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Facebook Group vs. Facebook Page: What’s Better for Your Brand?

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Facebook Group vs. Facebook Page: Deciding Which to Use for Your Brand

Social media has changed our world forever.

It’s put us in contact with people faster than ever before, regardless of their location. It has also given people and businesses a way to connect that was previously unimaginable.

Direct feedback, customer communication, praise, complaints, reviews – social media offers a way to obtain it all. And all of it pretty easily.

But using the features of social media correctly and effectively is much different than simply using social media.

We know it’s no longer a mystery whether or not brands should be on Facebook (and other social media platforms deemed useful to them). The value the social media heavyweight brings, along with other platforms like it, is something you cannot ignore.

The benefits will surely work in a business’ favor when done the right way.

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But, with all of Facebook’s features – and new ones constantly emerging–it can be a challenge to decide exactly which tools to adopt for your brand.

Differences Between Facebook Groups & Brand Pages

Facebook offers a variety of features and tools that are helpful to marketers, as well as everyday humans simply looking for information.

Messenger, Videos, Live, Marketplace… Facebook has come to offer a myriad of tools to simplify and/or entertain the lives of all who use it.

But it’s one of its first features – Groups – and what it perhaps indirectly helped spawn – Pages – that have really helped the growth and success of the platform. These features also helped build the success of many of the brands who have used them to their advantage.

The difference between Groups and Pages is more connected to whom brand stakeholders are trying to communicate with through them.

A team leader for a company trying to communicate with his or her coworkers is going to have a much more success communicating via a Facebook Group than he or she would on a brand Page.

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On the other hand, if those stakeholders wanted to communicate with current, past, and potential customers of the brand, it would get the most value from doing so through a Page.

The biggest reason for this — and the biggest difference between the two options — is built within the intended audience of the messaging, as well as the goals the brand is trying to achieve.

Reasons to Use a Facebook Brand Page

Facebook Pages, unlike Groups, didn’t launch until 2007. Pages offer brands and celebrities a more far-reaching version of the social media application that once was only meant for individuals to connect with.

Pages have evolved like much of the platform has (i.e., first called “Facebook Pages for Business”) and have been the lifeblood behind the advertising climate throughout the social network.

When they launched in November 2007, Pages represented “a completely new way of advertising online,” according to Facebook founder Mark Zuckerberg.

And he was not wrong.

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The bigger story within the creation of the Pages feature being created was the launching of Facebook Ads. Facebook Ads became a reality – then success – since so many businesses adopted the idea of the brand page and leveraging it and its content with ads.

But the entire movement created an advertising platform unlike anything else on the web, most closely resembling that of Google paid search ads, but with more-defined audience targeting and a lower price.

Even without using the ad platform, a brand page gives businesses the ability to talk directly to their following – and hopefully to some of those individuals intended to become a part of it.

Brands have the chance to send specific messaging to the people that matter most to them: their customers.

Add the power (and affordability, at least in its current state for most markets) of paid advertising to drive engagement and raise brand awareness, and it’s easy to see that boosting Page content is helpful for businesses of all sizes.

And today, more and more brands are utilizing that combined approach of paid and organic social media marketing to create far-reaching Facebook success.

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The key for a Facebook Page’s success with its messaging is, again, the intended audience.

A brand won’t have nearly as much success communicating with “the outside world” using a Facebook Group as it would a Page.

So, then, why would a business need a Facebook Group, and how does it differ from a Page?

Reasons to Use a Facebook Group

Groups, which have been around since as early as 2006, were created as a means to communicate and collaborate in an environment that was only to the public when it was intended to be.

This is why different types of Groups have existed since their inception.

For more than a decade, Facebook has offered open, closed, and secret groups.

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Open Groups let anyone join and invite, and the content posted and discussed is public.

Closed Groups need approval for new people to be added, and the content is not public.

And Secret Groups are completely hidden from Facebook search (and traditional search), and people need to be invited to be added.

Facebook recently announced its updating its Groups, though.

It will be dropping the Secret, Closed, and Public group privacy setting to simply be:

  • Public and visible in search (formerly Public)
  • Private and visible in search (formerly Closed)
  • Private and hidden in search (formerly Secret)

Despite the naming changes, the utilization of Groups isn’t changing, nor is the intended goal of the group(s).

Each of those group privacy settings offers something unique with the same goal: collaboration with easy communication.

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Groups were a lot popular (and useful) before cell phones allowed us to group text as easily as we do today.

But that doesn’t mean Groups aren’t still useful.

They offer the chance for brands to communicate directly with their team members, staff, partners, and, yes, even customers – but the messaging is always going to be much different (at least when it’s done correctly).

Again, keeping in mind the intended goal(s) and target audience, Groups are a great way to not just communicate internally, but they also allow businesses to illustrate expertise and to further support a brand.

For instance, starting and administering a Facebook Group for brand loyalists where they can communicate information about products and services is a great way to beef up brand loyalty and general education.

With the same regard, starting or joining a non-branded community group where people can share ideas and insight is a great way to support the brand as well as build authority and visibility while illustrating expertise.

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Groups definitely have their place in the overall social media strategy for brands. It’s just important to use them correctly and avoid being an annoying human billboard that floods out (and ruins) groups and the power of messaging within them.

Deciding Which Facebook Tool Is Right for Your Brand

Most often, a business is going to want to have a Facebook Page that represents its brand.

It’s become an impressionable part of a company’s identity – sort of a 1A of its website – and often the first place a customer or potential customer turns for answers, advice, guidance, and even sales.

But there is certainly a place for Groups, too. It’s just critical to use them both correctly and not to dilute either of their messaging by being too salesy.

Remember, throughout the web, brands’ No. 1 priority should be to educate their customers and potential customers.

And brands can, and should, do that with both Facebook Pages and Groups. Just keep the messaging clear and consistent with the vehicle being used, and never forget target audience and intended goal.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

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2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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Discord goes all in with AI: chatbots, automods, whiteboards and more

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Discord goes all in with AI: chatbots, automods, whiteboards and more

AI is the future, at least over on Discord.

The messaging application originally made for gamers has become Gen Z’s favorite online hangout destination of choice, and now it’s rolling out a number of features powered by artificial intelligence.

In an announcement(Opens in a new tab) on Thursday, Discord shared what’s coming to the platform soon: an AI chatbot, an automated AI moderator, a conversation summarizer, an avatar remixer, and a whiteboard. Some of these features begin rolling out today, March 9. Others will launch in the coming weeks and months.

While AI has jumped into the mainstream thanks to the popularity of OpenAI’s ChatGPT chatbot, Discord has had an active AI community for quite a while now. According to the company, third-party AI apps already on the platform already have more than 30 million monthly users. Nearly 3 million servers on Discord have some AI element integrated into the community.

In fact, the biggest community on Discord is Midjourney, a text-to-image AI project which allows users to generate art from right within the server. Discord says Midjourney’s server has more than 13 million members.

So, with AI being such an integral part of Discord already, it seemed like only a matter of time before Discord itself started bringing AI directly into the platform.

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images

AutoMod AI
Credit: Discord

The first feature coming to some Discord servers as soon as today is AutoMod AI. Discord already has an AutoMod feature, which basically automatically moderates rooms for admins based on the rules of the server. Discord has now integrated OpenAI-powered AI into AutoMod, allowing it to search the server and contact moderators when it thinks rules are possibly being broken. According to Discord, AutoMod AI can also consider the context of a conversation so, for example, users don’t get penalized for posts that are misconstrued.

Clyde is a bot that Discord users may already be familiar with, and starting next week, Clyde is getting an AI upgrade. Currently, the Clyde bot provides information, such as server error messages, and also responds to timeout or ban requests from users and mods. However, that’s pretty much all Clyde was able to do. Until now.

Clyde chatbot

Clyde
Credit: Discord

Clyde will now be able to answer all sorts of questions from users, much like OpenAI’s ChatGPT chatbot. Users simply have to type “@Clyde” followed by their prompt. Clyde will be able to pull up information and also help find specific emojis or GIFs based on a user’s description.

Another AI feature coming to Discord next week is Conversation Summaries. Again, the name is fairly descriptive of what it does. With users all over the world, many Discord channels are always moving regardless of time of day. Conversation Summaries will allow users to catch up on what they missed on a Discover Server. The AI-powered feature will “bundle” chats into topics so users can easily read up on what they find most interesting.

Conversation Summaries

Conversation Summaries
Credit: Discord

Starting today, developers can start playing with Avatar Remix, an open-source Discord app that integrates AI art into the messaging app. Avatar Remix allows users to take a fellow user’s avatar and change it up “using the power of generative image models.” What does that mean? In the demo that Discord showed Mashable, a user was able to add a party hat or a mustache to a friend’s avatar by simply mentioning their username and describing what changes they’d like to make.

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Avatar Remix

Avatar Remix
Credit: Discord

The company is also launching an “AI incubator,” offering support for developers creating AI-powered apps on Discord.

Finally, Discord revealed a feature that’s coming soon that has long been requested by the Discord community: a whiteboard. But, of course, this won’t be just any collaborative whiteboard feature. It’s going to be AI-powered, allowing users to collaborate in generating AI art and more.

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