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How to Fix Google Title Tag Rewrites

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In an Office-hours hangout Google’s John Mueller answered the question of what algorithm factors are used to decide title tag rewrites. Mueller offered suggestions for a proactive approach for dealing with the title tag rewrite problem.

What Factors Influence Title Tag Algorithm?

The person asking the question wanted to know what factors influenced Google’s algorithm to change title tags.

The question about title tag rewrites:

“In the summer Google released an update in title generation for web pages. Could you tell us what factors this new algorithm decides which titles should be changed.

We tried using the new documentation on this but nothing seems to work.

The update affected some of our pages, most of the time it’s a category page, its title is cut and the brand domain name is added.

We’ve noticed some other sites in the search results have this problem at the same time.

We see that our main rival in the search results have the same titles they’ve been using since before the update.”

John Mueller On Fixing Title Tag Rewriting

John Mueller offers suggestions on how to fix title tag rewriting

Algorithm Factors for Title Tag Rewrites

The person asked for title tag algorithm factors that go into deciding when to rewrite title tags.

Google has already offered that information in documentation of how the title tag rewrite algorithm works.

So Mueller suggested reading that. Mueller mentioned that fact and then moved on to offering tips of what that person should do if they’re not happy with how their title tags are being rewritten by Google.

The person asking the question mentioned that it seemed to be happening with category pages so the answer to why might be what Google calls, “Micro-boilerplate text in <title> elements.”

Boilerplate in this situation means content that is repeated, like in a template. That’s something that could happen in a category page that could make it less descriptive of what is on the category web page.

Or it could be that the existing title tag is simply not accurate but rather a bunch of keywords the publisher wants to rank for.

A highly common title tag mistake is to use the title tag to seed it with keywords instead of using it to describe the web page.

John Mueller responded to the question:

“I think we have some information in the last blog post that we did about these title changes. I would definitely check that out.”

Title Tags No Longer Tied to Individual Query

An interesting insight that John Mueller shared is that titles are no longer tied to individual queries.

Mueller continued his answer:

“One of the I think bigger changes here that happened is that the titles are no longer tied to the individual query.”

How to Fix Title Tags

Mueller next discussed how to troubleshoot the title tag to find the best one.

Mueller advised:

“So it’s something that is really on a per page basis.

On the one hand this means that it doesn’t adapt kind of dynamically. So it’s a little bit easier to test.

On the other hand it also means that it’s easier for you to try different things out in the sense that you can change things on your pages and then you could use the submit to indexing tool and see what happens in Google search results, what does it look like now.

Because of that, it’s something where I would recommend if you’re seeing weird titles on your pages just to try different approaches out and see what works, what’s best for your website, for your kind of content and based on that to expand that to the rest of your website.

So that’s kind of the direction I would take there, to essentially just try it out and try different approaches out.

And because it’s really static on a per page basis, it is something that is a lot easier to experiment with a little bit and to see well what are the different options that I can do
here, how can I show my company name or my website’s name, how can I show the title that is relevant here and all of those different things.

From that point of view, just try things out.”

Mueller continued his response, addressing the part about how the competitor’s title tags aren’t rewritten by stating that Google doesn’t target sites for title tag rewriting.

How to Respond to Title Tag Rewrites

Mueller didn’t expand on what he meant by, “titles are no longer tied to individual queries.” That might be a good question for someone to ask him at next weeks office-hours hangout.

He also advised that it’s okay to change the title tag and submit the URL via search console to see if Google responds favorably to the changes.

Citations

Google Search Central Title Tag Documentation

Control your title links in search results

What to Do About Weird Title Tag Rewrites

Watch Mueller Discuss Title Tag Rewrites at the 12:41 Minute Mark:

Searchenginejournal.com

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Google Implements Stricter Guidelines for Mass Email Senders to Gmail Users

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Beginning in April, Gmail senders bombarding users with unwanted mass emails will encounter a surge in message rejections unless they comply with the freshly minted Gmail email sender protocols, Google cautions.

Fresh Guidelines for Dispatching Mass Emails to Gmail Inboxes In an elucidative piece featured on Forbes, it was highlighted that novel regulations are being ushered in to shield Gmail users from the deluge of unsolicited mass emails. Initially, there were reports surfacing about certain marketers receiving error notifications pertaining to messages dispatched to Gmail accounts. Nonetheless, a Google representative clarified that these specific errors, denoted as 550-5.7.56, weren’t novel but rather stemmed from existing authentication prerequisites.

Moreover, Google has verified that commencing from April, they will initiate “the rejection of a portion of non-compliant email traffic, progressively escalating the rejection rate over time.” Google elaborates that, for instance, if 75% of the traffic adheres to the new email sender authentication criteria, then a portion of the remaining non-conforming 25% will face rejection. The exact proportion remains undisclosed. Google does assert that the implementation of the new regulations will be executed in a “step-by-step fashion.”

This cautious and methodical strategy seems to have already kicked off, with transient errors affecting a “fraction of their non-compliant email traffic” coming into play this month. Additionally, Google stipulates that bulk senders will be granted until June 1 to integrate “one-click unsubscribe” in all commercial or promotional correspondence.

Exclusively Personal Gmail Accounts Subject to Rejection These alterations exclusively affect bulk emails dispatched to personal Gmail accounts. Entities sending out mass emails, specifically those transmitting a minimum of 5,000 messages daily to Gmail accounts, will be mandated to authenticate outgoing emails and “refrain from dispatching unsolicited emails.” The 5,000 message threshold is tabulated based on emails transmitted from the same principal domain, irrespective of the employment of subdomains. Once the threshold is met, the domain is categorized as a permanent bulk sender.

These guidelines do not extend to communications directed at Google Workspace accounts, although all senders, including those utilizing Google Workspace, are required to adhere to the updated criteria.

Augmented Security and Enhanced Oversight for Gmail Users A Google spokesperson emphasized that these requisites are being rolled out to “fortify sender-side security and augment user control over inbox contents even further.” For the recipient, this translates to heightened trust in the authenticity of the email sender, thus mitigating the risk of falling prey to phishing attempts, a tactic frequently exploited by malevolent entities capitalizing on authentication vulnerabilities. “If anything,” the spokesperson concludes, “meeting these stipulations should facilitate senders in reaching their intended recipients more efficiently, with reduced risks of spoofing and hijacking by malicious actors.”

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Google’s Next-Gen AI Chatbot, Gemini, Faces Delays: What to Expect When It Finally Launches

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Google AI Chatbot Gemini

In an unexpected turn of events, Google has chosen to postpone the much-anticipated debut of its revolutionary generative AI model, Gemini. Initially poised to make waves this week, the unveiling has now been rescheduled for early next year, specifically in January.

Gemini is set to redefine the landscape of conversational AI, representing Google’s most potent endeavor in this domain to date. Positioned as a multimodal AI chatbot, Gemini boasts the capability to process diverse data types. This includes a unique proficiency in comprehending and generating text, images, and various content formats, even going so far as to create an entire website based on a combination of sketches and written descriptions.

Originally, Google had planned an elaborate series of launch events spanning California, New York, and Washington. Regrettably, these events have been canceled due to concerns about Gemini’s responsiveness to non-English prompts. According to anonymous sources cited by The Information, Google’s Chief Executive, Sundar Pichai, personally decided to postpone the launch, acknowledging the importance of global support as a key feature of Gemini’s capabilities.

Gemini is expected to surpass the renowned ChatGPT, powered by OpenAI’s GPT-4 model, and preliminary private tests have shown promising results. Fueled by significantly enhanced computing power, Gemini has outperformed GPT-4, particularly in FLOPS (Floating Point Operations Per Second), owing to its access to a multitude of high-end AI accelerators through the Google Cloud platform.

SemiAnalysis, a research firm affiliated with Substack Inc., expressed in an August blog post that Gemini appears poised to “blow OpenAI’s model out of the water.” The extensive compute power at Google’s disposal has evidently contributed to Gemini’s superior performance.

Google’s Vice President and Manager of Bard and Google Assistant, Sissie Hsiao, offered insights into Gemini’s capabilities, citing examples like generating novel images in response to specific requests, such as illustrating the steps to ice a three-layer cake.

While Google’s current generative AI offering, Bard, has showcased noteworthy accomplishments, it has struggled to achieve the same level of consumer awareness as ChatGPT. Gemini, with its unparalleled capabilities, is expected to be a game-changer, demonstrating impressive multimodal functionalities never seen before.

During the initial announcement at Google’s I/O developer conference in May, the company emphasized Gemini’s multimodal prowess and its developer-friendly nature. An application programming interface (API) is under development, allowing developers to seamlessly integrate Gemini into third-party applications.

As the world awaits the delayed unveiling of Gemini, the stakes are high, with Google aiming to revolutionize the AI landscape and solidify its position as a leader in generative artificial intelligence. The postponed launch only adds to the anticipation surrounding Gemini’s eventual debut in the coming year.

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Google Brings Bard Students Math and Coding Education in the Summer

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Google Brings Bard Students Math and Coding Education in the Summer

Google is stepping up its AI efforts this summer by sending Bard, its high-profile chatbot, to summer school. The aim? To boost the bot’s math and coding smarts. These developments are excellent news— when Bard first debuted, it was admittedly not a finished product. But Google is steadily plugging away at it, and have now implemented implicit code execution for logical prompts, and handy Google Sheets’ integration to take it to the next level.

Thanks to implicit code execution, Bard can respond to inquiries requiring calculation or computation with Python code snippets running in the background. What’s even more amazing is that coders can take this generated code and modify it for their projects. Though Google is still apprehensive about guaranteeing the accuracy of Bard’s answers, this feature is said to improve the accuracy of math and word problems by an impressive 30%.

In addition to this, Bard can now export directly to Sheets when asked about tables. So, you don’t need to worry about copying and pasting, which comes with the risk of losing formatting or data.

From the company’s I/O keynote address, it is clear that they are focused on making the most of what Bard can offer. As they continue to speak highly of the chatbot, we’re sure to expect more features and capabilities when the summer comes around.

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