Connect with us
Cloak And Track Your Affiliate Links With Our User-Friendly Link Cloaking Tool, Try It Free

NEWS

Why You Shouldn’t Rely On Google Discover Traffic via @sejournal, @martinibuster

Published

on

google discover traffic 61bd80a1e1db0 sej

Google’s John Mueller answered a question about Discover traffic that disappeared. Mueller offered several reasons why Discover traffic might dry up and then cautioned against building a business around Discover traffic.

What Is Google Discover?

Google Discover is a content feed that is based on a user’s web and Google search activity, if the Google Web & App Activity is turned on. Google Discover shows a personalized list of content that users are interested in.

If users are trending toward searching how to make certain kind of recipes then sites about those recipes are going to begin trending for users in their Discover feed.

But in general, because so many people search for different things, no one website will tend to dominate in Google Discover because the feed is personalized.

That is what contributes to the somewhat random nature of Google Discover traffic.

Google’s John Mueller lists other reasons why Google Discover can’t be relied on for consistent traffic.

Advertisement

Continue Reading Below

Website Experiences Collapse in Google Discover Traffic

The person asking the question explained that the website is a Brazilian news site that has consistently enjoyed steady Google Discover traffic. He wants to understand why the traffic would suddenly dry up to a trickle.

The person explained their situation:

“We’re going through a huge drop in the delivery of our content through Google Discover.

…Google Discover is our main acquisition channel. But in the last ten days the delivery of our content through Discover has dropped to practically zero.

Our normal audience was kind of a thousand active users in real time. And now it’s about ninety or a hundred active users.

And we didn’t change anything technical or editorial. And our Search Console did not report any problem.”

The person asking the question went on to explain that their Core Web Vitals performance and CrUX reports are all at the top levels and their site is served with AMP.

Advertisement

Continue Reading Below

He expressed confusion about why Discovery traffic would dry up when everything remains the same and nothing had changed.

Google Traffic Is Not Consistent

The person asked:

“What do you think could be happening with us?”

John Mueller began his answer by affirming that Google Discover Traffic is in general not a consistent source of traffic.

John Mueller answered:

“I think it’s always tricky with Discover because it’s… at least what I hear from people, it’s very binary in that either you get like a lot of traffic or you don’t get a lot of traffic from Discover.

And that also means that any changes there tend to be very visible.

So my main recommendation is not to rely on Google Discover for traffic, but rather to see it as an additional traffic source and not as the main one.”

Why Does Google Discover Traffic Disappear?

John Mueller next shifted to discussing general issues that might affect Google Discover traffic.

Mueller:

“When it comes to Discover there are a few things that kind of play in there… you mentioned some of the technical things that I think are good practices.
One of the things that also plays in there is, for example, the core updates also play a role.”

Core Update Can Affect Google Discover Traffic

Interestingly, Mueller said that the core update could affect Google Discover traffic. He didn’t say what specifically within a core update might affect the traffic, but one can speculate that it might be related to improvements to algorithms related to understanding content. It could be many other things.

Mueller continued his answer:

“We recently had a core update, maybe from a timing point of view that matches what you saw there.

So that’s something where if you do see an effect from the core update, then I would double check the blog post that we have about core updates with the large number of tips and ideas that you could focus on.”

Advertisement

Continue Reading Below

Google Discover Content Guidelines

Mueller next cited Google’s Discover content guidelines as something that influences what kinds of content will receive Google Discover traffic.

Mueller explained the guidelines influenced traffic:

“The other thing is with Discover in particular, we have a set of content guidelines that we try to stick to in an algorithmic way.

And depending on the website itself, it might be something where some of these content guidelines, your website is kind of borderline.

So for example… I don’t know the content guidelines all by heart but I think there is something about like clickbait-y titles or clickbait-y content in general or kind of adult oriented content, for example.

And it might be that your website is kind of borderline there with regards to how we evaluate your website in that regard.

And then it can also happen that our algorithms say oh, well, a large part of this website is just clickbait or one or the other categories that we list in the content guidelines.

Advertisement

Continue Reading Below

And then we will be a lot more conservative with regards to how we show the website in Discover.

So… without knowing your website, that’s the direction I would head.

On the one hand, the core updates, think about that.

On the other hand the content guidelines that we have.

And then finally I would still make sure that you don’t rely on Discover for your business overall because it can change fairly quickly.

And it’s something where often there are not pure technical reasons behind those changes.”

Google Discover Is An Unreliable Source Of Traffic

The big takeaway is that Google Discover is a highly unreliable source of traffic. So it’s definitely not something to build a business on.

Nevertheless, John Mueller mentioned guidelines to be aware of in order to improve your chances of receiving Google Discover traffic and avoid getting kicked out of Discover.

Citations

Read Google’s Discover Guidelines

How Content Appears in Discover

Advertisement

Continue Reading Below

Read Google’s Discover Content Policies

Discover Content Policies

John Mueller On How to Improve Chance of Google Discover Traffic

Watch John Mueller at the 45:35 minute mark:

[embedded content]

Searchenginejournal.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

GOOGLE

This Week in Search News: Simple and Easy-to-Read Update

Published

on

This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

  • Link Cards: Google is testing link cards at the top of AI-generated overviews.
  • Health Overviews: There are more AI-generated health overviews showing up in search results.
  • Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

  • Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
  • Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

  • Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
  • Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

  • Credit Card Widget: Google is testing a new widget for credit card information in search results.
  • Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

  • Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
  • Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
  • tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
  • WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

Published

on

By

Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

NEWS

We asked ChatGPT what will be Google (GOOG) stock price for 2030

Published

on

We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending