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Google June 2021 Core Update Impact Now Being Felt

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Google June 2021 Core Update Impact Now Being Felt

As you know, the Google June 2021 Core Update began rolling out at about 6:30pm ET on Wednesday, June 2, 2021 but the chatter within the industry was not at core update levels. Meaning, SEOs who track these changes didn’t really say this was a big update and I still think that to be the case on some level, even this morning.

The rollout did start to pick up Saturday night (in terms of SEOs chatter, SEOs noticing the core update) through even today but it is still not at the big core update levels I would normally see. It reminds me of the September 2019 core update that took a few days to noticed after that rollout too was a slow one.

Maybe this June 2021 core update is similar to that? Who knows. We do know that Google said this June 2021 core update is two part, with another rollout coming in July. Maybe it will have more of a big bang impact of a typical core update when that part rolls out?

Don’t get me wrong, many of the tools are showing big fluctuations a day after the announcement, but the chatter is not at the levels of a typical core update in terms of the timing from when it was announced. Normally, when it is announced, within 12-24 hours we see a huge spike in chatter. But here is the chatter, there is a lot of it, but much more spread out than a typical core update, over several days since the announcement.

Here is the chatter from over the weekend and this morning from WebmasterWorld, Black Hat World and Twitter:

Keep in mind, it was mostly quiet and people asking if anyone else is noticing changes until Saturday. Comments like “I went through like 100+ sites today and am seeing absolutely nothing” is what I saw. But then Saturday, Sunday hit and we saw some chatter:

Finally hit me yesterday at 7pm EST on the dot. Down roughly 25% on my largest blog in law and government vertical. Other blogs are seeing small up and down changes. The last few days were quiet but overall May was very volatile for my blogs. I was surprised the update was announced after all the volatility in May… Hoping for a correction with the “two part update” in July. Good luck everyone it’s a bumpy ride.

I’ve seen mostly positive movements here. Both of my websites recovering significantly from the previous core update.

Huge hit suddenly over the last few hours. Semrush shows our ranks plummeting site-wide. Entertainment / education.

Since today started noticing changes. It is very hard to say what exactly the impact is, but it seems negative right now. Have a reason to believe that in further week SERPs can start moving drastically, and we will see the final result for this update.

The last few days it was quiet, now the update is showing its face. As always, when we have improved the site again despite all the highs / lows and increased our income, it goes down again.

I’m seeing another big drop in both ranking and in traffic to my most important pages. My home page and my more popular landing pages with the most inbound links all vanished and have had one visit this morning. For the first time ever I am seeing low rank and low traffic interior pages receive more visits than my top ranking pages. For me this seems to be an indication of some sort of penalty in action. I’m finding myself dropping to page five for terms that I was at the top for years, and it’s not because the other sites have high DA, links or content.

To be honest, I’m pretty panicked seeing the results for my site. I’ve done nothing drastic to my site / structure for a long time. It’s naturally grown over 20 years, naturally gaining backlinks from articles, etc. I don’t do anything “spammy”, just concentrate on doing what my clients want (high-quality content) with regular updates and improvements to the design every 18 months or so.

If these results I’m seeing now stick, it’s game over for me as 80%+ of my business comes from organic results. I can’t afford to spent thousands on advertising.

Oh lordie, Google has just unhooked one of my sites. I only have a handful so it’s noticeable.

What do I mean by unhooked? I mean it’s getting the same amount of traffic but it’s no longer US based, now it’s coming from all countries wether they speak the language or not. Same amount overall but a 70% drop from the US. My site would have to be being translated for that to make sense.

Big drop for us so far.
But this time we got hit with updated rolling out. With prior we got a boost while updated started and got demoted some days later. Hope this time is different.

My site has lost about 30% since a few days But also almost all of my competitors
Niche is design and marketing

I have seen an increase in impressions on 5 sites. All are showing slightly more impressions in the past 3-4 days

Rankings are down on my site so far.

Lost 50% of my traffic

am i the only one with positive results? =)

Massive improvement for the company site I work for, 125% increase in traffic Sunday vs previous week, large ranking increases – hope it sticks!

They seemed to test this two weeks ago, my rankings spiked but it only lasted a few hours and shot straight back down. Rankings seem very similar to then.

Here are some charts from Twitter:

So there is movement and for some sites, really big movement.

Here are how the automated tracking tools are pacing right now.

Mozcast:

click for full size

SERPMetrics:

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Algoroo:

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Advanced Web Rankings:

click for full size

Accuranker:

click for full size

RankRanger:

click for full size

Cognitive SEO:

click for full size

SEMRush:

click for full size

It is interesting to see that some of the tools follow the chatter, where there was a delay from the Google announcement to when SEOs noticed changes on Sunday or so. But some saw changes prior to the chatter from within the industry – makes you wonder.

Forum discussion at WebmasterWorld and Black Hat World.

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3 Comments

3 Comments

  1. Norma D. Rivera

    June 8, 2021 at 6:45 am

    This is an outstanding post that’s filled with so many useful nuggets. Thank you for being so detailed on Google June 2021 Core Update Impact Now Being Felt.

  2. Branded Canopy Tents

    June 9, 2021 at 7:48 am

    Very Helpful information. Thanks for sharing Google June 2021 Core Update Impact

  3. Starline Tents

    June 10, 2021 at 1:29 pm

    Very nice blog. thanks for sharing!

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Google to pay $391.5 million settlement over location tracking, state AGs say

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Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

• This article is based in part on wire service reports.

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5 Tips to Boost Your Holiday Search Strategy

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Student writing on computer

With the global economic downturn, inflation, ongoing supply chain challenges, and uncertainty due to the Ukraine war, this year’s holiday shopping season promises to be very challenging. Will people be in the mood to spend despite the gloom? Or will they rein in their enthusiasm and save for the year ahead?

With these issues in mind, here are five considerations to support your search engine optimization strategy this holiday shopping season:

1. Start early.

Rising prices are likely to mean shoppers will start researching their holiday spending earlier than ever to nab the best bargains. Therefore, retailers must roll out their holiday product and category pages — and launch any promotions — sooner to ensure their pages get crawled and indexed by search engines in good time.

Some e-commerce stores manage to get their pages ranking early by updating and reusing the same section of the website for holiday content and promotions, rotating between content for Christmas, Mother’s Day, Valentine gifts, Fourth of July sales, etc. This approach can help you retain the momentum, links and authority you build up with Google and get your holiday pages visible and ranking quickly.

2. Make research an even bigger priority.

With all the uncertainty this year, it’s vital to use SEO research to identify the trending seasonal keywords and search phrases in your retail vertical — and then optimize content accordingly.

With tools such as Google Trends you can extract helpful insights based on the types of searches people are making. For example, with many fashion retailers now charging for product returns, will prioritizing keywords such as “free returns” get more search traction? And with money being tighter, will consumers stick with brands they trust rather than anything new — meaning brand searches might be higher?

3. Make greater use of Google Shopping.

To get the most out of their holiday spending, consumers are more likely to turn to online marketplaces such as Google Shopping as they make it easier to compare products, features and prices, as well as to identify the best deals both online and in nearby stores.

Therefore, take a combined approach which includes listing in Google Shopping and at the same time optimizing product detail pages on your e-commerce site to ensure they’re unique and provide more value than competitors’ pages. Be precise with product names on Google Shopping (e.g., do the names contain the words people are searching for?); ensure you provide all the must-have information Google requires; and set a price that’s not too far from the competition. 

4. Give other search sources the attention they deserve.

Earlier this year Google itself acknowledged that consumers — especially younger consumers — are starting to use TikTok, Instagram and other social media sites for search. In fact, research suggests 11 percent of product searches now start on TikTok and 15 percent on Instagram. Younger consumers in particular are more engaged by visual content, which may explain why they’re embracing visually focused social sites for search. So, as part of your search strategy, create and share content on popular social media sites that your target customers visit.

Similarly, with people starting their shopping searches on marketplaces such as Amazon.com, optimizing any listings you have on the site should be part of your strategy. And thankfully, the better optimized your product detail pages are for Amazon (with unique, useful content), the better they will rank on Google as well!

5. Hold paid budget for late opportunities.

The greater uncertainty and volatility this holiday season mean you must keep a close eye on shopper behavior and be ready to embrace opportunities that emerge later on. Getting high organic rankings for late promotions is always more challenging, so hold some paid search budget back to help drive traffic to those pages — via Google Ads, for example. Important keywords to include in late season search ad campaigns include “delivery before Christmas” and “same-day-delivery.” For locally targeted search ads, consider “pick up any time before Christmas.”

The prospect of a tough, unpredictable holiday shopping season means search teams must roll out seasonal SEO plans early, closely track shoppers’ behavior, and be ready to adapt as things change.

Marcus Pentzek is chief SEO consultant at Searchmetrics, the global provider of search data, software and consulting solutions.

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Google Home App Gets an Overhaul, Rolling Out Soon

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Google Home app

Google refreshes its Home app with a slew of new features after launching a new Nest gear. This makes it faster and easier to pair smart devices with Matter, adds customization and personalization options, an enhanced Nest camera experience, and better intercommunication between devices.

This revamped Home app utilizes Google’s Matter smart home standard – launching later this year – especially the Fast Pair functionality. On an Android phone, it will instantly recognize a Matter device and allow you to easily set it up, bypassing the current procedure that is often slow and difficult. Google is also updating its Nest speakers, displays, and routers – to control Matter devices better.

Google Home App New Features

  • Spaces: This feature allows you to control multiple devices in different rooms. Google has listed a few things by room: kitchen, bedroom, living room, etc., although it’s pretty limited right now. Spaces let you organize devices how you see fit. For instance, you can set up a baby monitor in one room and set a different room’s camera to focus on an area the baby often plays. With Spaces, you can categorize these two devices into one Space category called ‘Baby.’

Google Home app Spaces

  • Favorites: This one is pretty self-explanatory. It allows you to make certain gears as a favorite that you frequently use. Doing so will bring those devices into the limelight within the Google Home app for easier access. 

Google Home app

  • Media: Google adds a new media widget at the bottom of your Home feed. This will automatically determine what media is playing in your home and provide you with the appropriate controls as and when needed. There will be song controls if you listen to music on your speakers. There will be television remote controls if you’re watching TV. 

Google probably won’t roll out this Home app makeover anytime soon. But you can try it for yourself in the coming week by enrolling in the public preview, available in select areas.

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