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Want to Learn About Bing and Search Ranking? Here You Go!

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Many people are quiet when it comes to SEO for Bing because there’s not a lot of information about it. Funny thing is that many cutting edge technologies and techniques were used at Bing before Google. Fabrice Canel, Principal Program Manager at Bing recently shared a load of information with Jason Barnard of Kalicube about how not just Bing works but in general how search engines work as well.

Criteria for Indexing Content

Fabrice is in charge of Bingbot Crawler, URLs Discovery and Selection, Document processing, and Bing Webmaster Tools. He’s a good person to turn to for information about search engines, particularly crawling and page selection.

Fabrice here describes the crawling process and what I feel is the important takeaway is how he says Bing is picky about what it chooses to index.

A lot of people feel that every page of their site deserves a chance to get ranked. But both Google and Bing don’t index everything.

They tend to leave behind certain kinds of pages.

The first characteristic of a page Bing would want to index is a page that is useful.

Screenshot of Jason Barnard

Jason Barnard Kalicube

Fabrice Canel explained:

“We are business-driven obviously to satisfy the end customer but we have to pick and choose.

We cannot crawl everything on the internet there is an infinity number of URLs out there.

You have pages with calendars. You can go to next day forever.

So it’s really about detecting what is the most useful to satisfy a Microsoft Bing customer.”

Bing and Key Domains

Fabrice next talks about the concept of Key Domains and how they are guided by key pages on the Internet to show them the quality content.

This kind of sounds like an algorithm that incorporates a seed set of trusted sites from which the further in distance a site is from the key websites the likelier it is to be spam or useless (Link Distance Ranking Algorithms)

I don’t want to put words into Fabrice’s mouth, the above is just my observation.

I’ll let Fabrice speak for himself.

Jason asked:

“Would you say most content on the web is not useful or is that exaggerating?”

Fabrice answered:

“I think it’s a little bit exaggerated.

We are guided by key pages that are important on the internet and we follow links to understand what’s next.

And if we really focus on these key domains (key pages), then this is guiding us to quality content.

So the view that we have of the internet is not to go deep forever and crawl useless content.

It’s obviously to keep the index fresh and comprehensive, containing all of the most relevant content on the web.”

What Makes Bing Crawl Deep into Websites

Jason next asks about websites that get crawled deeply. Obviously, getting a search engine to index all of the pages of a site is important.

Fabrice explains the process.

Jason asked:

“Right. And then I think that’s the key. You prefer going wide and going deep.

So if I have a site that’s at the top of the pile, you will tend to focus more on me than on trying to find new things that you don’t already know about?”

Fabrice provided a nuance answer, reflecting the complicated nature of what gets chosen for crawling and indexing:

“It depends. If you have a site that is specialized and covers an interesting topic that customer cares about then we may obviously go deep.”

Machines Choose What to Crawl

We sometimes anthropomorphize search engines by saying things like “The search engine doesn’t like my site.

But in reality there’s nothing in algorithms that are about liking or trusting.

Machines don’t like.

Machines don’t trust.

Search engines are machines that are essentially programmed with goals.

Fabrice explains about how Bing chooses to crawl deep or not crawl deep:

“This is not me selecting where we go deep and not deep. Nor is it my team.

This is the machine.

Machine learning that is selecting to go deep or deeper based on what we feel is important for a Bing customer.”

That part about what is important for the customer is something to take note of. The search engine, in this case Bing, is tuned to identify pages that are important to customers.

When writing an article or even creating an ecommerce page, it might be useful to look at the page and ask, “How can I make this page important for the those who visit this web page?”

Jason followed up with a question to tease more information about what is involved in the selecting what’s important to site visitors.

Jason asked:

“You’re just giving the machine the goals you want it to achieve?”

Fabrice responded:

“Absolutely. Yes.

The main input we give the the Machine Learning algorithms is satisfying Bing customers.

And so we look at various dimensions to satisfy Bing customers.

Again, if you query for Facebook. You want the Facebook link at the top position. You don’t want some random blogs speaking about Facebook.”

Search Crawling is Broken and In Need of an Update

Jason asks Fabrice why IndexNow is helpful.

Fabrice responds by stating what crawling is today and how this method of finding content to index, which is nearly thirty years old, is in need of an update.

The old and current way of crawling is to visit the website and “pull” the data from the websites, even if the web pages are the same and haven’t changed.

Search engines have to keep visiting the entire indexed web to check if any new pages, sentences or links have been added.

Fabrice asserts that the way search engines crawl websites needs to change because there’s a better way to go about it.

He explained the fundamental problem:

“So the model of crawling is really to learn, to try to figure out when things are changing.

When will Jason post again? We may be able to model it. We may be able to try to figure it out. But we really don’t know.

So what we are doing is we are pulling and pulling and crawling and crawling to see if something has changed.

This is a model of crawling today. We may learn from links, but at the end of the day, we go to the home page and figure it out. So this model needs to change.”

Fabrice next explained the solution:

“We need to get input from the website owner Jason and Jason can tell us via a simple API that the website content has changed, helping us to discover this change – to be informed of a change, to send the crawler and to get latest content.

That’s an overall industry shift from crawling and crawling and crawling and crawling to discover if something has changed…”

The Present State of Search

Google tends to call them users, people who use their site. Bing introduces the concept of people who search as customers and with that all of the little aphorisms about customers that are implicit in a customer-first approach such as the customer is always right, give the customer what they want.

Steve Jobs said about customers in relation to innovating, which relates a bit with Bing’s IndexNow but also for publishers:

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

The Future of Search is Push?

Bing has rolled out a new push technology called IndexNow. It’s a way for publishers to notify the search engines to come crawl new or updated web pages. This saves hosting and data center resources in the form of electrical energy and bandwidth. It also makes it easier for publishers to know that the search engine will come and get the content sooner with a push method rather than later as in the current crawl method.

Citation

This is just a portion of what was discussed.

Watch the entire interview with Fabrice Canel

Searchenginejournal.com

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BING

Top Bing Ranking Tracker Tools in 2023

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Bing Ranking Tracker

As the digital landscape continues to grow, businesses are increasingly turning to online operations to expand their customer base and reach. Search engine optimization (SEO) plays an integral role in online marketing, and tracking your website’s search engine rankings is vital to improving visibility and driving traffic to your site. This is where a Bing Ranking Tracker comes in.

A Bing Ranking Tracker enables you to monitor your website’s performance on Bing’s search engine results pages (SERPs). These tools provide valuable insights into your website’s ranking positions for specific keywords and enable you to track changes over time. By monitoring your website’s performance, you can identify areas where improvement is needed and take corrective action to boost your search engine rankings.

This article will review the best Bing Ranking Tracker tools available in 2023. We will delve into their features, pricing, and benefits to help you make an informed decision about which tool is best suited for your business.

Ahrefs

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Ahrefs – Bing Ranking Tracker

Ahrefs is one of the most popular Bing rank tracker tools available. It’s also a comprehensive SEO tool that includes features like keyword research, backlink analysis, and content analysis. Ahrefs’ rank tracker tool allows you to track your Bing rankings over time and see how they’ve changed.

One of the key features of Ahrefs’ rank tracker is the ability to track your rankings for multiple countries and languages. This is especially useful if your business operates in multiple markets.

Previously, Ahrefs used to offer a 7-day trial of all its tools and features for a mere $7. However, currently, there is no provision to test Ahrefs before purchasing a subscription.

SEMrush

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SEMrush – Bing Ranking Tracker

SEMrush is another comprehensive SEO tool that includes a Bing rank tracker. The tool allows you to track your Bing rankings over time and compare them to your competitors. You can also track your rankings for specific keywords and see how they’ve changed over time.

SEMrush’s rank tracker also includes features like local search tracking, which allows you to see how your website is ranking in different locations. This is useful if your business operates in multiple locations.

SEMrush offers a 7-day trial for $7, after which plans start at $119.95 per month.

SERPWatcher

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SERPWatcher – Bing Ranking Tracker

SERPWatcher is a dedicated rank tracker tool that allows you to track your Bing rankings over time. The tool includes features like daily rank tracking and keyword grouping. You can also track your rankings for multiple locations and devices.

One of the key benefits of SERPWatcher is its user-friendly interface. The tool is easy to use and allows you to see your rankings at a glance.

SERPWatcher offers a 10-day trial, after which plans start at $29 per month.

Rank Tracker

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Rank Tracker – Bing Ranking Tracker

Rank Tracker is a dedicated rank tracker tool that allows you to track your Bing rankings over time. The tool includes features like keyword research, backlink analysis, and website auditing.

Rank Tracker’s rank tracker tool allows you to track your rankings for multiple search engines, including Bing. You can also track your rankings for multiple locations and devices.

One of the key benefits of Rank Tracker is its affordable pricing. Plans start at $13.50 per month.

ProRankTracker

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Pro Rank Tracker – Bing Ranking Tracker

ProRankTracker is another dedicated rank tracker tool that allows you to track your Bing rankings over time. The tool includes features like daily rank tracking, keyword research, and competitor analysis.

ProRankTracker’s rank tracker tool allows you to track your rankings for multiple search engines, including Bing. You can also track your rankings for multiple locations and devices.

One of the key benefits of ProRankTracker is its scalability. The tool can accommodate businesses of all sizes, from small startups to large enterprises.

ProRankTracker offers a 30-day trial, after which plans start at $19 per month if you decide to upgrade, otherwise the account switches to a free-forever account with 20 terms quota and basic daily rank tracking features enabled.

AccuRanker

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AccuRanker – Bing Ranking Tracker

AccuRanker is a dedicated rank tracker tool that allows you to track your Bing rankings over time. The tool includes features like daily rank tracking, keyword research, and competitor analysis.

AccuRanker’s rank tracker tool allows you to track your rankings for multiple search engines, including Bing. You can also track your rankings for multiple locations and devices.

One of the key benefits of AccuRanker is its accuracy. The tool uses real-time data to ensure that your rankings are accurate and up-to-date.

AccuRanker offers a 14 days free trial, with 100 keywords.

In conclusion, choosing the right Bing rank tracker tool can help you improve your website’s search engine rankings and ultimately drive more traffic to your website. We hope this article has provided you with valuable insights into the best Bing rank tracker tools available in 2023. Remember to consider your business needs, budget, and the features offered by each tool before making your final decision.

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BING

Bing ChatGPT goes off the deep end — and the latest examples are very disturbing

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Bing with ChatGPT on Edge browser MacBook Pro

The ChatGPT takeover of the internet may finally be hitting some roadblocks. While cursory interactions with the chatbot or its Bing search engine sibling (cousin?) produce benign and promising results, deeper interactions have sometimes been alarming.

This isn’t just in reference to the information that the new Bing powered by GPT gets wrong — though we’ve seen it get things wrong firsthand. Rather, there have been some instances where the AI-powered chatbot has completely broken down. Recently, a New York Times columnist had a conversation with Bing (opens in new tab) that left them deeply unsettled and told a Digital Trends writer  “I want to be human (opens in new tab)” during their hands-on with the AI search bot.

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BING

New Microsoft Bing Travel Search Features

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new-microsoft-bing-travel-search-features

Microsoft Bing announced new travel search features including suggested itineraries and inspiration, 360 immersive views, drink and dining information and coupons and deals. This currently is live in the United States.

Here is what is new with these new travel search features in Bing.

Suggested itineraries & inspiration

You should see a section named “What to see & do” for the trip duration to get an idea of what your trip might look like, Microsoft said. You can also click on “Book flights” or “Book hotels” to get a full-page booking experience.

Here is a screenshot:

bing travel hub home 1640031098

Coupons & deals

Microsoft partnered with various sites to show competitive rates for your travel. They also offer packages of bundled hotel and flight experiences. You can also scroll down to the “Coupons & Deals” section to browse cost-conscious options for flights, trip packages, and more.

360 immersive views

Bing also shows “stunning landscapes” it says when you click “Experience in 360” to check out immersive views. Here is a screenshot:

bing 360experience 1640031285

Drink & dining information

There is also the “Eat & Drink” search carousel to start getting excited about the dishes and beverages you can expect to taste, Microsoft said. Here is what this looks like:

click for full size

Forum discussion at Twitter.

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