NEWS
Twitter now lets everyone limit replies to their tweets
Twitter may describe itself as the town square, but that doesn’t mean you have to talk to everyone walking past your seat at the cafe. Today, to increase the amount of “meaningful conversations” that take place on Twitter, and to help people weed out abuse and spam in their replies, the company announced that it is rolling out a new feature where users can limit who replies to their Tweets.
After a brief run in beta, the feature is rolling out globally starting today to users of the iOS and Android apps, as well as twitter.com, Suzanne Xie noted in a blog post announcing the feature. TweetDeck is not yet supported, Twitter tells me.
A small globe icon will start to appear at the bottom of your tweet, and if you do nothing, everyone will still be able to reply — this is the default option. Or, you can tap it and limit replies just to those who follow you; or just to those who you tag in the tweet itself.
And, if you pick the third of these and tag no one, it’s also a way to broadcast a tweet or a thread of tweets with no replies at all. (This all applies to “open” accounts; those that have locked who can view their tweets are limited by default; and it doesn’t seem to replace the option to hide replies, which Twitter launched last year. We asked and Twitter declined to make any update or statement on the “hide replies” functionality.)
Those who can’t reply will get a greyed-out icon, but they can still view, retweet, retweet with comment and “like” the tweets.
The basic idea behind limiting replies is more control. Specifically, setting parameters around those who can reply can help the original poster curtail abusive or trolling replies, or to limit replies to keep the conversation on track. Both can be especially critical in a number of use cases common on Twitter. Those tweeting about a sensitive issue or a political topic are classic scenarios that bring out trolls. And those trying to broadcast a conversation with a specific group (or indeed in a monologue) with the intention of making that conversation publicly viewable can now do it without interruption.
“Sometimes people are more comfortable talking about what’s happening when they can choose who can reply,” Xie wrote. “We’ve seen people use these settings to have conversations that weren’t really possible before. Starting today, everyone will be able to use these settings so unwanted replies don’t get in the way of meaningful conversations.”
Xie said that beta test feedback has been positive. Those using the feature said they felt more comfortable and protected from spam and abuse, and the feature is getting used: It found that those who have submitted abuse reports and had access to the new limit reply tool were three times more likely to use the settings.
It seems that limiting replies is more of a complement to, not a replacement for, muting and blocking: 60% of those using the limit replies feature weren’t already muting and blocking other users. Xie doesn’t mention how it is used alongside another spam-controlling feature Twitter launched last year, hiding replies.
People who are limited from replying directly can still retweet with a comment, and thus still inject whatever they want to say. But Xie noted that “these settings prevented an average of three potentially abusive replies while only adding one potentially abusive retweet with comment,” adding that there was no uptick in unwanted direct messages, either.
The feature getting announced today has been a while in the making, both from a product and even longer from an idealogical point of view.
The concept for limiting replies was first announced back at January at CES, when Kayvon Beykpour, Twitter’s VP of Product said that the primary motivation [for the feature] was control. “We want to build on the theme of authors getting more control and we’ve thought … that there are many analogs of how people have communications in life,” he said at the time.
The feature then formally started to roll out in a limited test in May, and the version that is getting turned on today looks just like that. (In fact, the screen shots are exactly the same, except with a more recent date on the tweets.)
But the bigger thinking behind the new feature stretches back earlier than this year.
Twitter has long (as in years now) been working on creating better ways to channel its open-ended social platform to keep it from getting exploited and abused.
The issue stems from the platform’s basic DNA: Twitter was built around the idea of anyone being able to reply to anyone else, regardless of whether two users follow each other, or whether someone wants to hear a certain response. The issue, some argue, is that Twitter has dragged its feet because the open-ended aspect is actually in Twitter’s best business interest, since it encourages more engagement and use. (For a recent example of that argument pertaining specifically to cancel culture conversations, see here.)
Admittedly, it can be one of the more empowering feelings you can have on this big internet of ours, to be able to reply to someone on Twitter when you have an opinion on something, or just a question. Never mind that the reply may never come, or come from an army of trolls. And indeed, that open-ended aspect hasn’t always played out as a positive every time.
People, some of whom might be vulnerable or going through difficult situations, can be singled out for negative responses by other users, leading some of them to leave Twitter altogether, sometimes in very high-profile incidents. At a time when social media has become ever more influential and is being criticized by many asking whether it is fair enough, responsible enough and responsive enough in relation to the (incendiary and other) content that bounces around its playing fields, it has been a bad look for Twitter, and it’s been trying for years now to fix it.
I’m guessing that some will decry the move to limit replies as a curtailing of free speech and free expression, that it might give a stronger voice to those who are actually using Twitter to disseminate abusive information themselves, by potentially limiting how people can respond.
There are a couple of counter arguments, though. One is that people can still see and retweet what someone says, one way of responding. A retweet with comment can still be pretty powerful: Sometimes these tweets can go viral and be seen even more than the original tweets themselves.
Xie noted that people will be able to see when replies have been limited, and that Twitter is working on ways of making that more obvious. That might well include pointing people to further information elsewhere. And the new timeline containing “Retweets with Comments” launched in May gets four times more visits on Tweets using these settings, Xie said.
There have, in fact, been a number of tweaks to reduce the amount of noise on the platform: Last year Twitter turned on the ability to hide replies, and over the years Twitter has improved the process for reporting harassment (including a number of updates and tests around harmful language), blocking people (although it seems this has some people contesting it) and muting people.
And it’s worth pointing out that Twitter has been making a lot of efforts to better detect and help users report original tweets that are abusive, discriminatory, contain fake news and the rest.
That might be the most important point here. This is a net positive for the platform, but still just one step in a long journey to work on improving the climate on Twitter overall.
NEWS
OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models
OpenAI has today announced the release of fine-tuning capabilities for its flagship GPT-4 large language model, marking a significant milestone in the AI landscape. This new functionality empowers developers to create tailored versions of GPT-4 to suit specialized use cases, enhancing the model’s utility across various industries.
Fine-tuning has long been a desired feature for developers who require more control over AI behavior, and with this update, OpenAI delivers on that demand. The ability to fine-tune GPT-4 allows businesses and developers to refine the model’s responses to better align with specific requirements, whether for customer service, content generation, technical support, or other unique applications.
Why Fine-Tuning Matters
GPT-4 is a very flexible model that can handle many different tasks. However, some businesses and developers need more specialized AI that matches their specific language, style, and needs. Fine-tuning helps with this by letting them adjust GPT-4 using custom data. For example, companies can train a fine-tuned model to keep a consistent brand tone or focus on industry-specific language.
Fine-tuning also offers improvements in areas like response accuracy and context comprehension. For use cases where nuanced understanding or specialized knowledge is crucial, this can be a game-changer. Models can be taught to better grasp intricate details, improving their effectiveness in sectors such as legal analysis, medical advice, or technical writing.
Key Features of GPT-4 Fine-Tuning
The fine-tuning process leverages OpenAI’s established tools, but now it is optimized for GPT-4’s advanced architecture. Notable features include:
- Enhanced Customization: Developers can precisely influence the model’s behavior and knowledge base.
- Consistency in Output: Fine-tuned models can be made to maintain consistent formatting, tone, or responses, essential for professional applications.
- Higher Efficiency: Compared to training models from scratch, fine-tuning GPT-4 allows organizations to deploy sophisticated AI with reduced time and computational cost.
Additionally, OpenAI has emphasized ease of use with this feature. The fine-tuning workflow is designed to be accessible even to teams with limited AI experience, reducing barriers to customization. For more advanced users, OpenAI provides granular control options to achieve highly specialized outputs.
Implications for the Future
The launch of fine-tuning capabilities for GPT-4 signals a broader shift toward more user-centric AI development. As businesses increasingly adopt AI, the demand for models that can cater to specific business needs, without compromising on performance, will continue to grow. OpenAI’s move positions GPT-4 as a flexible and adaptable tool that can be refined to deliver optimal value in any given scenario.
By offering fine-tuning, OpenAI not only enhances GPT-4’s appeal but also reinforces the model’s role as a leading AI solution across diverse sectors. From startups seeking to automate niche tasks to large enterprises looking to scale intelligent systems, GPT-4’s fine-tuning capability provides a powerful resource for driving innovation.
OpenAI announced that fine-tuning GPT-4o will cost $25 for every million tokens used during training. After the model is set up, it will cost $3.75 per million input tokens and $15 per million output tokens. To help developers get started, OpenAI is offering 1 million free training tokens per day for GPT-4o and 2 million free tokens per day for GPT-4o mini until September 23. This makes it easier for developers to try out the fine-tuning service.
As AI continues to evolve, OpenAI’s focus on customization and adaptability with GPT-4 represents a critical step in making advanced AI accessible, scalable, and more aligned with real-world applications. This new capability is expected to accelerate the adoption of AI across industries, creating a new wave of AI-driven solutions tailored to specific challenges and opportunities.
This Week in Search News: Simple and Easy-to-Read Update
Here’s what happened in the world of Google and search engines this week:
1. Google’s June 2024 Spam Update
Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.
2. Changes to Google Search Interface
Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.
3. New Features and Tests
- Link Cards: Google is testing link cards at the top of AI-generated overviews.
- Health Overviews: There are more AI-generated health overviews showing up in search results.
- Local Panels: Google is testing AI overviews in local information panels.
4. Search Rankings and Quality
- Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
- Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.
5. Advice for Content Creators
- Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
- Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.
6. New Search Features in Google Chrome
Google Chrome for mobile devices has added several new search features to enhance user experience.
7. New Tests and Features in Google Search
- Credit Card Widget: Google is testing a new widget for credit card information in search results.
- Sliding Search Results: When making a new search query, the results might slide to the right.
8. Bing’s New Feature
Bing is now using AI to write “People Also Ask” questions in search results.
9. Local Search Ranking Factors
Menu items and popular times might be factors that influence local search rankings on Google.
10. Google Ads Updates
- Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
- Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
- tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
- WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.
These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.
Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again
Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.
Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.
This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.
Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.
When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.
Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.
During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.
-
WORDPRESS2 days ago
WordPress biz Automattic details WP Engine deal demands • The Register
-
SEO6 days ago
Yoast Co-Founder Suggests A WordPress Contributor Board
-
SEARCHENGINES4 days ago
Daily Search Forum Recap: September 30, 2024
-
SEARCHENGINES7 days ago
Google’s 26th Birthday Doodle Is Missing
-
SEO6 days ago
6 Things You Can Do to Compete With Big Sites
-
SEARCHENGINES5 days ago
Google Volatility With Gains & Losses, Updated Web Spam Policies, Cache Gone & More Search News
-
SEARCHENGINES3 days ago
Daily Search Forum Recap: October 1, 2024
-
SEO5 days ago
An In-Depth Guide For Businesses