural Language Processing, BERT, and MUM, and given that Google announced a PageRank reset for expired domains in 2003, a case could be made that it strains the limits of plausibility to claim that all it takes to defeat Google is to buy an expired domain.

Citation

2003 Announcement That Google Will Reset PageRank On Expired Domains

Good news about expired domains

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No SEO Bonus For Expired Domains

Watch John Mueller explain that expired domains have no SEO advantage at the 35:31 Minute Mark

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What can ChatGPT do?

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ChatGPT Explained

ChatGPT is a large language model developed by OpenAI that is trained on a massive amount of text data. It is capable of generating human-like text and has been used in a variety of applications, such as chatbots, language translation, and text summarization.

One of the key features of ChatGPT is its ability to generate text that is similar to human writing. This is achieved through the use of a transformer architecture, which allows the model to understand the context and relationships between words in a sentence. The transformer architecture is a type of neural network that is designed to process sequential data, such as natural language.

Another important aspect of ChatGPT is its ability to generate text that is contextually relevant. This means that the model is able to understand the context of a conversation and generate responses that are appropriate to the conversation. This is accomplished by the use of a technique called “masked language modeling,” which allows the model to predict the next word in a sentence based on the context of the previous words.

One of the most popular applications of ChatGPT is in the creation of chatbots. Chatbots are computer programs that simulate human conversation and can be used in customer service, sales, and other applications. ChatGPT is particularly well-suited for this task because of its ability to generate human-like text and understand context.

Another application of ChatGPT is language translation. By training the model on a large amount of text data in multiple languages, it can be used to translate text from one language to another. The model is able to understand the meaning of the text and generate a translation that is grammatically correct and semantically equivalent.

In addition to chatbots and language translation, ChatGPT can also be used for text summarization. This is the process of taking a large amount of text and condensing it into a shorter, more concise version. ChatGPT is able to understand the main ideas of the text and generate a summary that captures the most important information.

Despite its many capabilities and applications, ChatGPT is not without its limitations. One of the main challenges with using language models like ChatGPT is the risk of generating text that is biased or offensive. This can occur when the model is trained on text data that contains biases or stereotypes. To address this, OpenAI has implemented a number of techniques to reduce bias in the training data and in the model itself.

In conclusion, ChatGPT is a powerful language model that is capable of generating human-like text and understanding context. It has a wide range of applications, including chatbots, language translation, and text summarization. While there are limitations to its use, ongoing research and development is aimed at improving the model’s performance and reducing the risk of bias.

** The above article has been written 100% by ChatGPT. This is an example of what can be done with AI. This was done to show the advanced text that can be written by an automated AI.

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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Survey says: Amazon, Google more trusted with your personal data than Apple is

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survey-says:-amazon,-google-more-trusted-with-your-personal-data-than-apple-is-–-phonearena
 

MacRumors reveals that more people feel better with their personal data in the hands of Amazon and Google than Apple’s. Companies that the public really doesn’t trust when it comes to their personal data include Facebook, TikTok, and Instagram.

The survey asked over 1,000 internet users in the U.S. how much they trusted certain companies such as Facebook, TikTok, Instagram, WhatsApp, YouTube, Google, Microsoft, Apple, and Amazon to handle their user data and browsing activity responsibly.

Amazon and Google are considered by survey respondents to be more trustworthy than Apple

Those surveyed were asked whether they trusted these firms with their personal data “a great deal,” “a good amount,” “not much,” or “not at all.” Respondents could also answer that they had no opinion about a particular company. 18% of those polled said that they trust Apple “a great deal” which topped the 14% received by Google and Amazon.

However, 39% said that they trust Amazon  by “a good amount” with Google picking up 34% of the votes in that same category. Only 26% of those answering said that they trust Apple by “a good amount.” The first two responses, “a great deal” and “a good amount,” are considered positive replies for a company. “Not much” and “not at all” are considered negative responses.

By adding up the scores in the positive categories,

Apple tallied a score of 44% (18% said it trusted Apple with its personal data “a great deal” while 26% said it trusted Apple “a good amount”). But that placed the tech giant third after Amazon’s 53% and Google’s 48%. After Apple, Microsoft finished fourth with 43%, YouTube (which is owned by Google) was fifth with 35%, and Facebook was sixth at 20%.

Rounding out the remainder of the nine firms in the survey, Instagram placed seventh with a positive score of 19%, WhatsApp was eighth with a score of 15%, and TikTok was last at 12%.

Looking at the scoring for the two negative responses (“not much,” or “not at all”), Facebook had a combined negative score of 72% making it the least trusted company in the survey. TikTok was next at 63% with Instagram following at 60%. WhatsApp and YouTube were both in the middle of the pact at 53% followed next by Google and Microsoft at 47% and 42% respectively. Apple and Amazon each had the lowest combined negative scores at 40% each.

74% of those surveyed called targeted online ads invasive

The survey also found that a whopping 82% of respondents found targeted online ads annoying and 74% called them invasive. Just 27% found such ads helpful. This response doesn’t exactly track the 62% of iOS users who have used Apple’s App Tracking Transparency feature to opt-out of being tracked while browsing websites and using apps. The tracking allows third-party firms to send users targeted ads online which is something that they cannot do to users who have opted out.

The 38% of iOS users who decided not to opt out of being tracked might have done so because they find it convenient to receive targeted ads about a certain product that they looked up online. But is ATT actually doing anything?

Marketing strategy consultant Eric Seufert said last summer, “Anyone opting out of tracking right now is basically having the same level of data collected as they were before. Apple hasn’t actually deterred the behavior that they have called out as being so reprehensible, so they are kind of complicit in it happening.”

The Financial Times says that iPhone users are being lumped together by certain behaviors instead of unique ID numbers in order to send targeted ads. Facebook chief operating officer Sheryl Sandberg says that the company is working to rebuild its ad infrastructure “using more aggregate or anonymized data.”

Aggregated data is a collection of individual data that is used to create high-level data. Anonymized data is data that removes any information that can be used to identify the people in a group.

When consumers were asked how often do they think that their phones or other tech devices are listening in to them in ways that they didn’t agree to, 72% answered “very often” or “somewhat often.” 28% responded by saying “rarely” or “never.”

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