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WordPress Gutenberg 10.1 Boosts Core Web Vitals



Gutenberg 10.1 is Released

WordPress announced the release of Gutenberg 10.1 and buried in all the little details of new features was an improvement that publishers have been waiting for.

Google is soon updating their algorithm to give a small ranking boost to sites that have a passing Core Web Vitals score.

Core Web Vitals are a set of metrics that collectively describe whether a web page delivers a good or bad user experience when they visit the web page.

There is no in between score. A site can either pass or fail the Core Web Vitals test.

Web publishers have found it increasingly difficult to achieve a passing Core Web Vitals score because many of the issues that need solving are inherent to the content management system (like WordPress) and the themes and plugins that are used.

The official WordPress announcement about the newest version of Gutenberg (10.1) included many improvements but buried deep inside the announcement, in a section labeled Experiments, was this vaguely worded snippet:

Improve loading method for block styles.”

Not particularly descriptive. But those six words described an important update to how the WordPress Gutenberg site editor delivers style sheets on the front end, where it affects site visitors.

What is Gutenberg?

Gutenberg is a new way of building websites that aims to simplify the process of building websites. It’s kind of similar (but not exactly) to a “What You See is What You Get (WYSIWIG)” page builder interface.

The Gutenberg editor sets out to reimagine the website building process as one involving blocks of page elements.

For example, one block can be the header. The next block beneath the header can be the menu section. Beneath that block is the content block, followed by a footer block.

For the content area there are other blocks that can be used to create a huge variety of custom layouts. Gutenberg is a visual way of creating web pages by using pre-made layout pieces called blocks.

So if you need a contact form you can choose to drop in a contact form block. If you want to create columns within the content area you can choose a Columns block.

Screenshot of Gutenberg Content Blocks UI

Screenshot of Gutenberg blocks

The page builder interface is a popular way to create websites that will simplify the process. That way more publishers can create websites without having to worry about programming, freeing content publishers to focus more on the content and less on coding and plugins.

The Gutenberg Code Bloat that Was Fixed

Every Gutenberg block has style codes that are specific to each block. The style codes dictate how each block looks.

Previous to this update, sites created with Gutenberg loaded every style code for each block that can possibly be used, on every page of the website.

This meant that a giant file with code for every block was loaded on all pages, regardless if you used that block or not.

Excessive code can cause the page experience to degrade. The slower a page loads the worst the user experience becomes.

Slow loading web pages are frustrating and can cause a site to earn less.

Additionally, because on May 2021, fast web pages will have a slight advantage over slower web pages in the form of a ranking boost in Google, improving page speed performance is a big issue right now.

Gutenberg 10.1 Addresses Code Bloat

The latest version of Gutenberg fixes this problem. According to WordPress, the styling code for each block is relatively small. The solution they chose was to selectively load only the style code necessary for the blocks that are on a web page.

Even better, rather than create numerous style sheets that need to be downloaded for those pages, the necessary style codes are on the web page already.

This is called “inlining” the code and it’s a best practice for speeding up how fast a web page downloads.

WordPress described how they achieved this improvement:

“Since most blocks have fairly small stylesheets, it didn’t make sense to send requests to the server for these bite-sized styles.

To resolve this, the tiny stylesheets were inlined, further improving the performance by including everything the browser needs in a single request. Think of this as sending one text message covering a few topics, rather than writing a bunch of individual messages one after the other.”

Gutenberg 10.1 is a Speed Champ

The results of this small change are notable.

WordPress measure the before and after Core Web Vitals performance scores and the difference was overwhelmingly positive.

These are the Core Web Vitals score before the Gutenberg improvements:

Screenshot of older Gutenberg Core Web Vitals Scores

This is a screenshot of the Core Web Vitals scores after improvements:

Screenshot of Gutenberg 10.1 Core Web Vitals Scores

It’s very apparent that Gutenberg 10.1 represents a significant step forward for improving page speed performance.

The WordPress developers described their achievement like this:

“There is a significant performance boost, and that’s on a simple page with not too many blocks. On more complex structures the effect will be even more pronounced!”

WordPress is Paying Attention to Core Web Vitals

This change is going to be most welcome in the SEO and publishing community. While Gutenberg isn’t completely finished at the moment, it is still ready to be used if publishers choose to.

Most importantly, this update underlines how Gutenberg is not only the future of web publishing but a clear improvement in publishing.

A search of the site previously did not show acknowledgement of Google’s Core Web Vitals.

This announcement not only mentions the SEO challenges, it actually emphasizes how these kinds of improvements benefit site visitors and publishers.

“While a lot of work is put into democratizing publishing in the WordPress project, this kind of work helps democratize delivery, allowing people to get the content they want to consume easier and faster.

With changes coming to Google Search related to the speed of webpages, performance improvements for both the front end and in the editor have never been more timely.”

WordPress Core Web Vitals Boost is Real

While this change to how CSS is delivered can be said to be incremental, the benefit to publishers and users is huge. This update fixes one of the major code bloat issues affecting Gutenberg. With this problem resolved, Gutenberg becomes a more viable content management system.


Core Editor Improvement: Need for (page/post) Speed

What’s new in Gutenberg 10.1? (3 March)

Improve Loading Method For Block Styles


OpenAI Introduces ChatGPT Plus with Monthly Subscription of $20



Open AI - Chat GPT

OpenAI, the leading artificial intelligence research laboratory, has launched a new product – ChatGPT Plus. The new product is an advanced version of its previous language model, ChatGPT, and is available for a monthly subscription of $20. The company aims to provide a more sophisticated and efficient conversational AI tool to its users through this new product.

ChatGPT Plus is a state-of-the-art language model that uses advanced deep learning algorithms to generate human-like responses to text inputs. The model has been trained on a massive corpus of text data, allowing it to generate coherent and contextually relevant responses. The model is designed to handle a wide range of conversational topics and can be integrated into various applications, such as chatbots, customer support systems, and virtual assistants.

One of the main advantages of ChatGPT Plus over its predecessor, ChatGPT, is its ability to generate responses in a more human-like manner. The model has been fine-tuned to incorporate more advanced language processing techniques, which enable it to better understand the context and tone of a conversation. This makes it possible for the model to generate more nuanced and appropriate responses, which can greatly improve the user experience.

In addition to its advanced language processing capabilities, ChatGPT Plus also offers improved performance in terms of response generation speed and efficiency. The model has been optimized to run on faster hardware and has been fine-tuned to generate responses more quickly. This makes it possible for the model to handle a larger volume of requests, making it an ideal solution for businesses with high traffic websites or customer support centers.

The monthly subscription fee of $20 for ChatGPT Plus makes it an affordable solution for businesses of all sizes. The company has designed the pricing model in such a way that it is accessible to businesses of all sizes, regardless of their budget. This makes it possible for small businesses to take advantage of advanced conversational AI technology, which can greatly improve their customer engagement and support.

OpenAI has also made it easy to integrate ChatGPT Plus into various applications. The company has provided a comprehensive API that allows developers to easily integrate the model into their applications. The API supports a wide range of programming languages, making it possible for developers to use the technology regardless of their preferred programming language. This makes it possible for businesses to quickly and easily incorporate conversational AI into their operations.

In conclusion, OpenAI’s launch of ChatGPT Plus is a significant development in the field of conversational AI. The new product offers advanced language processing capabilities and improved performance, making it an ideal solution for businesses of all sizes. The affordable pricing model and easy integration make it accessible to businesses of all sizes, and the advanced language processing capabilities make it possible for businesses to improve their customer engagement and support. OpenAI’s ChatGPT Plus is set to revolutionize the conversational AI industry and bring advanced technology within the reach of businesses of all sizes.

Visit to read more and to get the latest news about ChatGPT.

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What can ChatGPT do?



ChatGPT Explained

ChatGPT is a large language model developed by OpenAI that is trained on a massive amount of text data. It is capable of generating human-like text and has been used in a variety of applications, such as chatbots, language translation, and text summarization.

One of the key features of ChatGPT is its ability to generate text that is similar to human writing. This is achieved through the use of a transformer architecture, which allows the model to understand the context and relationships between words in a sentence. The transformer architecture is a type of neural network that is designed to process sequential data, such as natural language.

Another important aspect of ChatGPT is its ability to generate text that is contextually relevant. This means that the model is able to understand the context of a conversation and generate responses that are appropriate to the conversation. This is accomplished by the use of a technique called “masked language modeling,” which allows the model to predict the next word in a sentence based on the context of the previous words.

One of the most popular applications of ChatGPT is in the creation of chatbots. Chatbots are computer programs that simulate human conversation and can be used in customer service, sales, and other applications. ChatGPT is particularly well-suited for this task because of its ability to generate human-like text and understand context.

Another application of ChatGPT is language translation. By training the model on a large amount of text data in multiple languages, it can be used to translate text from one language to another. The model is able to understand the meaning of the text and generate a translation that is grammatically correct and semantically equivalent.

In addition to chatbots and language translation, ChatGPT can also be used for text summarization. This is the process of taking a large amount of text and condensing it into a shorter, more concise version. ChatGPT is able to understand the main ideas of the text and generate a summary that captures the most important information.

Despite its many capabilities and applications, ChatGPT is not without its limitations. One of the main challenges with using language models like ChatGPT is the risk of generating text that is biased or offensive. This can occur when the model is trained on text data that contains biases or stereotypes. To address this, OpenAI has implemented a number of techniques to reduce bias in the training data and in the model itself.

In conclusion, ChatGPT is a powerful language model that is capable of generating human-like text and understanding context. It has a wide range of applications, including chatbots, language translation, and text summarization. While there are limitations to its use, ongoing research and development is aimed at improving the model’s performance and reducing the risk of bias.

** The above article has been written 100% by ChatGPT. This is an example of what can be done with AI. This was done to show the advanced text that can be written by an automated AI.

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”


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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.


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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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