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Expired Domains And Google Ranking Bonus? via @sejournal, @martinibuster

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In a Google Office-hours hangout Google’s John Mueller answered whether reviving content on a parked domain would have any kind of ranking advantage. Google’s John Mueller explained how Google handles expired domains.

Parked And Expired Domains

An expired domain is a domain that’s been previously registered but was allowed to expire and it returned to the general pool to be registered by someone else.

A parked domain is a domain that is registered but is not being used.

When many people buy an expired domain from a domain broker, what they’re really buying is a parked domain that had previously been registered.

Authority Of Expired Domains?

The person asking the question wanted to know if there was any “authority” left over from a parked domain that would cause Google to speed up the indexing and ranking of the domain.

While Mueller did not address the issue of website authority in his answer, he has in the past vigorously denied that Google uses any kind of metric that represents authority.

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This is the question:

“I have a domain that hasn’t been used in four years. The blog I had was doing great in its niche. But because I didn’t want to sell it I deleted all the content and left the domain parked.

I want to revive the content on it but I want to take a slightly different approach.

My question is, does Google need to learn about my blog again as if it was new or do I have a better chance to be an authority in my niche faster than usual because of this old domain?”

Google’s John Mueller Discusses Expired Domains

Google's John Mueller explains why expired domains have no impactRelated: Domain Authority: Is It a Google Ranking Factor?

Google's John Mueller explains why expired domains have no impact

Google And Expired Domains

John Mueller confirms that there is no ranking related advantage to using an expired domain and explains what the next steps are from the point of view of SEO.

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Mueller:

“So if the content was gone for a couple of years, probably we need to figure out what this site is, kind of essentially starting over fresh.

So from that point of view I wouldn’t expect much in terms of kind of bonus because you had content there in the past.

I would really assume you’re going to have to build that up again like any other site.

Like, if you have a business and you close down for four years and you open up again then it’s going to be rare that customers will remember you and say oh yeah I will go to this business.

And it looks completely different. They offer different things. But it used to exist.

I think that situation is going to be rare in real life …if you will, as well.

So I would assume that you’re essentially starting over, here.

This is also one of the reasons why it usually doesn’t make sense to go off and buy expired domains in the hope that you’ll get some kind of a bonus out of using those expired domains.”

Related: Should You Buy & Redirect Expired Domains?

Expired Domains Have No Ranking Bonus

For those of us with twenty years or more of SEO experience, Mueller’s explanation that expired domains have no bonus does not come as a surprise.

We already knew this because it was our generation of SEOs that pioneered the practice of buying expired domains and experienced the moment when Google applied an algorithm update to deal with them.

We experienced first hand how expired domains did in fact help sites rank better.

Not only were they useful for ranking purposes but we could actually see in Google’s toolbar how much PageRank they offered.

And it wasn’t just expired domains that contained holdover PageRank. A link to a broken domain could be a source of PageRank as well.

The practice was to run a crawler on a popular website and review the outbound links that returned a 404 Page Not Found error message.

Those 404s were links to pages and sites that did not exist.

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So what SEOs did was to purchase those domains, usually misspellings and then redirect those domains to affiliate sites. In a matter of weeks the PageRank would flow and the affiliate site would begin to rank higher.

These practices of buying misspelled domains with lots of inbound links and buying expired domains were part of a practice of recycling PageRank to help rank sites without having to build links.

They were link building shortcuts.

Related: 11 Domain Factors You Must Evaluate During an SEO Audit

Google Algorithm Already Handles Expired Domains

Google found out about the practice and eventually changed their links related algorithm to reset the PageRank of expired domains way, way back in 2003.

That might come as a shock to those who are new to SEO and have five or so years of experience and believe in expired domains.

But it’s true that Google’s algorithm resets the PageRank and link influence of expired domains since 2003.

I was practicing SEO at the time when it happened and I witnessed the fallout from that change.

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Announcement Of Google Expired Domains Update

The announcement about resetting the PageRank for expired domains was done by a Google engineer who used the WebmasterWorld nickname of GoogleGuy.

Most of the time the identity of GoogleGuy was Matt Cutts.

But other search engineers used that alias as well to make announcements in the name of Google as well.

In a WebmasterWorld post called Good News About Expired Domains, Google posted this:

“Hey, the index is going to be coming out real soon, so I wanted to give people some idea of what to expect for this index. Of course it’s bigger and deeper (yay!), but we’ve also put more of a focus on algorithmic improvements for spam issues.

One resulting improvement with this index is better handling of expired domains–the authority for a domain will be reset when a domain expires, even though dangling links to the expired domain are still out on the web. “

Google affirmed that an expired domain could still rank but not because of any pre-existing links since they no longer counted.

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GoogleGuy wrote:

“…you can get that domain into Google; you just won’t get credit for any pre-existing links. “

GoogleGuy additionally noted that expired domains with pre-existing penalties would still carry those penalties.

GoogleGuy advised:

“Right now the penalties can remain on a domain. So you’ll want to do your research before you buy a domain.”

PageRank resetting wasn’t limited to expired domains. The PageRank of misspelled domains were also reset as well.

The market for expired domains collapsed soon after and people pretty  much stopped buying them.

Resurgence Of Expired Domain Buying

Then around ten years later a new generation of SEOs came along and rediscovered expired domains, without knowing the history of Google taking measures to assure they no longer worked.

The whole expired domain thing started all over again.

Anecdotal evidence can be found to support virtually any SEO practice.  One can even find vocal advocates in support of ineffectual strategies such as comment spam. So it’s not surprising that something like expired domains would catch on all over again.

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Adversarial Information Retrieval

  • Google can stop PageRank from flowing from links in  the sidebar or the footer.
  • Google can limit how much PageRank flows from one site to another depending on whether that link is relevant.
  • Google can stop PageRank from flowing from one site to another site because there is no relevant context for the link.

Most SEOs can comprehend those facts about Google.

But when it comes to expired links, some SEOs feel that Google is ineffectual and unable to reset the PageRank of expired domains.

Google has over 20 years experience dealing with manipulation of their search engine, including dealing with expired domains (which is documented above).

There’s even a name for designing search systems that are resistant to manipulation, it’s called Adversarial Information Retrieval.

In a world of Natural Language Processing, BERT, and MUM, and given that Google announced a PageRank reset for expired domains in 2003, a case could be made that it strains the limits of plausibility to claim that all it takes to defeat Google is to buy an expired domain.

Citation

2003 Announcement That Google Will Reset PageRank On Expired Domains

Good news about expired domains

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No SEO Bonus For Expired Domains

Watch John Mueller explain that expired domains have no SEO advantage at the 35:31 Minute Mark

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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