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Google Changes How Local Search Results Are Generated

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Google confirmed an update affecting local search results has now fully rolled out, a process which began in early November.

In what’s been called the November 2019 Local Search Update, Google is now applying neural matching to local search results. To explain neural matching, Google points to a tweet published earlier this year that describes it as a super-synonym system.

That means neural matching allows Google to better understand the meaning behind queries and match them to the most relevant local businesses – even if the keywords in the query are not specifically included in the business name and description.

“The use of neural matching means that Google can do a better job going beyond the exact words in business name or description to understand conceptually how it might be related to the words searchers use and their intents.”

In other words, some business listings might now be surfaced for queries they wouldn’t have shown up for prior to this update. Hopefully that proves to be a good thing.

Google notes that, although the update has finished rolling out, local search results as they are displayed now are not set in stone by any means. Like regular web search, results can change over time.

Google has not stated to what extent local search results will be impacted by this update, though it was confirmed this is a global launch across all countries and languages.

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Google Workspace vs. Microsoft 365: What’s the best office suite for business?

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Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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