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GOOGLE

Google June 2021 Core Update Impact Now Being Felt

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Google June 2021 Core Update Impact Now Being Felt

As you know, the Google June 2021 Core Update began rolling out at about 6:30pm ET on Wednesday, June 2, 2021 but the chatter within the industry was not at core update levels. Meaning, SEOs who track these changes didn’t really say this was a big update and I still think that to be the case on some level, even this morning.

The rollout did start to pick up Saturday night (in terms of SEOs chatter, SEOs noticing the core update) through even today but it is still not at the big core update levels I would normally see. It reminds me of the September 2019 core update that took a few days to noticed after that rollout too was a slow one.

Maybe this June 2021 core update is similar to that? Who knows. We do know that Google said this June 2021 core update is two part, with another rollout coming in July. Maybe it will have more of a big bang impact of a typical core update when that part rolls out?

Don’t get me wrong, many of the tools are showing big fluctuations a day after the announcement, but the chatter is not at the levels of a typical core update in terms of the timing from when it was announced. Normally, when it is announced, within 12-24 hours we see a huge spike in chatter. But here is the chatter, there is a lot of it, but much more spread out than a typical core update, over several days since the announcement.

Here is the chatter from over the weekend and this morning from WebmasterWorld, Black Hat World and Twitter:

Keep in mind, it was mostly quiet and people asking if anyone else is noticing changes until Saturday. Comments like “I went through like 100+ sites today and am seeing absolutely nothing” is what I saw. But then Saturday, Sunday hit and we saw some chatter:

Finally hit me yesterday at 7pm EST on the dot. Down roughly 25% on my largest blog in law and government vertical. Other blogs are seeing small up and down changes. The last few days were quiet but overall May was very volatile for my blogs. I was surprised the update was announced after all the volatility in May… Hoping for a correction with the “two part update” in July. Good luck everyone it’s a bumpy ride.

I’ve seen mostly positive movements here. Both of my websites recovering significantly from the previous core update.

Huge hit suddenly over the last few hours. Semrush shows our ranks plummeting site-wide. Entertainment / education.

Since today started noticing changes. It is very hard to say what exactly the impact is, but it seems negative right now. Have a reason to believe that in further week SERPs can start moving drastically, and we will see the final result for this update.

The last few days it was quiet, now the update is showing its face. As always, when we have improved the site again despite all the highs / lows and increased our income, it goes down again.

I’m seeing another big drop in both ranking and in traffic to my most important pages. My home page and my more popular landing pages with the most inbound links all vanished and have had one visit this morning. For the first time ever I am seeing low rank and low traffic interior pages receive more visits than my top ranking pages. For me this seems to be an indication of some sort of penalty in action. I’m finding myself dropping to page five for terms that I was at the top for years, and it’s not because the other sites have high DA, links or content.

To be honest, I’m pretty panicked seeing the results for my site. I’ve done nothing drastic to my site / structure for a long time. It’s naturally grown over 20 years, naturally gaining backlinks from articles, etc. I don’t do anything “spammy”, just concentrate on doing what my clients want (high-quality content) with regular updates and improvements to the design every 18 months or so.

If these results I’m seeing now stick, it’s game over for me as 80%+ of my business comes from organic results. I can’t afford to spent thousands on advertising.

Oh lordie, Google has just unhooked one of my sites. I only have a handful so it’s noticeable.

What do I mean by unhooked? I mean it’s getting the same amount of traffic but it’s no longer US based, now it’s coming from all countries wether they speak the language or not. Same amount overall but a 70% drop from the US. My site would have to be being translated for that to make sense.

Big drop for us so far.
But this time we got hit with updated rolling out. With prior we got a boost while updated started and got demoted some days later. Hope this time is different.

My site has lost about 30% since a few days But also almost all of my competitors
Niche is design and marketing

I have seen an increase in impressions on 5 sites. All are showing slightly more impressions in the past 3-4 days

Rankings are down on my site so far.

Lost 50% of my traffic

am i the only one with positive results? =)

Massive improvement for the company site I work for, 125% increase in traffic Sunday vs previous week, large ranking increases – hope it sticks!

They seemed to test this two weeks ago, my rankings spiked but it only lasted a few hours and shot straight back down. Rankings seem very similar to then.

Here are some charts from Twitter:

So there is movement and for some sites, really big movement.

Here are how the automated tracking tools are pacing right now.

Mozcast:

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SERPMetrics:

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Algoroo:

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Advanced Web Rankings:

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Accuranker:

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RankRanger:

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Cognitive SEO:

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SEMRush:

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It is interesting to see that some of the tools follow the chatter, where there was a delay from the Google announcement to when SEOs noticed changes on Sunday or so. But some saw changes prior to the chatter from within the industry – makes you wonder.

Forum discussion at WebmasterWorld and Black Hat World.

Source

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GOOGLE

This Week in Search News: Simple and Easy-to-Read Update

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This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

  • Link Cards: Google is testing link cards at the top of AI-generated overviews.
  • Health Overviews: There are more AI-generated health overviews showing up in search results.
  • Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

  • Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
  • Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

  • Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
  • Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

  • Credit Card Widget: Google is testing a new widget for credit card information in search results.
  • Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

  • Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
  • Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
  • tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
  • WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

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AI

Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate

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A Comparative Analysis of AI Chatbots and Google Translate

According to an article on PCMag, while Google Translate makes translating sentences into over 100 languages easy, regular users acknowledge that there’s still room for improvement.

In theory, large language models (LLMs) such as ChatGPT are expected to bring about a new era in language translation. These models consume vast amounts of text-based training data and real-time feedback from users worldwide, enabling them to quickly learn to generate coherent, human-like sentences in a wide range of languages.

However, despite the anticipation that ChatGPT would revolutionize translation, previous experiences have shown that such expectations are often inaccurate, posing challenges for translation accuracy. To put these claims to the test, PCMag conducted a blind test, asking fluent speakers of eight non-English languages to evaluate the translation results from various AI services.

The test compared ChatGPT (both the free and paid versions) to Google Translate, as well as to other competing chatbots such as Microsoft Copilot and Google Gemini. The evaluation involved comparing the translation quality for two test paragraphs across different languages, including Polish, French, Korean, Spanish, Arabic, Tagalog, and Amharic.

In the first test conducted in June 2023, participants consistently favored AI chatbots over Google Translate. ChatGPT, Google Bard (now Gemini), and Microsoft Bing outperformed Google Translate, with ChatGPT receiving the highest praise. ChatGPT demonstrated superior performance in converting colloquialisms, while Google Translate often provided literal translations that lacked cultural nuance.

For instance, ChatGPT accurately translated colloquial expressions like “blow off steam,” whereas Google Translate produced more literal translations that failed to resonate across cultures. Participants appreciated ChatGPT’s ability to maintain consistent levels of formality and its consideration of gender options in translations.

The success of AI chatbots like ChatGPT can be attributed to reinforcement learning with human feedback (RLHF), which allows these models to learn from human preferences and produce culturally appropriate translations, particularly for non-native speakers. However, it’s essential to note that while AI chatbots outperformed Google Translate, they still had limitations and occasional inaccuracies.

In a subsequent test, PCMag evaluated different versions of ChatGPT, including the free and paid versions, as well as language-specific AI agents from OpenAI’s GPTStore. The paid version of ChatGPT, known as ChatGPT Plus, consistently delivered the best translations across various languages. However, Google Translate also showed improvement, performing surprisingly well compared to previous tests.

Overall, while ChatGPT Plus emerged as the preferred choice for translation, Google Translate demonstrated notable improvement, challenging the notion that AI chatbots are always superior to traditional translation tools.


Source: https://www.pcmag.com/articles/google-translate-vs-chatgpt-which-is-the-best-language-translator

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GOOGLE

Google Implements Stricter Guidelines for Mass Email Senders to Gmail Users

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Beginning in April, Gmail senders bombarding users with unwanted mass emails will encounter a surge in message rejections unless they comply with the freshly minted Gmail email sender protocols, Google cautions.

Fresh Guidelines for Dispatching Mass Emails to Gmail Inboxes In an elucidative piece featured on Forbes, it was highlighted that novel regulations are being ushered in to shield Gmail users from the deluge of unsolicited mass emails. Initially, there were reports surfacing about certain marketers receiving error notifications pertaining to messages dispatched to Gmail accounts. Nonetheless, a Google representative clarified that these specific errors, denoted as 550-5.7.56, weren’t novel but rather stemmed from existing authentication prerequisites.

Moreover, Google has verified that commencing from April, they will initiate “the rejection of a portion of non-compliant email traffic, progressively escalating the rejection rate over time.” Google elaborates that, for instance, if 75% of the traffic adheres to the new email sender authentication criteria, then a portion of the remaining non-conforming 25% will face rejection. The exact proportion remains undisclosed. Google does assert that the implementation of the new regulations will be executed in a “step-by-step fashion.”

This cautious and methodical strategy seems to have already kicked off, with transient errors affecting a “fraction of their non-compliant email traffic” coming into play this month. Additionally, Google stipulates that bulk senders will be granted until June 1 to integrate “one-click unsubscribe” in all commercial or promotional correspondence.

Exclusively Personal Gmail Accounts Subject to Rejection These alterations exclusively affect bulk emails dispatched to personal Gmail accounts. Entities sending out mass emails, specifically those transmitting a minimum of 5,000 messages daily to Gmail accounts, will be mandated to authenticate outgoing emails and “refrain from dispatching unsolicited emails.” The 5,000 message threshold is tabulated based on emails transmitted from the same principal domain, irrespective of the employment of subdomains. Once the threshold is met, the domain is categorized as a permanent bulk sender.

These guidelines do not extend to communications directed at Google Workspace accounts, although all senders, including those utilizing Google Workspace, are required to adhere to the updated criteria.

Augmented Security and Enhanced Oversight for Gmail Users A Google spokesperson emphasized that these requisites are being rolled out to “fortify sender-side security and augment user control over inbox contents even further.” For the recipient, this translates to heightened trust in the authenticity of the email sender, thus mitigating the risk of falling prey to phishing attempts, a tactic frequently exploited by malevolent entities capitalizing on authentication vulnerabilities. “If anything,” the spokesperson concludes, “meeting these stipulations should facilitate senders in reaching their intended recipients more efficiently, with reduced risks of spoofing and hijacking by malicious actors.”

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