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Google’s John Mueller On Link Velocity and Penalties

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googles john mueller on link velocity and penalties via martinibuster

Google’s John Mueller answered a question about getting links too fast and if that would trigger a penalty. The rate at which links are acquired is known in the SEO community as link velocity. John Mueller’s answer provided insight into the topic of getting links too fast and whether that results in penalties.

Background of Link Velocity

Some of the people who promote the idea of link velocity don’t cite patents or research papers to support their ideas. That automatically makes their claims speculative and not factual.

It’s important to point out that the idea of link velocity was created by the SEO community.

The idea is based on the discovery of a patent. The patent, among many things, mentions measuring the growth of links in the context of time. The patent is named, Information Retrieval Based on Historical Data.

This patent is about a lot of things. For example, it discusses understanding whether an older web page is outdated and if a newer page is more relevant.

Link velocity is the idea that a high rate of link growth is a bad thing. The patent describes how a new site with a high rate of link growth can be judged to be more relevant than an older site.

The patent contains information that contradicts the idea of link velocity.

This is what it says:

“Consider the example of a document with an inception date of yesterday that is referenced by 10 back links.

This document may be scored higher by search engine 125 than a document with an inception date of 10 years ago that is referenced by 100 back links because the rate of link growth for the former is relatively higher than the latter.”

See how that contradicts the idea of link velocity?

That passage highlights the propensity of some SEOs to pick which part of a patent they will believe because it fits their experience and which part they choose to ignore because it does not fit their narrative of how search engines work.

The patent has more to say about links:

“While a spiky rate of growth in the number of back links may be a factor used by search engine 125 to score documents, it may also signal an attempt to spam search engine 125. Accordingly, in this situation, search engine 125 may actually lower the score of a document(s) to reduce the effect of spamming.”

There it is. That’s where the idea of link velocity originated. Except it isn’t actually proof that link velocity exists.

The patent doesn’t explicitly say that the rate of growth is the reason why the search engine might lower the rate of growth.

It says that a “spiky rate of growth” in backlinks could cause the search engine to lower the score.

That’s not just semantics. The patent uses the word “spiky” one more time in the context of web graphs. Web graphs mean a map of the Internet as connected by links.

This is what the patent says:

“Naturally developed web graphs typically involve independent decisions.

Synthetically generated web graphs, which are usually indicative of an intent to spam, are based on coordinated decisions, causing the profile of growth in anchor words/bigrams/phrases to likely be relatively spiky.”

What that patent is really talking about is the smooth natural rate of growth versus a spiky and unnatural rate of growth.

A spiky rate of growth can manifest over the course of months. That’s a big difference from the link velocity idea that proposes that a large amount of links acquired in a short period will result in a penalty.

A site that attains sudden popularity and a lot of links fast could be indicative of increased topicality. In that case Google would actually promote that page higher. That’s part of the Query Deserves Freshness update.

A Google update from 2011, Query Deserves Freshness, promotes new content that is topical which can be signaled by an increase in recent links.

So to wrap up:

  1. The patent does not mention link velocity. The word velocity isn’t mentioned.
  2. The patent describes a “spiky” rate of growth as a spam signal.
  3. It discusses rewarding sites that obtain links quickly.
  4. The patent is from 2003.

Yes, that’s an old patent. So, apart from the fact that the patent discusses rewarding quickly obtained links and talks about spiky rates of growth and not link velocity, it’s an old patent.

That makes it less likely to still be a significant part of today’s algorithms. Even PageRank was replaced in 2006.

So all of that is the background on link velocity.

This is What Mueller Says About Link Velocity

Will Link Velocity Cause a Penalty?

This is the question:

“If I build 200 backlinks in two days and didn’t perform any link building for years will Google still see this as black hat and penalize me?

What about link velocity?”

John Mueller answered:

“From my point of view if you’re jumping in with a question like this and you’re saying I’m going to get 200 backlinks in two days… then that sounds a lot like you’re not getting natural backlinks.

That sounds a lot like you’re going off and just buying them or having someone buy them for you. And that itself would be kind of the thing that we would not be happy with.”

Whether a Link is Natural is What Counts

Mueller is setting aside the link velocity question and focusing on how natural the links are.

He specifically says that the quality of the links being purchased is what will cause Google to take action, not the speed of the link acquisition.

Google’s John Mueller Addresses Link Velocity

Mueller then circles back and addresses the so-called “link velocity.”

This is what John Mueller says about link velocity:

“So it’s not so much a matter of how many links you get in which time period. It’s really just… if these are links that are unnatural or from our point of view problematic then they would be problematic.

It’s like it doesn’t really matter how many or in which time.

That is a clear statement that the quality of the links, whether they are natural or unnatural is what counts.

Mueller states that the rate of link acquisition and the time period those links are acquired in are not a factor.

Some in the industry will continue to hold on to the idea of link velocity. Many will say that their experience proves it exists.

But what one sees is one thing. What caused what is seen is something else. Two different things.

I have provided the background showing where the idea of link velocity came from and why it’s never been an accurate SEO theory. John Mueller’s response seems to confirm that the concept of link velocity is not a factor. More importantly, Mueller confirms that it’s factors specific to the link themselves that matter.

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

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Salesforce rolls out new edition of Marketing Cloud for small businesses

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Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

Elevate Your YouTube Channel Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

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Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

  • AI background remover: Replaces backgrounds without a green screen
  • AI motion tracker: Sticks effects and images on moving objects
  • Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
  • Color correction: Boosts colors so viewers can stay glued to your YouTube channel
  • Overlay effect: Offers 13 blending modes to create professional-looking videos
  • 4k resolution: Saves videos in ultra-high quality form
  • YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

  • Free
  • Video Editor: $49.95/year
  • Video Editor + Effect Packs: $155.95/year
  • Video Suite + Effect Packs: $94.95/year
1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools

If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

  • Text-based editing: Removes pauses with ease
  • Project templates: Retains assets, colors, and branding across multiple projects
  • Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
  • Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
  • Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

  • Premiere Pro: $29.99/month
  • Creative Cloud All Apps: $59.99/month
1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools

Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

  • Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
  • Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
  • Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
  • Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
  • Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

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If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

  • Universal timeline: Accommodates video footage of any quality, size, or frame rate
  • Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
  • Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
  • Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

  • Free
  • Create: $9.99/month
  • Pro: $23.99/month
1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.


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