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New Amazon Mobile GetLink for Social Media Affiliate Sharing via @martinibuster

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Amazon announced a new way to share affiliate links in within social media, in comments and in direct messaging, in addition to sharing in content. It’s called Mobile GetLink,  a way to share affiliate links on the go.

Amazon Affiliate Program

An affiliate program is a way to monetize content with a link called an affiliate link. The affiliate link is specially encoded with an “affiliate ID” that identifies that a visitor to Amazon was referred by a specific affiliate publisher (formally called an Amazon Associate) and that any subsequent sales are properly credited to the Amazon Associate publisher.

Traditionally a web publisher (known as an affiliate publisher) would create content and insert affiliate links to Amazon product pages. When a visitor to the publisher clicks an affiliate link and makes a purchase on Amazon, the Amazon Associate will earn a commission.

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The new Mobile GetLink program is completely different and represents a new direction in how Amazon affiliates can monetize with affiliate links.

Mobile GetLink is a Different Affiliate Link

Amazon’s new affiliate solution is different from the traditional affiliate program because it is designed to help Amazon affiliates generate an affiliate link on the go.

Under the normal process an affiliate logs into their Amazon Affiliate dashboard and generates affiliate links or downloads banners that contain their affiliate ID then places into their content.

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Under the new GetLink solution an affiliate, while logged into the Amazon shopping app with their affiliate login, visits the product page, clicks Share to obtain the link.

Here’s how Amazon explains it:

  • “Go to the product page and click Share
  • Then click Copy Associates Link
  • Get a short URL with your Associates tags built
  • The copied link can then be pasted into content, comment, or direct message”

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Share Affiliate Links in Comments or Direct Message

That last line says that an affiliate link can be shared in a social media comment or in a direct message, which is a significantly different context to the traditional method where affiliate links are embedded in content (or beneath a YouTube video).

A screenshot of the Mobile GetLink affiliate sharing in action shows a mobile device with Facebook, Messenger, Instagram, Twitter, Snapchat, YouTube, Twitch, Gmail and FaceTime.

Screenshot of Showing Where Mobile GetLink Can Be Shared

Screenshot showing mobile and messaging apps for Amazon GetLink sharing

Screenshot showing mobile and messaging apps for Amazon GetLink sharing

That’s a lot of different contexts for sharing an Amazon affiliate link.

Mobile GetLink Availability

Amazon.com Mobile GetLink is currently only available in the United States Amazon store. However it will be rolling out to more countries soon.

Mobile GetLink share functionality is only available on iOS mobile devices. It’s not available for Android mobile devices however Amazon plans on rolling out Mobile GetLink to other mobile device platforms within months.

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Mobile GetLink is automatically activated within the Amazon.com Shopping app when the affiliate is logged in with their Amazon Affiliate ID credentials.

Some affiliates have multiple Amazon affiliate IDs that are tied to specific websites for the purpose of tracking where sales came from.

Affiliates with multiple affiliate sharing IDs are able to pick and choose which ID to use when sharing.

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Amazon.com Keeps Up With the Times

Amazon.com’s change could be said to be reflection of how people today share content.

Social media and messaging apps have become a popular way to share content like videos, news and other information, eclipsing sharing links in blog posts.

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This update to the Amazon affiliate program allows affiliates to share affiliate links and earn money within the most popular contexts of how users communicate online.

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Citations

Official Announcement

Create and Share Associate Links on the Go

Mobile GetLink Frequently Asked Questions

Mobile GetLink Help

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NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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Searchenginejournal.com

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