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Title Tags are a Tiny Ranking Factor

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Google’s John Mueller, in a YouTube Office-hours hangout, answered a question regarding title tags and search rankings. He addressed whether title tag rewriting impacts rankings and also what effect adding the company name to the beginning, end or at all has on rankings.

Mueller also described the title tag as a tiny search ranking factor.

Search Ranking Impact of Page and Titles Don’t Match

The person asking the question wanted to know if there was a ranking impact when titles are rewritten.

This is the question about title tags and ranking:

“How does it affect the search rankings when page and search titles don’t match?

Often we experience that the page title has been shortened and our company name added to the search results title.

We do add our company name to the end sometimes but the concern is that this is to all our page title and will limit how much we can write in the title.

So the question is really is it better to have shortened titles that can be displayed in the search results or is it better to keep the page titles we have already and let Google choose a different title?”

Google’s John Mueller Discussing Title Element and Rankings

Google title element and rankings

How to Write Title Tags

The focus of the question is how to write title tags and a concern about whether or not to have the company name, which could take up most of the space.

Mueller answered:

“I don’t think there is any explicit, “what is better” from our side.”

Mueller next noted that the title tag is a “tiny” ranking factor and that the focus of writing a title tag should be on making it relevant to what the page is about.

Mueller continued his answer:

“One of the things I think is worthwhile to keep in mind is we do use titles as a tiny factor in our rankings as well.

So it’s something where I wouldn’t necessarily make titles on your pages that are totally irrelevant.”

Mueller then made a reference to an answer from the same hangout about how to fix title tags that are rewritten by Google (read How to Fix Google Title Tag Rewrites).

He said:

“But you can try different things out, kind of like I mentioned before.”

Page is What is Used for Ranking

John Mueller next said that the web page is what is used for ranking purposes. He also said that whether or not the company name is used in the beginning or end of the title tag is a personal choice and he minimized any potential impact on rankings based on that choice.

Mueller explained:

“It’s not a critical issue if the title that we show in the search results (we call these title links nowadays), if that doesn’t match what is on your page, from our point of view that’s perfectly fine.

And we use what you have on your page when it comes to search.

So from that point of view it’s like you can put the things
in your title tag on your pages and maybe we’ll show that, maybe we’ll tweak that a little bit.

But essentially your page is what we use as a basis for the rankings.

And with regards to the company name or not, I think that’s a little bit up to you and a little bit also in our algorithms as well in that we do see that users like to have an understanding of the bigger picture of where does this page fit and sometimes a company name or a brand name for the website makes sense to show there.

Some people choose to put it in the beginning or in the end, some people have different kinds of separators that they use.

From my point of view I think that’s more a matter of personal taste and decoration rather than anything related to how ranking would work.”

Title Tag as a Ranking Factor

The search industry is largely in agreement that content is the most important factor, with title tags making it in there as part of the group known as on-page (as opposed to meta content which is not seen by users).

It doesn’t diminish the title tag status as a ranking factor to say it is a tiny ranking factor.

The fact that we 100% know for certain that the title element is a ranking factor makes it important because when it comes to Google search ranking factors there are very few things that are known as a certainty.

Search Engine Journal published a list of top ranking factors and the title tag made it as part of the on-page factors group.

Most surveys on top ranking factors include title tags as a top ranking factor and with good reason, because it is a ranking factor.

John Mueller characterizes it as a tiny ranking factor, which is an observation that some in the SEO industry might not agree with.

At one time, fifteen to twenty years ago, the title tag was a huge ranking factor. Failure to dump your keywords in the title tag would essentially doom the site to not be eligible to rank.

But like many things from fifteen to twenty years ago, that advice is outdated. Nowadays Google ranks websites that don’t have the exact keywords in the title tags.

Many in the search industry realize this and have adjusted their estimation of title tag impact accordingly.

Nevertheless, there are certain SEO beliefs that are tightly held on to and the belief that the title tag is a critical ranking factor is one of those beliefs.

But it’s important to learn where those beliefs came from and how long ago and to be be ready to adapt ones beliefs to conform to the reality expressed in the search results.

Citation

Title Tags are a Tiny Ranking Factor

Watch Mueller talk about title tags at the 15:35 Minute Mark

Searchenginejournal.com

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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