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Research: Trillions of Site Visits Uncover SEO Insights

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Methodology

Perficient used the Google Analytics Benchmarking Feature to derive insights from trillions of site visits in the United and around the world. The research also divided the traffic metrics by industry to show how user behavior differed according to what device was in use.

Sum of global visits

Page Views Per Visitor

Page views per visitor is the average amount of pages a site visitor viewed in a visit.

For both USA and Global traffic, the page views per visitor metric went up in 2020 over 2019 for desktop visitors but declined for visitors on mobile devices.

Regarding the decline in Page Views Per Visitor for mobile, it may reflect a change in the context of where people are searching, which may have influenced what mobile users are looking for in 2020 during the pandemic.

The “where” part of the search activity might favor desktop sites since people are spending more time at home as well as working from home.

I asked Eric Enge of Perficient about the desktop increase in page views per visitors and he replied:

“My belief is that this relates to people being at home more. For those that have desktop devices as an option they’d be more likely to use devices with a larger screen and keyboard since they are handy.

Similarly, for desktop devices since they might have more time available, they’d be inclined to go a bit deeper in their research.”

Consumers are shopping from home more so that makes sense.

Of particular interest is that site visitors averaged one page more per visit on desktop devices than visitors on mobile devices for both years, 2019 and 2020. This trend held up for both USA and Global site visits.

Sum of USA visits

USA Trends

Average Page Views Desktop Versus Mobile 2019

  • Desktop 2019 3.59
  • Mobile 2019 2.59

Average Page Views Desktop Versus Mobile 2020

  • Desktop 2020 3.68
  • Mobile 2020 2.54

Desktop Page Views Per Visitors Increased in 2020

  • Desktop 2019 3.59
  • Desktop 2020 3.68

Mobile Page Views Per Visitor Declined in 2020

  • Mobile 2019 2.59
  • Mobile 2020 2.54

Global Trends – Page Views Per Visitor

Globally the average page views trended upwards for desktop in 2020, from 3.75 page views in 2019 to 3.95 page views in 2020.

Mobile average page views decreased slightly from 2.68 pages to 2.67 pages.

2019 Average Page Views (based on 37.5 trillion visits)

  • 2019 Desktop Average Page Views 3.75
  • 2019 Mobile Average Page Views 2.68

2020 Average Page Views (based on 30.2 trillion visitors)

  • 2020 Desktop Average Page Views 3.95
  • 2020 Mobile Average Page Views 2.67

Average Time on Site

The Average time spent on site grew year over year for both Desktop and mobile. Obviously people spent more time on site in 2020 than they did in 2019 because of the pandemic.

But what’s notable is that the time on site measurements for visitors to desktop sites were nearly double that of mobile visitors for both 2019 and 2020.

This statistic (based on 5.7 trillion visits in 2019 and 5.0 trillion visits for 2020), seems to underline the fact that people tend to feel more comfortable researching on desktop sites than on mobile sites for long term engagement with a website.

While more people in general are on mobile, the data is clear that people tend to linger at least twice as long on desktop devices than on mobile devices.

Average Time on Site (measured in seconds)

2019 Average Time on Site:

  • Desktop 2019 289.48
  • Mobile 2019 136.40

2020 Average Time on Site:

  • Desktop 2020 323.47
  • Mobile 2020 158.21

Visits using a tablet device accounted for 3% of all total visits. The average time on site metrics were higher for tablet than mobile but lower than desktop, right in the middle area between the two devices (desktop and mobile).

Global Average Time on Site

The Global Average Time on Site metrics are based on 37.5 trillion visits in 2019 and 30.2 trillion visits in 2020.

2019:

  • Desktop 2019 313.99
  • Mobile 2019 154.37

2020:

  • Desktop 2020 351.54
  • Mobile 2020 160.13

Similar to the USA metrics for tablet devices, tablets accounted for 3% of total visits and occupied average time on site scores between desktop and mobile, higher than mobile but lower than desktop, right in the middle.

Perficient Research Study by Industry

The Perficient research breaks also down the metrics by niche and discovers subtle differences between global and United States trends.

The research concludes with four takeaways:

  1. Mobile experiences are continuing to improve
  2. Desktop remains very important.
  3. Compare your site’s behavior to industry norms
  4. Pay attention to page speed

The Perficient research breaks down the metric by niche so it may be helpful to visit the research page and compare your metrics to what the industry metrics are. If there’s a difference between where the industry is at then it may be time to consider what kinds of changes need to be made.

Citation

Read the Perficient Research
Mobile vs. Desktop Usage In 2020

Searchenginejournal.com

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FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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